Age of Dreams

Vol 2 Chapter 1602: Wrong price event

When you encounter a happy and good thing, it is natural to share it with the person you love the most.

So Qiao Guoer grabbed the DreamStars that Xiao Qi had sent over, and talked about it with Xiao Qi beamingly.

Putting down the phone, Xiao Qi thought of the queen sister on the other side of the phone. Her heart was hot, and she couldn't wait to fly to the capital right away to take care of this charming wife.

However, the Chengdu headquarters is also inseparable from itself. Whether it is the pre-sale delivery of DreamStars or the early opening of Xiaoyao Mall, Xiao Qi's personal presence is indispensable.

In the words of the employees of the company, as long as you know that the little boss is in the company, they can't be troubled by anything. Xiao Qi has already used one miracle after another to prove that he is the backbone of the fairy company.

The fact that is different from Qiao Guo’er’s super optimism is that the kiwi movie theater line is estimated to be in a situation where operating expenses and income are offset in the past two years. It will not make much money, but after 2010, it will gradually make money. In 2013, there is basically no problem with a net profit of 3 billion a year, which is enough for the children of Xiao Qi and her sister's sister.

If things go on like this, it’s not just a matter of money. It controls the most important movie theaters in China and even the world. It also has a great influence on film companies and entertainment circles. This will increase Qiao Guoer’s prestige and make her more comfortable. Making the movies and TVs you want to make has great benefits.

People live in this world, don't they just pay attention to being relaxed and happy?

Xiao Qi is undoubtedly very willing to plan for his beloved wife to do what he likes to do happily.

"Little boss, something has happened!"

It was Qin Yibin from Xiaoyao Shopping Mall who called to destroy Xiao Qi's good mood.

Xiao Qi listened to "Something went wrong," but did not hear Qin Yibin's flustered voice. On the contrary, Qin Yibin's voice was still very calm.

So Xiao Qi said straightforwardly: "Talk about the important point."

"Yes!" Qin Yibin couldn't hear Xiao Qi's tone, and could only honestly said: "Didn't we set a batch of special products out every 3 hours? An hour ago, after the new round started, Our series of digital cameras were released with 100,000 units. However, due to the negligence of the staff, the original price was 1999 yuan. As a result, one less input was entered, and the list price became 199 yuan. When we found out, 100,000 units have been snapped up. It's empty."

Wrong price door! ?

After Xiao Qi heard this, his first reaction was online shopping in his previous life. From time to time, there are various wrong price storms.

Regarding the wrong input of prices, consumers and major shopping websites have no idea how many disputes have occurred, but most of the time shopping websites have won with their strong positions, and disadvantaged consumers have no alternative.

For example, the excellent Amazon "25 yuan book" event in December 2009, more than 500 book collections, series and so on. The value ranges from a few hundred yuan to a few thousand yuan, and they are only sold for 25 yuan at the same time. As a result, users are naturally rushing to buy.

But the next day, Amazon Amazon directly deleted almost all such related book lists in batches without any notification to the users, explaining that it was a serious "caused by internal IT system failure, not real promotional information."

Less than a month passed. In January 2010, it was Amazon Amazon again, priced the 559 320G hard drive at 118 yuan, and netizens rushed to buy it.

This time, Excellence Amazon didn't even bother to think about excuses, and cancelled the order directly with a "price error".

There are still many such oolong incidents in Amazon, but they have always been irresponsible. I am afraid it is also one of the important reasons why many netizens do not like shopping there.

Naturally, it is not just Amazon. Dangdang.com has also done such things. The "1 yuan Adidas shoes" and "0.1 yuan men's cleansing milk" incidents have also caused their reputations to plummet.

There is also the Tmall flagship store of the mobile company in a certain place. I mislabeled the Redmi phone at the price of 899. After it was sold out, the netizens wanted to get a refund from the netizens who bought it, but everyone complained about it. When my traffic exceeds the standard, when my phone bill is so expensive, why don't you expect that a good person will be happy all his life?

Of course, it's not just to escape responsibility. For example, Jingxi's "chopper" wrong price incident and "tablet computer" wrong price incidents all directly admit that it is a system or manual error, but are willing to bear the loss and ship the goods according to the agreement. , Which makes users feel very comfortable. This kind of responsible attitude is what everyone likes.

The most famous is that in April 2004, IBM launched a "May Day Sale" campaign on its Huaguo official website. As a result, the price of a DVD drive for a combo laptop computer was 1,500 yuan. The price was incorrectly marked as For 1 yuan, the result is that hundreds of thousands of orders flock to IBM, making IBM want to cry.

At noon, the special sale page could not be opened. At that time, everyone called to IBM customer service, and the customer service clearly stated that "It is impossible to ship a 1 yuan CD-ROM drive."

But unexpectedly, after a few days, IBM issued an official statement, directly recognizing the account and planting, and directly shipping. This made everyone's favorability for this giant blue sky surge suddenly, and IBM's good reputation in China has since been. Just spread, I don’t know how many people are affected to buy their products.

Although huge losses are inevitable, in terms of corporate marketing, IBM has already made a lot of money.

If 100,000 units are priced at 199, it is only one-tenth of the normal price, which is definitely a huge loss.

However, if you just follow those shopping websites because of a huge loss, and you don’t accept your account, it is absolutely an immeasurable credit loss for the newly opened Xiaoyao Mall.

Why is Li Chaoren so respected and prestigious? Isn't it because he counts, and spit on the ground is a nail?

Xiao Qi naturally wanted to become a person like Li Chaoren. No matter how much wealth he had, it was just a pursuit of life value goals.

Thoughts flashed by.

The teenager who had already made a decision asked faintly: "Then what are you going to do with it?"

Qin Yibin hesitated and said: "I have two solutions. The first is to issue an apology letter on the grounds of'system error', cancel the order, and give them a red envelope of 50 yuan each as compensation. Second. One plan is... to ship as usual!"

"Why do you have the second idea?" Xiao Qi asked.

"Because of a commercial online shopping platform, the most important thing is reputation. Only users who believe in you will buy things from you. And this reputation does not only refer to the quality of products, but also the promise to consumers. , Is also an important part." Qin Yibin talked freely: "Since this sale of goods is sold and the consumer has paid, it means that a sale and purchase agreement has been reached. If we use the strong position of the website, we will cancel it forcibly. I think this order will have an immeasurable and bad impact on our Xiaoyao Mall, and its loss far exceeds our loss of more than 100 million this time.

I personally prefer the second approach. After all, our Xiaoyao Mall is just starting up, and it's when we need to be famous. Now this mistake seems to be very costly, but if we deal with it well, isn't it a free positive advertisement? Good word of mouth spreads out, and it can increase the stickiness of users, which is a great success! "

Xiao Qi smiled when he heard the words, "If that's the case, then do as you say!"

"Uh!"

Qin Yibin originally thought that even if Xiao Qi finally accepted his opinion, he would have to think about it before making a decision, but he didn't expect Xiao Qi to agree so simply.

There was silence on the phone for a long time before Qin Yibin's compulsively suppressed excited voice came: "Okay, I get it, little boss! I will take care of it! But I still have one idea, I don't know if I should say it. "

"Why so much nonsense? Just say it!" Xiao Qi shook his head. This person from Japan is too cautious. If he hesitates so much in the process of work, it is not good for making a decision.

"I think, although we have already decided to accept the account. But we have lost so much, there must be something in return?" Qin Yibin cautiously said, "I think we can carry out a media promotion to let more people know about our Xiaoyao Mall. Our honesty and commitment will allow more people to understand and support us!"

Xiao Qi frowned. Why did this tone sound like he was deliberately hyping?

But what Qin Yibin said is that I have lost so much, don't you allow me to yell?

but……

"Mr Qin~www.readwn.com~ the young man said lightly, "You did this thing? "

"What's the matter?" Qin Yibin asked subconsciously, and immediately understood, his face pale in fright, "Wrongly, little boss! I slept in the company for 3 hours yesterday, half an hour before they had I woke up and told me about this accident! I also adjusted to local conditions, thinking about how to minimize the loss! It really wasn't my order! You can ask the people involved! They receive your salary, absolutely I dare not lie to you!"

Since Xiao Qi asked suddenly, Qin Yibin also subconsciously answered. This tone and fright did not seem to be pretending.

Xiao Qi also had the thought of asking Yu Shanshan to inquire about it afterwards, but now he can't pursue it.

"Well, it's best not to let me know that you planned it, and do something first!" The young man hung up the phone after a few words.

Qin Yibin on the other side of the phone, his face was full of bitterness. I was really wronged. Isn't it too good to be able to respond to changes? Isn't it bad! ? (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)

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