"Next, our performance report. We all know that, but today we still need to report it and make an analysis. " Zheng Long said with a smile, "our personal security performance last month was 73 million."

"The group security has not been carried out for a long time, but the effect is also very significant. You should see Zhang Xiaowen's efforts. Since he was in charge of the group security, he has tried to find ways and made a lot of efforts. As far as I know, he has contacted many brokerage companies and entertainment companies in Donghai city for many times, In order to win these achievements. "

"Therefore, our group security achieved 18 million in the last month. Let's not think that the cost of group security in terms of personnel is higher. Compared with private high-end security, the performance gap is too big. I think it's a good achievement to make such a breakthrough from scratch. "

"Moreover, Mr. Lin and I originally set a goal of 8 million for the team's security. As long as we can achieve this goal, it will be very good, and breaking 10 million will be a great breakthrough. But I didn't expect that Xiaowen has made such achievements with you, and I believe that we will have more and better performance in the future."

In the applause, Zhang Xiaowen's face was red and his eyes were red. After all, last year, they all just wanted to muddle along, but in this short period of time, they saw the company change like flying, and each of them was sitting on a rocket. From the original little gangsters to now, they have their own businesses, with income that they never dreamed of, All this was once, and he and other people did not dare to dream about it.

"Thank you for Mr. Zheng's encouragement, Mr. Lin for giving me such trust and opportunity, and for your cooperation and support in my work. Next, I will do better."

After Zhang Xiaowen finished, Zheng Long indicated with a smile that he would continue to do it, and then said, "this achievement is still a little bit short of the small goal of 100 million in everyone's mind. I believe we can definitely break through and achieve this goal this month."

"Of course, this achievement is worthy of affirmation and happiness, but we should also see some problems, the most obvious is that our transaction probability is a little low."

Zheng Long said that he took out a report and handed it to Lin Hai. Then he handed it out to Lin Hai and said, "you can look at this report and you should be able to analyze the same problems. The average number of customers we receive every day is about five to eight. Our visits and invitation volume is about four times that of this one, and the final turnover is 85 as you can see. "

"It's equivalent to inviting 600 customers, so it's possible to invite 150 customers, and half of them can be closed here."

"The staff of our business department should be familiar with and understand the sales industry. We all know that this data is not bad in the whole sales industry. Even compared with other similar companies, we are definitely the best."

"But I want you to realize that it's not going to work. The most intuitive analysis is that we can all understand where our customer resources come from. They are all high-end customers. Basically, last year's revenue started at least tens of millions, otherwise we would not have the strength to ask our security. "

"But such customer resources are actually very limited. After all, how many such groups can we have in the whole East China Sea and even in the whole country? So our customer resources are not endless. If this customer resource is not closed, it doesn't mean that I can make up for it by developing the next one, but it means that we have wasted a valuable customer resource. "

Lin Hai listened carefully to Zheng Long's analysis. He agreed with Zheng Long's words very much. This is one of the reasons why he wanted to set up a subsidiary at the beginning. To do high-end market and high-end security, it really seems to have great influence and high profits. However, the limited customer resources in the market can not meet the expansion of Feiying security, so for long-term consideration, It's destined to focus on the mid market.

"Especially, don't forget that we still have so many competitors. The customers we haven't won may be poached by other companies, and a customer may also mean his relatives and friends, a series of customer resources."

"Therefore, I still think that our transaction conversion rate is at a low level. Don't think that security is not food and drink, it's not a necessary demand. At our income level, of course, we don't think we need these things. But in fact, there's something unexpected in the sky, and people are in danger. Ordinary people like us are worried about a car accident when we go out. As for our customer group, we have huge wealth, It means facing more risks, so they must have this demand. "

"In fact, in the eyes of all of us, flying eagle security has risen to become a benchmark in the industry in a short period of time. When it comes to the security industry, you will surely think of flying eagle security. Then why do so many customers' demands not choose us in the end?"

"In the final analysis, the reason is that our business level is insufficient, and there are still many areas to be improved. In particular, you can see very intuitively that we receive more than 150 customers, and the number of transactions is 83. The transaction rate is more than half, which is very high in the sales industry. "

"That reflects a problem. Basically, the customers who come to the company must have a stronger demand for security and the hospital. After they come, they have a more direct understanding of the strength and level of our company, so it's easier to close a deal. It means that we have done a good job in this link. "

"So the real problem should still be in our initial stage of developing customers. There must be a lot of problems in our business skills. Otherwise, customers have this demand and we have such popularity. There is no reason to say that customers are not interested in our company, and they are not willing to take a look."

"Next, I hope you can help to analyze these problems of the business department. Because only by solving these problems can we catch more customers, further improve our performance, and save more workload. If the transaction rate is only 10%, it will increase to 20%, which means that we have reduced our workload by half. "

Lin Hai also nodded: "we really need to pay attention to the problem that President Zheng said. Customer resources are very valuable for our security company, and it's really a big problem that our brand image and influence are so high and the transaction rate is so low. "

"Not only security companies, but also subsidiaries and property companies, as well as other companies in our future planning, may encounter the same problems, so we must discuss and solve them."

"Because it's a monthly summary at present, and all the performance of several companies should be analyzed, so my proposal is to write down this problem, including the problems encountered by other companies later. After the summary meeting, we will discuss it again."

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