Age of Dreams

February 2008 should be a period of time that can be included in the annals of smart electronics.

In addition to the sales and momentum of DreamStars, N80, and A1600 smartphones, in addition to catching up with me in terms of sales and momentum, in addition to the app store and the Android store tit-for-tat, in addition to the topic of contract machines once again detonating the mobile phone market, there is another milestone. things happen.

That is...

On February 18th, Samsung Electronics held a grand press conference in Seoul, South Korea. More than 200 media from around the world attended the conference, and the entire multifunctional hall of Samsung Electronics headquarters was packed.

At this mysterious conference, as expected by many, Samsung Electronics released a brand new smart phone-Galaxy S2.

The name of the Galaxy S2 phone, you can tell at a glance that it is the failed product to undertake the S1, but the meaning of the two is completely different.

When Samsung Electronics Chairman Won Po Su, summoned a few big beauties behind them, and they appeared in front of the world for the first time with colorful Galaxy S2 in their hands, they were greeted with exclamation cheers, and " The shutter sound that keeps shining "click".

Yes it is!

Although the Galaxy S2, in Xiao Qi's view, is the classic mobile phone of the Android camp in the future-a wide 4.2-inch body, three function keys at the bottom, a suitable screen ratio, a beautiful and dazzling color processing, and a touch sensitive Operating experience... etc. are all relatively common configurations. But if you look at it in 2008, Galaxy S2 is very dazzling and beautiful. Powerful!

Because Samsung has the most powerful hardware R&D and production capacity in the world, when reporters watched the models showing Galaxy S2, they took it in their hands to experience it, and they immediately noticed the difference from other smartphones.

First of all, in terms of the overall comfort of the fuselage, it can be controlled with just one hand, and the corners and cut surfaces are handled very well, unlike the burrs of the N80 and A1600, and compared with DreamStars. The difference is not big.

Then the touch capacitive screen, the most important hardware component of the mobile phone, directly uses the screen that will only appear next year in history. The color vividness and screen brightness make people who are used to watching LCD screens amazed. feel.

Some reporters even took out their own N80 and A1600 on the spot to compare with DreamStars, and found that the screen of this Galaxy S2 completely exploded the N80 and A1600, surpassing Apple in terms of color vividness. In terms of screen recognition, it is only slightly worse than DreamStars.

If you want to make a touch screen ranking, then GalaxyS2 is second only to DreamStars.

In addition, Samsung's camera function is also powerful enough, pixel and photo quality directly kill N80 and A1600. It is also the only hardware that can keep pace with DreamStars.

If you want to find out the shortcomings of the Galaxy S2, it is Samsung’s own Bada system. The smoothness of surfing the Internet and playing APP is a lot worse than DreamStars. The battery is prone to heat up and running slowly. The problems still exist. . But to be honest, compared to S1. It's so much better.

S1 was very poor before, compared to DreamStars, but now with N80 and A1600, the two aspects of reference, I suddenly feel that Galaxy S2 is still very good, although the comparison is not good, but there is more than the next.

The price of Galaxy S2 is also very suitable. The basic configuration of 16GB memory and 512M core is only 516 US dollars, which is 50 US dollars lower than the starting price of the previous S1. It also supports mobile phone battery and replacement and memory card expansion. This price With this configuration, it fully embodies its purpose of positioning in the upper middle market.

In addition to the excellent quality, Samsung has never lacked in advertising investment.

Just on the day of the release of Galaxy S2, more than 400 print and television media around the world have launched various advertisements for it, and you can see its advertising bombardment everywhere.

With such various kinds of publicity, the Galaxy S2 became particularly noticeable from the day it was released.

And this time Samsung did not play any pre-sale tricks, but on the second day of the release day, the Galaxy S2 appeared on the counters selling Samsung mobile phones around the world. There are five colors in total, divided into three different types. The version is on sale, the price ranges from 516-638 US dollars.

But what made people feel most decisive about Li Jianxi’s killing was that just as the Galaxy S2 was put on the shelves, the original price of the S1, which had not changed, plummeted to 366-488, which was a full $200 drop from the original price, and the drop was almost up to This is as much as 35%.

When public opinion was in an uproar, many people were scolding Samsung for seeking death by themselves, or directly calling them the "Diving King"!

But real experts, such as Xiao Qi and Qiao's gang leader, saw this trick, but they didn't even think they were wonderful.

The reason is very simple. Don’t look at Samsung as a seemingly deadly move to downgrade the brand, but in fact S1 can’t sell anymore. Instead of 50 million sets of parts in place, all rusty, it’s better to use waste. , Sell it to reduce losses.

Furthermore, to be honest, the S1 is really not worth the previous price of 566-688. Lee Kin-hee’s initial pricing is indeed too worthy of Samsung.

But once the price is reduced by 35% and it falls to the same range as the N80 and A1600, then its overall price-performance ratio will far exceed that of the N80 and A1600!

In other words, the price of the A1600 is 399 US dollars, and the price of the N80 is 488 US dollars, which coincides with the Samsung S1 after the price reduction. It is directly the most tragic confrontation, and there is no room to avoid it.

Of course Samsung is not afraid.

Because as mentioned earlier, S1 is not as good as DreamStars, but it still has many advantages, otherwise it will not sell more than 10 million units in six or seven months.

Now the S1 has dropped by 35% in one breath. It is definitely an entry-level smartphone worth starting with. Comparing it with the N80 and A1600, it definitely wins a lot.

And after such a step, Samsung also pulled down the grades of N80 and A1600 at once. From then on, N80 and A1600 are only qualified to compare with S1, even Galaxy S2 can't compare, let alone the duo of the camp!

Not only that, through this ingenious price reduction, Samsung has made its products instantly cover the two grades of mid-to-low-end and mid-to-high-end smartphones. After catering to the needs of different consumers, it also makes its product camp instantly Enriched.

It is conceivable that as long as the Galaxy S2 can quickly become popular, the Samsung product camp will rise again in the next step and compete with Apple and Fairy, which are the same allies.

Unlike the previous life, Samsung in the previous life directly opened the high-end market, then used the Galaxy S series to consolidate the high-end market, and finally slowly extended its product line downwards.

In this life, Xiao Qi has appeared, and many technologies and appearance patents such as the original GalaxyS series have been taken away by Xiao Qi. Without these amazing ideas, Samsung has no way to use a direct top-down trick. ,

This way, based on the fundamentals, and then slowly launching an impact, is the most stable and most suitable for the current Samsung!

Ok.

Now the problem comes again.

Samsung fought a beautiful counterattack, but the Android Alliance is about to cry!

N80 and A1600 are not good smartphones in the first place. It is only because of the accumulated reputation of Motorola and Nokia in the past decades that many people buy them, but after they buy them, almost no one dares to be ignorant of their conscience. Said they are better than DreamStars.

However, it is not 2013. People are far less picky about smartphones than consumers at that time. At that time, because they had too much knowledge, they were too impetuous and could not tolerate shortcomings at all. Within a month, This phone can go directly to discontinuation.

They are still more patient now, willing to give some time for Nokia and Motorola to develop, not to mention that they are not unavailable when they are bought, but the effect is a little worse~www.readwn.com~ and the price is much cheaper.

Such an idea can only mean that the Samsung S1 directly cuts prices and competes with them, which naturally allows users to have the most intuitive comparison.

The price is similar, the hardware equipment is similar, the functions are the same, the power consumption and the running speed are the same. Nokia and Motorola are better in brand awareness, but the appearance is better than S1, the screen and touch experience are better than S1, and the application is available. The number is also S1 wins...

In this comparison, how can you say that the Android Alliance can't cry? How can you not gnash your teeth?

Samsung this bastard!

The price of S1 is reduced to such a degree, at least 50 dollars is lost, and it must be desperate to disgust yourself. It is really a idiot that hurts others and disadvantages itself! moron! Son of a bitch! ! (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)

PS: I don’t know if I told my brothers if it didn’t sell well at the beginning. It only relied on the contract machine to become popular...Of course, the scholar thought it was because it was not sold simultaneously on our mainland, otherwise it would have been popular long ago. Up...