Completed Salted Fish's Self-help Strategy

In 2006, there was a very famous film called "the devil in Prada". It tells the story of Anne Hathaway, a fashion rookie, who joined a top fashion magazine as an assistant editor in chief, from being ignorant of fashion to becoming a fashion expert.

This process should be the source of inspiration for the island variety show "50 days of change". They find plain people more thoroughly. They are single mothers who work in fast food restaurants. They live a frugal life. Even the fashion magazine that the crew is going to help her enter the workforce, the price of a magazine is 15 times of the one-day snack budget of their two sons.

However, none of Anna Wintour appeared in the magazine and showed her the color of plain people. Although the friendly environment shocked single mothers by many new things, they came into contact with another world and another life.

In this kind of day, ordinary people unconsciously change their temperament. Although they are doing small things such as helping the editor in chief to buy gifts and sending materials to the brand, they always have to integrate into this environment. They should pay attention to their manners, change into suitable high heels, roll up the trousers of jeans, walk straight and look up, take care of their hair calmly, and make life more exquisite.

The rare thing is that although the plain mother can let the crew pay the bill, the sweepers are all cheap goods, and there is mutual respect in the play.

Such a variety show makes people feel comfortable. Therefore, the whole company of Ba Ren media should thank yezhu Qianxiang, who came to work from the island, for her contribution to the variety show in the brainstorming.

Feng Lin quietly looked at the PPT, no longer refuted Chu Yuanxi, until finished, and then blurted out: "in fact, in the country can do the opposite!"

Chuyuanxi completely muddled: "shrimp meaning?"

"That is What do you think of me, for example, changing me from a materialized beauty to an elite in the workplace, from a daily make-up show as a model to working overtime with R & D every day, doing apps, doing product training programs, and reporting work progress to the president? "

Chuyuan Xixin said, isn't that what I did before? It's not called the workplace elite, it's called the product manager. And this kind of general is not worth when the president interview, there is a director level can send, you still lack of intuitive understanding of modern enterprises ah.

But Feng Lin's statement seems to be quite interesting, "so, what's your selling point? Why do the audience want to see it? Other people's programs are becoming beautiful, but you are becoming ugly? "

"Hey, it's not ugly. It's popular now, don't you know? " Feng Lin's face is so strange. "Tomb raiding apartment 5 is out. Have you seen it? Do you know how hot Zhuge Dali is? "

"Well After two eyes, brother Gou is very angry. I know, but I don't like this actor very much. "

"For shrimps?"

"Because of her team, marketing is too much to like."

Chuyuanxi was born in operation, not particularly sensitive to content, but super sensitive to marketing. The team went to Hupao and the marketing turned over. I don't know which ghost came up with the idea. They ran into Li Yitong, Chen Yuqi and Chaomei in succession. The wheels of the car went all the way, but the marketing team didn't care at all.

At the beginning, chuyuanxi was still puzzled. He said that you dare to follow and surpass your sister PK for a long time. The number of votes is based on 500, which can be forced to 50. The problem is that the score is too poor, right? Hupuzhinan gave her sister a score of more than 9 points and a score of more than 1000 people. Our side only had more than 4 points, and only 200 people were willing to give a score. Would you like to brush the score?

Although the score is extremely not objective, dog brother's face value is also quite able to play, but PK all collapsed, OK?

As a result, other people's marketing teams don't care about straight men at all. What they want is only "straight men goddess". To do marketing on Weibo, they only need the number of screenshots and votes, so they don't need to spend any more money. It's so funny that the trumpet with full screen is in hupuba screen? As a result, the screen is full of diss.

Therefore, as a strong marketing man, Chu Yuanxi certainly doesn't think much of this kind of marketing team with no sincerity and the marketing method of killing chickens to get their eggs. It's called: do your own marketing, let others have no sales to sell, and get rid of the road of marketing. Chu Yuanxi, for example, has a demand for Hupu's marketing. He has not only done it once, but he will probably go there in the future. What good words can he have?

Even if we don't consider the harm of this marketing method to the marketing group itself, the fake things are just as annoying, especially the fake ones. For example, chuyuanxi absolutely does not believe that the actor himself is a straight male goddess, but they are all driven by interests.

However, Feng Lin has nothing to do with marketing. Her main direction is management in chuyuanxi's understanding. Of course, both marketing and management have nothing to do with the variety show itself. What Feng Lin is doing is obviously a kind of brainstorming. What's more, he has a lot of wisdom and experience, which can add color to Ba people's media.

Feng Lin said: "but this role is really successful. I suggest you take a closer look and study it. The design is very attentive. I'm afraid of it as a woman."

Chuyuan nodded his head suddenly. Recently, he did feel the fire of this role, because many qq wechat groups can see "Zhang Wei", which is the party's name changing. But the fact that so many people can change their names certainly shows their appeal and that this role must be the kind that people praise. Moreover, a group of marketing numbers on Weibo make a lot of noise every day. It's the awakening of 80 million straight men of the state. It's hard to see them.Although he doesn't know much about the fifth season, he does know about tomb raiding apartment, because this series of IP is the originator of "movie and TV advertisement", the source of inspiration for the marketing plan of the well-to-do movies. In short, it is at the grandmaster level.

Before the shooting of the fifth season, the official said: "the stars can't get together. How can we go on with the story?" What's missing is Guan Gu's magic. The actors are angry at the blind placement in the play, so they stop their cooperation.

However, in 2008, when there was no microblog or wechat, social networking on the Internet was in the ascendant. QQ was the dominant, Renren was the next. However, the space was still relatively large, and all kinds of social networks were advancing. One of them is called tomb raiding apartment (this website is still alive). It focuses on female college students and female white-collar workers. The R & D side of modu Shangqing's network has a whim and decides to invest in making a play to promote its website.

At that time, the cost was only 5 million yuan. We could not afford to rent a high-end community, so we could only use the curtain to restore the scene of a high-end community in a low rent house for shooting. As a result, the Dragon came out of the cave, and it took more than ten years to shoot, which was a good story in the capital market.

It's a pity that the play is really hot. Even the tomb raiding apartment movie can let me in with feelings and leave with word of mouth. But the social network behind it is not successful. It feels like putting the cart before the horse.

I didn't expect that Feng Lin praised the people in the fifth season so much. You know who Feng Lin seldom praised. He didn't even enjoy this praise several times.

She said, "this character is designed for straight men. She knows Mandarin, loves games and has no love history. All of them are straight men's favorites. The most important thing is that the rich woman chases the mediocre Zhang Wei and hits the straight man, so she's angry. As a woman, I feel that most boys will definitely choose her between me and her. Brother Gou is not called "national wife" in vain. There has been no national wife in China for many years.

Look at the scene I designed. Model beauty enters the company to do research and development. She works overtime with the app ape every day, gets scolded with the operation team, and works with the testing, product, sales, and advertising team. She can't help but meet with some extremely unpleasant things, feel aggrieved, and spit out with anger. If you think about it, do you have a sense of substitution, do you have men's silence and women's tears? "

I don't know if he is silent or not, but after listening to Feng Lin's explanation, Chu Yuanxi suddenly becomes interested in Zhuge Dali. He quickly opened wechat. There were more than n Zhang Wei in it. He picked out a familiar "Dali husband Zhang Wei" and click on the details to see that he was a well-off eccentric Feng Qin.

Just you! Chuyuanxi immediately asked, "Lao Feng, are you busy? Let me ask you something. Why do you like brother dog? Is there a reason? Is it because of Yan? Or is it because of the Three Outlooks? "

Feng Qin's reply was very interesting: "there is a reason, but are you fishing law enforcement? This is my working time! No, we don't talk! "

Chu Yuan Xi was angry at that time, "you are helping the CEO to work, talk!"

"Well, I'll tell you, none of them. Dog brother's face I also eat, Sanguan I also like, but I like dog brother mainly because she is real. I only like it after watching a lot of live videos of gouge and her microblog before she became famous. Other florets are too fake. They are all marketing arranged by the company. They have no personal things. They are all empty shells. Dog brother's Micro blog replies are all returned by himself. Can I not like it? "

Chuyuan Xixin said that Feng Qinmi is deep enough, but the workload is not enough. He has so much time to dig the grave. It's up to me, it's up to me!

Feng Qin continued: "brother Gou can write essays to express her feelings. He will reply to the comment area one by one. The comment area is full of living people, not army controlled comments, just like the giant panda. Including her offline activities, she basically plays by herself, and feels very close to me. Alas, it's hard to say that if she becomes famous soon, she won't be able to keep herself. Let's wait until she is superior. "

Chuyuan's favor soared suddenly, because he also kept a good habit of returning to Weibo to comment in person.

"Feng Lin, your idea is really good." He turned off wechat and said, "it's really the same work. If you polish it well, you may be able to make Zhuge Dali second. I've requisitioned it."

Chuyuanxi understood that the Female Boxers didn't like the fighting style, but the normal men certainly liked it. It was obvious that the design was aimed at the male audience. Moreover, this kind of liking and liking Zhuge Dali is not a kind of liking. It's not like being chased by the rich women who are close to Sanguan. It's pure appreciation, or admiration.

"Your idea is also scratching the itch of male audience. I feel that I can continue to improve it and increase the sense of substitution." Chuyuanxi immediately thought of the working environment of Pengfei technology in those years, "poor company, poor ability of the boss, chaotic management, no cooperation, and no clear workflow.

As a result, each team only considers its own interests, is not willing to cooperate with others, and no one is willing to take responsibility. When it comes to problems, it will kick the ball and throw the pot. After you join, it will even become a problem to promote the project. Then there are a lot of jerks in your project team. If you want to solve the problem, you can't solve it. A group of people collude with you to flatter the director and make you angry. ""Stop!" Feng Lin quickly put Chuyuan Xi's idea of flying away, "you are so perfect, it's not a variety show, you are shooting a sitcom!"

"Ah, yes, too much is better than too much." Chuyuan Xi shot his head, "recently I always want to make a well-off movie. I think of the plot and scene of workplace bullying."

Feng Lin can't laugh or cry. What kind of fairy stories do you make in your big movies? Can we say that Xiaokang and Ba people group are actually like this?

It was the next morning when Uncle Sheng saw the variety show plan. Chu Yuanxi thought that Feng Lin's plan was feasible, at least there was room for discussion. If he could, he should apply for relevant laws to determine his rights. However, on the morning of January 27, he was not in the mood to read the working papers, because the bad news came from the NBA on the other side of the ocean. At 4 a.m., Mamba went out.

As a basketball fan, uncle Sheng can't tell what it's like now. Instead, he wants to talk to Chuyuan Xi.

Chuyuanxi is also turning the news at this time. I can't believe it, but it's not onion news. No one will make fun of this kind of thing. In fact, Lao Ke is not only a successful sportsman and filmmaker, but also a successful investor. In China, he invested in Alibaba's pre_ IPO round, investment vipchild, are quite good operation. In North America, he also invested in the emerging sports drink "body armor", with a Book profit of more than $10 million, so that many entrepreneurs have the dream of raising money from Laoke.

However, he also invested in the infamous intelligent juicer, juicero, which has a strong sense of technology but does not need to be juiced. Google lost its face, and Laoke was frequently pulled out by the investment community. It's a pity that we can't fight in the future.

But chuyuanxi didn't have much time to remember, because today is the day Yang Jiangang is scheduled to promote.

Peak vision was set up at the end of February last year. It's less than a year now. It can be said that it's a new battle in Mengxin, but it's still good. Chuyuanxi is basically satisfied.

It's not the valuation that makes him satisfied. The valuation is false. The next step of financing can't be pushed. No matter how high the valuation is, it's useless. Therefore, although yuan Mu urged Chu Yuanxi to raise money for Xiaokang in advance yesterday, he turned around and put forward the same proposal to Yang Jiangang, and told him clearly that Ba people should never give top priority as a life-saving straw.

This grass did not exist at the beginning, and it has never existed. As an incubator, Baren group is ready to bear the risk of hatching failure.

Although Yang Jiangang is at the other end of the network cable, his face must be very blue. However, this is the original intention of hatching. Otherwise, everything will be covered. Why should we let it out for hatching? Have you ever been a CEO? So obviously, it has nothing to do with whether the Ba people group has money or not.

What can make chuyuanxi satisfied is the work progress of peak visual effect products, the output degree of works, and the initial user operation strategy.

Although the peak visual effect products are not perfect, and the later related functions can not be opened to UGC users for production, they can already meet the output of brain cave works. The so-called brain hole works are works that only eat brain holes instead of pictures or special effects. They mainly express themselves by dubbing and writing, and only play auxiliary effects by vision.

, by contrast, this kind of work is quite similar to that of Kwai Fu's previous works, but it is a real life low cost performance and a low cost animation display. Although this kind of work makes the peak visual effects platform become an animation material assembly platform, which seems to be of low value, it is a real work in this period, which can be spread out to attract more users.

As for user operation, Yang Jiangang's initial operation target was college students. It's not without reason that university groups are always targeted by a lot of careerists, but this operation is difficult to attract people when the visual system construction is not good enough.

But recently, just at the beginning of 2020, Yang Jiangang's operation satisfied chuyuanxi.

At that time, it could be used as a production platform for brain cave works. The government prepared many refined models and preset a large number of actions to produce animations similar to "bad luck bear". At this stage, Yang Jiangang actually designed the product based on "bad luck bear".

However, many users do not follow the official expectations to make animation, or directly jump out of the official designed track, but do dubbing videos such as Tom cat. Especially after the beginning of the new year, the shock level of big events continue, leading to the blowout of such works.

On the good side, it's a way for users to figure out how to play. On the bad side, it's a way to destroy the tonality of the platform, because it's full of vomit, current affairs, making up and so on, but it's not animation at all. What makes

Kwai tiktok is because smart users soon think of why they can't export video products that are produced by peak effect to the jitter and B stations. But it's just a matter of erasing the watermark. For professionals, it's a small case. Tiktok: what did

do in Kwai Fu? Is not the threshold of original animation high? Therefore, we can only create the second time through editing, or we can just make it into mixed cutting to rub the traffic of big IP. In this sense, the peak visual effect has become a material maker, which has solved a huge pain point!This slap in the face of Yang Jian Gang, but Chu Yuan Xi has not been concerned about the peak visual effect, so it took a long time to know.

At that time, it was suggested that the project team should start with the logo, such as enlarging the watermark, or rolling it on the screen like a running lantern, or even making it a flying logo and moving it randomly inside the screen, making it impossible for people to grind it. This is a solution to the problem that the logo in the current version is too small. In order not to affect the visual effect, the logo is hidden in the corner, which is very easy to deal with. But once it is changed to the running lantern or flight mode, it can't be carried to any platform, and other people's video platforms are also shameful.

At this time, Yang Jiangang said out loud that he would do the opposite and asked the project team to do two things.

First, remove the watermark. Don't use the watermark at all. In this way, the original skirting skill is still a bit of a threshold, and the ordinary users on the peak visual effect will not. Now he has removed the watermark, and all users can take advantage of this convenience to output to UGC video platform.

Second, the up owners with excellent content and the up owners with full focus on peak video effects will start to talk about cooperation. The content of the cooperation is also very simple, that is, ask the up host to open a short live video and teaching video on the other party's platform to explain how to make a video through the peak visual effect and carry out live teaching.

In fact, this live broadcast has a lot to do, because the production process itself has many highlights, such as how to convert cameras in a narrow range, how to use limited resources to make scenes without help, the contrast between the audience's perspective and the production perspective, etc., which are both professional and interesting.

It takes a long time for this kind of operation promotion to see the effect, but the brain cave works start to become more and more, because the threshold is lower. Originally, they were all professional players and became ordinary wild players. As a result, some users who only saw but didn't do in peak visual effects began to try to make them, and then moved to other places. Tiktok tiktok knew that this situation was discovered when he was shaking his voice on his own, because the class of his

was still rather complicated, and what kind of system was he doing intelligent push.

So when he saw several similar videos, his first reaction was how familiar he looked at the painting style? It's a bit like the peak effect style?

The second reaction is Yang Jiangang. What are you doing? This is the peak effect! Tiktok has become the third party animation solution provider of Kwai Chung and B station. And the free one?

The third reaction is that seems ok? Is it a loss or not?

As a matter of fact, short video and live broadcasting are also good content distribution channels. In other words, people have always assumed this responsibility, which is open to people. It's just because I've been collecting all the time and I'm used to it, so I take it for granted. Each one takes what he needs from the tiktok B station.

Chuyuanxi thought of "Mini World". This sandbox game has accumulated more than 60 billion times of relevant content playing in the whole network through short video distribution. This long-term accumulation can easily help the product find interested people, find new creators and audiences, and even seed users for self dissemination. Therefore, mini world can achieve more than 80 million daus when all parties are not optimistic.

This is also the reason why he supports Yang Jiangang to start a round of promotion immediately.

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