Entertainment: I just want to be a small screenwriter

After listening to Li Yitong's uncle, he felt that Di Li was really knowledgeable...

"That is to say, I am also troubled by this problem now."

"It's not that the car cannot be sold, the car can be sold, and the sales volume is considered good, but the after-sales production is so low, which seems very strange."

Li Yitong's uncle was also quite helpless, he didn't even know what was going on.

"It's about the sales model." Di Li explained it right away.

"Sales model?" The little uncle was a little slow to respond.

"Yes, you are now pursuing sales, but not after-sales production."

"Nowadays, 4S stores basically don't rely on buying cars to make a profit, and the profit will not be much. The most important thing is the high-quality goods and after-sales production."

"You're chasing sales now. If the car is sold, you won't be able to make any money. You must be aggrieved."

After hearing so much just now, Di Li knew where the problem was.

"And what I just heard from you is that the sales strategy is to have discounts, but you are saying that the discounts are not targeted."

"What is targeted discounts? It's like the ones in Licheng District, Jicheng."

"Your store is in Licheng District, but you haven't given targeted discounts to customers in Licheng District."

When Di Li suggested this point, my uncle didn't interrupt.

"For example, you give a discount of 2000 yuan to customers from all over the city who come to your store to buy cars."

"But there is no better discount for customers in Licheng District. If it were me, the customers who bought the car lived in Licheng District, or were 1.1 customers who work in Licheng District. I would give them an extra 2000 yuan. Even a discount of two or three thousand yuan is fine."

"Because he is in Licheng District, if the car needs maintenance and maintenance, they must choose the nearest 4S shop for maintenance. If you keep customers in this area in a targeted manner, there will be after-sales production."

"Also, for example, if it is in Changqing District, there are several districts in between, so far away, they will not drive the car to your shop for maintenance."

"Nowadays, the closer the better, it's not worth it to waste his time if he runs far away."

"Your store is in Licheng District, and you sold it to Changqing District. The car was sold, but they didn't come back to your store for after-sales service, so you lost customers."

When Di Li said this, Li Yitong's little uncle also understood the truth. .

Chapter 451 Office Romance? 1

"In my opinion, the same car costs 10 yuan. I'll sell it to him at a discount of 3000 yuan in Licheng District. It's nearby and needs after-sales care. It's also because I gave him such a high discount. He must I want to come back to the store to do after-sales."

"But if it is in Changqing District, Laiwu District, Zhangqiu District, etc., customers who are relatively far away from Licheng District, if they sell to them, they may not come back for after-sales, so I try not to give such What a discount, otherwise how much money can you make by selling a car?"

"Also, one more thing is, don't put too much stock in the car. I just heard you say that January is the year, and you still have about 1 cars in stock. How can you sell such a car?"

"The only important factors for customer churn are price, service, quality and convenience."

"The customers you are losing now, these four points are all accounted for, and the after-sales production value will definitely not increase."

Di Li said so much, Li Yitong was stunned, how did he know these things?

These things gave her a headache, but Di Li was able to analyze the reason.

"From what you said, it seems that the problem is quite serious." The uncle said bitterly.

"29 is not just like, but fundamental; so many 4S stores across the country can't survive and go bankrupt."

"Actually, the business strategy and sales strategy are wrong. Opening a 4S store is always a combination of sales and after-sales. Now you only do a good job in sales, but you don't do a good job in after-sales. This will definitely not work."

"Also, I think the insurance in your store is not good either. After all, if you buy insurance in a 4S store, if you pay 5000 yuan for insurance, you will have an insurance profit of 1000 yuan."

"You can't do well here, and you're missing a profitable place."

"Boutique stores are the same. For some hot-selling models in the store, they don't give too many discounts. If you want discounts, you can put these discounts in the boutique section and let them choose boutiques to fill up the discount."

"In this way, you can also get profits from the boutique."

"Also, try to refrain from buying a car with full payment. Now that you sell a car with full payment, you won't make any money at all. If you don't buy a car with a loan, what's the use of selling a car? You can't make any money."

"If you hear that you bought the car with full payment, you say you don't have a car, and everything is easy to discuss with the loan."

"That way, you can have fewer cars in stock and you don't have to store as many."

"For 200 cars, it takes manpower and material resources just to wash the cars. This is all consumption."

After talking so much, Di Li saw a call coming from his cell phone.

He motioned for Li Yitong to answer the phone, the food delivery should be delivered, let her go down and get it.

Li Yitong signaled that he knew, then went out to get takeaway after getting on the phone.

When she came up, she found that Di Li had hung up the phone.

"How do you even know about car sales?" Li Yitong who came in asked Di Li how he knew.

"I went out to discuss business with my first love's father before, and heard about it from his client friends."

"I just remembered it myself, and then I read some books about car sales, but I was able to see through the essence of the benefits very quickly."

Li Yitong looked at her boyfriend even more fascinated now.

"Hehe~ Brother-in-law must be under pressure." Li Yitong laughed and talked about Gao Weiguang.

Gao Weiguang's father-in-law is in business, and now he doesn't know much about this business.