Age of Dreams

How long does it take for a mobile phone to go from design to market?

Nokia tells us that they can do it in 19 days.

However, Xiao Qi dismissed the words with strong advertising color.

It's just a skinning product. It's just changing the shell and upgrading the software and hardware. It's still the previous product. How can the new product be introduced into the market?

It took more than 3 years for Apple to make the world's first smart phone. Even though it was due to Apple's first entry into the mobile phone industry, the spirit of excellence has ensured its global popularity.

Later, you don’t look at Apple’s new generation products that are released every year or two, but those technologies have been accumulated for a long time. It is by no means rushing to make money to introduce new ones. Therefore, Apple mobile phones are always popular with people.

In contrast, another mobile phone giant, Samsung, was still the same as Apple at the beginning. Each generation of each product was upgraded with excellent excellence, so it was inextricably difficult to distinguish with Apple.

But after 2013, Samsung has been in a slump, such as galaxys4 and galaxys5, there is not much difference, so many people buy it and feel fooled, so I am afraid that at the end of 2013, Samsung has gradually retreated from the first-class altar. , One of the reasons why it gradually fell down.

With the above-mentioned experience and lessons, Xiao Qi attaches great importance to his products, especially the technology, appearance, hardware, and software, which are almost demanding.

The low-end products developed on the basis of stars are 60% different. But 40% of the effort is saved, but it is also enough to make w research and development easier.

Many people don't know that when developing dreamstars, Xiao Qi made people slowly start preparing the mid-range product w, so the research and development of w has been going on for more than 2 years.

It takes more than two years to build a mid-range mobile phone, which is a very rare thing in the past and present.

It's not about how difficult the technology, appearance, hardware and software are, but the engineers of the Fairy Lab are considering how to maximize the use of low-cost to maintain high-efficiency mobile phone operations.

The technical software uses the fairy system and the re program, and the hardware reduces the efficiency of dreamstars. Some functions are reduced, but it also reduces a lot of costs.

As for the appearance, it is even simpler. The prototype of this W mobile phone, which is expected to be 5.0 inches, carries the mission of revival.

It was very good in this big era in 2013. But the problem is that the brain is pumped again. In the case of Xiaomi 1999, Nokia more than 1,000, Huawei, Lenovo and other flagship versions only more than 2,000, abruptly set a price of 4880, or 16gb! !

That was 2013, not the time when the Qiao Gang came out in 2008. 16gb dared to sell it like this. It really has a high self-esteem!

You can buy galaxys 4 and 3 at this price. Who will buy yours that has fallen to second-rate?

The price/performance ratio is not as good as Xiaomi and Coolpad. The grade is not as good as Samsung and Apple, no matter how good you are, this is also the rhythm of the doomed street!

therefore. Throughout the whole year of 2013, it was still not popular. The main focus of the European and American markets was not good, and it was also ridiculed in China. The overall operation still did not improve.

But you can't say that it is not a good machine. It is really outstanding in terms of performance and appearance. Set a price of 2500-3000, and it will definitely sell well.

Also from this. The appearance chosen by Xiao Qi's w has also borrowed many functions from it.

For example, its integral molding, all-metal structure. For example, the slight arc shape of its back shell, such as its advantages in color accuracy, color reproduction, viewing angle, contrast, etc. on the LCD screen, and the built-in environmental noise sensor to improve the quality of calls, etc. Xiao Qidu The one is listed and handed over to the R&D staff.

However, because the batteries with more complicated processes are not removable, Xiao Qi requires the stars to be detachable, and the appearance and shape are exactly the same as those of the Dreamstars, so that the batteries of the two models can be interchanged.

Xiao Qi is the most respected interchangeable parts of the same company. The biggest advantage of this is that it can save research and development efforts, reduce research and development burdens, and reduce costs.

Think about it, two models and two batteries can't be more convenient and cheaper than the same battery, right?

The advantage of intensive production is that the larger the quantity, the cheaper the price and cost. With the possession of 300 to 400 million stars, how much battery demand should be, how much money can Xiao Qi save and how much money can he make?

In addition, the chargers, earphones, data cables and other stars and dreampads are also universal. They are also just an increase in order procedures, and there is no extra cost in the design.

As for metal materials, circuit substrates, etc., there are also different sizes. Designers only need to design the size and performance according to the material.

Of course, as two different mobile phone departments, the stars department operates separately, but it will not be inferior to the people because the stars are cheaper.

The market positioning of the two is different, but it does not mean that the stars are worse. In fact, Xiao Qi still thinks that the stars will be stronger in the future.

Because after the realization of intensive production, the cost of hardware and software will be reduced. The production cost of w must be reduced, and the profit margin will rise.

According to Xiao Qi’s calculations, some unnecessary functions have been deleted, such as fingerprint unlocking, temperature and environmental sensors, and reduced configuration. If the profit margin of Dreamstars is the same as the previous Dreamstars, the price should be set at 16gb for $399 and 32gb for sale. 488 dollars.

However, the price of Dreamstars is 599 dollars for 16gb and 688 dollars for 32gb. If the two are compared, it is a 30% discount. The discount is enough, but don’t forget, Motorola a1600 is priced at 399 dollars, Nokia N80 is sold for 488 US dollars w. It definitely does not have the shocking effect of an obvious grade.

So after Xiao Qi thought about it, he set the price of w's 16gb at 366 US dollars and 32gb for 422 US dollars, which immediately reduced the price to 40% off!

In this way, it seems to be much cheaper at once, directly 10% cheaper than Motorola and Nokia.

And it’s not just that the price is 10% cheaper. In terms of performance, the performance of stars is 80%. Nokia and Motorola can’t even reach the 40% performance of Dreamstars. In this way, they can immediately grab their market share. come!

As for the mainland market that Xiao Qi attaches the most importance to, the domestic price Xiao Qi simply does not discount the US dollar at a 20% discount. He decided to learn from Rebs classmates and set the price of 16gb at 1999 and 32gb cleanly. The price is set at 2399.

At first, when the Xiaomi mobile phone was released in 1999 in August 2011, it shocked the whole country!

At that time, it was in the era of 3gs, and Samsung’s galaxys and series have already come out. It was also during the endless battles abroad that Xiaomi’s 1999 was able to achieve such a sensation, causing a situation where a machine is hard to find, let alone Said Xiao Qi was released in 2009!

Presumably at that time, it is definitely not just Nokia and Motorola who hate Xiao Qi, but also the first and second-rate mobile phone manufacturers in the world!

They follow the current fairies and mobile phones, Nokia, Motorola and Samsung mobile phones as the standard ~ www.readwn.com~ No matter the configuration is good or bad, the selling price must be at least 2500 or more!

Xiao Qi used such high performance, but directly dropped the price to the 2000 range, I am afraid that no one had thought of it!

Even for this, Xiao Qi's profit margin dropped from around 60% to around 50%, and Xiao Qi did not regret it at all.

Think about it, you can sell 2 copies of w at the same time you sell 1 dreamstars. Can this be calculated with a simple profit margin?

If he couldn't even run with impulse, Xiao Qi would really be reincarnated once in vain!

As for their hatred... Isn’t Master Huang famous?

Not being jealous is mediocre To be continued

ps: During the New Year's Day holiday, the talents are still working very hard. Apart from playing, brothers, please support me with monthly tickets and subscriptions!

High-speed first release of the latest chapter of the Dream Era, this chapter is Chapter 1934, the pricing mystery address is