Age of Dreams

Vol 2 Chapter 1994: New column discussion

Shen Wuyan was not so enthusiastic about boudoir pleasures.

But for her son, she also worked hard twice at night before she fell asleep with exhaustion.

When she got up in the morning, Shen Wuyan was hugged by Xiao Qi to wash up. Although she was an old man and wife, she was a girl after all, and shyly drove Xiao Qi out.

When she arrived in the living room neatly dressed, Shen Lili and Xiao Qi were already talking and eating at the dinner table.

Seeing her daughter's radiant face, Shen Lili felt joyful and a little regretful in her heart, but she was still mostly joyful.

After Xiao Qi’s other wives became pregnant and Shen Wuyan was not pregnant, Xiao Qi had already transferred all the shares of Xiaoniao.com to Shen Wuyan. Since then, they have been in the Royal Bank of Scotland and Morgans. Danli, the world's largest video website company, valued at RMB 100 billion, is completely named Shen.

Shen Lili is now numb to money, and her account alone has 500 million yuan in demand deposits, which her daughter gave her for her allowance.

This sum of money alone is enough for her and her daughter to have a good food and clothing for the rest of their lives.

However, Xiao Qi gave her 100 billion yuan company to her daughter, which still made her feel terrified. At the same time, she knew how much Xiao Qi loved her daughter.

As long as they live well in the future, at least in this family, Xiao Qi belongs only to his daughter, a wife—Mother Shen can only come down the stairs like this.

It is worth mentioning that Xiaoniao.com has now completely entered a virtuous circle of profitability.

First, it’s because the purchase of various copyrights has ended. After all, the previous copyrights will always be bought one day, and the future copyrights will not be as much as before. This monthly cost has been reduced by about 40 million. .

At the same time, with the continuous expansion of Xiaoniao tv, more and more users are purchasing annual services. The number of users has reached 2 million, and the copyrights accumulated before are finally put to use, with a monthly profit of 40 million yuan.

Adding the two together is equivalent to an increase of 80 million in profit.

Secondly, it is because Xiaoniao.com has accumulated a large number of excellent programs, whether it is the documentary "China on the Bite of the Tongue", "Yangtze River", "Yellow River", "Frontier Travel", "Coastal Travel". Still variety shows such as "The Voice of China", "The Talent Show of China", "If You Are the One", "The Year Show", "The Wall Is Coming", etc., have all entered a period of steady and rapid growth.

These programs have always been the main profit point of Xiaoniao.com.

Becoming the world's No. 1 Xiaoniao.com is not without cost. It costs as much as 1 billion a month. Thanks to these excellent programs, Xiaoniao.com can maintain its losses every month until May 2008. Around 350 million yuan.

Now as advertisers and TV stations have sufficient confidence in Xiaoniao.com, various revenues have also increased a lot, so the overall revenue has increased by 10%.

The three are that Xiaoniao.com has entered a new stage in the operation of the network itself.

Xiaoniao.com also has a lot of advertisements now. Whether it’s the beginning or end of the film, or the naming rights of each column, etc., I have it from the beginning, but I didn’t receive much money at the beginning.

However, with the growing influence of Xiaoniao.com, not only domestic advertising sponsors, but also some major international brand companies, have also begun to advertise on Xiaoniao.com.

Today, Xiaoniao.com has received 300 million yuan in just one month of online advertising revenue.

Don't think the price is a lot. Think about it, Xiaoniao.com has dozens of subdivided channels. There are many categories for each channel, and there are not many on average. It can be said that there is great potential for development and mining.

In addition, in order to commend the outstanding contribution of Xiaoniao.com in the earthquake relief in Shuchuan, the above indicated that Huaguodiantong provided loans and servers to Xiaoniao.com on the basis of no additional cost. The extreme expansion is 150% of the current level, and the annual expansion is 20% free for a period of 10 years. This basically allows Xiaoniao to expand the server and bandwidth within 10 years without spending a penny.

Now Xiaoniao.com has completed the construction of large-scale bandwidth and server, no matter how much it expands in the future. An increase of 50% a year is more than enough.

It is precisely because of the increase in money for these projects and the decrease in future expenditures that Xiaoniao.com has been steadily earning around 20 million in one month since July, and it should be able to reach 300 million in a year.

By next year, this number should increase, and it is only natural that the net profit will be stabilized at RMB 3 billion to RMB 5 billion a year.

Shen Lili didn't expect that Xiaoniao.com could make so much. Anyway, Xiaoniao.com started to make money. That is a great thing. In the future, she won't see her daughter often come back at night and sigh and worry about losing too much.

However, even if Xiao Qi gave Shen Wuyan a 100 billion Xiaoniao net, Shen Lili decided that she still wanted to leave a way for her daughter and grandson.

Just now during breakfast, Shen Lili told Xiao Qi that she deliberately used her daughter’s 500 million pocket money to buy the storefront of Fairy Real Estate Rongcheng Branch, so as to avoid depreciation and have a lot of money every year. Rent is a good income.

The storefronts of Fairy Real Estate Rongcheng Branch will not be sold at the beginning. They are all rented to merchants for free, so that they can reduce prices to serve residents, so as to achieve a situation where people who buy houses can live and work as quickly as possible.

So Shen Lili approached Xiao Qi directly on this matter.

The mother-in-law had a rare request, Xiao Qi pondered for a moment, and agreed, but it was not a fairy real estate house. He pointed out Shen Lili a few sites that would become another central area of ​​Rongcheng, and waited two days for Wu Xiaowen to accompany him. She went to buy a good shop in the lot.

When Shen Wuyan came out, they just finished talking about it.

"I'm full, you eat slowly." Shen Lili hurriedly left space for the young couple.

Shen Wuyan sat at the dining table, holding a bean paste bag and slowly eating, "Husband, what did you tell mom just now?"

"Discuss how to use her pocket money." Xiao Qi smiled.

"Oh, it's time for her to use her money, otherwise it's always in the bank, and it will depreciate." Shen Wuyan laughed as she said, "The banker calls my mother every day and asks her to buy various financial products. , My mother doesn't answer the phone now."

The two chatted and laughed for a while, and the breakfast was quickly finished.

Shen Wuyan was overworked last night, and she woke up so weak this morning. Seeing that the time was less than 8 o'clock, she was also tired of Xiao Qi's arms, ready to take a nap comfortably.

"Baby." Xiao Qi said softly, holding her soft and boneless wife, "I heard that Xiaoniao.com is going to carry out content reform again?"

"Um~~" Shen Wuyan lazily closed his eyes and said: "The selfie videos on the Internet are becoming less and less able to meet the needs of diversification. I am going to subdivide the market and open another selfie time to reach A short film of about 10-15 minutes. There are many people responding in the forum now, but I don’t know how to deal with it. Is it an ordinary development, or should I spend a lot of money to support it?"

"Of course it should be vigorously supported." Xiao Qi said without hesitation.

"Oh? Why?"

"Because not everyone has the opportunity to make movies and TV, many people have many good ideas, but there is no way to promote them." Xiao Qi talked freely: "The Internet happens to be such a platform for free publication. We should encourage them to make some things they want to make. For example, the 10-15 minute film you just mentioned can be called a "micro film", which means a miniature film. As long as they shoot something new and interesting, then we We must give them rewards and encourage them to continue making better micro movies.

It may be an amateur at the beginning, but once it attracts audiences and arouses a lot of attention, many professionals will flood in, such as students of Chinese opera, Chinese film, Chinese opera, and other majors, and even some small directors. And these professionals will make better micro-films to attract more audiences again. Isn't this a virtuous circle? "

Shen Wuyan listened, opened his big eyes, and nodded again and again: "Not bad, not bad! The name of the micro-film is good! It seems to be upgraded all at once, and it is very flavorful! Husband, you are so smart, you are ashamed of it. A genius! Boo~~"

Xiao Qi smiled slightly and continued: "In addition, you can also set up a sub-column~www.readwn.com~ that is to encourage them to shoot simple series. One episode does not need to be too long. It only takes 10 minutes to go up and down. The content is one. It began to be mainly funny and commentary. This kind of short series of more than ten episodes, twenty or thirty episodes will have stronger user retention, and gradually become famous, creating a style of'network TV drama'."

"That's it? It takes a lot of energy and time, right?" Shen Wuyan groaned: "Should we sponsor them, or let them take the pictures themselves and pay according to their results?"

"Of course I want to encourage them to create their own works!" Xiao Qidao, "There are 1.5 billion people in China, and there are too many people with dreams. Now shoot some micro movies, short dramas, simpler, there is a home video camera. , You can do it with a few people. Even if it’s a professional, it’s about 10,000 in one episode, and they can afford it.

And if we do it out of the wallet, then their motivation will be insufficient, and after a few episodes, they will enter the procrastination mode of scamming money, and will not be really willing to do skits. Therefore, as long as we enlarge the scale of the rewards and give more rewards, we will slowly lead this sub-column to glory. "

"I understand!" Shen Wuyan nodded vigorously: "Don't eat a big pot of rice, you must compete by strength, so that you can flourish and prosper the entire market segment!" To be continued. .

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