Completed Salted Fish's Self-help Strategy

Chuyuanxi stressed many times inside and outside the company that the most important bottom asset of Xiaokang is membership card. Users who pay for membership cards can enjoy awesome service and discount rate, which is very attractive to users who really understand the service of members. Chu Yuan believes that only three months users will be able to renew their fees after maturity.

This way is not the same as Costco's membership card. The membership card fee of Costco is the largest part of the income, and no member is allowed to enter the store. There are many well-off people in the middle. They can consume without membership, and membership card fees are not the major part of their income. However, these members themselves are regarded as the bottom assets of the enterprise.

But the pain point also followed, now the user's self-protection consciousness has been tempered by the society, which is not the same as three years ago. What users are afraid of is not spending money to charge members to enjoy discounts, but to find the donation running away after charging members.

And based on a set of complex path deduction, chuyuanxi can't blindly provide users with free member experience period. Taking advantage of the discount is equivalent to harming the well-off society. As a result, the first membership card purchase has become an unexpected high threshold, which has plagued the well-off society, and the number of core members has never been raised.

At this time, Ali's "Huazhi light member" appeared, which means that the two products of Huabei and Zhima are linked through big data, allowing users who have reached a certain level of Zhima credit to become members of businesses directly without paying first, and then pay when the members are due.

In this way, the high threshold will be cut off. For Xiaokang, if you use this service, you will be satisfied with the members and Xiaokang itself, and the number of core members will be raised immediately.

However, this is not a service provided by Xiaokang itself, but a third-party service. It is Ali's service, and it is Ali's service that declares the death of the traditional membership fee system.

In fact, chuyuanxi considered whether to join Huazhi. Once this service was launched, more than 2000 businesses joined the Huazhi system within a month. The problem is that it is easy to enter but difficult to come out. Once the well-off society has entered, whether to stay in it permanently becomes a philosophical problem, which requires Zhuangzi to PK with Hegel.

A series of simple questions, for a certain period of time, let Chuyuan not think, do you want to develop their own data? After development? How to exit? Relationship and money are on Ali's side. The more core members you add, the more you can't get back! In a word, as long as we add it in, it's not as easy as analgesia when we want to withdraw it.

If Xiaokang wants to be the head player of a convenience store, he can easily add it in. This is also the embarrassment of chuyuanxi, because his competitors like 724 can be in this corner. Perhaps with Huazhi, 724, which originally had no membership card system, would have to come up with a membership card system.

But the well-off is not good. What chuyuanxi wants to do is to be a pole of the Internet, and it is impossible to accept Ali's lock-in. This convenient service is a sweet poison for him. As long as he eats it, he is waiting to sign Ali's war.

When the time comes, when the well-off community socializes, the penguins will burst into tears and Ali will burst into tears. Can this work? In order to keep penguin's tears from flowing in vain, Chu Yuanxi reluctantly refuses Hua Zhi, which causes a burst of incomprehension within Xiaokang. Then he says that "it is impossible for a 300 billion scale enterprise to hand over services related to its own destiny to a third party".

Today, in the face of many investors, his caliber has not changed. "I have to burn this money by myself, and I have to burn my own data. I don't want to be a sesame, as long as I can achieve a purpose."

"What's the use?" × n

"for the overdraft service of membership card users, the post charge or any order can be used, such as charging membership fee in the middle of the year. The faster the time is, the better. Maybe in a few days, the user's mind will be changed by Hua Zhi. As soon as you see the well-off pre charge, you will immediately say that your membership charge is too low! "

"Oh, you're going to build your own credit system model through transaction data, riding data, online content and so on, aren't you?"

Such a professional bluffing question naturally comes from Yuan mu. It's the result of her learning after Chu Yuanxi. At least it makes people feel very good at it. Chuyuanxi's answer is: "there are also mobile payment and volume scale, so my very radical main purpose is to accelerate the launch of mobile payment."

He was slightly helpless: "many investors are very excited to see that I want to do mobile payment, but I don't know that I push mobile payment for mobile payment, but for credit data. It's a bit of black humor, but it's true. If you don't have enough data to rashly give users a membership card and then pay, then risk control won't be able to see it, and even affect the user experience of normal membership card members. "

In fact, for credit, users also value the size and scale of enterprises. Ali's ability to make his sesame credit effective is based on the fact that Ali itself is a huge empire of life. The price of users' dishonesty is very high. After default, many of Alibaba's services may not work. Unless they are determined to go to penguin all their lives, they always try to avoid default on Alibaba.

So if Xiaokang is not big, even if the same user has the same credit data, he may keep his promise when facing Ali, and it is not impossible to break his promise when facing Xiaokang.But if Xiaokang also enters into all aspects of users' life, from payment to shopping, and even providing unique online content, users will naturally have more weight in their hearts, and it is not easy to break the contract. The purpose of Chu Yuan Xi's online content is to make users who experience online content unwilling to default on their own. After the breach, online content is not allowed to be used, which is more painful than Alipay.

However, online content must also be linked with scale. If there is no scale, empty content will not be too attractive. At most, it is just some games.

Although mobile payment needs to wait for online content to go online first, even if it is more radical, it will not be able to see light before March next year, but scale is equally important. Without enterprises of a certain scale, mobile payment hard push cannot be promoted. Therefore, a well-off society needs to support a sufficient volume before the online content goes online. The scale is always the hardest wall.

Chuyuanxi explained his idea in detail, and finally summarized it as: "our difficulties and weaknesses must be solved by radicalization now, and we need to use overdraft skills in the future. Ali has to pay after use. Can I be in a hurry? Many people think that what I care most about is the growth data when I am so radical. In fact, those who have heard my roadshow know that I don't talk much about growth. Growth is the simplest, and I don't care much about it now. Anyway, when the recruitment is enlarged in March next year, growth is definitely not a problem.

What I'm most afraid of now is that Huazhi will open to other convenience stores, and then a large number of convenience stores without membership system will give out membership cards one by one to compete with me. This is a direct attack on the key to a well-off society. Membership cards will eventually have to be paid, no matter whether they are paid in advance or later, so it's almost the same for a rational user to run a convenience store. I have to quickly expand the scale, so that there are enough data and enough users, and then quickly launch a membership card payment form similar to Huazhi. "

Xu Xin regretted bringing too many people. She should only bring one or two of the most important ones. This in-depth analysis of Chu Yuanxi makes her a deeper understanding of the well-off society. Of course, the social aspect is a killing weapon, and outsiders still don't know, but the context of the social aspect has been detailed.

Especially in this complex society, everyone is moving forward, and new scientific and technological means are emerging all the time to change the world. In this environment, if you want to win, as Chu Yuanxi did, you must have a clear understanding of your strengths and weaknesses, and then make the best efforts to make targeted measures.

It's a race against time, not a friend of time. If you want to be qualified to be a friend of time, no doubt you have to race against time many years ago and win, then you can be a friend.

So Xu Xin didn't plan to delay Chu Yuanxi's time, and said directly: "Xiao Chu, I trust you completely for Xiaokang, but you have to figure out what resources Lu Yin will use this time."

Chuyuan Xixin said that speaking with people who understand is so direct, what resources to use, what price to pay, of course, also want to think well. But today, Xu Xin still attaches so much importance to the fresh food business, and even so persistent, which is a bit beyond his imagination.

Maybe when the track collapses, she has to stop throwing money and even save herself like other people, but when the plane appears, she is more daring than everyone else.

"OK, sister Xu. Although I will lead the investment in this entrepreneurial project, it still needs your experience and wisdom, and so do all of you here today. " Chuyuanxi said, looking at Yang Jiangang hiding in the corner intentionally, "I'm very generous in leading incubation and entrepreneurship, and the peak visual effect is a good example."

As soon as Chu Yuanxi said that, Xu Xinli immediately relaxed. In the financing of peak visual effect, Chu Yuanxi gave up the priority of round a investment and gave all the shares released to new investors. It was really generous.

So after a dialogue in line with industry practice, Chu Yuanxi took Lu Yin and Yuan Mu back to the well-off society quickly. In the well-off society, Yang Heng has been waiting for a long time, and Liu Lu, who is beset with all kinds of things, has to spare precious time.

As a matter of fact, Xiaokang's opening days in Yangcheng and Pengcheng, if there is no accident, are finally decided to be on the 12th day of the lunar new year, so Liu Lu has to go before that anyway, and may leave at any time. Chuyuanxi is sure to go too, but all kinds of things can't be arranged all the time. Maybe he won't arrive until the store is opened.

As a result, before he returned to Ba Ren, Deng Shuang, assistant to the president, first called to ask him if he had time in the evening. Zhang Yan and Chen Junsheng from Ali war investment department planned to visit.

"Did the two guys say what they came for?" Chuyuanxi ate a whale at that time. What are these two doing here?

"No, No." Deng Shuang is also very confused. He thinks he is a little transparent. In the transaction process of Ba Ren game, he is called Zongzhu. In fact, he is an errand runner. He just adds Chen Junsheng's wechat for work communication by taking advantage of the opportunity of running errands. I didn't expect that after the end of the deal, Mr. Chen Junsheng would take the initiative to talk about him in private. He was flattered.

Deng Shuang said that both of them are the leading figures of Ali's war investment department. Zhang Yan was originally in charge of cultural media, so she should shoulder the important task of merger and acquisition of Ba Ren game. However, in June, when the whole Ali war investment department was replaced, boss Cai went away and replaced the new boss Wu Wei, the business line was completely reorganized, and Chen Junsheng was gradually responsible for all domestic investment.

However, Zhang Yan has not been demoted. Now she is the VP of Ali group, sorting out the middle stage of the war investment department.In short, when the transaction finally entered the substantive stage, Chu Yuanxi's negotiation was basically with Lao Fan, but the procedures and legal provisions were completed in Lao Chen's hands, and they were no strangers.

In other words, this visit should be initiated by Zhang Yan, who has never met before? Otherwise, if Chen Junsheng takes the lead, there is no need to call him directly via wechat through Deng Shuang. But Zhang Yan initiated that once Chen Junsheng called, Chu Yuanxi said that Lao Tzu was not free at night, which would be more embarrassing.

Chu Yuan night looked at the time, just three in the afternoon, in time, so let Deng Shuang inform uncle Sheng to accompany the guests in the evening.

Yang Jiangang, who is driving, has been listening. When Chu Yuanxi put down the phone, he immediately said, "who is that?"

"Drive your car well. Ali, you want to come? "

Yang Jiangang shrunk his neck and said, "then I won't go. They won't come here, will they?"

"What is what?" Chuyuan Xixin said that it's better not to be that. Normally, the delivery is almost over, and it's time to make a second sum of money. Is there anything to be discussed in the process of making money? That can't do. The first sum of money has already arrived. Now the trend is in me. Well, that's it!

Regardless of this matter for the moment, he went back to the company and summoned all relevant people to the meeting room, even the Jiaotu in the company. At this time, "Jixia Academy" is going through the process after the completion of the project, so Zhu Xiang and Yang Yuanmei are not in the company, but it involves the investment of Ba people, and it is the first foreign investment in the real sense, not the internal incubation. Therefore, it is necessary to bring the co founders together to listen, which is in line with procedural justice.

"In a word, this is the personnel structure and business situation of the new company. After its establishment, with a well-off throughput, only in DIDU, the new company is basically open trading. It only needs to ensure the high quality and low price of goods supply, and the volume is not a problem at all. But the new company will certainly start from the south. What I need is the new company to quickly boost the volume, straighten out the business of Yangcheng and Pengcheng at the initial stage, and then take down the suppliers around the imperial capital as soon as possible, and organize the business in the north as well. "

Chu Yuanxi introduces a pass, afraid that uncle Sheng and Jiaotu can't understand, and can't find a sentence: "in a word, the new company must make money, earn more, earn less, see ability, can integrate a larger throughput, can also supply other friends."

Without waiting for uncle Sheng to ask a question, Yang Heng raised his hand: "wait, Mr. Chu, if you have such a request, will the new company merge or build its own agricultural factory? This way is the best way to protect the business, but there is more money to eat. "

"That's not my problem." Chuyuanxi quickly glanced, "my plan is to invest 50 million yuan in Ba Angel rotation, and then prepare another 100 million yuan for emergency. The money needs to be used to do our planned work. If you two want to build a similar agricultural factory, the money is certainly not enough, and you can't get it out of the Ba people's money. But if you can get other people's money, and the valuation is reasonable and the time point is reasonable, I can accept diluting the Ba people's shares, and then do it according to your idea. I can follow up, too. "

Yang Heng and Lu Yin look at each other and smile bitterly. Although 50 million is quite a lot, what they have to do is not small. At the beginning, they feel that they are barely enough. As for foreign fund-raising, although it is not hopeless, it is not generally difficult to look at this year and your reputation.

Just listen to Chu Yuan Xi said: "don't be pessimistic, this thing can't be anxious, step by step. The economy of the Republic of China has always been at a low ebb in every 8 years, the most difficult in every 9 years, and then introduced various policies to help. It began to recover in every 0 years, and came out in every 2 years. When you get to the point where you need to open up agricultural factories, it won't be next year, will it? It won't be that hard then. "

Yuan Mu feels that as an investor of Ba people, he can't just let uncle Sheng and Jiaotu ask questions. They have their own specialties, but they are equivalent to idiots in the economic field. What questions can they ask?

So she asked: "Lao Yang, after you came to Xiaokang, I always wanted to ask questions that I didn't ask. Today, I have to ask. Why did Songzi Duoduo lose money in social e-commerce before? It's said that the form of selling goods by e-commerce with wechat group in the community is close to sharing the stolen goods. Should it be more stable? Although I put down some of the lessons I invested in there, I didn't put them all down. In the first half of this year, it was said that this model was very profitable. "

"It's because we all feel like making money that we lost money. We did a good job before. Gmv is over 100 million."

Yang Heng said: "we started from the low-level sinking user group. As soon as we saw that we were doing well, we immediately attacked the second and third tier cities. As a result, after our large-scale expansion, seven or eight friends came out of a community in Temo. How can we make a fart? He burned a lot of money and recruited a lot of community leaders. He said that he could penetrate the community. As a result, he didn't have any use for fart. Anyone who offered high conditions immediately changed his job, and they earned all the money. He was so angry. "

Chuyuanxi added: "well, then when investors see that they can't do it, they don't invest in community groups, but in other groups."

Jiaotu felt like listening to a story. At this time, she asked curiously, "what's the change?"

"They switched to the community to buy vegetables, and then caused the deterioration of competition conditions on the side of Lu Yin, and finally went bankrupt."

Lu Yin lowered his head to hide his expression, but the picture of the pepper brain added a sentence: tie the old fellow's iron.But Uncle Sheng has been observing chuyuanxi. At this time, he closely observes how a president promotes the big event. At this time, I saw that he had an obvious look. What did he think of?

Chu Yuan Xi asked: "Lu Yin, you have an app to make fresh food. I remember, how many users are there?"

"There are more than 6 million registrations. When the dau is high, there are close to 500000."

Lu Yin is located in eastern Guangdong Province, a small number of regional fresh food spread out, mainly in big cities, so it is not easy to have this user volume.