Completed Salted Fish's Self-help Strategy

However, with such a top structure, Zhao Jie is suffering, because the tens of millions of each month are not much, and they do not belong to him. The income falls into the hands of the publisher, and then a little is allocated to him. The share that Gobi network can get through mobile games is extremely low.

The reason for this is that only in this way can it be fully compliant, and there will be no problem when Ba Ren does the listing review in the future. Xiaokang promises not to be listed in five years, but Ba people can not be listed in five years. Ba people can be listed as long as Xiaokang milk is ready.

In fact, after this year, chuyuanxi must prepare for Ba people's IPO or backdoor. If there is no accident, we can apply for domestic listing in 2021, which also meets the rigid conditions for the company to be listed for three years.

If Ba Ren is a company with perfect structure, such as board of directors, regular shareholders' meeting and so on, Chuyuan Xi can ignore the issue or not.

As long as the board of directors and shareholders approve it, even if it is a "benefit transmission", it doesn't matter if it is given to Gobi network, because the SFC will not be involved in matters approved by the board of directors and shareholders. In the future, there will be no impact on the listing process. At most, it will be challenged by the auditors. However, there is no doubt that this will reduce the listing valuation of Ba Ren group. Who will let the shareholders be willing?

Of course, on the other hand, if there is a board of directors, it is impossible to recognize tens of millions of interests a month. Independent directors will ask: why? Why do these tens of millions go back to Gobi network every month? Can Zhao Jie lie down and pay dividends as soon as he changes? How can there be such a good thing in the world?

But now the situation is that Chu Yuanxi resolutely refuses the existence of the board of directors, and in order to make a speech to the peak, these reasonable structures are out of the question.

If he still dares to deliver benefits to Gobi network, instead of letting Barin group take the lead in issuing, he can still use financial means to record IP R & D and operation speculation as "expenses" in future pre IPO audit, instead of forming any intangible assets such as intellectual property and goodwill, but as long as someone asks: is it the real controller and incubator entrepreneur How to empty the company by means of profit transmission?

This kind of black spot can't be cleaned up. Even if the stock market uses the registration system now, it's very difficult.

For those who don't understand finance, they may think that Gobi network is invested by Ba people group. As long as Gobi network makes a lot of money in the future, won't Ba people also make money? Why care about positioning? Is it not a very good thing for Gobi network to become a company with great influence in the future?

But Chu Yuanxi, who claims to be proficient in finance and law, certainly can't think so, because the value of Gobi network to Ba people has been reflected in the part of cash investment, which has nothing to do with whether things are good or not. In fact, this kind of behavior can be described in a very simple sentence in the audit, which is called non conformity with fair value. There was no way to answer this question without preparation, so I knelt down.

In other words, Zhao Jie's idea of harvesting players is really questionable. Chu Yuanxi does not exclude income, but it must form a situation of happy consumption for players. But once Zhao Jie gets Chu Yuan Xi's consent to start making income, can he control it? This is a 30 million mobile game of dau. What's the concept? Monthly water less than 300 million, how nice to meet people ah? The 3 million dau of domestic kengdai mobile travel can provide 300 million monthly water.

Now the game income is not good because there is no pit. Even if the local tyrants have money, they will fill the pit by opening a batch of boxes. The only bottomless pit is the potential of martial arts. If this recharge is not available, they can only hang up and produce one line. The more boxes you open, the more martial arts you get, and the higher potential you need. It's a dead circle, so recharging doesn't help.

Therefore, in the next version, Zhao Jie only needs to add a numerical play method, and then dig the pit deeper, and the number of people who open the box immediately soars.

This is not Zhao Jie's bad thinking, the normal thinking of normal people. It's like Lu Yu always wants to do live e-commerce, and then happily earn fans' money. In Xiaokang, Xue Jianhua has big brain holes every day, and often comes up with layout plans to earn hundreds of millions for the company. Is it their bad idea? No, it's business genius if you switch to other companies.

However, the business perspective is always looking down rather than up, which is questionable.

So chuyuanxi pondered and replied: "if you do income, how much do you plan to increase the monthly ARPU value?"

Zhao Jie quickly replied: "like the normal level of hang up game, right?" Finish saying secretly see Chu Yuan Xi's facial expression.

However, Chu Yuan Xi didn't have any expression, just shook his head as a drum.

"No, no, now there are a lot of traitors in the hang up game. Like the one who recently packaged all the advertisements, how high is ARPU worth? Are you like them? Can our players stand it

Zhao Jie was helpless at that time: "no, Lao Chu, why don't you earn money? It's easy, and the money is big. "

"Sorry, I don't feel money."

Chu Yuan Xi quoted a famous saying, and then looked at Zhao Jie straightforwardly.

As a matter of fact, it's too easy for the movie to earn money. You don't have to do anything new. Hang up the game, you can get a monthly card of 20 yuan, dig some numerical pits and check krypton, and pay more attention to the daily rewards. Players will give some resources every day for what they are short of. You don't have to give too much. Giving too much will quickly destroy the balance between players. Giving too little will cook frogs in warm water. If you don't give krypton, ask them to die slowly. In this way, we can make at least 200 million yuan a month.As for the routine of some domestic kengdai mobile games, Zhao Jie actually knows how to update a version of the numerical game once a month, and then corresponding to a recharge activity of 648 yuan. This is not about Sao operation. It's just about basic operation. Who can't pit money? The difficulty is to find 30 million big head players to be trapped every day. "No way to fool the king" hang up mobile travel, live 30 million a day, about 70 million a month active up and down, this pit up is not crooked?

But geese, what are you doing as a platform? These two ways of making revenue are nothing more than letting players pay. You can calculate the total value of LTV in the user's life cycle through the two models. It's very easy to make a total revenue of more than 10 billion in three years of operation.

However, in fact, the capacity of "no way, dim king" has far exceeded that of "out of the mountains in troubled times" in the same period.

There are 30 million daus in Wu Dao Hun Jun, but the total Dau in gone with the wind has been maintained at 37 million for a long time, and then decreased slowly.

Therefore, it can be said that the current popularity of hang up mobile game "wudaohunjun" is the result of touching all the fans and users within the reach of Ba people's we media n times, which is equivalent to basically overdrawing all the game potential of Ba people group in China, especially after HunJun activity. The

tiktok activity, which is equivalent to high-dimensional low dimensional, has beaten all the friends who have obtained the user's voice by voice or other business operations. Bear the brunt of that is a friend of Ali Lingxi's subordinate, whose original name is ba Ren game. Now it is renamed one-man studio.

As soon as this activity is launched, Ali's friends have already vomited in their circle of friends. It's still a circle of friends. I can't imagine what it's like to vomit fragrance behind my back! The days after the second two days were a tiktok game.

but the barons greeted the children with tiktok and beat their voices in the same way. It was also a sign of their reputation in the "no way". This is allin without doubt.

With the revenue of more than 10 billion yuan, the visible result is that fans have left the influence radius of Ba people. Of course, you can also use other products to target loyal old users for another round, three years later and three years later. The effect decreases gradually, but you can also earn a lot of money.

The question is, what's in this picture? What is the significance of Gobi network? Why did Chu Yuanxi release Zhao Jie to start a business? It's the same thing to work directly in the Ba people's group. Any project manager can achieve the same effect. You can send Lu Yu, uncle Sheng and even Jiaotu.

It's better not to play hang up games, but to play kengdai games that can make money. If you hang up the IP of "no way to fool the king", you can give full play to Zhao Jie's talents and earn a relaxed double. Isn't that good?

Although Zhao Jie couldn't read his heart, his intuition was still very sensitive. He asked directly, "Lao Chu, if you have something to say, what have I done wrong?"

See Zhao Jie a face wronged appearance, Chu Yuan Xi heart said you are not bad, did not go alone. However, the normal relationship between publishers and CP is always "publishers holding CP's neck". There is no noose like protocol between Ba Ren and Gobi network, but the IP authorization related protocol is extremely strict, so Zhao Jie is not afraid of the idea of going alone.

"Let's make a long story short. Your mistake is that you haven't mastered the right way of thinking. It's very simple. What's your goal and what's your current difficulty? You have to consider these two problems and then find the optimal solution. Do you understand? "

Chuyuanxi finished and saw that Zhao Jie didn't understand, "to put it simply, have you considered when to do financing? Just like Yang Jiangang. "

This time, it was changed to Zhao Jie's shaking drum. "It's far away, isn't it? Must be the first RPG game made? "

"No! The market situation is complicated and changeable. How can you, a small start-up company, cope with the changeable situation with constancy? Of course, we have to consider all possible options! "

"But I can't do that..."

Chu Yuan night accepted stuffy, "which?"

"I can't do it when I'm on stage and blowing nonsense in front of a group of investors. I asked Lao Yang. Lao Yang said that he didn't know how to get down that day. He lost his memory for a short time Zhao Jie said, shrinking his neck, as if he was about to suffer some kind of torture.

"Waste!" Chu Yuan Xi eyes a turn, "you are shame is too big, I suggest you go out streaking a circle."

"Don't --"

although Zhao Jie was miserable, he began to joke at the sight of Chu Yuanxi. He said that the problem should be that he was going to be OK.

Chuyuanxi said, "first of all, do you want to earn more money to open group AB?"

"The one who knows me is Chu Yuan Xi! As long as the monthly ARPU value is raised from 0.5 to 1, I will open another group easily. "

"That's easy. You don't have to do roadshows for financing. You're misled. Ba Ren, Xiaokang and peak visual effects all do roadshows, but only a few do."

Chu Yuan Xi said mental calculation for a while, "you this game platform, I think we don't have to calculate so fine, give you a pre_ A that's it. 15 million more. How much do you think the valuation is appropriate? "The structure of the angel wheel of Gobi network is that the Ba people invested 30 million in cash and valued 40 million Angel wheels. The 30 million cash is 18 million shares of Ba Ren, 12 million shares of Zhao Jie, and the other 10 million is the option pool, 4 million shares of Zhao Jie.

The design of this structure imitates zengshixiao, but it's not all because there is a technical problem, that is, Zhao Jie doesn't have so many dkps.

At that time, zengshixiao was invested 20 million yuan by Ba people, of which 12 million yuan was investment, 8 million yuan was realized by Yang Jiangang's DKP, and 10 million yuan was options, of which Yang Jiangang was 4 million yuan, so the valuation of angel round was 30 million yuan.

However, when Yang Jiangang started his career, Chu Yuanxi directly gave him 3 million special dkps, and then when H5 promoted "out of the mountains in troubled times", he took 5 million dkps from Ba people, so he collected 8 million dkps for incubation.

Zhao Jie worked in Ba people for more than a year and made a lot of contributions. DKP saved 2 million. This is already one of the employees who get the most DKP. It seems that it is not a lot for entrepreneurs to raise tens of millions of money. But what if it is regarded as a bonus? Is the extra bonus of more than two million a year still small? More is too much.

The original purpose of DKP is to make several employees work together to form a team to start a business. However, Ba people are developing too fast, which exceeds the original intention of setting up DKP. Moreover, the key is to sell all Zhao Jie's brothers, so they can't make up for this.

As a result, Zhao Jie became an angel and forced to increase the number of options. Although it can solve the problem of Founder's shareholding proportion in start-ups, it can not solve the problem of capital contribution. Moreover, Gobi network needs much more money than the peak value. Unless Zhao Jie is given a sky high price option, it will be difficult to balance the interests of Ba Ren group and Zhao Jie.

In order to solve this technical problem, Chu Yuanxi was flexible and changed Zhao Jie's 10 million in Ba people's options into DKP. Zhao Jie took more than 20 million special options, which were transferred from Chu Yuanxi's own personal options. When he transferred, he had already transferred to fixed options instead of floating options with greater value, so he could transfer seamlessly to DKP.

Therefore, this problem has been solved perfectly. Zhao Jiegang can hold 12 million shares in Gobi network, plus 4 million options, which makes the shareholding structure of this start-up company extremely stable and scientific.

But now Chu Yuanxi says that if Ba people give additional investment, Zhao Jie will have to calculate, because if Ba people add 10 million at the valuation of 40 million, their shareholding will reach 28 million, 56%, more than 50%, which is very inappropriate.

Although it has been pinched by the Ba group, the Gobi network nominally holds only 45% of the shares. If it exceeds 50%, it's like a warrior in the Warring States period of the island state who worked hard for 30 years and finally became an independent name, and then became a vassal in fact. It was for this reason that the Jinjiang Asai family in the era of nobutah Zhitian betrayed nobutah, although their supervisor married his sister Ashi, who was known as the first beauty in the Warring States period.

"Shall I get you a calculator?" Chu Yuan Xi looks at Zhao Jie's tangled expression and just wants to smile. Zhao Jie's arithmetic is sure to count, but he probably doesn't think he is worth so much money?

"So, 320 million?" Zhao Jie does a mental calculation, pre_ A press 320 million to go, just eight times more than the angel round, and can control the Ba people's share of the stock investment is still less than 50%.

"Be bold!" Chu Yuan Xi pressed his forehead, "now you're an entrepreneur and I'm an investor. It's obvious that you're guilty to bid so much. I don't deserve so much money. Can you do that? "

"That's 400 million!" Zhao Jie bit his back teeth and said, "Yang Jiangang asked for 800 million yuan for round a, but it's not too much for me to ask for 400 million yuan?"

With that, he immediately said in a very low voice: "it's a little early in time..."

"It's really early, but 400 million is too little Forget it, you are the entrepreneur has the final say. Ah, by the way, you should hire a CFO, and then you talk to your CFO. "

The Mediterranean and Gobi network chuyuanxi did not take the initiative to be their CFO, because it is too busy. To be CFO for Peak vision is because this is the first company incubated by Ba people. It needs to be more meticulous and has time at that time. Now Chu Yuan Xi is very busy. He has to do subtraction in his work. He can't add any more.

Therefore, Zhao Jie is now in a state of no CFO.

"Can Chen Xiao?" Zhao Jie asked immediately. It seems that he has considered this question for a long time. Chen Xiao is the chief financial officer of Ba Ren group. He used to be the financial officer of R & D Department of fruit network DIDU. He was transferred to Ba Ren at the beginning, and became the chief financial officer as soon as he worked. Although group finance is basically controlled by Chu Yuanxi, her work is similar to before, but her reputation and resume are very good.

"Please, can you see farther with your eyes?" Chuyuan Xixin says that Chen Xiao is such a quiet CFO. How can he give it to you? "You have to know that Chen Xiao's resume is greater than his ability, and the premium is very high. Can't you recruit a better one? It's important to work with someone, isn't it? "Zhao Jiexin said that you have been working with us for such a long time. Why haven't you been delayed?

Chuyuanxi looked at the time, and then said: "time is tight, the task is heavy, I'll tell you straight. After you start a business, remember that the most important thing at any time is to recruit, find the right people, and be able to carry out your goals. Then, the goal should be firm and can not be changed at any time, but the process can be fine tuned according to the market situation. What is your goal?

It is to be an influential game platform and occupy the game content field of 5g era with UGC mode. So the tonality of your platform is the first. There is no platform yet, but the company has products with core IP, and the platform will be used in the future, so the tonality of products will be inherited by your future platform. "