Completed Salted Fish's Self-help Strategy

At present, for chuyuanxi, the key is not the valuation and profit of the new company, but to fill the needs of the well-off society, so that the fresh purchasing cost of the well-off society can be reduced to below the standard and become competitive.

Therefore, Xu Xin wants to invest money. Chu Yuanxi doesn't approve of it. She just wants to use her resources. The reason is not that I always want to take advantage, nor that I don't like money. If you just put money in, he would welcome it, but he was afraid that Xu Xin would be too busy after she came in. He would exert influence according to her ideas, transform Yang Heng and Lu Yin, and lead the new company to the ditch.

This possibility has to be prevented. Chuyuanxi's first consideration is "smooth", "smooth" and "fast". Just like the high-speed railway in China, it runs very fast. Put a glass of water on the window ridge, and don't bring a drop to the outside. How much does the high-speed rail make? For the country, this is secondary and beneficial to the operation of the whole country. It is the most important to improve national efficiency and happiness.

But the investor's buttocks sit on the yield, can the mentality be the same? The leeks of big a shares, of course, hope to rise after they buy CRRC. They certainly don't invest in the capital market to support national construction.

Xu Xin's realm is much better than leeks, and he is also a well-off investor. He is likely to take this into account. But after all, she is engaged in investment. Her overall view is the overall view of contemporary capital, not the overall view of a well-off society. Chuyuanxi still has a B number in mind. He also has no reason to ask Xu Xin to devote all his resources to the well-off society and tie the fate of contemporary capital with the well-off society.

Capital has its own personality.

Therefore, it is possible that Xu Xin and Chu Yuanxi could not be consistent in some key points, and they were not as persuasive as Yuan Jing. All these factors must be considered. This is the reason why Chu Yuanxi planned to regard Zheng de as the cornerstone of his financing at the beginning, but directly went to the top investors. Yuan Jing's money is not the most and is not the easiest to persuade, but on the whole, it is the most appropriate.

So the most realistic question is, what should we do if she asks for a seat on the board of directors and one vote veto for a new company? If the resources she provides are worthy of a veto, why does she not make such a natural request?

However, we can't refuse it, nor can we refuse it tactfully, because the root of it is to use other people's resources. It's time to have a good talk and try to take the direction to the side.

So Chu Yuanxi thought of such a compromise. Before Xu Xin spoke, he didn't even want resources. He first proposed that Xu Xin should send CFO to release a certain share of her.

Xu Xin won't raise any other non-point requirements after she gets the CFO. If she gets the CFO to raise a seat on the board of directors, she will certainly feel that her rich investment experience is too much, and her intention to get involved in the company is too obvious, which is definitely wrong.

Xu Xin on the other end of the phone, which think to Chu Yuanxi heart has turned so many small 99, first ha ha, then said: "small project? Does Nong know "aunt sun"? Although the fresh racetrack collapsed, aunt sun will soon be able to raise money, with an estimated value of more than 8 billion yuan. Is this a small project? Let me tell you, the new company has to make plans according to the target of 10 billion at least. It's too small and I'm not interested. What do you think? "

"Hey, fresh food is a big market. There are always people who can make money by doing well. As long as the efficiency of the new company is above the standard, it will definitely make money. I haven't thought about the rest. " Chuyuan Xixin said that I really know about this one, because Aunt Sun happens to be a TOC fresh food store in eastern Guangdong Province, with 1600 stores and daily orders exceeding one million, which is the absolute head of fresh food in eastern Guangdong Province.

Like Lu Yin, she always lives in the shadow of aunt sun. She has to focus on the front position and insert the market gap left by Aunt sun by differentiation.

Xiaokang wants to open a store in Yangcheng and Pengcheng. Although it is not the most direct competition, it is difficult for Chuyuan Xi to avoid sun's store when he chooses the location, because there is no other one who can let him walk around.

If sun Dama can copy its model in eastern Guangdong Province nationwide, the scale of 10000 stores will surely reach, and a super giant monopolizing the track will emerge. It's a dream for those who have fallen to the ground and broken capital. The collapse of the track is a good thing for those who can fly. There are more corpses buried in the ground under their feet and more nutrients. It's just that some people can really fly, and some people feel that they can fly.

However, there is no need to say these words to Xu Xin, especially in Xu Xin's envious and regretful tone. She put in so many fresh food, but she happened to miss aunt sun.

Xu Xin said, "you really don't understand. I tell you, I've invested so much fresh food, and now I feel that the non-standard and regional characteristics of fresh food are too obvious! What does that mean? It's hard to scale. In other industries, capital can play a decisive role in the process of TOC, but fresh can not. But now I'm curious if tob can be made fresh. "

Chuyuan Xixin said that you don't emphasize high frequency, rigid demand and large groups now? Do tob, but none of them. Xu Xin said so, which is equivalent to putting forward her request, hoping that the new company can realize standardization and scale, and minimize the regional characteristics.Are these goals good? It's very good. It's very tall. If it can be achieved, it's certainly very good. It means that the new company hatched by Ba Ren and Xiaokang will certainly grow up and become a head enterprise that can't be ignored on the fresh track. But this is what Chu Yuanxi is afraid of. Xu Xin's typical plan is to take the new company away, because these are not the most urgent requirements of a well-off society.

The reason why she didn't put forward the requirement of being tall is that Chu Yuanxi's goal has broken through Xu Xin's mode of thinking, and she is taller than her, so it's very easy to talk. However, Xu Xin is an expert in making fresh food. She has obsession, and the key is resentment. Now she sees a sharp turning tool. The key is that after combining her resources, she has more hope, which is definitely greater than her normal expectation.

So chuyuanxi was quite worried. He said that I had the feeling of having an illegitimate son, and he didn't want him to inherit the family business. He didn't need high standards and high requirements.

Therefore, after thinking about it, he decided to put the words ahead, instead of letting Yang Heng and Lu Yin cheat Xu Xin's investment and resources, and then disobey others' expectations.

"Sister Xu, I think so. You're too interested in the new company, but we shouldn't compete with each other. What you are interested in investing in must be tob bound with Xiaokang. With the expansion of Xiaokang, you will get dividends, right? It's not a test product of Tob. There are some contradictions here. "

Xu Xin was silent for a few seconds on the other side of the phone, and finally said, "you are very sober. I think you're more and more like a killer entrepreneur. "

Chuyuan knows that she once said that if she wants to invest in a great company, she likes to spend time looking for killer entrepreneurs. The problem is, after a long time, you didn't think I was a killer entrepreneur?

He gave a "ha ha ha ha" sand carving laugh, "is it because I dare to make terms with you?"

"And tell me to my face - you are wrong. For a long time, no one has warned me so, otherwise I don't have to cut down the warehouse every day in the past two months. "

The so-called chopping, of course, is to cut those fresh investment positions, but stampede state, want to cut positions is not an easy thing. In particular, venture capital is generally first in and then out, the stack order, the earlier the more difficult it is to cut positions, Chuyuan Xixin said that Xu Xin can understand the position is really powerful!

Only Xu Xin asked: "then you can tell me the truth, life is fresh. Besides organizing Lu Yin and Yang Heng to do tob, do you have any alternatives?"

"Yes, I'll go and hold Duoduo's thighs. I don't believe that pinduoduo doesn't do tob business. " Chuyuan Xixin said that although my plan B is rough, it has a great advantage. Although pinduoduo family has such and such slots, they don't have a strong desire to invest. Business is business, so don't worry about this or that.

Therefore, if pinduoduo is requested as the supplier, the cost may be slightly higher, but it is more flexible, and the static procurement can be made into dynamic procurement.

Unexpectedly, Xu Xin was quite excited on the opposite side of the phone: "ouch, you want to go with me. Let me tell you why I'm so interested in tob. First of all, I am also facing up to all kinds of problems emerging in the fresh track, not the problem of people, but the problem of business logic itself. Logically, if it's hard to make money, it's hard to go on. The logic lies in the supply chain, which means cost.

Then I recently investigated pinduoduo's fresh food, and found that my investment had problems from the source. Pinduoduo's fresh food really convinced me. "

This time it's Chu Yuan Xi's turn to be silent, because he is awed by what pinduoduo does.

Pinduoduo's prosperity has some signs in the original world, but it was not so obvious until the beginning of 2018. However, when it entered NASDAQ and began to make waves in the capital market of the United States, it simply opened another hang on the basis of the open hang. Chu Yuanxi usually had to take some time to follow it regularly because of the magician's skill. Otherwise, he felt that he might miss very important information.

After that, I found that the price of vegetables and fruits was just blinding. So I got a plan B at this point in time.

Moreover, pinduoduo's low-cost fresh food is not the result of subsidizing users with red packets, but because they spend money on Transforming Agricultural factories, improving logistics through rural areas, Cultivating Farmers' e-commerce, and even directly subsidizing farmers.

They pushed the starting point of logistics delivery directly to the field, and pushed the automation process according to the standards of agricultural factories. This crazy money throwing force shocked chuyuanxi. After inquiring about it, we found out that because pinduoduo itself was sinking and sold goods to the new countryside, the logistics carried goods into the village and then brought agricultural products back to the city, which made the logistics turnover efficiency extremely high. Awesome,

City, was the only way to realize how much the countryside encircled the city was fucking great.

Do you know why fresh food makes money? It's because the profit margin is really huge. The cost of getting out of the field is really low, so low that most people doubt life. In the fruit harvest season, a few cents per kilo is the norm, and the gross profit rate of sales is unimaginable.However, the difficulty for farmers is not the price of shipment, but the poor ability to resist risks. Once the price fluctuates slightly, no one will collect the rotten agricultural products in the field. The characteristic of fresh is that the freshness is strongly linked with the price, so it can't be rotten in the field. In fact, this problem can be solved by sales channels and logistics, but the sales volume has become a bottleneck, because only when the sales volume of a single product increases, the cost of sales and logistics can be diluted.

What pinduoduo does is to directly attack this pain point and rely on its huge flow to get fresh. Pinduoduo's characteristic is that it is cheap. What users want is cheap. As long as the price is low enough, the demand will be high enough.

This power was what made chuyuanxi awe, the power from the countryside, the power of 900 million peasants in the Chinese dynasty. In contrast, I only dare to do business in low tier cities and towns at the lowest level, which is worse than Huangshan.

In a word, although pinduoduo is TOC, it definitely has the organizational power to turn the business into tob. It's just that it's still making great efforts to train farmers to become qualified e-commerce, which is enough to be an alternative source of well-off goods.

This is also the reason why Chu Yuanxi is cautious about Yang Heng's agricultural factory plan. On the one hand, direct investment is the key. The key is to spend money on logistics, penetrate the supply and marketing cooperative system, and cultivate farmers' industrial consciousness. All these are expenses. Even if you are willing to pay for it, can you burn money more efficiently than pinduoduo? If it can't be burned, the bad result will be reflected in the high cost.

Moreover, this sum of money has been smashed, so it is better to buy than to build for a long time.

When he was silent, Xu Xin was also thinking. Then he found that he was in the cold and immediately asked, "why don't you speak? Any other ideas? "

"No, no, just more confident."

"Hey, did you convince me? You're embarrassing me. "

Chuyuan Xixin said, don't be embarrassed. I know your heart is restless because of the collapse of a large amount of investment, but don't evolve into affectation It would be embarrassing to invest in two TOBS at the same time!

Fortunately, Xu Xin finally said, "for the time being, you have convinced me, but after Xiaokang takes off, you have to give it freedom."

"Sure, sure!"

At the end of the communication with Xu Xin, Chu Yuanxi's thinking is much smoother when facing Yang Heng and Lu Yin, so he puts ts in front of them.

After a moment's hesitation, Yang Heng signed. Last year, he definitely didn't sign. Such a bad condition is only suitable for novices. It's suitable for "how? Do you still worry about a person with more than 30 billion dollars in cash, plunging into the street? " Lu Yin's smile was a little sarcastic. "You didn't see how powerful president Chu was yesterday. Professor Li was angry with him on the spot. Xu Xin and Liang Yiming were talking to each other face to face. It's easy to convince each other. For the same problem, we can only solve the person who raises the problem. Can Chu always solve the problem? "