Age of Dreams

Since Western culture influenced Eastern culture, Christmas Eve has always been a happy day for lovers.

It’s like a thousand years ago when Westerners came to the East. When they saw the Chinese Spring Festival, Lantern Festival and other festivals, the crowd would be envious. The strong cultural output will always affect many, many things. thing.

Of course, these various western festivals in China are actually prospering. A big reason is that these businesses want to stir up these festivals in order to make a lot of money.

Now it’s not the most exaggerated. After 2012, basically all kinds of festivals will come, such as Women’s Day, Mother’s Day, Father’s Day, "　" Festival, White "　" Festival, Qixi Festival...Anyway, there will be endless festivals. There are also wallets that don't have enough money to spend.

Among all the festivals, Christmas and New Year's Day is a very large continuous consumption peak season.

Usually on Christmas Eve, the young couples will leave work early, then have a sumptuous dinner together, watch a good movie, and finally go home together.

Therefore, the schedule between Christmas Eve and New Year's Day holiday is the best time for major film companies to get a good box office, and all theaters are also very picky during this time, and there is no need to talk about favors.

Your movie doesn't look good. I'm sorry, you won't be able to release it during this time. Don't delay my earning money.

No matter how good the relationship is, no matter how big the company is, it is not as important as the RMB!

The annual blockbuster "If You Are the One 2" of Baoyu Group's help for Kiwi Film and Television Company received good theater support during the Christmas period. In the first three days, the overall output of theaters nationwide exceeded 60%.

In the world, 60% is already a very, very high ratio of film arrangement. Except for some filmmakers such as Lao Mouzi and Feng Yanya in the past few years, few people can reach this ratio except for the films of the previous special era. Even in the off-season, this data is even more straightforward. Will become a myth!

There is the face of Baoyu Group in it. There is also the gold-absorbing signboard of "If You Are the One", and it is also fully supported by the kiwi movie theater line. The three factors add up to get such an amazing lineup.

Since the opening of the market, the film market has gradually changed, and it will be in the next few years. It has become more mature and closer to the European and American markets. The box office of 700,800 million and more than one billion has repeatedly appeared, and it has achieved a brilliant business that truly allows the market to speak.

The reason lies in the audience's independent choice, in the improvement of the audience's own quality, and the change in their thinking about their life and behavior... To put it bluntly, they are now more and more like to decide something according to their own preferences. . Do not like preaching, authority, etc., just like it.

From the initial high school movie, to school group watching, and then to the dramatic expansion of theaters, but because people's consumption consciousness did not keep up, the theater line sadly launched a 5 yuan movie, attracting people to watch. The film industry in China can be described as a lot of blood and tears, and the unsustainable experience of that period is even more unwilling to mention by everyone.

As China’s economy develops better and better, in fact, there is an inflation coefficient in all aspects of salary. Gradually, the movie tickets of 30, 40, and 50 will not occupy a quarter, a fifth, or ten of the salary. To the point of one-half, people have a greater pursuit of better sensory enjoyment, and movies are getting more and more at the box office.

The line of cinemas is becoming more and more standardized, and various supervision measures are becoming more and more stringent, which also makes the box office more transparent, so as to copy and steal the box office privately. Gradually, there is no market.

Because everyone knows that long-term development can only be achieved by following the rules, otherwise it will be a vicious circle, and it is very likely to make a little bit more money. In the end, they lost the watermelon and picked sesame seeds, destroying the mainland box office market that has finally emerged.

The increase in movie box office has naturally led to the prosperity of a large number of production companies. According to an incomplete statistics, the number of movie companies in the past two years alone has suddenly increased by hundreds. As for the small, irregular production companies, more It appeared like bamboo shoots after a rain, showing a substantial increase.

But now the audience's appetite has been tempted. It's not that you make a lot of noise, publicity, and bragging will attract countless people to contribute to the box office.

The audience is very smart now, others cannot influence by themselves, can't their own pockets still make the decision on their own? Your movie is not good, can't I still complain to my relatives, friends and colleagues?

As a result, good movies have become more and more popular, and bad movies have directly lost their money. In this virtuous circle, the film market in China has also entered a virtuous circle, and finally there are so few films that have exceeded 1 billion.

In the rapid development of the Chinese film market in the past few years, theater companies have occupied a large part of the right to speak. They strictly follow the box office as the standard. If the box office is poor after a few days of release, then no favors will work, just The painting is really a great contributor to the prosperity of the film market.

Of course, because of the prosperity of the overall movie market, coupled with the super-acceptance of Hollywood blockbusters, cinema chains have also made a lot of money and become a veritable cornucopia.

Wanda Group can fight back to the American market, acquire the second largest cinema chain in the United States, merge with its own Wanda Cinemas, and become the world's largest cinema group. This shows how confident they are in the mainland market.

Wanda Group has only gradually begun to exert its strength in the past few years. With Wanda Commercial Plaza as the leading pillar, it will spread all over the country to create the myth of the richest man.

In this life and this world, Wang's richest man does not have this name, and even the world's number one cinema line cannot be Wanda Cinemas, only the Kiwi Cinemas line.

After the establishment of the project in August, the American Bolun Consulting Company, the American cinema elites dug by Xiao Qi, the veterans of the Baoyu Group, etc., after a simple run-in, starting from September, they were divided into 5 teams and rushed to all parts of the country. After two and a half months of hard work, we finally bought 87 suitable venues to open movie theaters in 23 major first- and second-tier cities across the country.

Then, in a month's time, without hesitating cost and manpower, they built a total of 808 screens, which accounted for 22% of the screens-before the total number of screens in Huaguo was only 3658!

It is naturally impossible to build a cinema chain together. It is usually the first to occupy the main city and venue, and then slowly develop while operating. The act of building and opening all together is purely market-minded behavior. .

The 808 screens are only the first stage, and more theaters will be built in the future, expanding and filling the entire kiwi cinema line.

But this is the case. The kiwi movie theater line scheduled to open on December 24 has already shocked everyone in the industry.

Many people wonder how Qiao Guoer, who was still a newcomer a year ago, first opened a film company in such a short period of time and now has opened a movie theater line. Can so many movie screens be enough? Is this going to dominate the rhythm of the film industry? Who is supporting her?

However, ordinary people don't know, everyone who should know still knows who the man behind Qiao Guoer is.

Once the identity of Xiao Qi is known, everything is taken for granted.

For a while, I don't know how many first- and second-tier female stars are so envious that they are going crazy, and they feel that if they are on Xiao Qi, then so much wealth is theirs!

But no matter who it is, he will not openly say such words of envy, jealousy and hatred. How much energy Xiao Qi has has long been spread all over the sky in the entertainment circle.

Leave this aside.

Back to the top of "If You Are the One 2".

60% of the film output is already a prerequisite for success. What's more, "If You Are the One 2" has the first super popularity, and it has a small and fresh atmosphere of love. It is most suitable for couples to watch easily and cheerfully at Christmas... Various factors are destined for "If You Are the One 2" box office will definitely hit a new high.

After all, Qiao Guoer is a woman who was able to open a chain of Chinese restaurants in the United States in her previous life. Although she is still very young in business, she has recently performed her own boss functions as if she were concerned about "If You Are the One 2". Also concerned about the seating situation of the newly opened kiwi cinema line.

At first glance, the movie theater line is so simple, that is, I can play the film when it comes. In fact, there are more ways to go and it is very complicated.

Take the simplest job for example~www.readwn.com~ It is naturally impossible for a movie theater to show only one movie on the same day, even if it is its own company's work.

Therefore, during the entire Christmas and New Year holidays, the Kiwi Theater has arranged a total of 8 movies to be played, and then the specific screenings are determined according to their effects. At most, they will take more care of their own "If You Are the One 2".

"If You Are the One 2", which spent a lot of hard work on Feng Yuya, Uncle Ge, Qiao Guoer and others, really did not disappoint everyone. As soon as the revised statistics on the morning of the 25th was released, it immediately renewed its box office with a high box office of 76 million A single-day box office record maintained by "If You Are the One"!

In this cold winter, "If You Are the One 2" brought out a hot wave with the hot summer shown in the movie!

What makes Qiao Guoer even more happy is that the average attendance rate of the Kiwi Cinema line reached 50% yesterday, and the prime time attendance rate was as high as 80%. Although this is the norm during the peak season, it is enough to make her boss lady make money! (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)