Back To 1995

   Chapter 636 Raw Rice Cooked Mature Rice

   It is estimated that Vogue magazine did not think about a prophecy, just wanted to increase the topicality, but when this special issue came out, it really attracted the attention of countless people.

   Even if it is not from the luxury goods and fashion industries, they have all cast their attention. If there is only one RICK or LVMH group, it is naturally not much to watch.

   But if there is an upstart on the Internet and an old-fashioned noble in the luxury industry, it will be worth seeing. Regardless of whether it is related to the pattern of the luxury industry in the next 30 years, the momentum is rising!

Fashion magazines in France, Italy, England and other places began to report the news that RICK and LVMH groups were competing for Gucci, which made Gucci's popularity soar and allowed the two companies to compete. …

As soon as the news came out, in some places, Gucci's sales were stimulated by a wave. In the reports of fashion magazines, Gucci began to be reported as a brand at the top of the luxury contempt chain. Competing with the LVMH group, these two injustices? !

   There are countless media who join in the fun. Anyway, they all watch the fun and don’t think it’s a big deal. There are countless news in the fashion industry every day, but it is rare for these two companies to fight for a luxury brand.

   Some people also have a premonition that if RICK takes Gucci and enters the luxury goods industry with Gucci, then they will continue to fight with LVMH Group in the future!

  The change of a luxury brand may involve countless people, including advertising companies, newspapers and magazines, models, retailers, etc. This is a whole industry chain, and there are naturally countless people who pay attention.

   "RICK may become America's first luxury goods empire!"

The Wall Street Journal also suddenly started to build momentum for RICK, "RICK already owns the top brand in the underwear industry, Victoria's Secret. If Gucci can be included in the bag, in the global luxury market of 180 billion US dollars a year, there will be a top local luxury in America. Company!"

This report is undoubtedly written for institutions of all sizes on Wall Street. Take a look at the market value of LVMH Group, as well as its annual revenue, so that women around the world can buy softly. If RICK can reach the level of LVMH Group, then Wall Street is behind it, and it can also make a lot of money.

   When the market opened the next day, Gucci’s stock price immediately soared again, and investment institutions large and small all over the world came to join in the fun. Old European consortiums and Wall Street institutions also began to buy Gucci’s stocks in large sums.

In less than half an hour, Gucci’s stock price went from $75 to $87. In less than two days, Gucci’s market value went from less than $4.1 billion to $60. Billion Dollar Knife!

   And there is no sign of stopping. In the Gucci stock buying seats of the Amsterdam Stock Exchange and the New York Stock Exchange, there are many investment institutions. As for the little leeks, there are more.

  It is almost a famous brand now. Everyone knows that RICK and LVMH group want to acquire Gucci, they must get the controlling stake. Whoever gets 51% of the controlling stake in Gucci first will win!

For this reason, even if these organizations raise the stock price of Gucci to one hundred or even two hundred dollars, both sides of RICK and LVMH have to break their teeth and swallow them in their stomachs, otherwise the beautiful knives they smashed before will all be lost. It's been a drain.

   But at this moment, Gucci suddenly issued an announcement to launch a poison pill plan and issue new shares to Gucci's board of directors and management to deal with the hostile takeover of LVMH Group. As soon as the news came out, there was an uproar.

   Gucci's stock price fell, and no one thought that Gucci would come to this trick. This is no longer daring, but a lunatic!

   "What the **** are De Soleil and Gucci doing?!"

   Bernard Arnott immediately returned to the headquarters when he heard the news that Gucci was going to play the poison pill plan, called a group of his men, and asked with an ugly look.

This move was indeed unexpected. Bernard Arnott thought that RICK would **** Gucci stock from him from the market, so he started to raise a large sum of US dollars, and was going to teach RICK a lesson and tell them , Ginger is still old and spicy.

But who would have known that Gucci suddenly started to do some shit. LVMH Group is now a major shareholder of Gucci. The vote of the Poison Pill Plan did not notify the major shareholder. Arnott takes it to heart!

Several LVMH group executives looked at Bernard Arnault and complained a little. When Bernard raided Gucci before, he didn't seem to inform Gucci. Some are too late.

   This is like, the hooligan made the first move, and the person who was beaten fought back. The hooligan began to reason, and peace was the most important thing. The LVMH group did not obey the rules first, and now it starts to ask Gucci to obey!

   "The Legal Department has filed a lawsuit against Gucci in the Amsterdam Court, requesting the termination of Gucci's plan to issue new shares, applying to the Amsterdam Stock Exchange and the Court, and establishing an investigation team to investigate Gucci."

   Antonio got up and said to Bernard that he was the financial director of the LVMH group, and he was in charge of the acquisition of Gucci. Now that the basket is out, he is the first unlucky one.

  Bernard Arnott looked at Antonio coldly. As an old man who has been with him for so long, Antonio has never let him down in the past. He helped LVMH group to fight south and north, and acquired luxury goods companies.

   But this time, Bernard was very disappointed in Antonio. Looking at Antonio's almost half-white hair, Bernard felt that Antonio seemed to be old.

   But now is not the time to kick Antonio, Bernard still needs him to deal with the mess.

   Listening to Antonio talking a lot, Bernard asked the most important point, "Can Gucci stop the poison pill plan and stop issuing new shares to those executives?"

  Antonio looked a little embarrassed, "It will take time. If Gucci bypasses the LVMH group and forcibly issues new shares to the management, then I am afraid that the Dutch court will need to make a judgment..."

When Bernard heard this, his face became even more difficult to look at. Gucci just wanted to cook cooked rice with raw rice. First, it started the poison pill plan and issued new shares, which diluted the Gucci equity and voting rights held by LVMH Group, and then sold Gucci. It’s better to drop it, or find another big money owner, anyway, it’s already a done deal by then. At that time, the left and right will be wrangling with the LVMH group in court to see who is more powerful!

"Continue to put pressure on the Amsterdam Stock Exchange and the court to invalidate the new shares issued by Gucci, and tell De Soré to cooperate with the LVMH group, otherwise the LVMH group will use the identity of the major shareholder to dissolve the Gucci board of directors. !"

   After thinking for a moment, Bernard Arnault explained to a group of executives, asking LVMH to put pressure on Amsterdam and Gucci to prevent Gucci from kicking LVMH out of the game.

   "If it is unavoidable, contact de Soleil and tell him that if Gucci is willing to sell, the LVMH group can buy Gucci's newly issued shares..."

  Bernard Arnott said in a muffled voice, he has always been a man of tricks and tricks for others, but this time the boat capsized in the gutter.

   When it was really necessary, LVMH Group could only recognize it with a pinch of its nose, buy the newly issued shares of Gucci, and complete the holding of Gucci, otherwise the billions of dollars in front would have been lost.

   Really let RICK acquire Gucci, then LVMH Group holds Gucci equity in its hands, what's the use, RICK has the means and methods to eat these equity little by little!

   "LVMH Group will not agree to RICK's acquisition of Gucci, LVMH Group is the major shareholder of Gucci!"

  Antonio appeared in front of the media, facing many media cameras, expressing his dissatisfaction.

   "LVMH Group has sued Gucci's board of directors and management to our Amsterdam court and exchange. Gucci must stop these unfair transactions!"

   "LVMH Group will not give up Gucci, which is also the will of President Bernard!"

   In front of the media, Antonio vehemently accused Gucci over there, he was playing tricks and tricks. LVMH is now one of Gucci's major shareholders, and he actually bypassed the LVMH group. Isn't this bullshit? !

  Is there still Tianli, and Wangfa? The LVMH group is acting as a hooligan, but Gucci doesn’t even have a face like this.

   There is still pressure on the prosecution of LVMH Group. Gucci did not stop at all, and still ignored it and held a resolution to issue new shares to the board of directors and management.

"let's start!"

  De Soleil looked at a group of executives in the Gucci conference room and cast the first vote in his hand. On the electronic screen, the green light for agreeing to issue new shares flashed, and the number of votes below increased by one vote.

  When Gucci ignored the revival, the outside did not calm down, and the LVMH group began to look for helpers to end the game.

   But it was not the old European side that made the noise first, but the American Securities Commission.

   "America will "protect" the interests of all companies listed in America and investors, but companies listed in America must also abide by federal laws!"

At this juncture, coupled with which company is the most lively in the past two days, the spokesman of the Federal Securities Commission, said these words, it is almost like Xiang Zhuang dances his sword and intends to Peigong, and almost points to Gucci's nose and says Come on, let's be honest, don't mess around with nonsense, figure out who is "my own person"!

After the Federal Securities Commission, the head of the office of NYSE CEO Grasso also jumped out and said "officially", "All overseas companies listed on the NYSE must abide by the Federal Securities Regulations, otherwise they will be subject to disciplinary action. Some punishment!"

After these two federal departments, the most unexpected thing is that the director of European affairs of the Federal Foreign Affairs Council also suddenly shouted, "The interests of America, which invests in Europe, should be guaranteed and will not be unreasonably infringed, this is unfair. of!"

   (end of this chapter)