Back To 1995

   Chapter 635

   After hearing the acquisition, the Gucci brand will be retained, and it will be able to continue to operate independently, and even the positions of executives will remain. Obviously, all Gucci executives are a little moved.

   At least Tom Ford, the creative director of Gucci, is obviously excited. As long as RICK can fulfill these promises, it will be acquired by RICK, which is obviously much stronger than the LVMH group!

  De Soleil's expression also changed a bit, and he could feel that RICK's requirements were much higher than that of the LVMH group.

   Of course, De Soleil also knew that it seemed that Kravis’ proposal was to let the Gucci board and executives get an extra dollar, but he didn’t have a good intention.

I really started the poison pill plan, which is to completely offend Bernard Arnault and the LVMH group. There is no way out. I can only follow RICK to the dark, otherwise it will fall into Bernard's hands. , they are a bunch of Gucci executives, one is counted as one, don't even think about having a good time!

It is true that there are risks, it is not false to offend people, and even in the end, I am afraid that I will have to go to court with the LVMH group and start a lawsuit, but Kravis’s proposal, for Gucci, is a choice, the best the one.

   "Tomorrow, Gucci will hold a resolution to launch the poison pill plan and issue preferred shares to Gucci's board of directors and executives!"

   De Soleil took a deep breath and said to Eric, Kravis and the rest of RICK.

   Back at the hotel where he was staying, before Eric could speak, Chris Jain, who came on behalf of Bank of Comerica, couldn't hold back.

   "Let Gucci start the poison pill plan, the acquisition cost will increase a lot, and the risk is too high!"

Jain took a few steps back and forth anxiously, and then called to Kravis, who was contemplating with Marcus, that Comerica Bank provided RICK with a loan of billions of dollars. If it goes to waste, Jan can't imagine what the consequences will be.

  It is true that for RICK, it is an extra debt, but with Song Yang's guarantee, and Victoria's Secret's daily gold bucket, there are hens who can lay golden eggs, and maybe there is a chance to turn over.

   But for Jain, who single-handedly undertook the loan from Comerica Bank to RICK, his good days were basically over, and in all likelihood he was the one to blame.

Looking at the restless Jain, Kravis shook his head, feeling that America's banking industry is not as good as the next generation, where is this? I think he used a billion dollars to play leveraged buyouts of 20 to 30 billion dollars. When I was in the knife company, it was called playing with a heartbeat at that time. Now, in Kravis' view, this risk is nothing at all!

   "Even if Gucci is not allowed to start the poison pill plan, if RICK wants to acquire Gucci and get a 51% stake in Gucci, it will cost a lot of money!"

   Now, in addition to 34% of Gucci's equity in the hands of LVMH Group and 37% of Gucci's board of directors, there are still nearly 29% of the equity outside.

Today, RICK and the North American Global Investment Foundation jointly swept the stock on the New York Stock Exchange, and only got about 5% of the equity. Obviously, there are institutions that have received rumors and are rushing to raise funds, or it may be the LVMH group. Kravis wasn't sure.

"Today, RICK has only acquired about 5% of Gucci's equity on the New York Stock Exchange, and Gucci's share price has been raised to more than $75. What do you think it will cost us to acquire another 10% of Gucci's equity? US knife, what if the LVMH group competes with us to raise money?"

   Kravis asked Chris Jain, Jain was speechless, he knew that what Kravis said would definitely come true.

  As long as the news that RICK wants to acquire Gucci spreads, those institutions that hold Gucci's equity will definitely not sell the stock easily, just wait for them to raise the price.

If the LVMH group deliberately scrambles with them, then the stock price of Gucci will not be as simple as today's $75, or even $90, $100, or even more, it is not impossible. At that time, RICK might be slaughtered even more painfully!

Even Chris Jain can still think that if RICK really bought Gucci at a stock price of more than one hundred dollars, after the acquisition is completed, LVMH group and those hyenas have to short-sell institutions, and they will go short like crazy. The Gucci stock whose stock price is obviously inflated, at that time, it is really dead and there is no place to bury it, and it has been repeatedly cut two leeks!

   In this case, Jia En suddenly felt that it was the best choice for RICK to let Gucci play the poison pill plan and so on.

   Gucci’s stock price has skyrocketed, attracting the attention of the entire luxury goods industry. Since this year, various rumors about Gucci have hardly stopped.

The **** plot between    and the LVMH group has become the focus of discussion in the entire luxury goods industry and among global luxury goods users.

Today, the stock price of Gucci has soared. Many people think that LVMH is going to restart the acquisition of Gucci. Many old European consortiums and institutions are preparing to fish in troubled waters and make a fortune on the cusp of the storm. I want to make some quick money when I plan to cut the leeks of the LVMH group. This is the basic exercise of the consortium and institutions. It is really uncomfortable to see a piece of meat and not touch the oil and water.

   But the news that came out later shocked European institutions and consortia, big and small.

   "America's RICK intends to acquire Gucci!"

  The French newspaper Le Figaro suddenly broke out shocking news, and when they heard the name RICK, countless people felt a little strange.

When Le Figaro introduced the background of RICK, countless people suddenly realized, "RICK is an emerging company from Texas, America, formerly the largest nightclub group in America, and now it has transformed into a clothing and luxury goods company. The top brand of interior decoration, Victoria's Secret, is the brand of RICK, the largest individual shareholder of RICK, and is the Silicon Valley Internet upstart Bruno Song..."

When I saw this, many institutions seemed to smell the fishy smell. If only LVMH group bought Gucci, there would be no surprise, but if RICK wants to act as a white knight and **** Gucci from LVMH group, then But there's something to be said!

   "Internet upstarts and old fashion aristocrats have to compete!"

  Fashion magazines also came out to join in the fun. "Vogue" released a special issue overnight. It did not report the news of those brands and models, but put Song Yang and Bernard Arnott on the cover.

   On the cover, Song Yang and Bernard Arnault are half-portraits of each other, with the Gucci logo in the middle. As soon as this cover came out, it spread throughout the fashion industry in an instant, and was reprinted by major media.

The title of   Vogue is also very sultry, "This is a war related to the global luxury and fashion industry for the next 30 years!"

   (end of this chapter)