Chinese Entertainment's Shining Star

Nie Wei's vague answer before was obviously to pave the way for this request, so when he heard that Nie Wei also wanted to make a request, the big boss immediately became vigilant.

Of course, the big boss still looked enthusiastic on the surface, indicating that Nie Wei was welcome.

"Since your station has financial difficulties, I think we can use another way to pay for this program. What do you think of cash plus advertising dividends?" Nie Wei asked with a smile.

The big BOSS narrowed his eyes and said something in his mind, and the people present at the TV station looked like a pride of lions whose territory had been violated, showing surprised and terrifying expressions.

Because for a TV station, advertising fees are the lifeblood.

It is not uncommon for TV stations to account for 80% or even more than 90% of their profit ratio from advertising fees. This is the main means of making money for TV stations, but now Nie Wei wants to touch this point, which makes everyone intolerable.

At that moment, someone wanted to stand up and interrupt Nie Wei's 'delusion', but was stopped by the big BOSS's look.

Nie Wei didn't seem to notice the dangerous expressions on the faces of everyone present at the TV station, and still said in a consultative tone: "I know that many people in your station have been dissatisfied with the annual increase in program fees over the years, but the price of the programs has not It’s not because we are raising prices, it’s because of the market.”

"I've made a PPT here, which is about the price list of celebrity variety show remuneration in the past ten years." Nie Wei finished speaking, and a staff member immediately put the PPT that had been prepared on the big screen.

Nie Wei looked at the price list of 'Climb the Stairs' and said with a smile: "It should be intuitive enough. Ten years ago, the cost for an A-lister to record a season of a variety show was only 800,000 to 1,500,000. Ten thousand, but now, the starting salary for variety shows for any A-list star is tens of millions.”

"It is not Fanxing's original intention to increase prices, but the market is like this. In addition, what we want to say is that the variety show remuneration provided by Fanxing is already very healthy in the industry. There has never been a sky-high price. Moreover, the quality of the variety shows we produce, The reputation has always been guaranteed.”

Hearing Nie Wei boasting like this, everyone at the Pearl Tower could not say a word to refute, because what Nie Wei stated was a fact.

Fanxing Company has produced a total of twenty-six variety shows so far. For such a giant-level company, this number is not high. There are at least ten more variety show companies in the industry that exceed this number.

But why is Fanxing recognized as the number one in the industry?

There is an authoritative rating standard in the industry, which totals ten points. Phenomenal variety shows must obtain at least eight points or above. Excellent variety shows must obtain seven or more points. Qualified must obtain five or more points. Those below must fail.

Among the 26 variety shows produced by Fanxing, none of them scored less than seven points, and the worst one scored 7.3.

This kind of achievement is worthy of boasting in any variety show company, but in Fanxing Company, it is the most "failed" work.

It doesn’t matter if it only has high ratings. Of the twenty-six variety shows in Fanxing, there are still sixteen variety shows that have maintained strong ‘vitality’ so far, and still maintain the production efficiency of at least one season per year.

The most famous one is of course "Infinite Challenge", which has been on the air for more than 13 years since its launch in 2005.

You must know that the average weekly variety show will only have a vitality of two to three years if it is done well. After all, the audience will always get tired of a show, but "Infinite Challenge" breaks this convention. Its unconstrained creativity makes every day The unrestrained gameplay in every episode has not only brought freshness to the audience for more than ten years, but even for the industry, this variety show has been regarded as the 'Bible' by countless people in the industry.

During this period, it was not that no company wanted to imitate "Infinite Challenge", but at most it was similar in appearance, but could not capture the essence at all, because the program team that made Infinite Challenge successful was also every member of the Infinite Challenge team.

Some of the ideas were even simply thought up by the members after the recording started, but they turned out to be classics.

This is also the main reason why "Infinite Challenge" has been on the air for more than 13 years, but it is still the dominant Saturday prime time variety show.

The starry variety show's signboard also shines with golden light against the backdrop of this classic variety show, making it a veritable gold-lettered signboard.

"So, instead of putting the TV station under huge economic pressure, we can cooperate in another way. We can change to an advertising sharing method to replace part or even all of the transaction fees. In this way, the TV station reduces the economic pressure and also shares By eliminating program risks, of course, we at Fanxing also have greater profit margins. I think this is a mutually beneficial cooperation.”

"I've finished what I said, you can think about it seriously." After Nie Wei finished speaking, he sat back in his seat with a smile. He didn't act too eager for quick success, as if he really just made a small suggestion.

But everyone here knew that Nie Wei's words were not as calm as he said. Instead, they dropped a heavy bomb in the conference room.

At least everyone in the Pearl Tower who was unprepared was stunned by the explosion.

Zhang Xingyi was sitting in the corner, stunned at the moment. He really didn't expect that Nie Wei's ambition and appetite were so big, and he was eyeing advertising fees.

What surprised him even more was that the big boss didn't refuse immediately.

You know, that's advertising fees, the lifeblood of the TV station. Even if it's just the advertising fee share of a single variety show, it's an astronomical figure.

In Zhang Xingyi's opinion, the cooperation method proposed by Nie Wei is just to take advantage of the TV station, saying "mutual benefit" and "sharing risks". Isn't it because the show is well made and there is basically no risk?

But what puzzled him was, what was the big boss hesitating about?

From Zhang Xingyi's perspective, he would naturally reject Nie Wei's proposal, but from the perspective of the big boss, he felt bitter.

The disadvantages of relying on the variety show of the stars for ten years finally came to light today.

In the past ten years, the content of the variety show of the stars has occupied 90% of the prime time of variety shows on Fridays, Saturdays and Sundays on Mingzhu TV. What a terrible proportion.

Mingzhu TV also became the top TV station in China from a second-rate TV station with only money but no content because of the stars.

But it also suffered from "heavy dependence on the stars".

Moreover, because it has been relying on Fanxing variety shows for ten years, the ability of Mingzhu TV to produce its own variety shows has degenerated to a certain extent. Now Mingzhu TV can no longer do without Fanxing. If it leaves, it will immediately return to its original state, or even worse. Advertisers only recognize the brand of Fanxing produced variety shows, but they will not recognize the brand of Mingzhu TV.

This is also why the big boss is eager for Mingzhu TV to have the ability to produce excellent variety shows, but the attempts in recent years have basically ended in failure. It was thought that Zhang Xingyi's program would be a turning point, so the station generously approved 60 million yuan, but in the end it was ridiculed by Nie Wei as worthless.

Among the requests made by the big boss before, what he valued most was the insertion of Mingzhu TV staff into the program group. Just like Uncle Ge said in "No Thief in the World", what is the most valuable in the 21st century? Talent!

In fact, the big boss also thought about poaching people from Fanxing, but on the one hand, it is easy to offend Fanxing if he poaches them, and on the other hand, they can't give the treatment that makes those talents in Fanxing excited.

The treatment that Fanxing Company gives to its employees is top-notch in the industry. Even the big boss knows that talent is important. How could Nie Wei not understand this truth? Moreover, when giving high treatment to talents, Fanxing also sets a high penalty for breach of contract for these talents. The double insurance makes Fanxing's talents the most difficult to dig in the industry.

Compared with Mingzhutai, the conditions it can offer are too limited. There are restrictions on the rules of the system. When it cannot provide a staffing, let alone a high salary, what can it use to dig Fanxing's talents?

Is it relying on feelings?

Now the big boss is in a state of riding a tiger and being unable to get off. He doesn't want to agree, but he dare not refuse. At the same time, he feels terrible from the bottom of his heart. Ten years of planning, just for today's final show?

Thinking of this, the big boss looked at Nie Wei with a complicated look for a long time. The more he looked, the more he felt that he couldn't see through the man in front of him.

Judging from his appearance, Nie Wei is only about 20 years old, and there is no problem for him to act in a youth idol drama. In fact, he is only 34 years old, but this young man gave the big boss a feeling of being unpredictable, and even a little fear in his heart.

You have to know that when the two sides first cooperated thirteen years ago, Nie Wei was only 21 years old!

What kind of mentality is this? It really makes people's hair stand on end.

Nie Wei looked at the big boss's eyes looking at him, feeling a little confused. Why is the other party's eyes weird, as if he is the big boss.

If Nie Wei knew what the big boss was thinking, he would definitely laugh out loud.

Thirteen years ago, he didn't think so much. At that time, it was a rare thing to find a satellite TV station to cooperate with. Of course, in recent years, Nie Wei has indeed been planning to share the advertising fee.

He would think and do this because it is the general trend and the trend of Fanxing Variety Show has become a reality.

And this time the opportunity is very good. It happened to be the most unstable time for the internal morale of Mingzhu TV. Nie Wei would propose this idea to test Mingzhu TV's attitude.

"It's almost twelve o'clock, let's have lunch first." The big boss looked at his watch after retracting his gaze and said with a smile.

All he could do now was to delay. Nie Wei suddenly proposed advertising revenue sharing, which caught him off guard. He needed time to calm down and consider the pros and cons of this matter before making a decision.

As the host, Mingzhutai naturally invited guests for lunch. The location was certainly not in the cafeteria, but a small banquet hall was booked in a well-known hotel.

The dishes were all Mingzhu local dishes, shrimp and black sea cucumber, osmanthus meat, drunken crab, vegetarian buns, crab shell yellow, and of course, the representative braised pork with red oil and red sauce. Each table had a full thirty-six dishes, including hot and cold meat and vegetables.

During the meal, the big boss began to lose his mind as soon as he finished his speech at the banquet. So many delicacies in front of him could not attract his attention. All he could think about was what Nie Wei said in the morning.

At first, he was thinking about how to reject Nie Wei's proposal.

Should he be tougher or more tactful? But no matter how he thought about it, he couldn't make up his mind. Nie Wei chose this time very cleverly.

Not only did the 60 million self-made program of Pearl TV be scrapped, but it was also the end of the year. In a month, Pearl TV would have to discuss with Fanxing about the exclusive broadcasting rights of "Infinite Challenge" next year.

Big Boss was very afraid of his refusal. Not only would he lose the new program, but he would also lose Infinite Challenge. The new program was a small matter, but Infinite Challenge had already become an indispensable program for Mingzhu TV.

You should know that Mingzhu people now regard Infinite Challenge as their local program. After 13 years of dependence and companionship, Infinite Challenge is definitely not just a program for Mingzhu TV and Mingzhu people. It is also their pride from the bottom of their hearts.

It is like when people go to southern Hunan, they always think of Baling Tower, Fenghuang Ancient Town, the stinky tofu of Huogongdian, Junshan Yinzhen tea of ​​Tongting Lake, and of course Happy Camp, which has accompanied countless people growing up.

Similarly, when people mention Mingzhu, they will think of the Oriental Pearl Tower, the Bund, which was once a foreign land, and Infinite Challenge.

Even in recent years, several hosts of Infinite Challenge have bought houses in this city, and some have even settled here.

Can Xiangnan TV lose Happy Camp? No.

Can Mingzhu TV lose "Infinite Challenge"? It can't, because compared with "Happy Camp", "Infinite Challenge" is more valuable. It is still the Saturday variety show overlord, maintaining an average annual ratings of more than 3. Whether it is sentiment or commercial value, it is the highest variety show brand in China. This is something that "Happy Camp", which has long been out of the mainstream, cannot compare.

Hesitant, distressed, helpless, with a long sigh, the big boss finally made up his mind.

"Mr. Nie, I want the exclusive broadcast rights of all variety shows of Fanxing for the next five years!"

The big boss said, and with this sentence, the originally lively scene suddenly became silent. Everyone on Mingzhu TV looked at their big boss in surprise, and everyone on the Fanxing side all had shining eyes and faintly excited expressions.

Everyone knew that this was likely to be a moment for everyone to witness history.

Nie Wei looked indifferent on the surface, but his fists under the table were clenched involuntarily. When things came to this point, he knew that he was about to succeed.

Fanxing will be the first variety show company in China that can share advertising fees with TV stations!

Of course, things still need to be discussed. The big boss can't just say five years, and he also wants exclusive rights to all variety shows. It's a completely unreasonable request. Nie Wei will definitely not agree to this condition.

But since the other party is willing to make conditions, it means there is something to discuss. This is a very good start, just like the Normandy Landing. When the five beaches were breached, the fruits of victory were already in front of him.