Age of Dreams

At the beginning of the new year, Xiao Qi was also pondering a consideration he had already had.

Among the accessories of the Fairy Company, there are two similar products that are very out of sync.

One is DreamStars and general-purpose lithium polymer batteries, and the other is SuperBattery power bank, which is popular all over the world.

The practical materials for the two are the same, but they are somewhat different, but the difference in cost performance is very large.

The lithium polymer battery has a capacity of 2000 mAh, and the average cost of each is 10 US dollars. The price that can be sold in fairy direct stores is 40 US dollars.

The SuperBattery has a capacity of 6000 mAh, and the cost of each unit is 18 US dollars. It is sold at only 48 US dollars in fairy direct stores.

A battery is 40 US dollars, but the power bank with 3 times the battery capacity is only sold for 48 US dollars. The cost performance of the two is clear at a glance.

Of course, on the basis of not knowing the cost, you can also say that because the volume requirements of the power bank are not so strict, so such a large machine, which contains a battery with a capacity of 6000 mAh, is relatively simple and the technology is very mature; and the mobile phone The battery has to be made very flat and requires high accuracy, so the production cost is different.

But in fact, it can't be so arrogant.

Fan users are not fools, they can compare intuitively, which one is more kind, and then they choose which one.

After all, no one's money is brought by the wind.

From the perspective of sales data, the sales volume of SuperBattery is gradually in short supply, and the charging treasures of ordinary small and medium-sized manufacturers have also begun to become popular, which is proof.

Conversely, DreamStars mobile phone battery sales continue to decline. It is also a proof.

Now on sale, mobile phone batteries are common to DreamStars, so Xiao Qi's order for mobile phone lithium polymer batteries can reach as much as 600 million a year.

If the mobile phone battery encounters Waterloo, I am afraid that many people will joke that Xiao Qi is too greedy, so it caused such a fate.

That is, the financial report of the fairy company will not be announced. That's why you can't see the sales data, but most of the options of the Fairy Company are directly selected and purchased on the Internet, so you can see some clues more or less.

Although the failure of the small battery will not affect the overall situation of the Fairy Company, Xiao Qi knows those who are going crazy with jealousy. I must be happy to take this to ridicule him.

Therefore, Xiao Qi must make changes.

He plans to first reduce the price of lithium polymer mobile phone batteries to $30, and then when DreamStars 2 is launched in June, he will directly increase the battery capacity of 2000 mAh to 2500 mAh, which is a 25% increase in capacity. ——This mobile phone battery is not only used by DreamStars. The same is included in it.

After all, the lithium polymer mobile phone battery is equivalent to a 50% price reduction!

Such a high cost performance can definitely save a lot of fans.

Then the second step Xiao Qi did was to target SuperBattery.

In the current market, some small and medium-sized manufacturers have achieved 20000 mAh power bank, but under the current technical conditions. Such power banks are prone to problems, so news of explosions, burning of mobile phones, etc. are endless.

The mainstream is still between 4000-8000 mA.

However, the suppliers of SuperBattery are Jinwei Lishen and Yinhuang Electronics among the four largest battery manufacturers in China, so their technical capabilities have already exceeded 10,000 mA.

After the launch of DreamStars2 in June, SuperBattery will be directly upgraded to a capacity of 10,000 mAh, while the price remains unchanged, which means that the price/performance ratio has increased by 40% at once.

The two are competing for such a price-performance ratio to improve, and the whole situation will naturally be revitalized!

On the surface, Xiao Qi's profits are much lower than before. Profits are directly reduced by 50% compared to before!

But in fact, it can't be such a simple calculation.

No matter how high your profit rate is, if you can’t sell a few things, what good is a high profit rate?

Is it better to buy one item a day at 100 yuan, or to sell a hundred items a day at 1,000 yuan?

The reason is so simple and clear!

Whether it is SuperBattery or mobile phone battery, even if the quality is good. But it is simply a very common consumable, far from reaching the point where DreamPad, DreamStars, and such stunning, there will be countless fans directly paying for their appearance.

Therefore, it is a very correct way to use quantity to accumulate profits on the options.

This lesson was also learned by Xiao Qi from Qiao's gang leader.

You see in the online Apple store, there are a dazzling array of options and accessories, which is very conspicuous. Isn't it?

But in fact, the sales of these options are also very general, far inferior to the outside cottages and alternative products.

The reason lies in this sky-high price.

Originally, the appearance and color performance are almost the same. Why is your Apple 200%, 300% or even 500% more expensive than others?

It doesn't make sense!

Rich people can buy it, but the problem is that many people who buy and IPAD are not rich, so most of them choose alternatives when they can choose.

Therefore, most of Apple’s profits are derived from bulky goods, and the sales and profits of these accessory products are pitifully small. Sometimes, after placing an order and accumulating a certain amount, it can be ordered by a factory. .

Xiao Qi remembered the lesson of Qiao’s gang leader, so as soon as he saw that the momentum was wrong, he immediately chose to reduce the price and improve the performance in order to save the users.

Of course, he doesn't give in like this for everything.

For example, on the website of the Fairy Company, the price of headphones has never been reduced.

Because the earphones of Fairy Company are matched with DreamPad and DreamStars, no matter the color or other, they are a perfect match. If you choose alternatives, it will be a little awkward to see how they don’t match.

Fans have no choice but to choose the original headset from Fairy Company.

This principle can also be used on the polyurethane shell. It is only the best match for them and DreamPad. You always feel that something is wrong when you buy a substitute.

There are also A.V data cables, high-definition cables, because only they can be used on the fairy system, so fans can only choose to buy.

Of course, there are still some mysteries in the optional accessories.

For example, the lithium polymer battery mentioned just now, although it is DreamStars and GM, when they are sold, they are labeled with DreamStars and respectively, and they are sold separately.

You said that the price is the same, and the appearance standard is exactly the same. The batteries of both mobile phones are common, and they must be marked and printed. This is not taking off your pants and farting-is it unnecessary?

But it really wasn't Xiao Qi boring.

Don't forget, DreamStars started to sell 30% of its shares, and the options related to DreamStars will be distributed to shareholders for profit.

But it is different. It belongs to Xiao Qi completely, so if the same battery is sold to the user, then Xiao Qi can get all the profits.

Although it is possible that users bought batteries for DreamStars use, but in most cases, after the labels are divided and printed, even if they know that they are the same, most people will classify them according to the rules. The price is the same anyway, why do you want to use it? Isn’t it good to use each one?

Don't doubt, this is the power of a preconceived rule that most people will follow.

On some other accessories, Xiao Qi also uses this method to distinguish the sales of optional accessories, such as earphones, car charging cables, A.V data cables, and high-definition cables.

According to the current survey data, the accuracy rate is basically above 98%, which fulfills Xiao Qi's purpose of distinguishing well.

Speaking of which, this is the trouble of happiness.

Others are usually several companies under a group, which are sold separately to others.

Almost no one, like Xiao Qi, separates the various products of a company to sell shares, and they sell so hot!

But the so-called existence is reasonable ~www.readwn.com~ Since Xiao Qi can do this and has won the popularity of countless people, it proves that such a model is feasible.

However, Xiao Qi's ability to do it does not mean that others can do it.

Because the most important point is that Mingxiang Holdings and Qi Cai Investment are both companies owned by Xiao Qi. He decides how he wants to split up and sell shares, and there is absolutely no interference.

Do you try to sell the shares of Qiao Gang first, and then sell the shares of iPad?

Those shareholders will surely come in swarms to pick up the bargains or make troubles, and nothing will happen in the end!

Complicated equity distribution and profit entanglements will also discourage many investors.

Therefore, many people are commenting that the fairy company founded by Xiao Qi has no such example before, and may not have it in the future.

He is a unique genius boy, and Fairy Company will also be a unique Fairy Company! (To be continued. If you like this work, you are welcome to come to the starting point () to vote recommended votes, monthly tickets, your support is my biggest motivation. Mobile users please go to read.)