Completed Salted Fish's Self-help Strategy

In the jargon, it's called adjusting the distribution strategy. With the adjustment of Xiaokang, the whole film industry is booming. Originally, the film industry relied on the cinema line, but the cinema line obviously relied more on money. Once the distribution strategy of well-off came out, it would be more effective for the cinema line to be pragmatic than to be friendly. Needless to say, the profit maximization scheme must rely on good industry ethics to restrain the devil in its heart.

What's more, not only the income of the 30th day and the first day of junior high school goes to the cinema, but if the audience also comes to see the film for free, they obviously have a stronger desire to consume, which will make the popcorn and drinks of the cinema more marketable. In addition, the cinemas are all professionals. They don't look at microblogs. They just need to see what the major short video platforms are pushing recently. Do you still need to ask how they will arrange films?

In fact, Xiaokang has already begun to scramble for the arrangement of films in the screening stage. This move was used in "God of medicine" in those years. The arrangement of films in the screening stage is higher than that of some so-called blockbusters in the current stage. It is not only invincible in this stage, but also a smash in the previous stage.

That is why some filmmakers strongly call for the Spring Festival to open up strong films like "Fu Lian". We can't deal with you. Can't "Fu Lian" deal with you?

Some people also denounced that some films had been released for a year and even failed to pass the audit. They couldn't run through all kinds of processes. After the Bureau audit, the public security department would review the films and put them back to continue the Bureau audit. The so-called back-to-back audit means that the reviewer and the Creator didn't meet and communicate at all. Why did I serve the film's release in October and get the Dragon logo in December? Did they get it by rocket? Is the power of capital so much stronger than that of respecting the author?

In addition, some of them really went to see some movies. They were so angry that they couldn't speak quickly. They roared: This is not to embed the well-off advertisement into the movie! I'll go to NIMA! This film is a big advertisement with a length of more than 100 minutes! Chu put the advertisement in the cinema!

Hearing this roar, Yuan Mu said that he was right. This expenditure should be recorded as advertising expenses, which is reasonable in finance and makes the financial report true and effective. Now recorded as business promotion costs, it seems very empty, there is a suspicion of beautifying the report.

There are also people come out of the big man's pomp, comment on this matter, said that now the younger generation are so arrogant? Before and after Huang Tuan Ali monopolized the ticketing control channel, and then there were headlines to stir up the market. Now even a just bubbling Ba people's entertainment is running to us to take a shit and pee?

Originally, chuyuanxi didn't plan to pay attention to these rumors, because he didn't have the lethality to "I've taken it", on the contrary, he would boost the curiosity of passers-by. In particular, some big guys are really hard to deal with. It's not wise to bear with them and get benefits. In the final analysis, no matter how to do well-off, it will only affect the relevant stakeholders of these films.

However, it is said that some people have started to take the upper route. They should seize the breakthrough of ticket subsidy and ask for guidance from the window. They will order Xiaokang to cancel the ticket subsidy, otherwise it will not be conducive to the sound development of the industry. In this way, we have to come up with prepared countermeasures.

As for the regulations on ticket compensation, or on the film and television industry, most of the time they are not based on the red headed documents, but on oral notice. This is the industry practice, but it is also the basis for many things to be in a vague state. Even if there are explicit provisions, different interpretations can be made. For example, the annual playing time of domestic films in any cinema must exceed two-thirds of the total time, which is basically in an interpretable state.

As for the regulations on ticket supplement, that is, the minimum of 19.9 yuan per ticket, it can also be interpreted. The ticketing platform simply makes a second ticket supplement through VIP card, membership and so on.

Therefore, in the theory of well-off society, one can interpret one's own behavior as not doing any ticket compensation. Chu Yuanxi always said this in his external caliber: we didn't do any ticket compensation. What we are doing is not to pay for tickets, but to promote sales. We have not let the audience pay less for tickets. Why is it not conducive to the healthy development of the industry? If we want to talk about the share adjustment, it's not a bad precedent for our well-off society, is it?

In fact, Xiaokang's stub exchange is not to give money directly, or to give the user a token that can be withdrawn, but to issue vouchers to the user's mobile payment wallet. You can only buy things in the Xiaokang system, which is similar to pinduoduo's threshold free cash voucher, and each user account has only one ticket valid. It's really not like ticket subsidy. Ticket subsidy is necessary for the film industry. The high cost of the film makes it impossible for any online channel to support its cost recovery. At least for the films with large cost and large production, it can't do so. Besides money laundering, the purpose of filmmakers is to make money rather than to recover the cost. Therefore, only cinema box office can carry the industry, at least in China. At least the cinema line can let the audience n brush, one person contribute more than one movie ticket, but does the webcast platform offer a reward for the movie?

Hollywood films have a complete window period system, which makes the cinema box office only account for 30% or 40% of the total revenue. But the premise for people to eat more than one fish is that the legitimate protection is in place, so that the four window periods can be courteous to each other. First they go to the hospital line, then they go to the online broadcasting platform to pay for the video on demand, then they go to the pay TV station, and finally they go to the monthly paid network platform.

In this way, the charging period can be extended to more than two years, without infringing each other's time window. However, the domestic cinema has not yet come down, and piracy has been flying all over the world, so there is no window period system at all. There is no basis for implementation, and it can only grow savagely.Therefore, cinema, as a unique viewing scene, gives people a special experience, which must be paid attention to by the whole industry, and it is also the object that relevant departments must take care of. At the same time, it has become the target of chuyuanxi's direct capital strategy. When it comes to movies, the first thing that comes to mind is the reputation, the stars who make up CASS, the online evaluation, and even who uses unfair competition, and then sympathizes with the weak, rather than caring about the channel.

This is also the reason. The article is not written for the melon eating masses and the enemy. This factor highlights the fact that it is more direct and conducive to the promotion of a well-off society.

During this period of time, chuyuanxi still can't wait for the bullet to hit the target. There are many things to do after the Spring Festival, and some must make reasonable arrangements before the festival.

For example, the franchise store plan started in December. The early preparation of the franchise city was carried out in January. In February, a lot of work must be finished first, so as to smoothly connect the lines after the festival, improve the efficiency after the festival, and let the first batch of franchisees settle in March as scheduled.

Another example is the sharing arcade. Because the preparation period is shorter, it can be launched as soon as the Spring Festival holiday is over. It's just one month from the time it was proposed to launch, and it's just the time to take back the local promoters who were transferred to film and television distribution, and start a new round of ground war.

The good news is that Xiaokang's action is relatively fast, and each team can be called a giant. At the same time, the ground team can play better, but they haven't responded. Therefore, Xiaokang has won the window period of leading again on this promising track.

The promotion of mobile payment has never been done in Chuyuan Xiyuan world, so there is no clear concept at the beginning of this venture, but now it has formed a relatively clear impression that it is difficult to achieve it overnight.

Wechat's red envelope attack on Pearl Harbor in 2014 is hard for later comers to copy. It is necessary for both time, place and people to cooperate with each other. Jack, even the one who is very cooperative, is engaged in social activities at the most critical time, that is, the one called "intercourse" in those days, and cries out: "I'd rather die on the way of intercourse than live in the wechat group.".

However, even if the opponent has such a trick, and it is an epic trick that will last until 2015. It depends on the trick that each employee pulls 100 friends. Wechat also relies on the Spring Festival Gala in 2015 and the launch of the shake function to shake the red envelope, so as to completely establish its position as a giant in the field of mobile payment.

Therefore, chuyuanxi no longer takes the milestone as the approved standard of well-off payment, but only arranges what we need to try, how much money we need to spend for this, and how much help we have for the mobile payment business. In other words, he has regarded "we can succeed in this way of mobile payment" as eager for quick success and instant benefit, and has turned to the pursuit of natural success.

In his spare time, he still has time to pay attention to other things, such as Elizabeth's side, how is line's label socializing going. Although it's penguin and line, line is the leader.

To do this kind of thing, we must be careful, and it's better to have a large number of network strongholds. From the perspective of the Internet, it is unnecessary, but from the landing time, these outlets carry the function of revitalizing the whole community. Without outlets, it is like a pool without source, and the water always evaporates.

This is one of the reasons why chuyuanxi makes Elizabeth step by step. Although penguin is willing to spend money to open a convenience store in Southeast Asia, he also makes Elizabeth calm.

So after communicating with another strategic shareholder in round a investment, Elizabeth decided to take the lead in launching AI team leader in Vietnam and Philippines, which have already established a firm foothold. Later, when the service purchased from Google is connected, she will go to the city treasure, and then push Thailand. In the telephone communication meeting, she even said that this is the operation of Xiaokang headquarters which has been proved to be effective in the Republic of Korea, and each has achieved remarkable results, so there is no doubt of success. Now we should start to consider the next action plan.

As a result, before Chu Yuanxi reminded her, she had already suffered because the national conditions of Korea and Southeast Asia were different, and the business environment was also different. Even Vietnam and the Philippines had differences in details. Not only the units and distribution are different, but also the human relationship is different.

For example, there must be many large supermarkets in the first tier cities of the Republic of Korea. The density and distribution trend of these supermarkets have distinct characteristics. The popularity of AI leader and the difficulty of communication are also the same. Xiaokang's product design is based on this. Of course, when it appears, it will win full applause and become a true friend. As for the false friend, hatred can also be understood as a situation of cheering.

However, after it is copied to Southeast Asia, it is not necessary for friends to use it. There is only one large supermarket in ten li eight townships nearby. Users usually have no place to go and no competition. They all have to come to my home. Then why do I pick up your AI team leader?

Although not every region has similar problems, Elizabeth got a lot of negative feedback immediately when she tried out a little. In just a few days, she found that the plan had to be adjusted

This is the problem that Chu Yuanxi needs to face in copying the successful experience of his native country overseas. If Chu Yuanxi wants to do globalization himself, he has to consider all these problems himself, but now, of course, he just needs to give Elizabeth encouragement.However, it can be seen that if line wants to re engrave labels in Southeast Asia, it must also have a series of holes to step on. Big brother does not say second brother.

In order to increase the understanding of line, Chuyuan a few days ago also specially underground a line, field experience. The interface of this app is almost the same as that of wechat, so there is no difficulty in using it. It's just that it has no social relationship and doesn't know the words of the island.

Chuyuanxi's purpose of experiencing it is not to function, but to experience whether it has formed a unique social atmosphere and user habits. However, he does not have the social relations of the island country, so he seems to have done something stupid after installing it. And we can't let life drag him into any group. It's just like the sudden appearance of a crooked nut in the wechat group. The experience is definitely not good. What are you pulling in for? Talking about?

As a result, he casually said to add my line account in the circle of wechat friends, and someone did. I thought it was Shengju's family or Suzuki's grandfather, but I didn't expect it was xiamu sauce that hadn't been seen for a long time. It turned out that she had already gone to the island to develop for more than a year.

In fact, as a fire shadow fan, chuyuanxi has always wanted to go to the island for a visit, even though he is only a painter and knows what fire shadow is. Just busy with life, whether it's a brave life or the best life, in short, there is no such leisure. I didn't expect that after many years, Xia Mu had made such a big decision, and I didn't hear Yu Yanan say it.

However, strict mouth is Yu Yanan's greatest advantage. Otherwise, the young model will have a better figure and a smoother body, and it won't be her turn to be favored.

I didn't expect that xiamu was still a mobile game addict. Chuyuanxi just encouraged her to play the next "enemy of Rome". The island region was originally a key operation area, but now it's still the first service area, although it's not the most important.

Of course, it's best to play the VR version directly: "if you want to play, I can give you a VR helmet!"

"No, you're the boss of such a big company. You can give me a helmet, too? Do you have a trailer? Can I have one? Only tug number can make me have fun of the game. "

Chuyuanxi Khan: "Ba people's game is not a drag!"

"Forget it, I'd better play my underworld."

"Wipe, you love to play this game?"

"The underworld" is a pure Korean company produced game, but the target users aim at the island country, because it is the only country in the world where the underworld societies are legalized, and in China, it must not even get the version number. And it's very, very lucrative. When "out of the mountains in troubled times" was still playing in Ba people's games, "the underworld" was the product that followed in island countries. It was a little worse than "operation wilderness", but it was also very strong.

But the reason why chuyuanxi pays attention to it is not because of the game itself. Anyway, he doesn't like the type of cok. He pays attention because it is this company that has hatched pinduoduo. Otherwise, pinduoduo's game gene would not be so strong and its routine would not be so deep

Happy holidays, book friends