Age of Dreams

Friday, April 3rd.

As early as a week ago, Tmall Mall had announced its launch time.

Announced at the same time as the launch time, which merchants have settled in Tmall Mall.

L'Oreal, Nike, Chanel, Adidas, Dabao, Gree... and other first-line brands at home and abroad have all been included in the Tmall Mall.

And some promotional information has long been made public on the Internet and in the media.

Such gimmicks as "compensation if it is more expensive than offline", "10 billion profit", "buy and get"...and so on are full of everyone's eyeliner.

Young people like online shopping the most. Now they have a smooth connection network, such as WeChat, Weibo, and blog. They can communicate smoothly, exchanging the information they collect, and figuring out what they need to buy and which ones. Things are worth buying by yourself.

Speaking of it, this is also an attempt by them to new things.

After all, if there is only an online mall like Xiaoyao Mall, it is a bit too monotonous, so that thousands of merchants appear together on one platform, and everyone can keep shopping on Tmall Mall as if they were on Taobao.com. , This is also very fun.

Besides, the Ali Baba Group is also Xiao Qi. Haven't you seen that Taobao's online presence is much more regular, and there are fewer fakes?

This is obviously the Tmall Mall where major companies and merchants settled, so it is even more trustworthy.

Anyway, there are Xiao Qi and Ma Yun to check for us!

With this idea, Tmall Mall has not yet been launched, and the big guys are already full of expectations for Tmall Mall.

By 9 o'clock in the morning on April 3, when Tmall Mall officially started operating, more than 30 million people poured into Tmall Mall, forming a huge server for the entire Tmall Mall. pressure.

But Ma Yun was very happy. Especially when he saw that a number of transactions continued to be traded, and one by one customers flooded into the website, he couldn't even mention how energetic he was.

Hum, don’t think that Xiaoyao Mall is just great, our Tmall Mall brings together everyone’s strength, and it will definitely be stronger than you!

online. At this time, there are not a lot of people who should be online to communicate.

"Wow, haha, the Chanel perfume on the Internet is 20% cheaper than the one on the counter, and there are also trial kits... the trial kits on the counter are sold for money, and I have saved a lot!"

"I wanted to buy a Gree cabinet for a long time. Gome and Suning are too expensive. I wanted to wait. But today, the official flagship store of Midea Tmall only sells 9,999, which can save more than 4,000 yuan. It's a good deal!"

"Wow! Ma Yun has wiped out 80% of the famous brand manufacturers. I wonder if they can survive offline?"

"Don’t worry about it here. Didn’t the Ali Baba Group also said that although the price of the products purchased in the official flagship store is cheaper, it is a little cheaper when it opens. In fact, it is only 15% cheaper afterwards- About 25%, and following these brands will also reduce the price of offline products, so the difference is not that big."

"I think you can buy some small things. You can buy them at their official flagship store, but for example, Explorer's hiking shoes. I need to try on the right fit and the color on my feet, so I'd better go to the offline specialty store. some."

"Does anyone think that we can try on clothes and shoes in a physical store, and then pick up the model and color, and then go to the official flagship store to buy it?"

"Oh. Isn't this too insidious for you? You don't give them a way to survive after you use the physical store!"

"Hehe, I don't care about it, the upstairs upstairs said it very well, this method is very suitable for us poor people!"

"Can't you say that? If there is no physical store. Then shopping will be much less fun. What do we do when we go shopping? If the physical store is not very different from the Tmall mall, I still have some products that will Those who choose a physical store, after all, have to worry about after-sales and replacement."

"Cut, you are a rich man, of course you say so! Now that things are so expensive, why can't we save money and think about others? They sell such expensive things, have we considered us?"

"..."

Sure enough, quarrels are indispensable everywhere.

It was originally just people shopping, but after talking, it turned into a dispute between physical stores and online stores, and no one thought that this kind of dispute would become more and more noisy, and it actually directly overwhelmed Tmall.com. The news of the popular opening reached the headlines of Weibo.

Ma Yun was a little depressed now, but Xiao Qi felt that it was good for everyone to discuss this in advance.

Although according to historical trends, physical stores will be overwhelmed by online commerce such as Tmall Mall, Xiaoyao Mall, and Taobao.com, and they will almost fall by more than 50%.

But this trend is not unchangeable.

It is not to say that it is completely changed. This is against the law of historical development. It is just that you can try to see if the two can be better connected to produce a kind of coexistence.

Things are also developing as Xiao Qi imagined.

At 8 o'clock in the evening, after the Cat Mall announced that the transaction volume had exceeded the unprecedented 20 billion RMB, it finally became even more important for many bigwigs.

Niu Ruzheng personally called Xiao Qi and asked his opinion.

"You mentioned before that online commerce and the real economy will inevitably have conflicts. This will be the second major test of our real economy after the financial crisis... You are talking about a model like Tmall.com. Right?" Niu Ruzheng asked Xiao Qidao with emotion.

As early as two years ago, the financial crisis had been broken by government measures, and Xiaoyao Mall began to flourish again. Xiao Qi wrote an article about online commerce, specifically for the leaders of the economic sector.

Niu Ruzheng attaches great importance to Xiao Qi, and of course he also read it.

At that time, Xiaoyao Shopping Mall was in full swing, but Xiao Qi took into account the interests of small and medium-sized factories and took them to develop together. On the contrary, it benefited thousands of small and medium-sized factories and greatly increased their income. Expanded prosperity.

Therefore, including Niu Ru, felt that Xiao Qi's ideas were a bit extreme.

But looking at this situation today and watching this fierce argument, Niu Ruzheng immediately realized that Xiao Qi might be talking about the current situation.

"Yes." Xiao Qi replied sternly, "This will be an unprecedented impact. This will be a huge challenge to China's physical commerce and store commerce. If it fails, then the big cities will be fine. One point, third- and fourth-tier cities may directly become ghost towns, and there will be no shops at all."

"Is it such an exaggeration?" Niu Ruzheng thought about the picture Xiao Qi painted, unconsciously feeling his heart tensed.

"Only more serious than this." Xiao Qi said, "Once these companies have tasted the sweetness of Tmall.com, when they abandon the physical stores that are too thankless and costly, they will bring a series of things. The response. Including shops, taxes, water and electricity, hiring manpower, etc., will face great troubles."

"So how about we strictly regulate the Tmall Mall?" Niu Ruzheng remembered the Xiaoyao Mall model. "Let them be the same as Xiaoyao Mall, and only allow a small price gap. Would this be better?"

"No way."

Xiao Qi said cleanly, "First of all, big cities are different from small cities, and the rich are different from the poor. Many people are willing to walk a kilometer or two more for cheap food for a few cents. A vegetable market, for this kind of 20% to 30% cheaper commodity, do you think many people care about it?

Then there is the second point. If the government forcibly interferes with the operation of Tmall Mall, won't it become the previous government-led economic model? What we need is continuous development and progress. We don't see these problems that may occur, and we will give a stick to this business model that is in line with the development of the times! Even if we don't do this, foreign countries have already done so! If they come in again at that time, can the government still say to control them and not want them to do this and that? "

"Then tell me what to do?" Niu Ruzheng asked.

Last time Xiao Qi only talked about the possibility of this kind of problem, but did not say a single solution.

This time Xiao Qi was not fooled either, and smiled and said: "I am not a specific economist. I just raised the existence of this kind of problem, how to deal with it, and everyone has to work together and work according to the actual national conditions of our country. Come and deal with it."

"You little slippery, don't play spooky here." Niu Ruzheng repelled helplessly. "You are just an elder, not a government official, OK? Come and listen!"

"In fact, Wal-Mart has proposed the solution for us a long time ago." Xiao Qi said slowly, "Unblocked purchase and sales channels are the best solution!"

"You..."

Niu Ruzheng shook his head, knowing that this kid wouldn't say more.

The problem that Xiao Qi mentioned ~www.readwn.com~ In fact, many people know that there are too many circulation links, too many jurisdictions, and layers of overweight have caused the current high prices.

How to solve this problem was mentioned as early as ten years ago, but it has not been solved until now.

The problem lies in the fact that there are too many benefits involved. Millions and tens of millions of people have to rely on these circulation links to make money. There are too many related industry chain companies and departments. It's hard to get started.

Xiao Qi might know how to solve it, but after he said it, who could solve it in twos or twos?

Regardless of whether it is solved well or not, as Xiao Qi who proposed this plan, he will only be hated by countless people. For the lives of hundreds of millions of people, these tens of millions of employees are unemployed and thousands of companies are closed down. This is obviously a dilemma.

The situation is still too complicated!

Niu Ruzheng sighed slightly sadly. (To be continued.) u