Age of Dreams
Vol 2 Chapter 2275: The backbone of online shopping
Qin Yibin was excited again, and left a little nervously.
For him, the Indian market is a completely unfamiliar place. He needs to explore and explore from the beginning. It is impossible for him to be as handy as the mainland China in all aspects.
But Qin Yibin had no worries.
Because he believes that money can help the gods, Xiao Qi gave him sufficient funds and authority. He dare not say that he has captured the American market, but he will never find a rival in the Indian market.
Even if an Indian official wanted to stop him, Qin Yibin was confident that he would use money to break through one **** after another until the road ahead was smooth.
He finally understood why Xiao Qi had to ask him how the domestic Xiaoyao Mall was developing first, which meant that he would go all out to open up the Indian market instead of walking through the scene and slowly trying to get it done.
Qin Yibin didn't have any worries about this. Xiaoyao Shopping Mall had indeed developed to a very strong point. As long as it continued to follow this momentum, it would definitely become stronger and stronger. There was no need for him to be in charge at any time.
As for the difficulties of going to India, Qin Yibin was also prepared.
He is now at the deputy general level of the Fairy Company. As long as he travels on business, he has bodyguards. To go to places like India, Xiao Qi must at least send hundreds of elite retired special soldiers bodyguards to the entire team. There is no safety issue for everyone. problem.
The same goes for food, clothing and housing. As long as you have money, you can live well in India.
For example, although India prohibits the consumption of beef, do you think the British and Americans can abide by this rule? Even if you can't buy it in India. It's the same when buying it from New Zealand and Australia.
Convenience in life is always a trivial matter. The only purpose of going to India is to build a network. The most important thing is to expand the influence and power of Xiaoyao Mall to the whole of India.
Qin Yibin decided when he went out. On the one hand, he entrusted a survey company to conduct a detailed investigation of the Indian market. On the other hand, he immediately convened a group of elite soldiers and began to make various plans, always preparing to enter the Indian market.
Seeing Qin Yibin's smugness, Xiao Qi nodded slightly without realizing it.
Qin Yibin has many shortcomings. But the advantages are more.
If you talk about who is the most persevering, Xu Weihong may be considered. But as far as who can work hard to complete the task that Xiao Qi explained, then Qin Yibin recognized the second, and no one could recognize the first.
What's more, Qin Yibin's talents are also outstanding, and he has been honed in Japan's Lotte Mall during those years. In addition to his strong system knowledge, he also possessed perseverance and patience, as well as a climbing heart eager to be proven.
These factors are the important reasons why he did better in Xiaoyao Mall than Xiao Qi imagined.
Now he is sent to India, with the infinite financial support given by Xiao Qi, Qin Yibin's ability to adapt to the environment, and the ability of a group of professionals under his staff, he can also absorb the help of Indian professionals...I believe that after one year, Xiaoyao Mall Can dominate the Indian market. Keep the market of this second most populous country firmly in your hands.
In fact, in the age of online commerce. You simply cannot use "poor countries" and "rich countries" to divide your sphere of influence and the territories you are trying to conquer.
Just like Amazon, when he finished the entire European and American markets, he was shocked to discover that even with so many countries combined, there is no market that is vibrant in China-1.5 billion people are more than European and American powers combined. The purchasing power is not weak at all!
But at this time, Jingxi Mall has become a climate. Amazon has no way to beat them in China, so it wants to go to India to occupy the market.
But some of the giants in India are not vegetarians, and you come and go with each other, and they have a great time playing.
Amazon's missteps, apart from their own emphasis on Europe and the United States and despise Asia, there is another important reason for this.
That is that they did not see a fact clearly, a fact that Ma Yun had already seen clearly.
Who is shopping online?
Which group of people is the main force of online shopping?
Are you a housewife? You said it was a young man? You said it was a newlywed couple?
It makes sense, but the generalization is not comprehensive.
Those who like online shopping the most, and those who like it the most, are actually non-rich people.
Yes it is.
Including the poor and non-rich people in ordinary families.
Because they don't have money, they absolutely care about the price of things they buy. They can usually hike two or three kilometers to find cheaper goods because of the difference of one dollar.
Take India as an example. You can’t say that ordinary subsistence families and poor people in India don’t use websites to buy things.
On the contrary, they are more concerned about money and will take care of the business of Xiaoyao Mall.
Unless your country is too small for the things sold in shopping malls in all countries, the model of manufacturers—general distributors—regions—counties and cities—direct stores—consumers appearing in China must be the same.
Even food and vegetables are the same, farmers—purchasing wholesalers—regional wholesalers—shopping malls and small vendors—consumers. This is the process that food goes through when we buy food.
Distributors at all levels have squeezed too much value, leading to rising commodity prices. The final purchase price is easy to double or double the farmers’ selling price.
You can talk about farming super docking, direct sales, etc., but this model has no way to promote regionally. It can only be realized in a small area. Most people still have to buy in a normal way.
The Internet has changed all of this.
It does not have any spatial distance, allowing consumers to directly face to face with producers.
Thousands of goods can also be piled up, and only pass an intermediate checkpoint, such as the Xiaoyao Mall, to reach consumers.
Consumers and sellers can benefit from the multi-layer channel cost profits that are cut in the middle. This means that the price of goods brought by the Internet is transparent and can really be sold directly.
People who have no money, faced with a price difference of 30%, 50%, or even more than 100% in the mall, how can they be unwilling to accept the online shopping model?
If you want to talk about eBay and Taobao.com, it is possible to buy fakes, but large online shopping malls such as Amazon and Xiaoyao Mall have a great guarantee of credibility, so as to minimize the purchase of fakes. Increase the chance of buying high-quality and inexpensive goods.
In the past three or five years in China, Jingxi Mall developed into a giant giant, isn't it thanks to the support of these non-rich people?
In this life, Xiao Qi’s Xiaoyao Mall has done even better. In terms of scale, attitude, supply of goods, etc., it has learned from the experience and lessons of Jingxi Mall and Amazon. From the beginning, it has completely swept China with a crushing trend. The local market has become an undisputed giant in just one year.
Similarly, Xiaoyao Mall is also thanks to these non-rich people.
Really rich people don't care much about the price difference between online shopping and physical store shopping.
As long as they give them a great shopping experience, they are also willing to go to the physical store to buy it.
Therefore, this is also an important reason why Amazon has developed to a certain extent in Europe and the United States, and there is no growth momentum at all-because those high-income families do not care whether Amazon is cheap.
The miracle that happened in China can also happen in India.
As mentioned earlier, as many as 90% of the non-rich in India, excluding 70% of the poor and subsistence population, 20% of ordinary families will also be the key customers of Xiaoyao Mall.
No matter how poor a person or a family is, there is also a need for daily expenses.
As long as they still want to buy things, in addition to the most basic vegetables, fruits and vegetables, Xiaoyao Mall will be their best choice for any other commodity purchases.
There is one shopping list a month, which is a basic customer. Xiao Qi estimates that this group of people should account for more than 30% of the total population of India.
There are more than 5 orders in a month, which is the backbone of Xiaoyao Mall. They account for about 5% of the total population of India.
If the list exceeds 10 a month, that is a shopping expert, who should be able to account for about 1% of the total population.
If you put it together, 36% of the population is 277 million people. Xiao Qi can be proud of turning so many Indians into his own users.
Of course, this is not the ultimate goal of Xiaoyao Mall in India. It is only a three-year goal~www.readwn.com~ In fact, the poorer the place, the greater the attractiveness of commerce and trade. Therefore, Xiao Qi thinks that it can save 500 million All Indians are attracted, let them form the habit of shopping in Xiaoyao Mall, that is the real success.
The geographical advantage of China’s close proximity to India gives Xiaoyao Mall a natural cost advantage. For example, all kinds of daily necessities and home appliances produced in China can be entered at a very cheap price even if the freight profit is added. India directly seizes a vast market.
To sum up, in the eyes of others, India is a barren land for online commerce, but in Xiao Qi's eyes, the Indian market is a treasure to be developed!
But it is not without difficulties.
India is not a country of China, nor is it a European and American country with high-quality people and complete legal systems. The chaotic scenes of social security here are not imaginable by outsiders.
If you just want to copy the successful experience in China hastily, then Xiaoyao Mall will definitely end up sadly.
Therefore, in addition to Qin Yibin taking the people from Xiaoyao Mall to fight, Xiao Qi will also let a large number of lawyers follow up, let a large number of public relations companies to clear the relationship... etc., to make full preparations for the success of Xiaoyao Mall.
Only if you pay enough attention and preparation, then things will be smoother when they unfold! (To be continued)
ps: In fact, I really admire Rebs for their efforts to open up the Indian market. Japanese and Korean electronics, automotive products, etc., all start from imitating and then move towards success. Actually, now the world's mobile phone manufacturers, except Apple and Samsung, are basically our world...Look at the next step, can Alibaba, like Xiaoyao Mall, spread its layout to the entire Asia! R580
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