Completed Salted Fish's Self-help Strategy

Now that this decision has been made, there will be a big battle to fight for a well-off society. The first question is how to fight. To this end, chuyuanxi recently held frequent executive meetings to let everyone understand what Xiaokang has paid for quick success and instant benefits, and what kinds of overdraft it has made in the future. Only in this way can we decide the future operation policy, make targeted plans in advance, and reduce future losses.

First of all, it's reasonable for monstrous cities to do activities. For example, it's very common for a mobile game with great influence in the Guochao to successfully enter the island market, and then have a carnival to make Guochao players have fun.

But it must be operated delicately, and the bustle comes back to the bustle. What should be the difference between the new and the old? It's necessary to be careful. Otherwise, it's very fierce for old players to scold. There's a big contradiction, which stems from the particularity of the monstrous city.

A mobile game has been in operation for a long time. It has opened more than 200 services. When opening a new service, the operation strategy must be different from that of the old service, and the content of the recharge gift package is even different. In other words, compared with the old district, the new district should have a certain degree of differentiated operation, and the new players can't catch up with the old players without accelerating.

However, although monstrous city is a pure game, it needs to consider the reality after all, so activities should not be too biased. These players are not only players, but also well-off users.

game player game player can not hesitate to persuade the new game player, anyway, the old players recharge is also filled, the essence has been AFK, this is the number of days. However, if the old players in the monstrous City delete Xiaokang because of this, Chuyuan will not have time to cry. What they pay attention to in national business is the value of life cycle, rather than simply serving the running water. They can't completely copy the operation idea of the game.

Chu Yuan Xi and Li Shiping, who are in charge of the monstrous City, repeatedly explain that they are afraid that he is wrong, because he is really a pure gamer. He is a new game producer of Ba people after the Ba people's game trade. Later, Chu Yuan Xi transferred him to Xiaokang to take the monstrous city project.

So he may not have the overall situation consciousness, no national business operation ideas, grasp the general direction must chuyuanxi personally care.

When it comes to the high premium of national business, it's actually very simple. There is a very simple financing formula for Internet entrepreneurship, which is to calculate the number of users by monthly active Mau, and the value of an active user is 100 yuan.

But this algorithm is not applicable to the national business, 100% invalid. 100 yuan per user? Wechat has 1.1 billion users, and its valuation is only 110 billion? Alipay 800 million users, valuation of 80 billion? If the two dads are willing to sell, will they be happy?

This is also the reason why Chuyuan Xi dares to call up the valuation of Xiaokang. If investors follow the Internet valuation method, he won't have to do Xiaokang.

Li Shiping doesn't need to consider valuation and other issues. He just needs to consider solutions. The safest solution is to treat all players equally. Then, for new services, the marginal value of activities with the same intensity is greater, so as to catch up with old players.

Chu Yuanxi is certainly not satisfied with this scheme, because there are many similar examples in the game industry, and there are also many old players swearing. In a word, the game company is not sincere to old players.

So it's not easy to cut across the board, it's also necessary to improve the comfort of old players, and it can't make people feel neglected. This poses a new challenge to Li Shiping's work, because this design will lead to a common scene in the junk mobile game, and many "pits" carefully designed for the players in the game will be filled up. This is at least half of the reason why the R & D side of the game companies are tearing at each other.

So Chu Yuan Xi said: "yes, it's overdrawn the future, overdrawn the life of the game. Monster city is a game operation that you have never experienced before. It should be combined with convenience store operation. You can't follow the idea of pure game. Now topic composition is this topic, you have to find a way to solve it

Compared with this problem, another overdraft item is more exciting, that is, Chu Yuanxi plans to open another withdrawal.

As a matter of fact, it is not a big deal for users in old operation areas to withdraw cash or not, because most of them are used to using healthy currency to offset consumption instead of withdrawing it. Among them, the poor are those who have to buy things at a well-off price when offsetting consumption, and sometimes suffer losses.

For example, a bottle of zero coke, membership card price 3 yuan, non membership card 3 yuan 5, this is very reasonable. However, it is very likely that an old member's membership card has expired, and now he or she will either pay $3.5 and then use the health coin, or renew the membership card fee. Cash withdrawal is not the same. The store next door doesn't even have an app, which is 3 yuan per bottle.

However, for new areas, the effect of cash withdrawal is absolutely immediate, which was fully confirmed in the activities held in May. The number of daily active users doubled directly.

So what is overdrawn by withdrawal? Chuyuanxi is a game operator, sensitive to this point, that is, when players are satisfied, it is possible to AFK. Therefore, no matter how the version of the game is updated, you must not let the players have no desire, can not let the players "merit", you must hang a carrot in front, otherwise it is a lot of AFK.

Xiaokang has a round of cash withdrawal. He is particularly afraid of becoming an incentive for some users to AFK. No matter how good the game is, old players will AFK for various reasons. But the new area to withdraw cash and the old area not to? I can't say that. The so-called old and new can not be artificially divided, which is also an overdraft, and the consequences are immediate.But in order to successfully open to join, had to endure.

After the general direction is the problem of military deployment. To open a franchise, we should first select cities. Chuyuanxi did not dare to be particularly aggressive. In the early stage, we first selected 30 first and second tier cities, so that we can advance, attack and retreat, and defend. In the future, we can better radiate around.

Then it is to deploy troops, to get land, to decorate, and to build logistics warehousing. Some points can be taken down in advance, and then recommended to franchisees to improve efficiency.

But after the well-off high-rise building has been running for a while, chuyuanxi always feels imperfect, that is, plan B is always inferior to plan a, otherwise it will become plan a, which is a paradox.

In fact, there must be some regrets in the opening of Xiaokang. For example, if you can't follow the order of opening a flagship store first and then joining in, it's too late to launch a bicycle. As a result, the city treasure lacks important user trajectory data and is reduced to the same level as the rejecting alliance. This is also a helpless move. The user experience is certainly not as good as that of the operation area. Fortunately, activities can make up part of the impression.

In addition, chuyuanxi also plans to open a convenience for franchisees, that is, distribution business.

To a certain extent, it is harmful to the well-off society to deliver goods to the home, and the harm is not small. It has become e-commerce, which weakens the role of stores and the overall atmosphere of well-off society. This is also a well-off structure in the existence of distribution, but chuyuanxi has not opened distribution. The last few hundred meters is very important. What he hopes is that users will go to the store instead of sending them to the door. In the scene of going to the store, more behaviors can be generated.

But for franchisees, open distribution is certainly friendly, can effectively increase business composition, as well as thickening profits. Anyway, overdraft has already been overdrawn. It's better to be more thorough. Compared with these losses, we can gain more from the well-off strategy. If we achieve a density scale, we will have more ballast to build a well-off society. Even in the face of giants, we will have more confidence.

Then Li Shiping finally came up with a good idea. Since our game is like a legend in various senses, why not open a player trading function?

As soon as Chuyuan Xi heard this, he felt that it was a good thing to let the market form in the monstrous City, but he had to control it. He didn't want to make it like "Dongsen". That is to say, they don't want to see a large number of professional players appear in the strange city. Even if there are professional players, they can tolerate gold coin farmers, even professional training and equipment, but they don't want to see professional second dealers as middlemen to make a big profit, or even hoard and sell.

In reality, many middlemen have a positive role, which can regulate the market and improve the efficiency of resource supply. But the middleman in the online game, with what Chu Yuanxi saw and heard, had no good effect, so it must be suppressed.

There are two kinds of online games: time charge and props charge. Neither of the two kinds of games is magic city, so it doesn't charge. So there is no internal purchase in the game, and local tyrant players can't send 648, get a ten even draw and so on. Everything depends on fighting.

But it is also a game based on real map and location. In order to avoid some distorted social games, many special settings have been made. For example, it sounds good to realize the on-site transaction between strange players in the form of one hand payment and one hand delivery. But in fact, it's very dangerous, and it's much more dangerous than being hit by a car when hiding monsters. Xiaokang, as the provider of the game, has a lot of responsibility.

So when designing, the R & D team put an end to all the similar possibilities. For example, as long as the equipment is discarded, it will disappear directly, and the currency can't be traded directly. Then the death explosion equipment is cancelled. No matter it is killed by PK or strange people, it will not lose the equipment. The only thing the old and new people can provide is protection and rescue.

But why was the legend so popular? Because the equipment can be sold for money. In those years, the legendary story of killing dragons and selling tens of thousands of dollars affected many people. Anyway, it shocked Chu Yuanxi, who was still in middle school. Even because of a transmission ring, he paid a lot of money to hire a beautiful woman to live together and then steal an account. It was always exciting.

If the official recognition of healthy currency as a unit of transaction between players, after a period of cultivation, I think Xiaokang should gradually strengthen the protection of user account security

Having done so much work, they were all stimulated by Ali. However, the relationship between chuyuanxi and Ali did not change dramatically because they had something to say and something to do.

Among them, Lao Fan is a rather tangled role. Even today, he still hopes to promote the fight against Xiaokang, not the fight. So it's hard to say if Elizabeth did anything when she was financing.

But chuyuanxi also understood that maybe Laofan was out of his social complex? In those days, a few cuffs and kicks were suspected of life by Ali. According to some people, the credit was completed in a week by Alipay in ten years' KPI. The WeChat was a small group of people. So Ali began to fight back, but the shooting was scattered and suspicious.

Sometimes they suspect that simple payment is meaningless. Sometimes they think that wechat is too social to resist. They also think that the third-party service providers are useless, so they cut off subsidies and commission rebates. This makes massive agents turn back to hit those who are misled by Alipay, and have to jump to the penguin camp to fight against it.The habit of engaging in the Internet changes day by day, which is called fast iteration. But it's not on the ground. The offline connection involves the whole upstream and downstream industrial chain, so it can't be iterated like this. Ali is tantamount to destroying the trust relationship that has been established for more than ten years by himself.

This kind of mistakes of principle and strategy are all made, and other mistakes are nothing new. So at that time, Alipay also began to blindly socialize, and was strong in the absence of experience. But geese, to be social without risk control is to seek death. The core of social risk control is content risk control. No enterprise knows this kind of common sense better than penguin!

so when Alipay launched the "circle" function in a hurry, the product was flooded with lots of popular photos uploaded by users.

it's hard to imagine that Ali's a galaxy of talents, even a social old driver. Lao Fan was the president of Alipay, and then he went down to the entertainment. At that time, CEO was personally committed to giving up social networking. Alipay's reputation also set a new record in the capital circle after the forced transfer of equity in 2011.

So it's understandable that Lao Fan wants Ali to have a national social mood again, but it's doomed to be fruitless. Chu Yuanxi has to persuade him to care more about nailing.

Or pay more attention to the social development of the island countries. With Ali's financial resources, it might be a good talk to talk with Dasheng now. You should know that Softbank has made such a joke in the stock market. At some time, the value of its Ali shares is higher than the market value of Softbank as a whole.

Of course, it's impossible now. Dasheng gradually recovers the decline in the second half of the year (this is the author's prediction), and Softbank's share price has not fallen so much.

In the process, chuyuanxi didn't want to hear from Shengju's family. It was not because he was busy, but because he was ready to be copied by the great sage. According to some hearsay, sun Dasheng dissuaded 724, hoping that they would not meet Xiaokang head-on in the Guochao period. The reason is that Xiaokang is a treasure enterprise. Originally, it was thought that only mobile payment is of great value. As a result, every business can bring surprise. The battle may affect Xiaokang's display of all business details, or at least the speed of display.

Hear this words Chu Yuan Xi's blood almost spurts out! Heart said that this means that anyway, the competition between the two sides is fierce, and the value of conquering a well-off society is not as great as the value that can be easily copied and realized on the island side? Did war affect your copying? You are so quiet!

And it's said that Dasheng is looking for blockchain experts all over the world. Don't ask, it's a blockcloud. Combined with the landmark event that sprint and T-Mobile are finally allowed to merge, Dasheng must have a large business volume in the local 5g construction in the United States. Is this trying to copy the block cloud to the United States to make waves?

This is a typical example of a cosmopolitan Islander who copy the original business model of Guochao to the United States! There's no way to do this. As there were so many copytochinas in those years, Google, Facebook and twitter can only do it, can't they?

But Chu Yuanxi wants to say to sun Dasheng: don't you go and see the present virtue of the door opener! I specially let you copy!

Now Li Jingfei is close to being in a mess, because the chairman of the board, Cheng Huilin, has the intention of returning to Southeast Asia. There is a way out for others. Grabi's volume of tens of billions is not afraid of losing such a little money. But Li Jingfei himself put in a lot.

The main reason is that Ali's attack is full screen, and there is no identification between ourselves and the enemy. Although the door opener and Ali have such a blood relationship that they can fight with each other, they have to bear the same attack as the well-off rejecting alliance.

Their slogan is to learn well-off, and then defeat well-off. Now they are still in the learning stage, and they meet a local tyrant who beats the whole track

What will Ali look like once he starts an all-out war? It can be seen from the payment war between Ali and penguin. Even though the shooting methods in those years were in chaos, Ali still launched Huabei, jiebei and Zhima credit in the process. These star products are the key to their stable position, and they are the powerful service and supplement for yu'e Bao's 1 trillion + capital.

It is not aimed at wechat payment, at least on the surface, but full screen attack. It's just that penguins were the only ones to take the attack.

But now that Ali and huangtuan have launched their products, Xiaokang, which is well prepared, has expected a similar situation for a long time and worked out a plan, which can be implemented quickly. The vision of the rejecting alliance has always been aimed at the well-off society, and now the whole society is stupid

Some of them directly access to Ali's new products, which is more affordable than what defeats Xiaokang?

After some evaluations, they found that in the past, from the perspective of cost and benefit, Shanzhai Xiaokang was the solution to maximize benefits, but now it's not. Ali's new products don't seem to be so big for its users, so why not join Xiaokang AI shopping group?

Some of them, seeing that Xiaokang later launched social networking and weird cities, and even map ads were also very attractive, hesitated at first, but now they directly brought guns to shoot.Chuyuan is busy with conquering and accepting treason. Although these businesses are not connected with the well-off society, they are quite familiar with it. Now they are connected very quickly, so they are welcome regardless of the past.

What happened yesterday? It's like I want to play a skill. When I find that the direction is wrong, I cancel the forward swing action and go to the CD again, so I update it in the evening. Normal or noon.