Age of Dreams

In real life, the middle and late January is basically spent in a blizzard. If it is not necessary, people have reduced their trips outside of working hours, leaving no business in physical stores everywhere.

But it's different on the online mall.

There are no days and nights, rainy days, sunny days and snowy days on the Internet. You can patronize online malls 24 hours a day, and you can browse tens of thousands of products on your computer. This temptation cannot but be said to be very powerful!

It's much better than you are exhausted from shopping, but you can't always compare the differences between the various store products.

The slightly more troublesome thing is that when shopping on the online mall, you need to measure the size of clothing, shoes, etc., as well as furniture and other things that need to be measured. In addition to almost all goods, you can do it very conveniently on the online mall. buy.

Especially in the case of bad weather, or too cold or too hot, I don’t want to go out, but I need to buy a mobile phone, buy a small TV, or buy an air conditioner, all of which can be online Buy, and then enjoy the home delivery service.

If it is an online shopping mall with a strong background and sufficient funds like Xiaoyao Mall, there is no difference between the warranty after shopping and the physical store, and the price is basically 20%-40% cheaper, and there are even more than half the price of the product, then it is better That's it!

Therefore, although the Christmas and New Year's Day holiday has passed during this period, the business of Xiaoyao Mall has increased after a small decline through the accumulation of good reputation some time ago.

Fortunately, Qin Yibin was well prepared. Before New Year's Day, after seeing such a hot sales scene. Immediately let the major manufacturers replenish the goods immediately, and then replenish the Xiaoyao logistics warehouses in major cities through road and rail transportation. This time Qin Yibin has a sufficient amount of 130 billion yuan in goods, compared with It has more than doubled since the opening!

Of course Qin Yibin doesn't have that much payment, but behind him is the Fairy Company, and the first batch of payment is settled once a week after being sold, which really opened the eyes of those manufacturers. Therefore, the inventory in the warehouse of the factory was moved to the Xiaoyao logistics warehouse, unknowingly, it reached as much as 130 billion.

So even if the snowstorm that started on January 19 swept through most of China, railways and highways in many places were more or less paralyzed, but shopping in Xiaoyao Mall was not affected much.

Because the service area of ​​Xiaoyao Shopping Mall now opened basically has its own logistics warehouse, and the radiation radius is mostly within 100 kilometers. Unless it is in places like Xiangshui, Hanchang, Anhui, and Qianzhou, the transportation of vehicles will not be greatly disturbed.

The Chinese people have a habit of buying new year goods during the Spring Festival. The various household appliances that Xiaoyao Mall has recently launched are also in line with their new ideas and because of their fashion. It can also be delivered to your door, and young people are naturally willing to try this novel shopping method.

In the half-month period since January 10, Xiaoyao Mall's daily sales have exceeded 1.3 billion, so that Amazon, which is also working as a mall, was shocked that he couldn't even speak.

You must know that the average daily sales of Amazon China is only about 50 million! Not even a fraction of others!

Xiaoyao Mall has just opened for a month. It has reached an average daily sales of 1.2 billion yuan. How can Amazon, an international giant that has been in China for several years, feel so embarrassed?

Don't doubt it.

Although Amazon has long acquired Excellence in China. It has its own mall, but its development has been tepid, a bit of a step-by-step taste, and there is no swift roll-out scene at all.

You can say that Amazon is not in a hurry and wants to lay a good foundation before working hard; you can also say that Amazon underestimates the spending power of the Chinese people, so it is not in a hurry to develop.

But no matter what, the current fact is that Xiaoyao Mall has soared into the sky. It has defeated Amazon in just one month and has become a symbol in people's hearts.

With such dazzling results, Qin Yibin is not satisfied. It seems that there are a lot of sales of more than 50 billion a month, but if you look at it in two or three hundred cities, this number appears to be very average, at least Has not yet reached Qin Yibin's psychological expectations.

He returned from Lotte Mall in Japan and believed that an average of 1.5 billion per day was a victory in the first stage.

When the Chinese are like people in Europe, America, Japan and South Korea, consumers in the 20-50 age group are accustomed to online shopping, then 5 billion sales per day is the ultimate goal Qin Yibin wants to achieve within 10 years!

Xiao Qi knew Qin Yibin's goal, and did not secretly laugh at him as overpowering as others did, but he also knew that this goal was not easy.

You know, Amazon, which has the largest market share in the world, had only a global operating income of 80 billion U.S. dollars in fiscal year 2013. When converted, its daily turnover was only 1.5 billion yuan, which is more than the current Xiaoyao Mall. Not much.

But it was already 2013, and Amazon has become a unique giant in the world. If they return to the present of 2008, they can have a daily turnover of 600 million, it is time to laugh.

And now the daily sales of Xiaoyao Mall of 1.3 billion a month, does not represent the real strength of Xiaoyao Mall, can achieve this brilliant performance, in fact, there are many factors in it.

First of all, the time for the Xiaoyao Mall to attack is very good. After Christmas, New Year's Day is followed, and there is a snowstorm after New Year's Day. For people who do not go out, 30% of their shopping needs during the Spring Festival are transferred to the online mall. And the gimmick of 1 million contract machines is enough for people to remember the name of Xiaoyao Mall.

Then there is the second reason. The background of Xiaoyao Mall is very strong. It is the pride of China-a subsidiary of China’s richest man Xiao Qi. Shopping is very secure. You don’t have to be deceived in terms of quality, let alone a variety of guarantees. The problem.

The third reason is the most sensational "wrong price door" incident. A company with integrity is the most popular with everyone. Just like the ticket number of Jinshan in the Qing Dynasty, people's ticket numbers are all over the world, and there is nothing else. The secret is just one word-letter! This word is enough to hold up the 200-year glory of Shanxi merchants!

Xiaoyao Mall's huge loss of more than 100 million yuan brought the effect of this "letter" word, which greatly increased the number of people who came to browse, thereby increasing the chance of selling goods.

The last important reason is because-cheap!

The products of Xiaoyao Mall, especially the electronic merchandise trade association this time, have a discount of 10% at the worst, even 70% at the highest, and an average discount of about 30%. This greatly increases the embarrassment of those in the pocket, but Young people who like electronic products.

For example, digital cameras, products in the same grade of shopping malls, are always 3000-4000, but in Xiaoyao Mall, it is 1500-2000, and only part of it will be released every other time period. This kind of hunger marketing is also caused. One of the reasons why people are looting is because if you don’t rob, you will be gone. Who doesn’t love cheap things?

It is precisely because of the combination of these various factors that Xiaoyao Mall can be an instant hit and create such a shocking sales in the industry.

If it is changed for a period of time, this effect will certainly not be achieved.

Even after the Spring Festival in February, the sales of Xiaoyao Mall will drop sharply. The result of keeping 500 million yuan a day is thank goodness. Basically, Xiao Qi estimates that Xiaoyao Mall is about 300 million yuan in sales.

Now that the e-commerce era is really coming, it’s still near the fire, and it’s far from reaching the point where Jingxi Mall will be able to create a miracle of 100 million sales per day just by selling only mobile phones in the future.

If Xiaoyao Mall actively expands its sales items, not only dominates electronic products, but also pays more attention to various household daily necessities, then it will not be difficult to reach the goal of 1 billion per day in the future, but it will not be difficult to achieve daily sales. 5 billion renminbi, China alone cannot do it.

Because the population of China is 500 million more than Europe plus North America combined, but there is a big gap in economic standards and consumption power. Amazon dominates developed countries such as Europe, America, Japan and South Korea, and they have not achieved daily sales. 5 billion yuan, let alone Xiaoyao Mall.

However, it is a good thing to have ambitions, and it is even better to have hard-working goals.

Naturally, Xiao Qi wouldn't hit his subordinates. On the contrary, he wanted to see where he could go when he cultivated his subordinates.

Of course ~www.readwn.com~ If you want to develop a good company, the legal power of rules and regulations must be above the rule of man.

There is also a set of supervision system within the Fairy Company, and the strictest supervision is carried out on all links of Xiaoyao Mall to avoid various accidents in the operation.

For example, in terms of money, the payment for goods will only be released after the double audit of the finance department of the headquarters and the finance department of Xiaoyao Mall. Every six months, an accounting firm from Hong Kong will check the accounts. Once any party feels that If it's not right, then an investigation will be launched immediately and the worm will be picked out.

In the warehousing and transportation of goods in Xiaoyao Mall, Xiaoyao Logistics and Xiaoyao Express are responsible for this, so there is a cross-over supervision to prevent breeding in these areas.

Even in terms of personnel, the headquarters also has a random inspection mechanism. For those who are incapable, rich in their own pockets, and have poor team spirit... etc., Qin Yibin and the full-time vice president of the headquarters will be provided with detailed information for them to deal with.

It is with so much supervision that Xiao Qi can rest assured about the development of Xiaoyao Mall! (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)