Chinese Entertainment's Shining Star

"According to the reports of all theaters in the first half of the year, among the foreign films introduced in the first half of the year, the first place is "Fast and Furious 5" produced by Universal Pictures. The film was released in China for 58 days and achieved a total box office revenue of 296 million in the mainland."

"At 8 o'clock this morning, Huayi announced the first-day box office data of "Inception", with a single-day box office of 312 million. This result also broke the first-day box office record of "The Martian" shot by Nie Wei. With the same one-day box office data, it defeated the Hollywood blockbuster "Fast and Furious 5" which was released for 58 days."

"It can be seen that Chinese films are developing at a high speed, and China's film and television market is becoming more and more mature. I believe that in the near future, we will be comparable to Hollywood, or even surpass each other..."

Wang Tian, ​​president of Aperture Media, sneered and turned off the TV.

At the end just now, the host's impassioned words could only fool some brainless people at most. Anyone with a little brain knows that this idea is a joke at present.

How many years has Hollywood developed? But how many years has the mainland film market developed?

Let alone other things, just the capital injection, the two are not rivals of the same level. How many movies does Hollywood invest hundreds of millions of dollars in every year? But let's look back at the mainland film market?

Wang Tian is very clear that the performance of "Inception" cannot represent the actual level of mainland films at all. After all, you can't find another Nie Wei in China. To put it bluntly, Nie Wei's level has long been far higher than his mainland counterparts.

From the beginning of "Assassins", to "The Martian" which won the Saturn Award, and now "Inception", with these three movies, Nie Wei's international reputation is much greater than that of Kai Ge, Yi Mou, Xiao Gang and the like.

Retracting his thoughts, Wang Tian's expression became a little more heavy.

The box office of "Inception" of 300 million a day made him see the potential of the mainland Chinese film market. The development of the Chinese film market has indeed been rapid in recent years, but at the same time, because of Nie Wei's appearance, it has also had a great impact on the entire industry.

This is like a football league. All the teams that participated before were amateur teams. Even if a few professional teams came in from outside occasionally, they just played friendly matches, and the number of places was limited.

They are all amateur teams. Although they are strong and weak, they are still in the amateur circle. Everyone plays for fun and the audience also watches the excitement.

But suddenly, an amateur team introduced a superstar and absorbed countless professional players, and then turned gorgeously into a professional team.

But this professional team is still playing in this amateur league. The result is that every time they meet, this professional team will win the game by a large score, especially the game with that superstar, which is even more crushing and despairing.

And if it continues like this, all the fans will go to support this professional team, and other amateur teams will only get worse and worse.

Everyone also thought about uniting to boycott this professional team and drive it out of the league.

But everyone suddenly found that this professional team has become different in recent years. It has connections, backgrounds, resources, and the key is that it still has a large territory.

Even if they united as one, they couldn't do anything to each other, not to mention that they were not of one mind.

Since they couldn't drive away this "professional team" called Huayi, if they wanted to get rid of this situation, these amateur teams must also increase their investment and become more professional, so as not to be eliminated by this league.

Take Wang Tian's own Aperture Media as an example.

Before 2008, the average investment of Aperture Media in film and television in five years was only about 86 million, and this investment figure could rank among the top ten in China.

But after 2008, especially when Nie Wei began to move from small production style to large production style, the film and television investment market in the circle also increased.

Not to mention the distant past, just take last year, the total investment of Aperture Media in film and television in 2010 exceeded 400 million.

And this figure is comparable to the sum of the annual investment of Aperture Media from 2003 to 2008.

The rapid increase in Guangquan Media's investment in film and television is not due to the company's active adjustment of strategy, but to passively cater to the market. Because Guangquan Media is not the only company that wants to gain a foothold in this circle, the expenses of all companies that want to gain a foothold in this circle have actually doubled in recent years.

The reason is that Nie Wei and Huayi have led the way. Their huge investment and huge returns have changed the direction of the entire market and cultivated the tastes of the audience. If you want to retain the audience, including Guangquan Media, you must increase investment and improve the quality of the produced films.

To put it bluntly, it is becoming more and more difficult to fool the audience now, and the capitalists have to be forced to increase investment.

In fact, investing money is nothing. Wang Tian knows very well that money is not something that you can just open your mouth and a strong wind will blow a pile of money into your home. If you want to have a return, you must invest, but investment does not necessarily have a satisfactory return.

Over the years, Wang Tian has actually been trying to connect with Huayi and participate in the investment of Huayi Films. Unfortunately, Huayi has rarely played with other friends in the circle except Huaying in recent years. Everyone is willing to spend money with you, and even took a checkbook to let Nie Wei and Wang Zhonglei fill in the numbers in front of Huayi, but the other party was disdainful.

"Is there any way to cooperate more deeply with Huayi in film and television?" Wang Tian fell into deep thought again.

He has always wanted to make Guangquan Media go public like Huayi. In his view, reaching a cooperation with Huayi will help the company go public or after the company goes public. It is extremely helpful.

In this industry, which is increasingly inclined to keep warm together, finding a good thigh is equivalent to embarking on a shortcut to development for the company.

The box office of "Inception" on the first day was 300 million, which was extremely shocking both inside and outside the circle.

That's 300 million. You know, although the Chinese mainland film market has developed rapidly in recent years, and blockbusters with hundreds of millions of yuan have emerged one after another, movies that can reach 300 million yuan can still be called big sellers.

You should know that the box office champion in the first half of 2011 was "If You Are the One" directed by Feng Xiaogang of Huayi, but the final box office of this movie was only 490 million yuan.

But "Inception" got 300 million yuan in box office in one day, and it was able to surpass the domestic box office champion in the first half of the year in two days. This box office is really shocking.

Huayi's stock is the same as Wang Zhonglei's estimate. When the first day box office of "Inception" was announced, the curve that was already in a good upward trend instantly soared like a rocket.

In just one day, Huayi's market value rose by hundreds of millions of yuan. According to this trend, during the period when "Inception" was released, Huayi's stock also has great potential for growth. Some experts predict that with the popularity of "Inception", Huayi's market value itself can rise by at least 5 billion during this period.

This surge in revenue is even far higher than the box office revenue of the movie itself, which is why so many film companies want to go public.

Soon, the box office results for the second day also appeared. "Inception" continued to lead the box office chart that day without suspense, with a screening rate of 67.3%, an attendance rate of 59.8%, and a total box office revenue of 322 million, once again breaking the single-day box office record of Chinese mainland movies. The previous record was also created by "Inception" a day ago.

Moreover, "Inception" won the box office championship of the week with a box office of 600 million in two days, and also broke the single-week box office record in the mainland.

300 million in one day, 600 million in two days, the whole film industry knows that the devil is coming.

Many large companies have begun to urgently adjust their movie schedules, and some simply give up the summer schedule and switch to the National Day schedule or even the New Year schedule.

The film schedules of various theaters were also adjusted urgently. If someone were to check, they would find that within the 20 days after the release of "Inception", no work with an investment of more than 20 million yuan appeared.

It is obvious that all film companies do not want to use their carefully produced films to compete with Nie Wei's "Inception". Even if the two will not collide, it is an indisputable fact that "Inception" occupies a large number of schedules. The schedule rate left for other companies is too small, which will definitely affect the box office results.

So the seemingly cowardly approach is actually mainly driven by interests.

Film colleagues have fled, but those variety shows have come together.

Invitations from various variety shows are just like snowflakes floating into Huayi Company. Within a day, Jiang Xin alone received hundreds of invitations. Excluding those inferior programs, almost all of the current TOP10 variety shows in China have sent invitations.

Who made "Inception" so popular?

If we can't invite the protagonist, we can always invite a supporting role.

Moreover, in this "Inception", Jiang Xin's performance is quite amazing. The Phantom's cruelty, madness and the final affectionate confession are interpreted by Jiang Xin to the fullest.

Moreover, through this drama, Jiang Xin has broadened her acting range. In the past, in everyone's impression, Jiang Xin's roles were very positive, but in "Inception", Jiang Xin's villain is also particularly brilliant. This drama unexpectedly discovered Jiang Xin's image in the aspect of "bad woman".

Nie Wei is also happy to see this.

Moreover, Nie Wei also knows that "The Legend of Zhen Huan" is about to be broadcast. When Jiang Xin's Hua Fei appears, it is guaranteed to be amazing, and it can also establish her image as an acting school. At that time, try to shoot "Ode to Joy". With a few dramas to help Jiang Xin, Jiang Xin can also steadily enter the ranks of domestic first-line actresses.

Jiang Xin herself knew this. She was very surprised that she could get such a reward by just making a cameo in a movie. Especially after Nie Wei told her about his plan to promote her, Jiang Xin was quite calm on the spot, but when she got home, she couldn't help crying and almost scared her family.

In 1983, Jiang Xin was one year older than Nie Wei. She was about to turn 30. As a female star, she was under a lot of pressure.

The entertainment industry said that you should become famous as early as possible. Jiang Xin debuted very early, even earlier than Nie Wei. She was the earliest artist to debut among the female stars under the age of 30 in the company.

But after more than ten years of hard work, she has never been able to make it to the first line, especially in recent years. The company has clearly given her good resources, and she has also starred in two or three movies with an investment of more than 50 million yuan, but the response in the end is always unsatisfactory.

All she can do is to work hard to take on roles, including movies, TV series, advertising endorsements, and commercial performances. She has become a famous hard-working girl in the circle, hoping to become a first-line actress before the age of 30.

She knows very well that this is just like a woman giving birth. The later the chance, the smaller it is.

Now that there is finally a clear hope to make it to the first line, Jiang Xin's pressure is gone, and she cries just to vent, and also tears of joy. When she cried enough, she explained it clearly to her family, and everyone understood the reason.

"To celebrate, let's have a midnight snack as a family." Jiang Xin looked at her family who were also happy for her, and immediately decided to go out for a midnight snack together. As for losing weight, haha.

Nie Wei didn't know that his conversation with Jiang Xin broke her record of not eating midnight snacks for a month. At this moment, he was looking at the uninvited guest in front of him.

Ma Dong, with a round face, a round belly, and a smile like a Maitreya Buddha, appeared when Nie Wei was about to get off work.

Nie Wei suddenly felt that sometimes it was not good to be too familiar with someone, just like Ma Dong in front of him.

"Come and participate in "Infinite Challenge."

"I promise that you will not go to dig coal, and it is even more impossible to be a prank. We are going to hold a summer concert!" Ma Dong hurriedly explained, but why did Nie Wei not want to go the more he heard this?

"Infinite Challenge" has been produced for hundreds of episodes. It has been dominating the throne of the king of ratings in the six o'clock prime time for many years. Although it has occasionally been blackened by some dark horses once or twice, this is only a flash in the pan.

As the most successful variety show in China, "Infinite Challenge" has a strong innovation and a long-standing audience base that guarantees that this show will always be popular.

However, such a program that focuses on innovation will retain a few fixed scenes every year.

For example, the pursuit battle, and the summer concert.

This kind of fixed content is generally what the audience likes to watch, and it is also what "Infinite Challenge" pays the most attention to every year.

After all, these fixed contents also need to be innovative. No matter how good the old ones are, the audience will get tired of them. Therefore, every time these specials are made, it is also the most tiring time for the writers of the "Infinite Challenge" program team. They rack their brains to be different from the previous ones, and they also have to ensure that the content is interesting. It is really a test of the writers' skills.

Of course, good content also requires good guests to cooperate, so Ma Dong thought of Nie Wei at the first time.

Thank you for the generous reward from Fantasy Paradise.