After receiving this call from him, Da Liu heard so much from him. Obviously, he was a bit surprised. After thinking about it, he said, "this is a good thing. We really need some anti drug propaganda from the anti drug side. But it is true that there is a shortage of manpower and energy, and the recent action against this drug trafficking group has also made this demand more urgent. "
"It would be better if you could provide such help. This is not only a great help for us, but also a good impression for your company, at least in front of our relevant departments, especially for the public. "
Big Liu immediately very vigilantly said: "you boy, actually want to use this opportunity to do a publicity for your company?"
Lin Hai said with a smile: "let's not talk so much nonsense. Just say it's OK or not."
"I don't know if it's OK. I have to report it to the superior and the propaganda department. But since you have told me, I'll report it. Generally speaking, there won't be any problem, because we certainly hope that more people and more enterprises will have this awareness and sense of social responsibility. No matter what the purpose of your business is, at least the result must be good. "
"Wait for your good news." Lin Hai said.
Big Liu's efficiency is also very fast. He quickly reports it to Lin Hai, and then informs him that it has been approved, so that Lin Hai can work hard to finish the work.
"I know it's going to take a lot of effort, and it's also very hard for you. However, it's your own proposal. I've also made a promise to sell my old face, and to exaggerate what you said. If I don't do it well, I will not only lose my people, but also the image of your company." Big Liu still some don't trust ground to exhort.
Lin Hai said with a smile: "you are not so worried about our company's bad performance at that time, you should be worried that after the activity is completed, you will be robbed of all the limelight by our company."
Now that the relevant departments have officially approved, Lin Hai will inform them to prepare as soon as possible.
This is Lao Qi's first task since he joined the company. For shunzi, because there has been no performance in the second department, although he is only responsible for training, he is also holding a breath in his heart. Of course, he hopes that the people he has trained can play a practical role.
Therefore, he, Lao Qi and the people in the publicity department are all preparing for this activity, including the selection of materials, content, shooting, content of propaganda, determination of location, formulation of on-site security measures, and so on. In fact, it will take a few hours if they really arrive at the scene, but they all devote 100% of their energy, It took many days to finish it.
After Li Qiang knew this, he also participated in it. He didn't want to join in the fun. He mainly wanted to know about the whole event, and then follow up to carry out publicity, so as to open up the market of team security. After all, he is responsible for performance. He should seize every opportunity to improve his performance.
After big Liu's coordination, of course, there was no problem. Finally, a lecture on drugs and drug control from the joint anti drug brigade of Flying Eagle Security and the criminal police team began to unfold gradually in various schools, cinemas and some large-scale venues.
Although Lin Hai didn't put any publicity about the flying eagle security company, it was the best publicity that the security guards who came to the scene to maintain order wore uniform. In addition, their promotional videos were also produced by the flying eagle security company. Some of the short films were shot by the security personnel of the Flying Eagle security company, so the whole activity came to an end, It's like the security company brush the sense of existence again.
Moreover, not only in front of the public, but also after the anti drug propaganda had a good influence and effect, some government departments began to carry out it, and then learned about flying eagle security company through this activity.
In particular, the publicity film they shot with their heart was very effective. At that time, many street LED screens were rolling in the city. On the one hand, it really made everyone aware of the harm of drugs. On the other hand, it also made the influence of flying eagle security company continue to expand.
This is obviously a good thing. Although it has not brought about improvement in performance in a short period of time, at least Zheng Long has made a lot of progress in dealing with all aspects. After all, now Eagle security is a powerful and influential company. In addition to this series of publicity, many people think that flying eagle security is a key enterprise supported by the government, or at least a key partner. With such an impression, it is much more convenient to do things.
The main reason is that the security of high-end meetings, especially the East China Sea is an international metropolis, and some high-end government affairs meetings, especially foreign affairs meetings, are almost as expected by Zheng long. The armed police and special police are responsible for security, so it's impossible to do it all at once. But at least now is a good start.
For Lin Hai, his goal has actually been achieved. He mainly hopes that more people can stay away from drugs because of the experience of big Liu. As for the company's marketing and publicity, it would be better if they can be completed by the way. And performance will be produced gradually.
Lin Hai has always believed in one thing: whether it is an individual or a company, it's better to do what you should do and what you can do well than to wait or fight for opportunities. When you become strong, opportunities will come naturally.
However, his thinking does not mean that everyone thinks so. For example, Li Qiang is very busy these days. He followed closely the anti drug campaign and applied with Lin Hai, hoping to set aside a sum of publicity expenses to advertise for group security. The main way is to imitate the anti drug publicity, shoot some publicity videos for the team business, and start to promote them on Weibo and other platforms.
The cost is not big, it can be said that it is nothing at all, because the staff are all their own staff, the content of the short film is also training, and some other creative videos are all played by them, without any additional cost. It is just spread to the platform, in order to promote and let more people see it. It costs a part of the money, but it is also small money.
The rest of the main cost is because Li Qiang absorbed Zhang Xiaowen's idea and shifted the focus of his next performance to celebrity stars. In addition to the inspiration brought by Wang Yu's release of that dynamic, according to Li Qiang's plan, he is going to find a popular star to shoot.
The star selected by Li Qiang is Liang Han. He has always been a tough guy or a soldier. His image is very decent and tough. His acting skills and reputation are also very good, so he has a high position in the circle. And even a few films are ranked among the best at the box office, so it really meets the needs of security companies.
The most important thing is that Liang Hangang has just won a very important award in the international market and is also very popular in the domestic market. If we can cooperate with him, it is tantamount to pushing the security company to a new market and a new level.
However, Liang Han seldom receives advertisements, and his value is not generally high. It is said that the cost of an advertisement has reached nearly ten million yuan.
Therefore, Li Qiang's bold idea of looking for Liang han to shoot an advertisement was immediately opposed by everyone. Even Zheng Long is not very supportive: "I personally think that we must take the way of advertising, because the company is constantly developing, the publicity can not be interrupted, and the ways should be constantly improved and diversified."
"In fact, Liang Han's image is really good, and it's very suitable for the style of our security company. If we can invite him, it's definitely a good choice. But the problem is, at present, it is impossible for us to spend so much on publicity. Moreover, the effect of advertising is still unknown to us. At present, many other methods we have tried have low investment, but the return on performance is very obvious. "
"In addition, Liang Han himself is already a movie king level figure, and he cooperates with some top brands. After all, we are just starting. Such cooperation is not equal, and it doesn't help his position. From a commercial point of view, I don't think he will choose us."
"So my personal idea is that we can either change it first, especially when some of the recent talent shows are just coming out. After all, they are very popular. We can use their current fan base and strength to do some publicity for us, or we can choose Liang Han. But after we further consolidate and expand our strength, we have enough funds to do such cooperation."
"Even if we don't consider the star effect, I don't think the advertising effect of our own staff is worse than anyone else. Of course, the main reason is that they are ordinary people, and they don't have the fame and leading role of celebrity stars."
"It would be better if you could provide such help. This is not only a great help for us, but also a good impression for your company, at least in front of our relevant departments, especially for the public. "
Big Liu immediately very vigilantly said: "you boy, actually want to use this opportunity to do a publicity for your company?"
Lin Hai said with a smile: "let's not talk so much nonsense. Just say it's OK or not."
"I don't know if it's OK. I have to report it to the superior and the propaganda department. But since you have told me, I'll report it. Generally speaking, there won't be any problem, because we certainly hope that more people and more enterprises will have this awareness and sense of social responsibility. No matter what the purpose of your business is, at least the result must be good. "
"Wait for your good news." Lin Hai said.
Big Liu's efficiency is also very fast. He quickly reports it to Lin Hai, and then informs him that it has been approved, so that Lin Hai can work hard to finish the work.
"I know it's going to take a lot of effort, and it's also very hard for you. However, it's your own proposal. I've also made a promise to sell my old face, and to exaggerate what you said. If I don't do it well, I will not only lose my people, but also the image of your company." Big Liu still some don't trust ground to exhort.
Lin Hai said with a smile: "you are not so worried about our company's bad performance at that time, you should be worried that after the activity is completed, you will be robbed of all the limelight by our company."
Now that the relevant departments have officially approved, Lin Hai will inform them to prepare as soon as possible.
This is Lao Qi's first task since he joined the company. For shunzi, because there has been no performance in the second department, although he is only responsible for training, he is also holding a breath in his heart. Of course, he hopes that the people he has trained can play a practical role.
Therefore, he, Lao Qi and the people in the publicity department are all preparing for this activity, including the selection of materials, content, shooting, content of propaganda, determination of location, formulation of on-site security measures, and so on. In fact, it will take a few hours if they really arrive at the scene, but they all devote 100% of their energy, It took many days to finish it.
After Li Qiang knew this, he also participated in it. He didn't want to join in the fun. He mainly wanted to know about the whole event, and then follow up to carry out publicity, so as to open up the market of team security. After all, he is responsible for performance. He should seize every opportunity to improve his performance.
After big Liu's coordination, of course, there was no problem. Finally, a lecture on drugs and drug control from the joint anti drug brigade of Flying Eagle Security and the criminal police team began to unfold gradually in various schools, cinemas and some large-scale venues.
Although Lin Hai didn't put any publicity about the flying eagle security company, it was the best publicity that the security guards who came to the scene to maintain order wore uniform. In addition, their promotional videos were also produced by the flying eagle security company. Some of the short films were shot by the security personnel of the Flying Eagle security company, so the whole activity came to an end, It's like the security company brush the sense of existence again.
Moreover, not only in front of the public, but also after the anti drug propaganda had a good influence and effect, some government departments began to carry out it, and then learned about flying eagle security company through this activity.
In particular, the publicity film they shot with their heart was very effective. At that time, many street LED screens were rolling in the city. On the one hand, it really made everyone aware of the harm of drugs. On the other hand, it also made the influence of flying eagle security company continue to expand.
This is obviously a good thing. Although it has not brought about improvement in performance in a short period of time, at least Zheng Long has made a lot of progress in dealing with all aspects. After all, now Eagle security is a powerful and influential company. In addition to this series of publicity, many people think that flying eagle security is a key enterprise supported by the government, or at least a key partner. With such an impression, it is much more convenient to do things.
The main reason is that the security of high-end meetings, especially the East China Sea is an international metropolis, and some high-end government affairs meetings, especially foreign affairs meetings, are almost as expected by Zheng long. The armed police and special police are responsible for security, so it's impossible to do it all at once. But at least now is a good start.
For Lin Hai, his goal has actually been achieved. He mainly hopes that more people can stay away from drugs because of the experience of big Liu. As for the company's marketing and publicity, it would be better if they can be completed by the way. And performance will be produced gradually.
Lin Hai has always believed in one thing: whether it is an individual or a company, it's better to do what you should do and what you can do well than to wait or fight for opportunities. When you become strong, opportunities will come naturally.
However, his thinking does not mean that everyone thinks so. For example, Li Qiang is very busy these days. He followed closely the anti drug campaign and applied with Lin Hai, hoping to set aside a sum of publicity expenses to advertise for group security. The main way is to imitate the anti drug publicity, shoot some publicity videos for the team business, and start to promote them on Weibo and other platforms.
The cost is not big, it can be said that it is nothing at all, because the staff are all their own staff, the content of the short film is also training, and some other creative videos are all played by them, without any additional cost. It is just spread to the platform, in order to promote and let more people see it. It costs a part of the money, but it is also small money.
The rest of the main cost is because Li Qiang absorbed Zhang Xiaowen's idea and shifted the focus of his next performance to celebrity stars. In addition to the inspiration brought by Wang Yu's release of that dynamic, according to Li Qiang's plan, he is going to find a popular star to shoot.
The star selected by Li Qiang is Liang Han. He has always been a tough guy or a soldier. His image is very decent and tough. His acting skills and reputation are also very good, so he has a high position in the circle. And even a few films are ranked among the best at the box office, so it really meets the needs of security companies.
The most important thing is that Liang Hangang has just won a very important award in the international market and is also very popular in the domestic market. If we can cooperate with him, it is tantamount to pushing the security company to a new market and a new level.
However, Liang Han seldom receives advertisements, and his value is not generally high. It is said that the cost of an advertisement has reached nearly ten million yuan.
Therefore, Li Qiang's bold idea of looking for Liang han to shoot an advertisement was immediately opposed by everyone. Even Zheng Long is not very supportive: "I personally think that we must take the way of advertising, because the company is constantly developing, the publicity can not be interrupted, and the ways should be constantly improved and diversified."
"In fact, Liang Han's image is really good, and it's very suitable for the style of our security company. If we can invite him, it's definitely a good choice. But the problem is, at present, it is impossible for us to spend so much on publicity. Moreover, the effect of advertising is still unknown to us. At present, many other methods we have tried have low investment, but the return on performance is very obvious. "
"In addition, Liang Han himself is already a movie king level figure, and he cooperates with some top brands. After all, we are just starting. Such cooperation is not equal, and it doesn't help his position. From a commercial point of view, I don't think he will choose us."
"So my personal idea is that we can either change it first, especially when some of the recent talent shows are just coming out. After all, they are very popular. We can use their current fan base and strength to do some publicity for us, or we can choose Liang Han. But after we further consolidate and expand our strength, we have enough funds to do such cooperation."
"Even if we don't consider the star effect, I don't think the advertising effect of our own staff is worse than anyone else. Of course, the main reason is that they are ordinary people, and they don't have the fame and leading role of celebrity stars."
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