Completed Salted Fish's Self-help Strategy

Chuyuan Xi secretly nodded, these users should be able to be regarded as the most valuable assets after the emergency, not bankruptcy, not liquidation. He thought for a moment and asked, "does anyone buy these users?"

"Don't mention it!" Lu Yin beat the sofa angrily, "they are all precision users. They can always sell them, but now the whole track has no money, and they want to rob me at a low price. A user wants to buy it for one or two yuan. It's not black data. There's no door! "

Immediately, her eyes brightened, "general manager Chu, do you want to buy Xiaokang?"

"That's not true." Chuyuan Xi shrugged, "in the early stage of the well-off society, every shop opened in every place is from point to area. The private traffic suitable for the well-off society is Lao Yang's kind. According to the map, we can buy a small area and an office building. It's a pity that Songzi has no business in Yangcheng and Pengcheng. " In fact, this is a great value of the community group model. Even if the enterprise itself kneels down, the data is still useful because of the strong map attribute.

Lu Yin was obviously disappointed, but yuan Mu was relieved and asked strangely, "then why do you ask this?"

"I have to think about it for Lao Yang and Lu Yin. They are all coming to work for me. I can't take care of the previous industry, right? You can't start a business and think about your last company, can you Chuyuan Xixin said that Yuan Mu was holding this opportunity!

"Users' assets are different from others. They lose a certain percentage every day, especially when business stops. Now if we don't think of a way, when they start their new company's work, they will all rot in the field. What a pity? By the way, Lao Yang, how does Songzi deal with his private domain traffic? "

"Songzi is planning to rent to other fresh food groups, which is equivalent to turning into a one-stop operation service of Tob. Ah, at the beginning, I insisted that all wechat groups must be owned by the company's number, not the head of the group, so as to protect these wechat groups, or even the community will be taken away. "

Yang Heng said, suddenly saw Chu Yuanxi's eyes close to caring for the mentally retarded, said: "although TOC is manic, tob is calm, but you all have private domain traffic, what can you do? Why do you have to look at fresh food? "

"Fresh."

"But it doesn't make money. You can make money renting regional mahjong, and regional mahjong also has legal rights." Chuyuan Xixin said that Songzi Duoduo is the real Buddhist sect. The company has knelt down and has to find a way to survive. It's time to fight bayonets and teeth, and it's time to look for rent. Isn't that stupid?

You know, this year's form, even many high-ranking investment institutions put down their positions, opened training classes, operated communities, sold classes and so on. IQ taxes have been collected for a long time. There is nothing they can't do when they are alive or dead.

But he found that Yang Heng seemed to have never considered such a plan. He felt confused and forced, like saying: is this OK?

"Well Lao Yang, may I ask you a question Chu Yuanxi still respects Yang Heng, especially now he still needs to use others, so even if he wants to test him, he is very cautious and asks: "I remember you talked to me about that you are not responsible for the supply chain in Songzi Duoli, so where do you tell me today that the supply chain resources come from?"

"Just because I'm not in charge of the supply chain doesn't mean I can't be a supply chain." Yang Heng said with shame, "in fact, our founding team is all made up of supply chain. That's why we get together. The founders are better at supply chain. We already have a lot of resources in this area, and now I can use them all. Alas, I should have taken over the head of the company in person at the beginning. I didn't take over the trouble. If these heads were restrained according to my rules, maybe the company would not cross so fast. As a result, the user's mind has not been burned, and the community form has not been burned. Alas... "

Chuyuan Xixin said, don't sigh. If you had gone to meet the commander, it would have been cooler. It seems that Yang Heng's advantages and disadvantages are obvious. It's really good to have a chat. He is good at business, but his thinking is not flexible, especially when dealing with people. Otherwise, he will not be angry because the commanders only consider their own interests. Moreover, the understanding of the essence of business law is not enough.

The head of the community group mode is a mercenary. Of course, he will go where he earns money. In particular, there are many lists of similar companies to choose from. This is human nature and inevitable trend. There is no need to be angry at all.

It can be said that the ultimate goal of the community competition is the product and price, the supply chain, not the staff and users. Only if the control of the supply chain is high enough, can the cost be kept down. Chu Yuanxi estimates that Songzi Duoduo can get so much money at the beginning, and Gmv's over 100 million dollars so fast should be inseparable from the advantages of the supply chain.

Otherwise, it's hard to make bricks without straw, because users care about cost performance, and there is no so-called "user mind". "User's mind" is the result of excellent products, not the cause. It can not be solved by burning money. Burning money can only burn growth and scale.

It's a pity that Songzi Duoduo has such a big advantage, which is unmatched by other small and medium-sized players. It's time to kneel down.

Fortunately, in the new company, Yang Heng is responsible for the back-end, and the essence of business is that the front-end needs to be anxious. As long as Yang Heng pays close attention to the upstream suppliers and the source of supply, sorts out the logistics clearly, and improves the cost and efficiency, everything will be fine.Turning to Lu Yin, he said: "I don't have a good way to deal with the urgent users. It's a pity to sell them as big data, and help them, but I don't deal with them like this Wait a minute

The so-called "selling as big data" is because there is no app in urgent need, so there are phone numbers and tags of members, such as wool users, high value users, high repurchase rate users, low customer unit price users, etc. this combination of tags and phones has big data mining value and can be sold, but it is very cheap.

Although it's cheap, it won't fail, and it won't shrink every day just because Wayne doesn't care. What chuyuanxi said is that app users are losing every day and losing the link through app. But the way of SMS is basically in the Internet, which is the traces left by users on the Internet, only the cancellation of the phone can erase.

Chu Yuan Xi was startled, and Lu Yin was startled. He said, "your supplier's money has been paid first. What about the user? I remember that there is a concept of paid membership for emergency food. "

"Well I tried. In fact, the suppliers are still a little bit short. After they planned to sell the user information, they would be able to clean up the balance of the suppliers and the users. " Lu Yin said and quickly explained: "what I do is e-commerce. I don't have the concept of recharging. I do have some membership fees, and I also have some pressing goods, pre purchase and so on. In the final stage, I'm in a hurry. In fact, I don't have much money. This part is only a few million."

"What do you do now?" Chuyuan Xixin said that it's good for you to repay the user's money by selling the user. It's amazing!

In fact, the membership fee of e-commerce is rather thankless, especially for the emerging e-commerce, the price can not be set high. The main thing is that the user must pay the membership fee and return the next order or two immediately, so that the user is willing to spend the 30 or 40 yuan.

But this form is easy to over subsidize, which belongs to drinking poison to quench thirst. The key is that the user is still ungrateful. In the case of Lu Yin, the member user will recover the membership fee even though they have already returned the original money.

"Let users scold me. I'm not insolvent. I really don't have money now." Lu Yin is not afraid of the expression of boiling water, "originally planned well, this does not catch up with the whole industry, no money? I have to pay first. "

Chuyuan Xi smile: "good, very good, owe good."

"Is there any stem here?" Jiaotuxin said this is ironic, right? What a tragedy!

Chuyuanxi then said, "obviously it's not a stem. If Lu Yin can postpone it for a while, and put it off until March next year, the well-off society will be greatly promoted in Yangcheng and Pengcheng, and this problem will be solved by my way. "

"What can I do?" Uncle Sheng asked while drinking water.

"Simply, take over the debt you owe your users. It's the master who owes the debt. When the time comes, the group will send messages to inform them that they won't come to Xiaokang store to cash out the debt. You don't have to persuade them to download the app. You have to have an app to cash it. Then you can induce users to charge membership cards and completely bundle them, hehe... "

"Poof, cough, cough --"

uncle Sheng choked half of his drink. After listening to this, Liu Lu suddenly exclaimed: "damn! How could it be? "

"Perfect? These creditors will be core users in the future, and they will definitely have a very good impression of Xiaokang. " Chuyuan looked complacent and praised his wisdom.

this is also a way to pick up corpses and collect the essence. If you want to win time, you have to have the courage to make money. Those who can make friends with time are wise, but it takes more wisdom to dare to race against time.

Lu Yin's eyes turned, "ah, Mr. Chu, the value of these users is greater than the debt."

"Don't worry, I can still send your money?"

When chuyuanxi finished, he suddenly saw that Yuan Mu had something to say. He made a please gesture, Yuan Mu immediately said cautiously: "I know you pursue scale, but we are so blind pursuit of scale will not be too radical? Can you grasp the good degree? Is it out of the essence of business? If you look at Wework, its scale is so large, but when users want to rent a joint office space, they still look at the location and price. The brand of Wework has no real use. "

"Doesn't that mean Wework won't do anything?" Chuyuanxi looks strange, "they are so large, they can't help entrepreneurs to hatch, they can't help entrepreneurs to solve problems, they just provide space, how stupid? What about their scale benefits? "

I understand the answer even Jiaotu. It means that when I go to your office, you help me with my work. When I encounter problems other than business, you can provide services to help me deal with them. Of course, I come to you. It's not a simple matter of rent.

Chuyuanxi said: "let's not compare with Wework. We are burning money to solve some problems and create higher value. Wework should be acquired by sun Dasheng. Sun Dasheng may come back from the dead after he takes over. He has the ability to help the entrepreneurs solve their problems. Running Wework is just right. Maybe that's where sun Dasheng's obsession is at the end. "

Jiaotu and uncle Hesheng didn't object all the time. He felt it was smooth, so he made a concluding statement: "that's how we are today. I'll send a TS to Lu Yin and Lao Yang tomorrow afternoon? We'll talk about valuation and incentives tomorrow. "At this time, uncle Sheng raised his hand in a slow tone: "chuyuanxi, I know that Ba people have money now, and you can spend it. I also know how much effort you have made in building a well-off society. But in the cold winter of capital, we must be careful about the key points. "

"Uncle, you must be careful, but you can't bind your hands and feet. The capital winter is often the best time for many new enterprises to develop their strength, because you have no money and your competitors have no money. It's about who first finds the right way, and then adds up the speed. Your competitors can only watch, so the market is yours. You can rest assured that you will make money. "

After that, Chu Yuanxi thought it was OK. Unexpectedly, Lu Yin asked: "Mr. Chu, when it comes to making money, on the way back, I heard yuan Mu say that there is a slight loss in a well-off shop. Then I heard about your following plans. It seems that Isn't it going to be profitable in a short time? "

"Yes. Oh, you've made a mistake Chu Yuan Xi did not expect that Lu Yin also took the initiative to understand the well-off, heart said she was very positive. "There is no demand to make money in the short term. I'm trying to break even now because I'm doing a good job, you know? I have power, too, thanks to a little bit. "

Lu Yin didn't feel it, but yuan Mu did, and he felt it very strongly. Especially now that the whole investment circle is changing its caliber from the hot type to the direction of cash flow and profit, it is a very unique feeling to hear Chu Yuanxi emphasize the "power" of loss.

Chuyuanxi then said, "have you ever seen a new retail that subsidizes users on a large scale and makes profits in half a year? You go to see how much the open-door customers lose? Go and see how lucky Q3 makes a profit? "Xiaokang is not so satisfied now, but the number of membership card users is not enough, the others are OK, and there is no requirement to pursue profit at all."

Yuan Mu silently vomited: your "single store slight loss" did not calculate the inventory balance

However, her brother later sent her a wechat, saying that Xu Xin went back to say that chuyuanxi's whole set of playing methods really have merits. For example, the use of riding big data is very confusing for each riding company. They all know that this data related to geographical location is useful, but how to use it?

Chuyuanxi's commanding point is community social interaction, which can use riding data, but it's too high-end to mention. As for today's membership card vs. biaohuazhi, actually the riding data is quite useful. In the scenario of using before paying, those who can predict based on geographical location are more likely to generate trust, and overdraft consumers are "more likely" to have credit. Any door-to-door milk delivery company dares to let you use it first and then pay for it. The degree of trust is far from that of online friends to borrow money.

Therefore, Chu Yuanxi smoothly arranged his work, and then he was ready to meet the big man of Ali war investment. As a result, Monika pulled Zhao Jie to come here and said that they had studied it for several times, and finally decided to separate the overseas operation of the game from the overseas advertising. Zhao Jie only recruited the operation team, and Monika was responsible for the overseas advertising.

"Hiss..." Chu Yuan Xi's vision turned between two people, "Zhao Jie, should not be you counsellor?"

"Not me, not really."

"Overseas distribution is nothing more than advertising. Why not?" Chuyuanxi is strange, but Zhao Jie is quite aggrieved.

"Oh, let me tell you." Little black girl, Monica, does not give up. "It's easy to invest overseas in advertising, but it's very difficult. Let me tell you something, excellent domestic market optimizers, commonly known as advertising pitchers, are all confused when they go overseas. Do you understand?"

"I don't understand." Chu Yuan Xi is a face of ignorant force, but about the overseas situation he really don't understand, even the original world don't understand. However, this did not surprise him, because in the field he did not understand, it was a natural thing that there were reefs under the seemingly calm water. Tiktok:

, "I have noticed this recently, because, in China, for example, the advertising display of trembling voice is the best case. But the internal movement of the jitter is actually tiktok KPI, which is value orientation, so... You know what I mean? "

Chuyuan Xi was stunned. Although Ba people's games are almost in two modes of their own distribution and channel combined transportation, and they have also invested in advertising to buy too much in their own distribution, advertising is not the main one. Ba people mainly use their own we media private domain traffic for publicity, and then guide fans to spread spontaneously to obtain Internet dividends. Buying volume is only an auxiliary means.

For example, the purchase volume of the movie is the most fierce in all previous products, but the number of effective users is still less than that of natural access.

Therefore, the Ba people's experience in buying volume is not particularly obvious, it is a weakness.

However, the situation that Monika said lacks an intuitive concept for chuyuanxi. She doesn't know what's good and what's bad about what she said "already the best". But it's good to understand that value orientation is nothing more than money is father, the meaning of high price.

Just listen to Monica say, "don't you understand? I will say a good phenomenon. When you buy ads on the jitter, you will bid for the exhibition fee less than 30 yuan when you bid, even if tiktok is invested, you can't spend the money at last, because it will not show you.

Facebook and Google are not like this. They are not value orientation. You can show them when you put them in. That's a big difference, you know? ""I understand What else? " Chuyuan Xixin said that the difference is small, but when he actually advertises, the marketing specialists deal with it differently.

"There are also advertising materials and so on. They are all machine learning, but the way of learning is not the same, and the pitcher's strategy is not the same when he throws advertising materials. In a word, domestic high-quality advertising pitchers go overseas, and the effect is not even as good as novices. They have been nurtured in the domestic environment, especially in the game characteristics, people's subjective consciousness, advertising materials, machine learning and market mechanism