Age of Dreams

Xiao Qi himself doesn't have much idea about the auto industry.

It's not that the auto industry consumes too many resources, nor that the auto industry needs to invest too much, and it's not that the auto industry has too little profits.

But Xiao Qi believes that a country’s automobile industry should work together from top to bottom. Through the success of the automobile industry, it will drive the success of tens of thousands of parts and components in the upstream and downstream, so as to make the entire manufacturing industry successful.

And this kind of thing happens to be what the state should support and encourage. Private car companies can only be regarded as a supplement. This is the meaning of the existence of state-owned enterprises.

It is a pity that China’s automobile industry is now a puddle of mud, and state-owned enterprises cannot support it. On the contrary, private enterprises still have a lot of vitality, and the more companies that are not linked to the government, local governments, and public capital, the more For purely private companies, the better they can do.

For example, Biadi in the past few years, such as the Great Wall in a few years.

Even Jili has done better than FAW-GAC SAIC.

Don’t look at Xiao Qi’s claim that Jili will lose a lot, but people at least dare to try, and there is no room for operation. I believe that with the wisdom of the Chinese people, Wal-Mart’s solidity will be up to three to five years. The fortress will be opened, and when it comes time to pick up a little bit of technology, Jili will definitely usher in a leap.

As for those car companies who are honest and diligent and depend on the rewards of foreigners, they also said that we have a lot of retired employees. Feeding employees is our first element. The excuse is fair and honest, and you can’t say anything. Come on, right?

Xiao Qi actually heard what the old man meant.

Xiao Xu wanted Xiao Qi to acquire a foreign automobile company, and then through his own efforts, let it develop and grow, and increase our country's own automobile company and the right to speak in the country's automobile market.

In the past two years, there have been many car companies that have closed down in Europe and America.

GM’s Pontiac went out of business; the British bankrupt Rover was bought by SAIC and changed its name to Roewe; this year Hummer also completely closed the brand; Saab, which is almost as famous as Volvo, will soon be closed next year; Suzuki, who is impressed, will also file for bankruptcy in 2012, but in the end they were saved by the Japanese financial industry.

If Xiao Qi were to go shopping for goods, then he would definitely be able to buy a good car company.

For example, the Suzuki Co., Ltd. mentioned above is a very good asset.

Suzuki's auto mini-cars in China once dominated 100% of the mini-car market. It was not until the birth of the state-owned brand that this situation was changed.

So many people think that Suzuki has strength in miniature cars.

In fact, this is not the case.

To put it simply, Suzuki’s Jimny off-road vehicle is still very good in off-road functions. To some extent, it is not worse than Toyota and Mitsubishi’s two best off-road brands in Japan. One is Toyota’s Land Cruiser and the other is. Mitsubishi Pajero, but their price is many times that of Jimny.

Even Suzuki has high-quality mid-size cars, which have also been launched in the Chinese market, but they have found a cheating partner, so there is basically no follow-up.

What Suzuki lacks is only a luxury brand. In this regard, it may be a little short of competing with the three major Japanese brands, but other than that, it is very capable of becoming a force that cannot be ignored.

But in the Chinese market, Japanese high-end brands do not have much advantage. They have no advantage in competing with Mercedes-Benz, BMW, and Audi, and they have no advantage in competing with Porsche and Ferrari. In the mid-to-high-end cars, they have always been in the competition. The Germans are playing against the Japanese, and they have never changed.

Rao is Lexus, Infiniti, Acura, in fact, the quality is really good, but with the reputation of Mercedes-Benz BMW Audi Porsche, it is enough to crush the Japanese.

Of course Xiao Qi would not touch the three lifebloods of the Japanese. Even Mazda, Isuzu and Subaru would not touch him. On the contrary, Suzuki is not outstanding in the Japanese structure, but it can be imagined. space.

If you buy a Suzuki car, it is naturally impossible to buy it like Rover and Volvo.

Volvo prohibits the relocation of laboratories and production bases to China, and prohibits the transfer of any technology to Geely headquarters.

Rover is the same. You bought the technology, but you are not allowed to use their Rover brand. In the end, you can only replace it with "Roewe".

I'm sloppy.

I have never heard of such a business, that is, this thing is done by someone else. If you change to Xiao Qi, if you dare to play tricks with me, I will teach you how to be a person every minute!

So if Xiao Qi wants to start with Suzuki, he will definitely consider all aspects. I dare not say that all Suzuki's most valuable assets, technology and talents are all in one pot, but at least half is the most basic goal, less than this, there is no need to talk about it. , Xiao Qi will directly push the boat along the water to lay Suzuki several layers of hell.

Of course, Xiao Qi will definitely not end up personally when that happens.

There are many local automobile industry companies in China, such as the Mustang company in Shuchuan, which is a good shell.

Or he could be replaced by Biadi, who has a good relationship with Xiao Qi, and he could also speak on the stage as a charge and battle.

However, this matter is only a hypothesis.

Whether others are willing to buy Suzuki, and whether Suzuki is willing to cooperate with Huaguo, or whether the terms of cooperation can be negotiated is a difficult problem.

At most, Xiao Qi plays the role of an intermediary and investor, and will not participate in specific business activities.

His main responsibility is to keep Huaguo from losing money on purchases.

To put it more bluntly, he is just to help. This acquisition has nothing to do with Fairy Company.

Ok.

This happened in Xiao Qi's heart, and he didn't even talk to Xiao Xu.

Shuchuan needs a car production company of its own. The capital has BAIC, Dongfang has SAIC, Guangdong has Guangzhou Automobile, Nanwan has Biadi, and Yuzhou has a Changan. Only you, Shuchuan is not a well-known automobile company. Well, let's forget about the Mustang company. Basically, a company that sells no more than 30,000 vehicles a year has no ability to compare.

Xiao Qi remembers that FAW Toyota has big plans in Chengdu, and FAW-Volkswagen is also producing Jetta. In the future, Jili’s joint venture Volvo will also set up a factory in Chengdu, but this is not as practical as its own local company, isn’t it?

This is also the reason why Mustang directly wanted to acquire Hummer this year. As a result, because the specific conditions were not well negotiated, they wanted to use Volvo's set. Everything is in the United States. You must be responsible for paying the money.

After experiencing the painful lessons of Jili, Mustang was naturally not that stupid, so this matter was not discussed in the end.

From this point of view, Xiao Qi has a good impression of this company.

It is unwise in many cases to know that you can't do it. Knowing to let go is actually a kind of business wisdom.

Knowing how to advance and retreat is very important in business, so Xiao Qi took them into consideration when looking for someone to buy Suzuki Motors.

The future development of the automobile industry is hard to say in other countries, but it is a very good period of development for China.

When Xiao Qi was reborn in 2013, almost China became the world's largest automobile production and sales country.

As the lives of Chinese people become more and more prosperous, and various costs have fallen and competition has intensified, the price of cars has continued to drop, and more and more people can afford cars.

The population of China is the largest in the world, about three times that of the United States, and it is normal for the production and sales of automobiles to be the first.

However, the Chinese as a whole are not as wealthy as Americans, and the needs and terrain requirements of various places are different. Therefore, there are more than a dozen car segments in China, and each segment can make money.

Mini cars, small cars, compact cars, medium cars, medium and large cars, large cars, luxury cars, off-road vehicles, commercial vehicles, vans, etc., can meet the needs of all kinds of people.

But in the history that Xiao Qi knows, the two models that will sell the most in the future are the two models.

The first is a medium-sized car, and the second is an off-road vehicle.

Medium-sized cars are the current Accord, Camry, New Regal, Passat, Mondeo, etc. This market segment does not occupy much of the overall market, but the profit is as high as 30%.

Another off-road vehicle, known as the suv in China, is the preferred second vehicle that people generally choose.

Usually when a new group of people grow up and want to buy a car, the previous group of people who bought a car are also tired of their current car. The second car they choose in their life is usually an off-road vehicle.

On the one hand, off-road vehicles have a broad vision, on the other hand, off-road vehicles can also take them to travel everywhere, and there are not as many restrictions as cars.

Under such circumstances, the sales of off-road vehicles will usher in a major explosion.

It's just that the things that even outsiders like Xiao Qi can see, those foreign super-large companies must have seen it a long time ago.

It is conceivable that they will also try their best to hold these two market segments firmly in their hands.

In fact, there are not many outlets for independent enterprises.

The most practical strategy is to build the quality of a mid-range car, and then sell the price of a compact car, so that it can stand out.

Local independent companies that want to rely on the premium capabilities of brands to sell cars usually die miserably because of this unrealistic idea.

Do you think that Mercedes-Benz, BMW, Audi, and even Toyota Honda Nissan brands can sell for much more money, and you are envious, but why don't you think about it, how many years of hard work people have achieved today's brand premium ability?

Take Mercedes-Benz as an example~www.readwn.com~ It created the first car, and then through 100 years of continuous efforts, in terms of quality, appearance, and brand, it has continuously improved itself and gained users Our many praises, it can have today's status.

Toyota entered China in the 1980s, and "there must be a road before the mountain, and there must be a Toyota if there is a road". It is also a day-to-day work for decades, so it is so unified in the south of China. The world.

How long has it been for your own company? Even compact cars have only just been made better, and mid-to-high-end cars don’t even have a shadow. How could there be any brand premium capabilities?

Don't even think about these things after 20 or 30 years of hard work.

Of course, it is not to say that it is shameful to be a mid-to-low-end car. Japanese cars and Korean cars started from here, and now they have also made progress.

As long as they work hard, I believe that the Chinese auto companies will certainly grow up enough, and one day they will be able to go abroad and compete with large foreign companies.

Prior to this, it is better to talk less and do more, and to seize the domestic market of China first. This is the most priority thing to do! (To be continued.)