Age of Dreams

Except for the fairy guards who bought the recommended location on the homepage, WeChat also made efforts at the same time and chose to buy the recommended location on the Android store.

Wechat has actually been used by Android users before.

But that was WeChat playing a side ball.

Because WeChat itself is free, and only the purchase of WeChat services is charged.

And the app agrees that free software is also available on the Android store, because people do not make money, how do you restrict people and exclusive rights?

So in the Android store, WeChat is always available for download.

It's just that everyone can download the free version, but the paid service is not launched at all.

In other words, Android users can use WeChat, but they cannot expand their space, and cannot use cute emoji packs and so on.

Now once the exclusive rights are opened, the WeChat company naturally wants to make another money on Android users, and because the advertising cost of the Android store is very low, it directly advertises on the homepage.

Of course, the purpose of the WeChat company is not only the charge for the WeChat service, but also another interesting free app that they followed-WeChat red envelopes!

On the same day, the official account of WeChat announced the launch of WeChat red envelopes, and released strategies for grabbing red envelopes during the Spring Festival in various channels.

As a national statutory holiday, the Spring Festival is now only celebrated in China and South Korea.

However, many Chinese in Southeast Asia will definitely celebrate the Spring Festival.

Therefore, these propaganda are basically locked in Asia, and the main battlefield is in China.

As soon as I saw the red envelope grabbing app, the big guy was taken aback, and immediately looked up the usage and strategy of grabbing red envelopes on the Internet, and many people immediately expressed great interest.

Based on the data from the app and the Android store, the WeChat company launched a free red envelope grab app. There were more than 2.1 million downloads in one day, and those who downloaded it, regardless of whether it was the Spring Festival or not, quickly started using it.

Grab a red envelope is a game.

Some people, if you ask them to study scientific research, they can't do it, but they are very proficient in playing games.

So soon someone sent out the red envelopes. Throw it directly into your own circle of friends.

"What do you mean? How does it show that there is a red envelope? Is it that I have a virus?"

"Stupid! It's not a virus, but a red envelope from Brother Yu! I robbed one of them. It contains 8 yuan...Wow, look, Zhang Xixi robbed an 88 yuan!"

"Wow, I'll open a red envelope too... Damn! Why is it suddenly gone?"

"Haha, I robbed you, deserve it! So procrastinated!"

"Bad son, I'll grab it too..."

"Hehe. It's fun, I'm here to give out a red envelope too!"

"Don't run, look at me!"

"..."

All of a sudden, the whole country, the Chinese community, and even the Koreans all fell in love with this red envelope grabbing game.

Many people who like to play immediately gave out red envelopes in their circle of friends.

The person who received the red envelope wailed for a while, but wailed for a while. The circle of friends is full of excitement.

People who use WeChat generally use Weibo, and they have posted their hard work on Weibo.

This act of drying red envelopes. After some celebrities joined in, it spread even more, letting more and more people know the gameplay and fun of grabbing red envelopes, and naturally more people are willing to try this new thing.

In previous lives, someone had studied the reasons for the extreme popularity of grabbing red envelopes.

One is that local tyrants have the characteristic of showing off. Many people regard giving red envelopes as a condescending gift. Seeing the people in the circle of friends grab a piece, naturally there is a contented happiness in my heart.

The other is that everyone has the mentality of getting something for nothing, and you can grab the red envelope for nothing. It must be happy.

Of course, this is the most important reason for the popularity of red envelopes. It also lies in the word "grab".

There is a thrilling process of grabbing red envelopes, there are surprises that don't know when the pie will fall from the sky, there are various expectations before opening the red envelopes... etc. So the red envelope grabbing app has naturally become popular.

Only at 11 o’clock in the evening, according to WeChat’s own statistics, a total of 7.78 million red envelopes were issued, all of which were robbed, and new red envelopes are still being released for their respective circle of friends. The friends rushed.

It was also on this day that WeChat grabbed the red envelope app and directly occupied the headlines in the commentary areas of China, South Korea and many countries in Southeast Asia.

In addition, in the app and Android stores, the WeChat Red Envelope app quickly became the second most influential app, second only to the more influential Fairy Guardian.

Such a big movement naturally aroused the attention of many people.

In the face of many things that happen, the layman is watching the excitement, but the insider is watching the doorway.

Everyone knows the relationship between WeChat and Xiao Qi, and WeChat is still the world’s largest instant voice communication tool, with more than 400 million users-if it weren’t for the fact that smart phones are not yet popular, this There is no problem with the number increasing by two or three times.

So everyone looked at the shining red envelope app, and immediately captured the hearts of Chinese and Koreans, and immediately began to ponder about it.

Morgan Stanley was the first to make an evaluation analysis report.

"When we first saw this app, we only thought it was very interesting. Through the interaction of WeChat Moments, some people send money, some people get money, and enjoy the happiness of gifting and gaining. It seems that it is that simple. And more than 200 It has been downloaded and used by thousands of people, which further illustrates the interestingness it contains.

In the era of the Internet, everything that is liked by users has its value. When we first studied the red envelope app, we only saw its value in terms of interaction and thought it was an app used by WeChat to increase user stickiness, just like the fairy browser that the fairy company was preparing to release. .

But after careful study, we were very surprised to find that there was a great purpose hidden in it!

Regardless of the person who issued the red envelope or the person who received the red envelope, in addition to opening their own Tenpay account. You must also have a bank card number that can transfer money in and out, otherwise your money will not be able to be transferred in and out.

This bank card number is to be bound to your WeChat ID. In other words, your WeChat ID has been linked to the function of the bank card, and the WeChat company and your bank account have been linked together.

What does this mean? This means that the WeChat company has become an alternative bank, and the WeChat id has become an account that can be used for mobile payments.

You know, in the past, unless you wanted to use WeChat's paid service, WeChat users didn't have to subscribe to Tenpay, and they didn't need to bind a bank card number at all.

But now an app for grabbing red envelopes has allowed everyone to change their habits and directly open Tenpay and bank card numbers, and they are willing!

Bank card information with millions and tens of millions of users is a huge asset in itself. If WeChat wants to launch its own shopping malls in the future, such as Amazon, such as Rakuten Market, such as Taobao, Users don't need to toss at all, just use Tenpay and bank card to shop normally.

This is undoubtedly a huge benefit for the WeChat company to develop its own business. This kind of early foreshadowing activities normally represents WeChat company's plan and determination to embark on online commerce in the future!

In addition, in Mainland China and Hong Kong, if the user's bank card is from the Fairy Bank, he will get a cash red envelope of 5 yuan, and the annual fee and the fee for SMS notification of changes in funds will be waived. According to our survey, among today's 2 million users, at least 200,000 people go to Fairy Bank to open an account because of this.

This is the good strategy of Xiao Qi and Miss Huangfu to kill two birds with one stone! A free game-grabbing red envelope app can increase your strength on mobile payment and bank users, and lay the foundation for future development. It is indeed a golden girl with the title of genius! "

Morgan Stanley's analysis institutions are well-known all over the world.

As soon as their analysis report came out, the talents in the banking and online business circles suddenly realized that WeChat and Fairy Company still had this purpose!

Within a day, WeChat Tenpay increased by 2.1 million users, and Fairy Bank increased by 200,000 bank card users.

If this goes on for a long time, what's the deal?

Isn’t it a logical thing for WeChat to catch up with Amazon and eBay?

Even their users who bind mobile payment bank cards will surpass most of the world's online commerce companies before opening the mall!

Fairy Bank is even more amazing.

It originally had the potential of more than 200 million users of Alibaba, Taobao.com, and Xiaoyao Mall~www.readwn.com~ Now with a WeChat account, there are more than 500 million WeChat accounts that may be bound to bank cards in the future. .Blog users, maybe they will directly become the largest bank in the online world!

Fairy is already an undisputed giant in the smart electronics industry because of its dreampad, dreamstars and apps.

Now it has emerged in the banking industry and has achieved outstanding achievements in another aspect. Then it has become a giant with two legs, impartial, and has the ability to walk steadily and steadily!

Before the Fairy Company, the establishment of a consortium took at least thirty to fifty years.

Now that the Fairy Company has only been established for four years, it seems to have the embryonic form of a consortium, which is an incredible achievement!

No wonder Xiao Qi can become the richest man in the world.

In addition to him, who else can lead this magnificent Internet era? (To be continued...)