Completed Salted Fish's Self-help Strategy

In the past, he used to write Internet novels, but later he concentrated on playing music. He was not an important talent of Ba. He has not given up his occupation. Official account is sometimes written on Baisha.

, who said something before, Chu Yuan did not hear it. Then he heard Baisha say, "cough, I want to say you are really worried. You want to protect your copyright official account."

Mari's eyes turned strange: "WeChat official account? It's too much trouble to rely on novels. I did. "

Chu Yuan suddenly remembered Marlow's mysterious official account. All the wheels were not released, but as a material store in the library, through the template link to let people see.

Baisha is naturally an old hand in public articles: "the official account is not WeChat, how high is the headline APP traffic?"

Uncle Sheng patted Baisha on the shoulder: "brother Dei, are you a layman? What Marlowe wants is to protect the copyright, but the headline doesn't protect the original gene. "

"Well, you have a good relationship with Toutiao, don't you?" Baisha looks very surprised, "and the headline app is not as bad as you said?"

However, chuyuanxi said, "I agree with you. It's not a matter of good or bad relationship. Do you think about how the headline system started and how much of the originality of the news media was violated? How many music rights have been violated and how many tiktok have been involved? How can they protect the original if they can't encourage it openly? Tiktok:

, let me give you an example. What is the reason for the phenomenon of handling video in vibrato? Do you know the video? Tiktok Kwai has moved to different sites, such as moving Zhu's shaking video to woodlouse, moving the video of linger's fast to the volcano. But some tiktok tiktok is not even lazy to move outside, and directly steal the video of his big net red. Do you dare to believe it? Tiktok:

, "do you mean," no matter what? "

"Pretend to be in charge of it. Anyway, it's useless for fans to complain. They have to bring big up owners to complain, and there are more deleted videos and less titles."

tiktok is also very helpless. The sound of the sound will be banned because of various reasons for harmony. "In a word, what capitalists like is something visible, something quantifiable, such as traffic. If the traffic is high and the cost is low, there must be people in that direction. "

Bai Shaxin said this by the capitalists themselves, the image can not be more!

When it comes to capital's preferences, uncle Sheng stands aside and can't help thinking of Yang Jiangang. What he cherishes is that those cultural media groups holding a large number of high-quality copyrights should never copy the peak visual effect, because the threshold of research and development is not high.

That is to say, even if the capital of peak visual effect is sufficient, the advantage it has is no more than the first mover. Fortunately, capital doesn't like this kind of long-term plan. Capital wants to eat meat and doesn't like to start from planting grass. It can't even find pasture to graze directly. At least it should start from slaughtering. This is the minimum requirement.

even even heard that uncle Chu was not interested in the IP from comics and official account. It's not enough to make money too slow. It's unthinkable that a poor boy can earn 100 million yuan with one year's hard work, but it's unthinkable that a person with 30 billion yuan can earn 100 million yuan with one year's hard work.

Not to mention Chu Yuanxi, where can he be better himself? It's normal to say that "the king without a way" is his bullet at the bottom of the box. He has paid a lot of efforts in the whole process of IP cultivation. Now he is also in full swing, and the movies are all on. However, he only focuses on the mobile game of "the enemy of Rome".

This is the influence of "capital". Uncle Sheng feels that he has inevitably become a part of capital, and he can never go back to the past. Even his thoughts are being changed imperceptibly. He only pays attention to the mobile game of the enemy of Rome, but he doesn't even pay attention to VR, because mobile game can make money. He has seen the process of making money in gone with the wind.

As for the strategic significance and long-term impact of VR game on Ba Ren group, and even the impact on the overall listing of the group, uncle Sheng doesn't care so much. Anyway, this is the problem that the CEO and the chairman need to consider.

In fact, he didn't quite understand it, because he felt that with the strength of Ba people, he didn't warm up enough for the mobile game "enemy of Rome". On the contrary, it was the propaganda of "no way to fool the king", which didn't make much money. Of course, this one doesn't make much money. A month's worth of running water is tens of millions. A smaller company can wake up when it sleeps. If it doesn't wake up, it must be weaving more krypton activities in the dream to boost the running water.

But for Ba people, and even for Sheng Shu himself, if mobile games don't make great efforts to publicize, how can they mobilize the expectations of Ba people's users? How can more people come to krypton? He didn't know much about the game, but it didn't stop him from thinking about how to count money.

Similarly, for another company, "enemy of Rome" is already quite powerful. When the animation comes out in the second season, it will have billions of hits on the excellent land. What else do you need?

But for Ba people, this IP is equivalent to a lot of publicity, which is promoted through the animation platform, that is, the top visual effect and the downstream excellent land, rather than Ba people's own matrix. His propaganda power shows a normal mind, the output of work is not low, but it has little to do with the enemy of Rome.This IP has established a service number similar to that of gone with the wind, but it doesn't need to release animation. It's just used to gather fans, so it doesn't gather many fans at all. How delicate was Chu Yuanxi when he was doing out of the mountains in troubled times? It is to smash traffic, do activities, divert fans and adjust the content of each account to achieve the maximum drainage and active effect of service number.

What are these 100000 fans for now? If he hadn't seen the operation of Ba people's information with his own eyes, he would have thought it was a high imitation number.

What's more, there is no plan to launch a press conference and warm up? At that time, chuyuanxi had a series of operations to form a combination of fists. At last, it warmed up in the form of offline press conference, and then started several waves of preheating on major reservation websites and official websites. Before the game went online, it had already made 7 million reservations, so it could make a lot of money. As soon as krypton went online, it exploded.

"The enemy of Rome" not to mention the offline press conference, but also made an official website, with no appointment.

"You don't have to worry at all!" Chuyuanxi explained very sharply: "hand tour is preheating. We are sure to make money in mobile games, but we may not make money in the first month. Mobile games will be launched first, VR will be launched later, and mobile games will be warmed up three months in advance. Oh, don't worry about me. "

It's easy to say, but chuyuanxi is not easy at all, because he has no idea whether DreamWorks can complete the animated film on time. The biggest publicity focus of the game is obviously in the stage of film publicity. Assuming everything goes well, if the film is released simultaneously in Korea and North America, it will have to wait until January next year, so December is the focus of the work.

Moreover, he has another important consideration, and he doesn't want to publicize this mobile game in a big way, that is, there are many rules innovation in the game, are these innovations OK? Mobile game is an experimental field.

Therefore, if the mobile game is like the original "out of the mountains in troubled times", Chuyuan will make an appointment of 5 million yuan in the end, there should be no problem, but what if it hits the street after going online? What if it blows up? Think about the famous scene of "mountain and sea Mirror Flower" at the end of April. Chu Yuanxi doesn't want to blow up clothes, string numbers, maintain for more than ten hours, send 110 cigarettes to players and so on to happen to "the enemy of Rome".

What's more, the game is designed for VR scenes. Although it's no problem to transplant it to mobile games, there's always a little bit less appropriate. It's definitely different from the player experience with mobile games as the goal. In other words, mobile games naturally have weaknesses.

Innovation is not a completely positive word in the capital market. Shanzhai is. Shanzhai can inherit and carry forward the methodology of other people's success, while innovation can only serve as a beacon for itself, and the risk is very high.

So for the "enemy of Rome" to practice his game concept, regret is certainly no regret, but careful, to leave a way back is always right. The Ba group has a big career and can't stand the defeat of the enemy of Rome game, but it can stand three months of slow heat. When it's ready in December, it's time to work hard to find the rhythm. The first three months have been choked down, and then they will explode together.

This game product bears the bearing of whether VR devices can be sold and whether app stores can be launched, that is, it bears the extension of Ba Ren group to the field of science and technology, and also represents the diversified development of Ba Ren group in the direction of entity from a cultural and creative enterprise with virtual economy.

Such a business composition, listing how hard gas? How awesome is the valuation? This is not the problem of one hundred million more and one hundred million less in the monthly flow of mobile travel. Chu Yuanxi himself attaches great importance to it.

Under this special attention, Yu Wenhui was under great pressure. He didn't take a breath until the end of September when the test package of the mobile terminal was completed. The rest was publicity and operation. Of course, this aspect is represented by the Ba people group. Like the Gobi network, with the Ba people's IP and propaganda, profits can not be all left to the Mediterranean, which is unscientific.

As a matter of fact, there is no impermeable force in this market, and all channels have known that Ba people are holding a S-class game for a long time, so they have made some moves.

According to the general process, CP should start looking for agents to see products and negotiate business in the game R & D stage. Of course, Ba people can avoid this step. Then, depending on the degree of product completion, whether to communicate with the channel in advance, when the product comes out, or after a while of polishing and testing.

However, Ba people's "out of the mountains in troubled times" is famous in the world. Although the hang up mobile game of "no way to fool the king" has never made any income, resulting in low temperature and low popularity, the dau is only below the pesticide of the dead and chicken eating, which is enough to be superior to all buying games. And the amazing thing is that activity can always be maintained at a high level, and it doesn't go down at all. It doesn't conform to the objective law of hang up games.

You should know that no matter how popular hang up games are, limited by the system and playing methods, basically the version updates are all numerical playing methods, set of numerical playing methods, and ultimately no one can escape from a thousand days of good, no hundred days of red flowers. However, the version of hang up mobile game of "no way to fool the king" is updated according to the rhythm of normal mobile game, which is not tangled in the numerical playing method at all. As a result, the updated version does not cause the loss of players.

The reason why the mobile games before the death pesticide have a life-span ceiling is that as long as the numerical play method is added in the updated version, some of them will be lost. Without updating the version? Players not only slowly lost, but also did not continue to recharge the power.This is the paradox of the updated version. If you don't update it, the players will be tired of filling the numerical pit; if you update the normal playing method, you need to increase the output of game resources, which is equivalent to increasing the speed of players filling the pit and reducing the reasons for players' krypton gold; if you update the numerical playing method, it is equivalent to requiring players to directly drain krypton gold.

Therefore, numerical planning is just before that. Generally, after the game enters the mid-term, numerical planning is hanging. It is necessary to balance the output and consumption of numerical value and the requirements of new functions and new copies for players, so as to prolong the life of the game.

Many practitioners think that only games with the nature of electronic competition, such as the dead and eating chicken, can jump out of this fatalistic cycle. Unexpectedly, Ba people give a new answer - as long as they don't update krypton gold and recharge players with Buddhism, they can also delay aging. From test value planning to test system planning, the new version must make fun functions.

So when the enemy of Rome was still in the process of research and development, several major channels had come to negotiate. Some of them even wanted to sign blindly, that is, as long as Chu Yuanxi nodded his head and did not look at the product, he signed directly.

As a result, he was stopped by chuyuanxi, saying that you must see the products first, or I'll pit my father at that time.

As a result, some channels say that for the sake of Ba people's products, the Ba people's game genes, powerful we media matrix, mature player operation mode, and the overall preference of user attributes for the game, and other positive factors, all the channels of the game together, the monthly flow may reach 100 million.

This is still in front of Chu Yuan Xi's face, you can imagine what people say when they go back.

According to the information Chu Yuanxi received, some people say that the operation mode is back to the era of the legend of the turret. Change the UI, 3D to 2D, and the enemy of Rome summons creatures. Isn't this the stunt of the legend of the turret? It's a strange sense of seeing. I didn't expect that Ba people had been playing games for so many years. Well, they were still in the game mode of Shanzhai people six years ago.

Some people say that the stunt of "Legend of the turret" only needs one click. It's so convenient to operate. You're really good at it. You're in a hurry and in a mess. You'll get n points for one summon. The characters in the legend of the turret move forward automatically. You have to move the protagonist when you fight. Do you think it's E-sports? It's not that hard!

Some people, like Uncle Sheng, also noticed that Ba people's media was quiet and didn't warm up the enemy of Rome at all, so they asserted that Ba people were not optimistic about this product. No wonder chuyuanxi, who has always been unfriendly to channels, is so easy to talk this time.

Chuyuanxi fully understood the complaints of his friends from these channels, and there was no need to explain them. The channel of products doesn't mean that it's over with a "go up". The channel will ask for it, such as krypton gold activities and so on. It's a matter of course that people should arrange the exposure and give good display space, not to support the game producers, but to make money.

This game Chu Yuan Xi of course to make money, but do not want to be affected by the channel, but to me, so the channel does not matter. More importantly, he hopes that these mobile game players will be able to seamlessly turn into VR players in the future, still using the same account and the same server, instead of switching services to devices. This cannot happen to channel players unless they are willing to open a VR app store for Ba people.

So the more players on the official website, the better. This also means that the propaganda mouth of Ba people must be started, as long as we grasp the strength.

After dealing with all this, Chu Yuanxi and Yu Wenhui set a date for the mobile game to open on Friday, September 25th. On this day, Ali Chen Junsheng contacted Xiaokang group again and told chuyuanxi about their decision.

Chuyuanxi looked at the long message on wechat and said, "isn't it the Southeast Asian Local Capital controlled by Alibaba agreement as an investment entity?"? It's like a circle. There's no need to be so wordy. Anyway, it's impossible to get rid of it.

In fact, at this time, Chu Yuanxi didn't care much about Ali's following, because Elizabeth was brave enough to find go_ Jek, and go_ Behind Jek stands the penguin led corporate investment group, plus Google. This financing, since Chu Yuan Xi gave Elizabeth independence, of course, is to respect her opinion, as long as the valuation let Chu Yuan Xi satisfied, naturally is to find money for her priority.

In this case, will there be any problems when the Southeast Asian Local Capital controlled by Ali enters in the same round? Or can we live in harmony? Chu Yuan Xi is not sure, so directly forward the intention to Elizabeth, the things to worry about, let the people to worry about it.

With such a swing, it's time for Ba people and Xiaokang to take a long vacation in October. Many brothers have been busy for more than a year without any serious rest. It's time for revenge consumption, revenge tourism and revenge homestead.

But Chu Yuan Xi can give himself a holiday, but Zhu Zhen can't, because I'm in the final stage. The movie started in early April and was released in early October. It took half a year, but it can't be regarded as shoddy because of its short time.

Those plays that last a long time probably need to set up a scene and dig a puddle on the spot. Director Chen even built a city in Xiangyang. Actors wear special make-up for five hours at a time. There is a great loss of time even if we don't consider CASS. Modern urban dramas, on the other hand, are not. In particular, there are no martial arts, no homicide, no drag racing, no airplanes, no steamships and so on. The time is already short.It's impossible to finish the film in half a year. The current plan is nine months. This is still in the case of emphasizing the fight to the meat rather than hanging Weiya flying around, otherwise the time will be longer.