Age of Dreams

Xiao Qi didn't expect to be wrong before, and Microsoft and Sure enough were unwilling to succeed.

On August 29th, just after the Olympic Games, a grand product launch event was held in New York and launched its first smart phone, the g1.

It is said to be a g1, but in Xiao Qi's view, this g1 is not at all the bulky slider appearance of the first Android phone in the history of the previous life, but directly evolved into the classic appearance of the g10 produced in 2010.

However, the surface of the g1 is a flat plate, and the plastic shell on the back does not have a bit of amplitude like the g10. It is flat and flat, which looks a little regular.

In fact, phablet phones generally look the same, the difference is only in the subdivisions, such as the frame, the side, the body buttons, the back, etc., and although the g1 looks very modest, it is very in line with people’s aesthetics. It's not ugly, and it's not low-grade. If you don't want to worry about it, just buy it.

No wonder it took so long for g1 to be launched. It turned out to be constantly updated to use the latest and greatest technology.

In addition, g1 uses a system. This mobile phone system derived from a computer operating system has won the support of many people emotionally. After all, almost all people now use computer systems on the premise that the global The unified price, converted into RMB, is 2999, and allows TF card and SD card expansion, the maximum expansion is 16gb, which has really been favored by many people.

The mobile phone has established a global marketing network before. On the second day after the press conference, you can get the goods from various retail stores and distributors. It is said that the supply is particularly sufficient. At least 1 million units were sold in the first three days, and there is no shortage of inventory. .

Sold 1 million units in three days, in terms of existing smartphone manufacturers. It is not a conspicuous number, but it is a great encouragement for those who first set foot in smart electronics and Microsoft.

On September 1st, Microsoft held a celebration meeting at its headquarters and announced again that it would increase the development of the system. At the latest next summer, it will launch the same system-based tablet computer, which will bring people a better experience.

Ok.

Xiao Qi also got a g1 for the first time, which is more fluid than the g10 based on the Android system. Sure enough, it was as awkward as ever.

The system handles simple text messages and documents, uses WeChat, and plays videos. It is still very good, but the key is that it is much inferior to various casual games.

The more memory-intensive the game, the poorer it runs on g1.

So after Xiao Qi played the game for a while, he threw g1 aside.

Unless Microsoft is determined to improve its technical capabilities. Spend a lot of effort on smart electronics, otherwise it will be a second-rate brand at best. It’s good to have a 5% market share.

Coincidentally.

On September 1st, another company released a mobile phone, that is, Sony Ericsson mobile phones that also entered the Android camp.

Sony Ericsson’s mobile phone is called st38, based on the Android system, with an inch screen, 6 million camera pixels, 16gb of memory, 1g, and allows TF card and SD card expansion. The maximum expansion is 16gb, and the global average selling price has reached 3366 RMB.

The thickness of the Sony Ericsson st38 is almost as thick as Motorola's a1800, but its solid industrial aesthetics is far from comparable to Motorola. Rao is a bit thick, but it has a very beautiful and generous feeling in the hand. The white and black are especially conspicuous.

Moreover, the Sony Ericsson st38 is also unique in terms of Sony’s housekeeping cameras. Although the pixels are free of 6 million, they can be fine-tuned. Their photographic standards are very good. They can be used in terms of chromatic aberration, aperture, complementary color, etc. Help young people who are taking selfies for the first time take good photos, and the shaping effect is very attractive.

However, because the Android system is on version 1, the power consumption adjustment is not enough, so the performance of the Sony Ericsson st38 is still at the same level as g1, a1600, and n80 in terms of game performance, which is a bit worse than the two Samsung models. Let alone dreamestars.

But you can't just look at their shortcomings when you look at things. In fact, many people make a comprehensive comparison.

And dreamestars are very good, but the cheapest of these two phones is more than 4000, plus various options, 5000 is not too much.

On the contrary, although the functions of the other mobile phones of the other companies are quite different, not everyone who buys a mobile phone has to play large-scale games, right? Not everyone has to use those advanced functions, right?

So as far as a smartphone is concerned, most people still think that there are many customers of estars. In fact, they think the same way, but they have more vanity than others and feel that buying the best is more face.

But selling things is like this. You lead the trend. No matter whether the things you sell are the most cost-effective or not, they can occupy the most share and make the most profits.

anyway.

Also because of many people's brand plot, economic reasons, and the reasons why they like to try different styles, these smart phones are still in the market. Except for the continuous decline in the word-of-mouth and sales of a1600 and n80, the rest are slowly advancing.

In fact, this is also the reason why small and medium-sized companies in various countries have not yet entered the game.

After the previous life arrived in 2012, it seemed that all companies dared to make smart phones and could make smart phones. Hundreds of brands suddenly emerged, making people dazzling.

Small and medium brands of smart phones want to occupy the market, so they can only squeeze other people's market by better performance, cheaper price, and less profit, just like the copycats that made feature phones before.

Take the Huaguo market as an example. Brands such as Xiaomi, ZTE, Huawei, Coolpad, Meizu, OnePlus, etc., have been occupying a large-scale market of less than 2,000 yuan that was originally intrigued by few people since they were born. The lower-end market below 1,000 yuan has directly reached 90% of the market share.

At that time, these small and medium-sized mobile phone manufacturers, supported by the mid-to-low-end market, will gradually develop upwards, dare to produce smart phones in the range of 2000-3000 yuan, and the performance is not bad.

At that time, foreign first- and second-tier smart phone manufacturers basically gave up the market below 1,500 yuan. Mobile phones such as a1600, n80, g1, and st38 did not dare to show their ugliness at all. Can't sell.

Xiao Qi remembers that in 2012 and 2013, he refused to accept the defeat and produced a few models of less than 1,000 yuan, but the results were not very good, and they could no longer achieve the spectacular situation of monopolizing the entire high-, middle- and low-end market 10 years ago.

Of course, as far as the market is so big, just a few companies are competing, and the mid-end and high-end have different needs, so no one suffers, and they all take advantage of the first to enter the market.

It's not that other manufacturers can't come in, but up to now, whether it is the App Alliance, Android Alliance, or Microsoft, they have intentionally or unintentionally formed a tacit unification, that is, in the field of intelligent electronics, patents are not open. Permit, at least temporarily.

There are at least more than 8,000 patent licenses in the field of smart electronics, of which about 70% of the core patents are held by the above-mentioned companies.

Unless you also have a lot of patents that others have to use, when the market just opened, you don't want to come in and eat the first cup of soup, you have to wait until we are full to eat.

This kind of thing ~www.readwn.com~ is not only smart phones, but also the mobile phone industry before. Isn't it the same?

That is to say, when the technology companies on the treasure island made the integrated substrate of mobile phones, these mobile phone companies could not prevent the Chinese from making mobile phones, and the counterfeit mobile phones made by the Chinese lived up to their expectations and directly overturned their mobile phones below 1,000 yuan. The dominance of the mobile phone has truly brought the overall price of the mobile phone to the point of cabbage.

In the past, Xiao Qi did not catch up with the first good opportunity for the mobile phone industry to explode. Now he has caught up with the second wave of better profits and broader prospects. Naturally, he will cherish this opportunity and strive to expand his influence and position. Say it again.

As for the release of patent licenses to domestic manufacturers, it will have to wait until those people have accumulated technology, and Qualcomm, MediaTek, Infineon, Spreadtrum and other companies make smart chips more civilians.

Even if other companies can't resist this trend, Xiao Qicai dares to actively open up patents.

Otherwise, Xiao Qi betrayed the interests of the entire tacit alliance alone, even Apple and Samsung would be dissatisfied with him.

The boy does not want a company to be besieged by all the companies! (To be continued...)