Age of Dreams

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　　 Entering July, the huge student population in China has entered the summer vacation period.

　　Young people are the most energetic. They are willing to try everything and like all kinds of novel things.

　　They are also the most active on the Internet.

　　 Xiaoniao.com is definitely the favorite website of young people, because there are basically everything you want to see here.

You can watch a lot of animation, movies, TV, videos, etc. without spending money. If it’s the most popular movie, it’s 2-5 yuan. It’s just a month after it’s released. Too long.

　　 Young people not only like the interesting videos and animations of Xiaoniao.com, but they also like various variety shows on Xiaoniao.com just like office workers and middle-aged people.

Even documentaries such as "A Bite of China", "A Trip to the Yangtze River", and "A Trip to the Coast" can make them enjoy watching, let alone "The Voice of China", "The Talent Show of China", and "The Wall Here comes", "The Year Show", "I'm a Singer"...and so on these interesting variety shows.

　　 As early as May, Xiaoniao.com released the news that a new reality show will be produced, which is definitely the best idea of ​​the year.

　　 If other production companies say this, everyone will definitely sneer, thinking that this is bragging, and you think you can succeed without doing it. Who is this deceiving? Don’t you just brag about advertising and want us to watch it?

　　 But Xiaoniao.com is different. Since the establishment of Xiaoniao.com, no matter what kind of program is produced, it is very good and it makes people have nothing to say.

　　 So everyone is looking forward to this reality show.

　　 Of course, this is just the idea of ​​ordinary people, and the various TV stations have been moved by the wind from the beginning.

　　 Xiaoniao.com has long proven how popular the programs it produces, how high ratings it has created, and how much sponsorship it has obtained.

　　 is now another brand new show coming out, of course everyone has to grab their own TV station to broadcast it.

　　 Several of the most powerful TV stations in China directly sent their deputy directors to Chengdu to discuss cooperation with Xiaoniao.com.

　　 Of course, Xiaoniao.com has no shop to bully its customers, and the first issue of "Run, Brother" has been produced initially. Let them see and let them evaluate the potential of "Run, Brother".

　　 These deputy directors who can be dispatched to negotiate have rich experience and outstanding abilities. After watching the first issue, they probably knew what they should do with "Run, Brother".

　　 After the trial film is over, the next step is to discuss the price. The higher the price is, this is a normal way of cooperation.

　　 After a few days of tense negotiations, Anhui Satellite TV finally got the right to broadcast the first season of "Run, Brother" with an issue of 8 million and 35% of the advertising fee.

　　 Anhui Anhui Satellite TV did not have much success before, and finally got such a boutique reality show from a gold production company like Xiaoniao.com, and immediately launched an overwhelming publicity.

　　 The month-long advertising and promotion, and the various tidbits broadcast, really drew the appetite of the audience.

According to the survey. The audience's expectations reached 78%, which is very high!

　　 originally Xiaoniao.com is also very powerful.

According to the characteristics of each character provided by Xiao Qi, he directly chose Xiao Ming to be the number one. Xiao Ming is not the leader now, but his popularity is already very high. Although he is not top in funny, he can make up for it through the script. Xiao Ming's popularity is the first element to attract the audience.

　　 This matter also has the face of Baoyu Entertainment. After Shen Wuyan pondered it a bit, he still agreed to join Xiao Ming.

　　The fixed hostess chose Zhao Ying, who is quite feminine. Although she has not yet starred in the new version of Legend of Zhugege and Lu Zhen, she, with her delicate appearance and stubborn character, won the favor of the director group, and she was finally determined by Shen Wuyan.

　　 The remaining five male hosts. I chose three starlets signed by Kiwi Films, and the other two are Internet idols signed by Xiaoniao. They are not so famous, but they are very playful, with rich expressions and very action. The exaggerated one.

　　 But Xiao Qi also asked, it's okay to make a little bit of teasing. But it must not be annoying, vulgar and lack of quality, especially the character of the candidate must be passed, and the kind of scandal must not be made from time to time, otherwise it is not to make a show, but to ruin the show.

　　 As for the guests, it is much simpler. Whoever is the most famous and the most topical is invited to come over, don’t be afraid to spend money.

　　 Star variety show appearance fees only rose slowly after 2010, after the variety show entertainment explosion. Now it is not so exaggerated. There is no situation where a single episode of friendly guest appearances has to be charged 1 million.

　　 Besides, Xiaoniao.com is a gold medal production company for TV entertainment programs. It is basically a family with Kiwi Film Group. If you dare to ask for money, you will offend the two giants. How can you mix in the entertainment industry?

　　 If you charge a little less and leave a favor, you may be able to use it when you don’t know.

　　 Also, the programs on Xiaoniao.com are very popular. These programs can also increase your reputation. It is a good thing that you can benefit from cooperation. It is simply unnecessary to care about the appearance fee.

　　 Therefore, in the first period, the super beauty of Dameiyuan appeared on the stage, plus a few first-line stars, which gave enough face.

　　Because of watching such a big scene, Anhui Satellite TV was willing to spend so much money to buy the broadcasting rights, otherwise they would not be a wealthy TV station. If you want to come out like this, you still need a little courage and determination.

On July 5th, at 8 o’clock on Friday evening, the first issue of "Run, Brother" was officially launched, which directly won an average audience rating of 33%, setting the highest variety show ratings record for Anhui Satellite TV in the past five years. .

　　 "Too funny! How can Xiao Ming be so funny? It completely ruined the image of the male **** in my heart!"

　　 "This petite girl named Zhao Ying is not bad too, she dares to fight, she is not as soft as her appearance!"

　　 "Haha, the thing that collapses the most is my big dollar, okay? Zhao Ying rides under her to tear up the famous brand, so there is no resistance! I really want to replace Zhao Ying and press it..."

　　 "The real beast upstairs!! But if one day comes, please call me!"

　　 "Where did that **** come from? I haven't seen him before, but I found out today that his expression is so rich that he can take a screenshot as an emoticon!"

　　 "Don't you know? He is a small star on Xiaoniao.com's short drama channel. He specializes in making some funny short films! He has long been famous!"

　　 "This story is really amazing! Especially in the part of tearing up the famous brand, it's just watching the stars fight, it's so exciting!"

　　 "……"

　　 Looking at most of the words of praise, Anhui Satellite TV, which has received a double harvest of ratings and word of mouth, decided to hold a celebration party that night, inviting the leading actors and creative staff to participate, and prepare to broadcast it as a special issue.

What they did not expect was that the behind-the-scenes footage presented to them by Xiaoniao.com, which was broadcast at noon the next day, actually had 17% ratings. It really made a group of producers who have been doing variety shows for many years to kneel down. Now, there is no reason at all!

　　 In general, whether a show can be popular can actually be known by watching the performance of the audience in one or two episodes.

　　Those savvy advertisers ran up on the second day of the show and demanded to **** the advertising space, and the prices were higher for each one.

　　 In the first episode of the previous program, Anhui Satellite TV did not sell advertisements at all, but chose some original ordinary advertisements to occupy seats. The reason is that advertisers cannot estimate the price before the program's effect is released.

　　 It's good now, the effect is so good, Anhui Satellite TV is definitely making a fortune.

　　 Advertisers are not at a loss.

　　Although it is much more expensive than the contract price before the show started, it can already be seen that it is a variety show that will definitely be popular. Isn't it what they expected to spend a lot of money to get good results?

To say that Anhui Satellite TV is really good at doing business, not only did the advertisements of the evening show airtime sell for a high price, even when the next day's highlights were broadcast, the price was also sold very high, but it happened that someone bought it~www.readwn .com~This shows from another side how popular "Run, Brother" is.

　　 So in fact, the most profitable is Xiaoniao.com.

　　 With the addition of advertising costs, the first-stage program Xiaoniao.com has revenue of 14 million. Although the production cost is as high as 8 million, the net profit of 6 million is still very good.

　　 Xiaoniao.com makes money not only in China, especially the variety shows, it has become a cash cow for Xiaoniao.com.

　　 The two ace shows, "The Talent Show" and "Good Voice", have been extremely popular in developed countries in Europe and the United States. Each year, the income from copyright fees alone has reached hundreds of millions of dollars.

　　 Those other variety shows, although not as much as the above two shows, they still earn more or less tens of millions of dollars. The variety show business department of Xiaoniao.com can't help but sigh, foreigners make so much money!

Not surprisingly, this "Run, Brother" will also be a good show gimmick, because it has a strong interactive ability, and people have fun watching the stars fight and suffer. It’s not going to be popular. .

　　 For this reason, the Variety Show Division is the highest-ranking and best-paid team on Xiaoniao.com.

　　 The other documentary program division is slightly inferior, but it also walks with its head held high.

People in other departments have no choice but to envy them. After all, Xiaoniao.com has finally managed to achieve a balance of payments and is slightly profitable. It is all thanks to the two major departments of the Variety Show Department and the Documentary Program Department. Otherwise, according to Xiaoniao. The speed of burning money on the Internet, I am afraid, only rely on the men of beautiful presidents to constantly take money to make up for the shortfall. (To be continued.)

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