Age of Dreams

The next morning, Xiao Qi, who was asked by his father to have breakfast at home, was asked by Xiao Xu about what happened last night.

"Jing Xuan came to you for inquiries, right?" Xiao Xu asked while drinking gruel.

"Yes it is."

Xiao Qi said the matter briefly, of course he didn't miss any important factors.

"Do you think Korean cars can really win a part of the country?" Xiao Xu asked with interest.

It was Xiao Xu who negotiated with Hyundai Motor at the beginning. He still has deep feelings for Daoyin Hyundai Motor. After all, he created it by himself. Although he hasn't made much money yet, he believes that the business will not be bad. Xiao Xu, who went to Busan in person, has seen the booming momentum of Korean cars.

"Definitely." Xiao Qi said, "They are walking the same path that Japanese cars took back then. If it weren't for the fact that the Japanese cars were already particularly strong, they might be able to replicate the success of the Japanese cars once. Although South Korea hates Japan, they Everything is learning Japan, so there is no fluke in their success."

"Since you said, they can't replicate the success of the Japanese, so why can they win a part of the country?" Xiao Xu asked, "The current Chinese auto market is dominated by the Japanese, and the Germans can only reluctantly fight. Especially for mid-range cars, the Japanese ones are not comparable to the German ones, right?"

"Because the Japanese are doing their own lives." Xiao Qi laughed. "Daddy, don't you think that in the southern waters, the atmosphere has been a bit too tense recently?"

"You said it was there!"

Xiao Xu said slightly, "But the controversy hasn't been a year or two. How could it suddenly intensify the conflict?"

"The situation in Japan is also very complicated. They have a very weak economy. If they want to gain the support of the people, they can only be tough on these controversial matters." Xiao Qi said, "But now is not decades ago. We When we are poor and white, we can bear it for the time being. Now we can't just shrink back. Once the relationship between the two countries appears contradictory, it will be easy for Korean cars to squeeze out a portion of Japanese cars. One"

"Japanese cars won't lose their helmets and armor so easily, right?" Xiao Xu seemed a little unbelievable.

He couldn't help but doubt it.

Japanese cars have been strong in the Chinese market for many years. Toyota, Honda, and Nissan are all strong players. If Volkswagen hadn’t had the Santana and Jetta models, they would not be able to sell Japanese cars in quantity at all. Not to mention that people sell high-priced mid-range cars, Santana and Jetta are already compact cars worth about 100,000.

According to the fact that Japanese cars have been cultivated in China for so many years, they will be able to hold on even if there are difficulties.

The public relations skills of the Japanese are well known throughout the world.

If Xiao Qi didn't have the memory of his previous life, he must have thought the same way, because there have been several times in the past. In fact, Japanese companies have encountered many crises, even more serious than this, but they have all survived.

But this time is different. The Japanese are really planted on this small island. Several Japanese companies would rather be scolded **** than to say the least bit of bad things in the country, and directly suffered the biggest loss.

The Accord and Crv, which had to wait for time to increase the price, and the Camry that didn't cut the price, were basically knocked to the bottom, even if they didn't get up again for two or three years.

Although there are also reasons for the hard work of the German and American models, it has to be said that consumers in China are more resistant to buying Japanese cars, which has caused the sales of Japanese cars to continue to plummet, and the top three are all over. Give in.

Korean cars took the opportunity to dig into the corners of Japanese cars at this time. Although they are not as fierce as German and American cars, they took the low-end share of mid-range cars in one fell swoop with the super high cost performance. More than 30,000 vehicles are sold every month.

With the generations of Elantra and Sonata in the same class, as the k3, k2 and other car series continue to enrich the camp, the sales of Korean cars in China in the future will exceed 500,000 in a year, which can be described as a scary future!

Xiao Qi couldn't talk to Xiao Xu now, so he could only smile and stop to argue with his father.

"But you said, Japanese cars have developed so well, and Korean cars have been developed for more than 30 years, and they have reached the point where they are today. Why can't we have an auto company that can provide our own people on the land of China? How about building a car?" Xiao Xu asked his son again.

"Who said no? Are not Qirui, Jili, Biadi, Lifan, Great Wall and other private enterprises? They also develop step by step, and one day there will be a day when they will rush out of the country!" Xiao Odd a serious way.

"You, just pretend to be stupid!" Xiao Xu shook his head. His son knew that he was talking about state-owned enterprises such as FAW, Second Automobile, SAIC, Guangzhou Automobile, Changan, etc., but only told himself about a few private enterprises. Obviously, I don't want to talk about these state-owned automobile companies with a long history.

Xiao Xu's current vision has long been beyond the level of one city or place. As the country's think tank, he has to learn a lot of knowledge every day in order to expand his knowledge and knowledge storage.

The automobile industry is his recent focus.

The automobile industry in China used to have a difficult time to start a business, but this enthusiasm was basically wiped out with the introduction of technology by the Germans, and it has not recovered until now, which makes Xiao Xu feel very helpless .

What makes him even more sad is that the technology transfer and technology support that the Germans promised back then have not been fulfilled at all.

In fact, there were two choices in China's automobile industry, one was Japan and the other was Germany.

Originally, China’s tendency was that of Japanese friends who were like us in the 1980s, but the Japanese were also honest and honest to tell Chinese friends that I’m sorry, we can cooperate sincerely, but our company’s technology cannot be transferred.

The German, who is very honest and rigid in the eyes of us now, patted his chest and said, no problem, we will definitely help you complete the upgrade of the automobile industry.

Okay, so we have all seen the result. Santana and Jetta have dominated the Chinese auto market for more than 15 years.

If it weren't for Honda's Accord to be born, the Chinese would still need 200,000 yuan to buy a Santana with dilapidated technology, and it would take time to increase the price. That's right, you are really right. The strategy of increasing prices and other time is actually used by the Germans in China first.

It is precisely because the Accord car has such an epoch-making significance that it has sold so well all the way, and then it has also learned how to increase the price of the German car.

Of course, the Accord did not end well in the end. It will be their Waterloo next year, but it has not recovered in 2013. The dream of the top three mid-level cars is just a luxury for them.

Xiao Xu didn't know the fate of the Accord, but he was very dissatisfied that the Japanese and German systems ruled the high-, middle- and low-end markets in China.

On the other hand, he was very angry at China's state-owned automobile industry for being so uncomfortable.

Even for a while, he wondered whether to let his genius son engage in the auto industry, so as to crack down on the arrogance of the Japanese and Germans.

When his thoughts were over, Xiao Xu changed the subject and said, "By the way, Xiao Qi, I saw the news that Geely has acquired Volvo Cars in Sweden. This is a remarkable thing. You think they might absorb it. After using Volvo’s technology, did it develop?"

"impossible."

Xiao Qi answered categorically, "Why did Volvo cars go bankrupt? Isn't it because they are rigid and don't know how to work? If they are willing to accept the opinions of the controlling party and transfer factories and technology to low-cost countries, they will have already entered the standard. The first-tier car manufacturers are now in the ranks. What do you expect Jili can do that even Ford could not do before?"

"But after all, it is a wholly-owned acquisition. Isn't it possible that you can't even get the technology? Isn't that spending money to invite an uncle?" Xiao Xu frowned.

"Father, what you said is so vivid!" Xiao Qi clapped his hands: "You are right, just spend money to please the uncle! Look, Jili doesn't know how much money it has to lose on the Volvo car to get it. A bit of technology and benefits."

"Anyway, Jili has done a big deal this time. The acquisition of Volvo is also an improvement in Huaguo's auto industry." Xiao Qi sighed.

"Progress? It depends on what you think." Xiao Qi laughed, "Actually, in my opinion, Geely's acquisition of Volvo cars and Lenovo's acquisition of ibm's personal computer division are actually the same, a complete failure. trick."

"Why? This is a wholly-owned acquisition! It's different from ibm, which only sells one department!" Xiao Xu retorted.

"Daddy, didn't you listen to me talking about Volvo cars? In fact, Volvo is a big group. It's just that they sold their unprofitable car industry to Ford, and Ford sold it to us." Xiao Qi said, "The Volvo Group’s most important asset is actually their heavy-duty trucks, which are among the least in the world and are among the top three! Both in terms of technical content and profit ~www.readwn.com~ are very impressive! If Jili I can buy Volvo heavy trucks, then I have to congratulate Mr. Li, this is truly exhilarating!"

Xiao Xu laughed bitterly without realizing it.

During this period of time, the acquisition of Volvo, which has been widely praised in China, turned out to be such a reason, which is really unexpected.

No wonder my son keeps saying that Geely will lose money. A company that even the Volvo Group doesn't need can be a life-and-death company if you buy it?

That would be too small to underestimate the Volvo Group and Ford Company! !

What I just don’t know is, after this lesson, can Jili fight back and take out Volvo’s technology?

This is a huge test for their boss, Mr. Li!

Success is king. If you lose, I am afraid that there will be no place for Jili's automobile industry in China! (To be continued.)

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