Age of Dreams

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When Milner called Xiao Qi and explained that the shareholding was basically settled, Xiao Qi was thinking about something that he wanted Milner to do.

This is what Xiao Qi thought about before, asking Milner to help Xiao Qi dig people to set up a company.

Because of the rigidity of the Japanese, the Japanese market can only accommodate one Rakuten Mall. Even if Amazon finally enters it strongly, it will not shake the position of Rakuten Mall in the slightest.

Also because of Americans’ inclusive mentality and willingness to try new things, the United States not only has Amazon, but also eBay, as well as many small and medium shopping sites that compete with them.

It is such a website.

Speaking of the world's largest group-buying website for mothers, infants and young children, of course many Chinese do not know it, but if you talk about the shopping model they created, many people can understand it.

Every morning at 6 o'clock in the morning, 100 fresh events and 9,000 new products will be displayed to users on their website and mobile application pages, with a total of several million when there are more, and hundreds of thousands when less.

Under normal circumstances, these items can be sold out within 15 minutes.

The prices of these products are cheaper than ordinary supermarkets, but not too cheap.

The reason why it sold out so quickly is because of its variety? 　The categories are very complete, and they are very neat to let you know what moms need at these stages of you and your children, and which products go with them. It would be more suitable, so that mothers can easily buy everything at once.

Usually after the products of the day are sold out, tens of millions of emails will be sent to notify users that the products will be on sale at 6 o'clock the next morning.

Speaking of which, do you feel familiar?

This is the "flash sale" model that will be very popular in the next few years!

Vipshop, Fanli.com, Baby Tree... etc. This is basically this model, and both have achieved considerable success.

Naturally the most successful one.

Since it was established and launched in November 2009, and went public in 2013, the market value has soared all the way, and it soon exceeded 6 billion US dollars at the end of the year, although Xiao Qi's previous life did not see the situation afterwards. But it is estimated that the possibility of rushing to 7 billion US dollars is very high.

It is conceivable how excellent it can be under the siege of famous online shopping malls such as Amazon, eBay, and the Old Navy.

In the university where Xiao Qi attended in his previous life, there are several female teachers who are loyal fans. Every time they take a break for lunch, they talk about topics, including unique characteristics, various advantages, various conveniences, etc. .

As an assistant in the laboratory. Xiao Qi could hear it naturally, and over time he was deeply impressed.

In fact, the operation method is very simple. In the past Xiao Qi thought it was very powerful. Now that he is reborn and reborn, he has also established a website, but he thinks it can develop so well, purely because it is in the United States.

The slack, casual, and tolerant attitudes of Americans toward daily life have brought brilliance. If it is placed in China, it will be killed by Xiaoyao Mall in minutes.

Still very characteristic. In addition to the flash sale model that focuses on limited time sale, it does not do all the categories of Gao Daquan. Only three categories of mothers, infants and young children will increase its focus and make it easier to attract specific purchasers.

In addition, many small brands are also supported. These small brands are not only novel in design. The price is not as expensive as the big brands, which is very suitable for moms who don't have much money. They can even be designed specifically for the needs of these mothers and babies according to the needs of customers, meeting a lot of personalized needs, so that you can only buy these novelties.

But its weakness is also very fatal.

First of all, to save money and avoid inventory. It waits until consumers snap up the group-buying products on the empty page before placing them to the manufacturers according to the order, and then sending them to the customers through procedures such as purchasing, testing, packaging, and logistics.

Generally speaking, it is normal for the goods to arrive in one week. Don't be surprised if you delay a little by one month.

In China, all online shoppers have been raised by Ma Yun’s Taobao.com’s 3-4 days after the arrival of the goods, and then by Xiao Qi’s Xiaoyao Mall. The goods are basically delivered within 24 hours. To the surrounding districts and counties within 2 days at the latest.

You said that Chinese consumers are allowed to spend a week or a month waiting for the products to be purchased. Can they have this patience?

Do you think group purchases are also like Rebs’s Xiaomi phones? Can there be such a charm to make mothers wait for so long?

This long delivery cycle is a major weakness, yes, but there is another weakness that makes people complain.

That is, returns and exchanges are not supported.

Yes it is.

You read it right.

As long as you are buying a product, you are solely responsible for what you are not satisfied with, even if there is a quality problem.

Although most of the time, the products are excellent, but it is inevitable that there are also times when you encounter defective products, or when you buy the wrong size.

However, no return or exchange is allowed under these circumstances.

why?

Because it is purchased according to everyone's order quantity, there is no more than one package, how can I return it to you?

So, think about it.

With these two major shortcomings, it can only continue to develop in the United States.

If they don’t make positive corrections in their previous lives in 2014, the good times will probably not last long!

Xiao Qi knows the advantages and disadvantages, so when he prepares to do this in this life, of course he will carry forward the advantages and avoid the shortcomings.

The same as the old habit in the past is that Xiao Qi will also choose this name when he is established in this life, because at this time, it has not been established yet, of course the name has not yet been figured out!

Xiao Qi explained the originality to Milner very clearly, and also corrected the unreasonable points.

First of all, it will build its own logistics warehouses in major cities in the United States. Although it is not as dense as Amazon, the shelves must be built from the beginning.

It doesn't matter if it is smaller, but important cities must have such logistics warehouses.

Regarding the issue of procurement, it is the same as that of Xiaoyao Mall. After buying it, sell it to customers and contact the manufacturer for some stocks. If there is a return or exchange within the specified time, then the manufacturer’s inventory will be able to do so. It comes in handy, on the contrary, after this time period, the manufacturer's inventory can be handled by itself.

This reduces your own troubles, and you don't have to drag the manufacturer's products, which is convenient for everyone.

As long as these two items are modified, it is basically a small Amazon, but it has fewer products, greater discounts, and attracts users with more shopping stickiness.

Milner originally called Xiao Qi to confess the good news, but he didn't expect Xiao Qi to give him another surprise instead.

As the number one website in the world today, Milner has naturally done in-depth research, and now Xiao Qi suddenly throws out a more focused one, but in turn gave Milner a big surprise.

Milner is a real investment genius, and after a little pondering, he understands how promising he is.

Although Xiao Qi’s purchase model has appeared before, it is only a means of promotion by large companies, and it has not formed a large-scale and continuous operation at all.

If it is done beautifully, once the new mode is turned on, it will be able to add a powerful force to the mall.

Now Amazon is worth more than 30 billion U.S. dollars. Even if it only achieves one-third of its market value, it is about 10 billion U.S. dollars. It is like a giant in the market segment.

Even if it only achieves one-sixth of Amazon's market value of 5 billion US dollars, it can still be developed steadily and it is a good asset.

I really don’t know where Xiao Qi came from so many fantastic ideas. Not only did he put forward the idea of ​​the flash sale of maternal and infant products, but he also considered the details so clearly, just like Xiao Qi has been doing this for many years. The business is the same.

If you want to come to the companies that Xiao Qi launched before, Uber, it is the same incomparably detailed planning method!

From the beginning on the right path, how can UU reading www.uukanshu.com tell them not to develop by leaps and bounds?

In addition to sighing, Milner also readily accepted Xiao Qi's entrustment to start the company.

He didn't know that Xiao Qi had done the most detailed patent registration for the founding model. Once anyone dared to start a company in this way, Xiao Qi would let Mario Law Firm sue them for bankruptcy.

Milner is a very trustworthy person, otherwise not so many people would trust him in his previous life.

So he just started to ponder very seriously, which people he knows can find relevant professional talents and can establish it in the first time.

As with Hoffman, Xiao Qi took out a $1 billion founding fund and gave Milner a 3% stake. Not only did he need to find relevant talents to start the company, but he also needed to contribute to all kinds of supervision in the future, and there was 5%. It is for the founding team. With the shares, they will treat the company as their own business and develop actively.

People who are too stingy, but can't make a big deal!

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