Age of Dreams

During the World Cup, a lot of entertainment has to make way for it. √∟,

Many people even quit their job because they want to watch a World Cup comfortably.

But this does not mean that the rest should not be done.

In fact, starting on June 12, Baoyu Films, which has reached an agreement with the Kiwi Cinemas, directly started a large-scale publicity campaign.

"The Return of King Jiang Wen!"

"The three celebrities are on the same stage, and Chen Kun and Carina are performing wonderfully!"

"The most real and shocking men's play in history!"

"To show you the style of the Republic of China!"

"Jiang Wen's words: If I don't get more than 500 million box office, I will withdraw from the film industry!"

"The crew of "Let the Bullets Fly" arrived in Dongfang City yesterday, and 300 fan meeting tickets have been robbed!"

"..."

Baoyu Film Company’s desperate promotion. More than 90 first-, second-, and third-tier cities and coastal cities across the country can see the promotional images of "Let the Bullets Fly". There are also several wonderful highlights on TV. This is very common in ordinary movies. rare.

Jiang Wen himself is also very hardworking. In order to tell everyone that he can not only make award-winning films, but also justify his comprehensive abilities, make the audience happy, and make filmmakers make money. He pulls Uncle Ge and Zhou Yingdi. Together, they ran to 8 big cities for publicity. The three people went to 15 cities alone, which is absolutely awesome.

Because of Xiao Qi’s order, Xiao Jiawei, who is in charge of the cinema line, also asked the kiwi theater line to contribute. Starting from June 15th, the movie theaters of the kiwi theater line have posted posters of "Let the Bullets Fly". Let the audience who watch the movie understand the movie at the first time. And when will it be released.

To be honest, if it is released again in 2013, Jiang Wen's fame must have gradually faded. Even Jiang Wen is definitely one of the best in the circle. No one has ever dared to ignore him.

After all, his last successful film "Sunny Day" is already a work in the 90s. Too far away from the young people now.

But for now, the people who watched "Sunny Days" back then are just right, and they are the main force in watching movies. They only have to support idols.

Needless to say, Uncle Ge’s fans needless to say. The cooperation with Feng Yanya in the past few years and the wonderful performances in "If You Are the One" have allowed him to directly sit on the position of a domestic first-class superstar, especially Uncle Ge never depends on his face to eat. . It all relies on acting skills, which makes many audiences who are used to watching the protagonists such as the little white face and the muscular man like it very much.

From the perspective of popularity and the spread of the film, it still surpasses the previous two big names. With the bombing of TV dramas in the 70s and 80s, and the bombing of Hong Kong movies in the 80s and 90s, the movie emperor Zhou has Become a symbol. No one can resist going into the theater to take a look at the actor's mind.

So on Friday, June 26, the premiere at 7:00 pm. Until 12 o'clock in the evening, 2800 screens across the country were opened together, and the attendance rate was as high as 89%, which is simply stunned.

Soon, at one o'clock in the morning, the results of the first day of the premiere were counted.

56 million yuan!

Because I know how high the attendance rate is. Everyone is not very surprised by this result, but with 56 million as the base, many people in the industry have a better and more optimistic estimate of "Let the Bullets Fly".

It is estimated that it should reach 150 million or even 200 million in three days over the weekend!

But the next day, from morning to night, the statistics of the kiwi movie theater line kept coming out. Even the attendance rates at 10:00 and 11:00 in the morning are more than 79%, which makes people a little bit incomprehensible.

It stands to reason that the usual box office movies, except for movies like "Avatar", can reach 40% attendance in the morning, which is not bad! Almost never seen more than 60%!

How can "Let the Bullets Fly" be so sturdy?

No, I have to check the evaluation, if it is good, I will check it!

As a result, when these people looked at the evaluation, they immediately noticed that there was a big noise on the Internet.

"I rely on me! Too awesome! Jiang Wen is so handsome! The middle-aged uncle can be so domineering!?"

"I have long heard that Jiang Wen is a genius. It seems that he has worked hard and can definitely make a good film! "Let the Bullets Fly" is such a good film!"

"When Zhang Xiaomo opened his mouth, I cried... But then when Uncle Ge was blown off his legs, I cried and laughed... Jiang Wen, why didn't you shoot the film earlier?"

"Too old-fashioned! Too rustic! But I just like it, there is no reason to like it! Long live the bandits!!"

"I couldn't help but feel a little sad when Master Huang finally blew up his manor! This drama, the more I think about it, the more interesting it becomes!"

"Haha, you guys are watching the show, don't you see what Jiang Wen wants to express? Look carefully again, the water inside is too deep! Jiang Wen hasn't gotten rid of the old habit of criticizing. what!"

"I can see it too, Uncle Jiang Wen, can't you make a good film? If you offend those old men because of this, what will you do in the next stage?"

"What are you afraid of? Don't forget who praised this movie? Kiwi Theater! According to the relationship between the Kiwi Theater and the State Administration of Radio, Film and Television, you can clear it up. Jiang Wen will have no problem!"

"..."

Okay.

After seeing such a high praise rate, many young people will inevitably feel itchy and take their girlfriends directly to the cinema.

They also want to see if the three major celebrities are so powerful! Is this movie as good-looking as it brags!

After everyone was so popular, the box office of "Let the Bullets Fly" directly rose again.

When the statistical results came out at one o'clock in the morning on Sunday, the box office on that day was 160 million, breaking the single-day box office record of domestic films in one fell swoop!

I thought that after two days of madness, the box office on Sunday should be reduced a bit, right?

As a result, the statistics came out at one o'clock in the morning on Monday, and the box office on Sunday soared again, directly surpassing the 200 million yuan mark, and the single-day box office reached 210 million! Once again broke the single-day box office record of Chinese movies that I created yesterday!

Now people were stunned.

Box office of 426 million yuan in three days! ?

So far this year, the highest-grossing movie, except for "Avatar", which is against the sky, is your "Let the Bullets Fly"!

And it's only a three-day box office. If the one and a half month screening period ends, it will not directly exceed 1.5 billion! ?

All of a sudden, newspapers, magazines, and entertainment channels began to automatically report on this grand occasion. Netizens also celebrated such a good film online, everyone likes it...

With all this upsurge, Baoyu Group and Jiang Wen themselves couldn't help but breathe a sigh of relief.

Baoyu's movie is bleeding this time, and the promotional fee alone is as high as 50 million yuan. If Jiang Wen was not for Liu Chang's old classmate and friend, Liu Chang would not support him with such gritted teeth.

Jiang Wen hasn't made any movies in recent years, and he doesn't like advertising endorsements. He has no money.

And this time in the publicity, he gave the crew more than 10 million subsidies, and most of the money came from his younger brother Jiang Wu-that is, the housekeeper of Mr. Huang and his wife.

Although Uncle Ge and Movie Emperor Zhou are righteous people, they didn't say that if I added more publicity, you would have to pay. The charm of Jiang Wen's personality is there, and everyone doesn't care about it at all.

But for food, clothing and housing along the way, what kind of red envelopes should you prepare for the carriage fees of reporters?

Calculating carefully, this money is already very saved!

The box office is now 426 million yuan in three days, and the shooting cost is 260 million yuan. Various costs such as publicity add up to 80 million yuan. According to the agreement of the Kiwi Theater’s 80% share on the first Tuesday, and the agreement of other theaters’ 37% share, basically three to seven. The day will soon earn the cost back.

Thank goodness!

Everyone’s feeling at this time is almost the same as when Fox and Cameron filmed "Titanic", and finally came alive!

But Jiang Wen can relax, but Baoyu Film Company can't stop.

On the one hand, the kiwi theater line promised to upgrade from 1,500 screens to 2,000 screens, but now that the results are so good, can we add 100 or 200 more screens? You can also talk about it. Anyway, they are all old friends. Up!

In terms of other movie theaters, we also need to negotiate a lot, requesting that those that have already been screened quickly increase the number of screens and the number of screenings, and those that have not been screened should be released quickly. This is a big money movie. It is a pity if you don't release it. Proportion can be discussed carefully!

On the other hand, Baoyu Films also immediately added 50 million yuan in publicity funds to try not to let the heat of "Let the Bullets Fly" dissipate so quickly.

Seeing that there is a movie that can directly break the 1 billion box office in mainland China. It is about to appear~www.readwn.com~ This is a huge sign and affirmation for Baoyu movies, which means that Baoyu Group is the number one in China. One entertainment group.

For this reputation, the cost of 50 million is nothing at all. Wait a month and then look at it. If there is a need, what is the price of another 100 million?

Furthermore, Baoyu Film hurriedly contacted the theaters in Southeast Asia.

Southeast Asia has always been a reserve of Chinese movies. In recent years, although Hong Kong movies have lost their enthusiasm, the movie market share has been completely captured by Hollywood. However, since the beginning of "If You Are the One" in the past two years, Chinese movies in Southeast Asia have slowly Popularity has seen a lot of improvement in the past two years.

Now "Let the Bullets Fly" is another phenomenon-level good movie. It was taken to Southeast Asia to be renamed, so that they can deepen their understanding of Baoyu movies, whether it is for Baoyu movies themselves, or for the ambitious Hua in the future. For Chinese movies, it's all a great thing!

(Please subscribe more, brothers!) (To be continued.) u