Age of Dreams

The Tmall Mall in the previous life was an ambitious business platform created by Ma Yun when Taobao.com was in full swing.

To put it bluntly, Ma Yun connects with merchants, merchants connect with users, and Tmall itself does not have trade contacts with users.

To put it simply, Ma Yun provides merchants with an online platform so that they can sell things on Tmall Mall as if they were offline.

If it was in the past, those big businessmen must have some doubts in their hearts, worrying about whether you can do it or not.

But after seeing Taobao.com in the past few years, the small and medium-sized sellers have made big profits. When the number of online shopping continues to increase, they already have a certain number in their hearts and have joined Tmall.com.

From first-class international brands to second- and third-tier domestic brands, Tmall Mall has developed more prosperously in just two or three years, directly surpassing Taobao.com and becoming the largest asset of the Alibaba Group. Important cadre.

In the future Alibaba’s 200 billion U.S. dollar valuation, at least 130 billion U.S. dollars is for Tmall.com, and only 70 billion U.S. dollars are left for Taobao and other assets.

Well, if Zifubao is added, there is no problem in increasing the valuation to 250 billion US dollars.

The operating mode of Tmall Mall is also very simple. Everyone sells things on the Internet, just ask the waiter on the Internet-customer service, and it's all right.

Technical problems are solved by Tmall Mall, and the delivery is solved by express companies. They only use the production of products and online customer service to communicate with customers.

In this way, they are making a lot of money.

Because they don't need to prepare any store expenses, and don't need to do more publicity and promotion expenses. The cost is less than 50% in one go!

In this way, as long as the price is reduced by 20% on the Internet, countless users will rush to make purchases. The 30% extra profit will make them laugh when they make a dream!

That is to say, they still have a lot of sellers and physical stores offline, otherwise, after many Tmall merchants have tasted the sweetness, they have long wanted to close all offline businesses directly. Concentrate on operating online.

〖◆〖◆ In fact, in 2013, many second- and third-tier brands did just that.

Only those first-class and super-first-class brands will keep a lot of physical stores in order to maintain their brand recognition.

However, these physical stores will no longer increase, and there is a trend of slowing down-too many are useless, and the profits are completely inferior to those on the Internet!

So you can see that starting from the second half of 2013, as the Tmall Mall has become more and more prosperous. The offline physical store business has become more and more sluggish as a result. The store closures are followed by waves for the reasons mentioned above.

In the face of such things, Ma Yun doesn't care about it. He only cares that he provides a better platform for merchants so that ordinary people can buy better and cheaper products, as for other things. The government should worry about it, why should he manage it?

From the perspective of a businessman. He was right in doing this.

In fact, Amazon does the same all over the world.

But why hasn't Amazon achieved a "brilliant record" like Tmall Mall in its lair, that is, the United States?

The reason is simple. If you say it, you may not believe that Amazon sells products in the United States. More expensive than many supermarkets and chain stores!

For example, Wal-Mart’s online platform and physical stores sell many things cheaper than Amazon, so its business is basically not affected.

This is why?

Because Wal-Mart has the world's largest satellite command system, they can minimize the cost of goods, so that consumers can buy cheaper things.

Amazon's cost reduction in this area. They are far less than Wal-Mart, so they are more expensive than Wal-Mart.

Ok.

So why are the businessmen in China not doing it? Can't they be like Wal-Mart?

The reason is equally simple.

Because they can’t have the most complete warehousing system, the most complete procurement system, and the most complete traceability system like Wal-Mart does... Doing business in China is not about scientific management, but on relationships. , Relying on the background, so their costs are much more expensive than Wal-Mart.

Speaking of it, I sigh, Wal-Mart is so easy to eat in the United States, but when they arrive in China, many of their expenditures continue to rise. Therefore, they are far from being as cheap as the United States. Therefore, Wal-Mart is also recognized by Tmall in China. The mall was a little embarrassed. After 2013, there was even news that Wal-Mart was closing many Huaguo stores.

Ma Yun is a genius as well as a wicked talent. If he is allowed to develop Tmall Mall in this way, then it will be just around the corner for Tmall Mall to become No. 1 in the world.

But the problem is that Tmall Mall is not the whole of people's lives, and it cannot satisfy all of people's lives.

If the Tmall Mall is prosperous, all offline physical businesses will collapse, and there will be no people shopping on the street, and there will be deserted everywhere, do you think the quality of life will be good?

The fun of shopping alone to save money is far from satisfying people's needs in life.

Therefore, how to do a good job in Tmall Mall while also taking into account offline business, so that the two can develop at the same time and promote together, this is what Xiao Qi considers for Tmall Mall.

Except for the first two or three times because of the contradiction between Taobao.com and Tmall.com, the rest are all because this factor has not been considered. Therefore, the plan of Tmall.com will be sent back.

Xiao Qi was not only so harsh on Tmall Mall, he did just that with his Xiaoyao Mall.

Things in Xiaoyao Mall are cheap, but they are not too cheap. In terms of daily necessities, they are usually about 10%-20% cheaper than offline physical stores.

At the same time, offline stores, in response to the practice of Xiaoyao Mall, they also appropriately lowered their prices, so that the price difference between the two sides has narrowed.

So people can also buy it online, and they can also buy it when they go shopping.

After all, when the price difference is not so big, it is not so determined if you have to specify the idea of ​​buying.

Xiao Qi also hopes to achieve this kind of balance with the Tian. Cat Mall, at least not to turn the street into a ghost town. Except for restaurants and noodle shops, movie theaters and pharmacies, there are almost no business.

Of course, such a balance does not mean that it can be achieved all at once.

For example, Xiao Qi also hopes that offline brick-and-mortar store owners can appropriately lower their rents when they feel the cheapness of the Internet and the poor business of brick-and-mortar stores, which can also reduce the pressure on the operators — —It’s better to lower the price than rent out, right?

In fact, this is not difficult at all. In the second half of 2013, the hard-hit physical stores continued to close down, and the owners were so scared that they hurriedly lowered rents so that they could continue to do so and benefit themselves.

But in 2010, they have not yet felt the cold winter of physical commerce brought about by online commerce, so naturally they would not listen to Xiao Qi.

Therefore, it is necessary for them to see the facts clearly.

Such thoughts, Xiao Qi also wrote in the plan for Tmall.com. Ma Yun was a little bit dumbfounded. He thought that his boss can be so generous, and those physical stores are too expensive, so you should worry about it. Can they do well.

But Ma Yun is not a mindless person. From Xiao Qi’s attitude towards Taobao.com, he knows that Xiao Qi’s business is not so decisive and ruthless, but emphasizes a win-win situation where everyone can make money and prosper together. .

From this perspective, there is nothing strange about Xiao Qi's thoughts.

In response to Xiao Qi’s thoughts, Ma Yun deliberately made a lot of changes later, paying attention to some balance issues, which finally won Xiao Qi’s approval and paid 60 billion yuan before the Chinese New Year. The renminbi funds are in hand.

With such a generous amount of funds, Ma Yun was naturally very happy, and he did not hesitate to spend the money. He spent several billion yuan on the network construction specifications of Tmall Mall alone, borrowing from Lotte Mall. , Amazon, eBay and other companies have created a very friendly platform model.

In terms of communicating with major businessmen, Ma Yun also appears very active.

He and his group of executives go everywhere to contact super-first-class international brands and first-line brands.

These second- and third-tier brands are very simple, as long as they see the leaders have gone to Tmall.com, they will follow in.

In terms of conditions, because Xiao Qi has provided sufficient funds~www.readwn.com~ Ma Yun does not need to charge high rental fees at the beginning as in his previous life, plus the name of the fairy company, those big brands are It's a lot of face, even if you don't like online commerce very much, I promised to open a store to give it a try.

Just so hard, by the end of February, Ali Baba contacted more than 8,000 brand companies to enter the Tmall Mall.

So the propaganda slogan of ten thousand tenants began to be played.

With the support of sufficient funds, the name of Tmall Mall appears very frequently in various places in China.

Anyone who knows how to do it also understands that Tmall Mall is really about to go down the mountain!

Think about the grand occasion that Japan’s Lotte Mall dominates Japan’s e-commerce market. People do not realize that there is more expectation for the Alibaba Group’s Tmall Mall.

At the same time, because Ali Baba Group is an absolutely controlled subsidiary of Fairy Company, people can inevitably add a bit of envy to Xiao Qi for having such a company with unlimited potential for future development! (To be continued.) uw