Back To 1995

   Chapter 303 Persimmons pick up soft pinch

  According to the routine of America and large European companies, the acquisition of a company is generally performed by ordinary employees, and it is generally not used by senior management.

After all, there is a tacit understanding between Wall Street and major companies, "one's own people don't beat their own people". Most of the executives of these large companies are also from Wall Street, and maybe one day they will enter major companies from Wall Street. You can't cut yourself off by yourself!

   But this time, Song Yang did not follow the routine, and directly dismissed the management of Alcatel Mobile and recruited executives again. After this time, Song Yang's reputation on Wall Street was going to be bad.

   However, Song Yang didn't care much about these things. If he wanted to reshape the Alcatel mobile phone brand, these were essential.

"The two R&D centers of Alcatel mobile phones will be relocated to America and China, and the production bases will also be placed in Asia. In the future, the cost of Alcatel mobile phones will be reduced, and the full set of production lines and components will be placed in Asia. !"

  No matter how Ertian felt, Song Yang decided directly to completely remove Alcatel Mobile from Europe and reorganize it into a brand new company.

  Erthien moved from Europe with a bitter face, which means that everything that Alcatel mobile phones did before will become history.

Even if he is dissatisfied, Ertian does not dare to say that the parts suppliers of Alcatel mobile phones are mainly European manufacturers, which makes the cost of Alcatel mobile phones much higher than other brands. No way, who made Alcatel mobile phone a European mobile phone brand.

"Song, if this is the case, I'm afraid the European market will..." Ertian reminded Song Yang that if he moved out of Europe and did not purchase parts from European companies, then Alcatel's base camp in Europe would probably be lost. To vanish.

  Song Yang stared at Ertien, "Alcatel mobile phone, there is no way out at all, if you can't gain a firm foothold in other markets, do you think that with the help of the European market, Alcatel mobile phone can survive?"

  Erthien was at a loss for words. He couldn't guarantee this. He was joking. Although they all came from Europe, Europe was the home base of Nokia, not Alcatel mobile phones.

  Song Yang plans to move the two R&D centers of Alcatel mobile phones, one to China and the other to San Jose under his nose.

   "I hope the restructured Alcatel mobile phone can develop a brand new mobile phone. I don't care what the sales volume of this mobile phone is. I hope this mobile phone can lead the trend of mobile phones!" Song Yang said to Eltien.

Hearing this, before coming here, Ertien, who had done a lot of homework, immediately said, "Song, I have already done the mobile phone planning, Alcatel can "invite" some engineers from the design teams of Nokia and Motorola to join , to design a flagship phone for Alcatel phones that can compete with mainstream Nokia phones!"

Eltien's method has still not been able to break away from the old one, that is, "poaching people", imitating, chasing behind Nokia's ass, and making some changes in some functions at most, but the electronics industry is basically the same. , the second brother copied the big brother, the third brother stitched the monster, everyone copied each other's homework...

   This idea is not wrong. As the current leader of the mobile phone industry, Nokia’s sales volume explains everything. If you don’t follow the leader to pick up food, is it possible that you have to beg for food?

Song Yang listened to Ertien's words and didn't have much hope for Ertien. If he was a character like Steve Jobs, he had the means of the gang leader Joe, or the marketing ability of Microsoft Ballmer, Alcatel mobile phones, early. It flew into the sky.

   "I hope that Alcatel's new mobile phone can be a completely new concept mobile phone. I hope that Alcatel's mobile phone can lead the trend, not follow the trend!"

  Song Yang thought for a moment, then said to Ertian, "In the future, no matter how many mobile phone models Alcatel launches, the exterior design must be the best!"

Beauty is justice. This one has not yet appeared in the electronics industry, but it will appear sooner or later. The current mobile phone design is still based on function, with durability and practicality in the first place, and there are not so many bells and whistles. Now Song Yang is going to let the Alcatel mobile phone improve its appearance first, and then attract a wave of appearance fans.

Think about it, the still-developing Samsung mobile phone has not yet become the famous "dress-up expert" in the industry. A mobile phone can be launched with a "new" mobile phone by changing the size, color, and mobile phone case. In 2010, dozens of mobile phone models were launched, and the leeks were cut one after another.

   "You can hire some mobile phone design engineers from Sony, Ericsson, Samsung and other manufacturers to design new mobile phone appearances for Alcatel mobile phones."

   In terms of appearance design, the two big brothers Nokia and Motorola really can't compare to those rising stars, especially the electronic industrial design of Japanese benzene and stick mobile phones, there are several brushes.

"In addition to the appearance, I hope that Alcatel's new mobile phone can be equipped with a color screen, a built-in antenna, and a mobile phone system. The new mobile phone can not only make calls and send text messages, but I want it to be the first in the world to be equipped with a color screen. , a phone that can surf the web, send email, and run built-in games!"

  Erthien stared at Song Yang in a stunned manner. Hearing this series of requests made by Song Yang made him a little dazed for a while. He didn't know if the mobile phone was designed according to the requirements put forward by Song Yang, or was it a mobile phone? !

  What is the current concept of a mobile phone? The ability to make calls is the definition of a mobile phone. Three years ago, Nokia launched a mobile phone that can send text messages. It can be said that it caused a sensation in the entire mobile phone industry.

   And now, listening to Song Yang, Ertian seems to be ready to overturn all this, and it is not to make a little change, it is almost to overturn all the existing mobile phones.

The concept of    redefines the mobile phone.

  Erthien thought about these requirements put forward by Song Yang. If the built-in antenna is developed, it can redesign the appearance of the mobile phone and completely change the design of the mobile phone.

  Not to mention the color screen, the current mobile phones are still black and white, and there have been rumors of color screen mobile phones, but so far no mobile phone manufacturer has played it.

What made Ertien dizzy the most was the Internet access function and mobile phone system proposed by Song Yang. This was something that Ertien had never thought of in the past. Not to mention the technical difficulty, let’s just talk about a mobile phone. Need an operating system? !

Not to mention Ertien, even in the entire mobile phone industry, there is no idea of ​​a mobile phone operating system. Now mobile phones are basically program operations, because there are not many functions, just like when computers first appeared, only simple use function.

   Hearing Song Yang's mention of developing a mobile operating system, Ertian quickly thought of the palm company.

  palm is a company that developed handheld computers in America. It was established by Jeff Hawkins. It started with handwriting software technology and developed the palmOS system. This year, it officially launched the first handheld computer, and began to compete with Apple in the PDA market.

In terms of operating systems for mobile phones, the closest one is palm company. Palm makes PDAs or tablet computers. Palm company has its own operating system on the PDAs, which is similar to the operation of mobile phones. The closest thing to the system, it can even be said to be the prototype of the smartphone operating system.

   "Just like the PalmPrint handheld that palm launched this year?" Eltien asked Song Yang involuntarily.

PalmPrint can be described as a generation of magic machines, equipped with palm's own operating system, and open source the system to developers, allowing programmers or development companies to develop based on the PalmPrint platform. Although it has not been released yet, it has attracted nearly a thousand people. program developer.

Palm Company's PalmPrint handheld has a lot of black technology, such as updating data synchronously with the computer, etc. It is much more advanced than Apple's handheld, but it cannot avoid the defects of Apple's handheld. , slow running speed, etc., although it is touted in the Corey industry, it is not well received.

  Now the sales of PalmPrint are good compared to other products, but there are not many ordinary users, and they are basically purchased by American hospitals, companies and municipal departments of various states.

  According to Song Yang's request, the closest product Ertian could think of was palm's handheld.

   Song Yang shook his head after hearing this, "palm's handheld performance is really good, but Alcatel will not enter the computer industry, including the handheld market!"

   Don't care if it's a handheld computer or a real computer, that's all in the Shura field. The computer operating system is the most sensitive part of Microsoft, regardless of whether it's a handheld computer or a PC computer, Microsoft can't afford to lose the slightest.

  palm has to compare the operating system with Microsoft, and compete with Apple, HP, Compaq, Dell, etc. in the handheld market. Even if it can gain the upper hand for a while, it will be dragged down sooner or later.

   Instead of fighting in the computer market, it is better to be naked with Nokia in the mobile phone industry. It is impossible to say that there is still a chance of survival!

   "Alcatel still wants to be in the mobile phone industry, to launch a brand new mobile phone and redefine the functions of mobile phones."

  Song Yang stood up, "I hope Alcatel's new generation of mobile phones can develop the functions I require!"

Ertien opened his mouth and wanted to say that Song Yang's requirements were too high. From the perspective of current technology, it was no less than re-development of the existing mobile phone technology, including materials. , processor, mobile phone screen, and the operating system required by Song Yang, all Alcatel mobile phones must be developed. This time, there are no Nokia manufacturers who can copy the homework for Alcatel mobile phones. Everything has to be done by yourself.

"If this is the case, the entire R&D cost will be very high, the R&D personnel will need to be doubled, and within one to two years, Alcatel may not be able to launch new mobile phones, and the original user market and sales channels will also be Lost everything..."

  Erthien sat there and said to Song Yang in silence for a while, he needed to let Song Yang know what the consequences of such a decision would be, and it was definitely not something that could be taken on a whim.

"I know!"

   (end of this chapter)