Completed Salted Fish's Self-help Strategy

With the bullet getting closer to the target, Xiaokang gradually entered a state of sleepiness, and the sense of tension finally fell on every member. First, the tension will not cause twists and turns, and second, will the audience pay for this mode? In recent years, the cost of making friends is getting higher and higher, with an average of 40 yuan per movie ticket. Whether to make friends or not is a question mark.

The former, in fact, let Chu Yuan Xi put yuan Mu good chrome hard, said you look at you, at least also considered a well-off business veteran, the result from top to bottom, few people believe in Zheng De's strength! You say you're not two?

Yuan Mu said that this is called low-key luxury, silent pillar is the strongest. In fact, after Ba Ren's board meeting, Chu Yuanxi had a detailed discussion with yuan jingzai. At that time, instead of assigning tasks to Yuan Jing, he asked him to hand in his homework. As early as last November, when he decided to open the online prelude of "I serve" in the form of click screen, he had a preliminary communication with Yuan Mu and asked her to discuss the help Zheng de could provide Make plans.

At this time, Zheng de had basically put a considerable part of his working capital on Ba people and Xiaokang. Xiaokang had participated in all previous financing. Even before the Spring Festival, when Yuan Jing was chatting with him on the eve of Chuyuan, he also asked to participate, so there was a great interest correlation. This can also be understood as the exchange of investment shares for resources. Although Xu Xin is more powerful in the investment circle, he does not have the resources of Zhengde fund.

Therefore, although the possibility of twists and turns exists, chuyuanxi is not particularly afraid. You should know that in the original world, although the 100% ticket subsidy for Xiaokang is not in the Spring Festival, it also infringes on the interests of other filmmakers in the same period. It does not mean that the infringement of 2 billion is an infringement. Other people will definitely copy the knife and infringe 200 million, and others will not care. It is also Zheng De's help to deal with it.

Therefore, Chu Yuanxi has a good idea of what resources Zheng de can take out, but this time he infringes a little more and takes out a little more.

As for the latter, chuyuanxi is not sure, because the audience of the Spring Festival Show has a wide range of choices, not as attractive as the 100% ticket subsidy of the home-made protection month.

But that's not a bad question.

You know, the Ba people just tied up the Oscar of "the enemy of Rome" and "I'll take it" and invested tens of millions of resources into the cost, which is equivalent to the promotion cost of a film of acceptable scale, but on their own side, they can only be regarded as the vanguard. Coupled with the heat caused by the subsequent war of words, it can be considered that the exposure has reached the degree of saturation attack on potential audiences.

Therefore, the negative impact on the audience is nothing more than CASS. Specifically, it is Zhu's online red label.

On this issue, Chu Yuanxi has been holding back the proposal of 100% vote compensation, which makes many people who have good relations or stakeholders know that he plans to advertise Xiaokang when he makes "I'm convinced", but they didn't expect him to make such a big fight and break the circle all at once. Therefore, no one is serious with him.

As a result, when he showed his ambition, some people really questioned. Since she wants to play so much, why don't she invite a real big man and Nini? Zhu Xiang and Ni Ni's faces are similar to each other to some extent. They are both light and familiar, with cheerful features. This role can't invite a small face actress, but it has to have the air of a beautiful woman. However, compared with Zhu Xiang, if the name written in Kasi is Ni Ni, it's necessary to have less uncertainty.

In fact, chuyuanxi did not think about this problem. It's not that Zhu Xiang was promised to make a movie for her and let her be the female leader. It's not that there is a live broadcast in the plot, so we have to hire a real anchor. It's that we decided to take Zhu Xiang as the female leader after a full comparison of the practice, influence and changes brought by the original well-off movies in the world.

If you think about it, there is a big difference in the process and experience of the two films.

In the original world, Zhu Xiang didn't have any label of entrepreneur. He was just a simple anchor. He made a well-off movie with this label, which certainly had a certain impact on the audience. So even if there are full tickets to cover the minimum, the attendance rate in the first two days is not satisfactory, and it has been rising since the third day.

But the well-off society at that time was not the same as it is now. At that time, because there was no health coin on the chain, and there was no distraction from mobile payment, more importantly, there was no frequent member card runaway events in the society at that time, so the number of well-off members of the membership card has been growing rapidly in the early stage, which is much better than this time.

Therefore, the development speed of well-off stores is faster than this time. The price is that the cash flow is not healthy and there is a sense of rushing.

However, whether Xiaokang is steady or tightrope, users have no personal feelings, so Xiong Aikang's expansion was more powerful, more influential and more well-known in the society at that time, and he was regarded as a rising star.

Moreover, it was 2017, and Ali did not take the initiative to start the concept of local life. The word of mouth was stumbling and funny all the way, and he was not hungry. Huang Tuan was still fighting with hungry in the takeout industry, and he had spare no effort to try to share the power bank, but he failed. Well, there is no little blue cup

More important is the market environment. At that time, there was no sweater war. The years were quiet. No one saw that the afterglow of the setting sun was about to dissipate, and the tide of anti globalization had not yet turned over from the bottom of the sea.In this case, Xiaokang has become a master and vanguard in the field of local life in the original world. It is a little higher than unicorn. It is qualified to reinterpret the concept of local life and tell the public that local life is more than delivery.

Therefore, no matter in terms of size, business or soft and hard power, the original world is worse than it is now, but its status in the world is higher. Even the independent director invited Gao Yan of Chongyang finance of the National People's Congress. Professor Luo, who was once the deputy mayor of London, had a good face.

Otherwise, a well-off society would not be comparable to TMD in size of over 100 billion yuan. There are two horses in front of us, with potential. The abundant and overflowing potential demonstrated by a well-off society is the reason why people look up to it in the original world. It's a new thing for such enterprises to make movies. It can be said that they have made enough eyeballs before they started up.

Now, I'm sorry that 100 billion is no longer powerful. TMD and pinduoduo have a volume of 5000 to 1 trillion. Ordinary people will not be shocked by a 100 billion scale enterprise.

Therefore, the first wave of audience attracted by the original world well-off movie is a large part of the audience of the national brand of well-off, who come to entertainment with the mood of exploration and the benefits of having tickets to make up for the minimum. Then I found out that the film accident was OK. Although the female host was an anchor, her performance was quite up to standard, so I went around telling her that the wool accident was ok, and the speed was up.

At that time, the first explosion occurred in the well-off society, which made more well-off old users go to collect the wool. They didn't get a new one, but they paid a high cost, which scared the director in charge of film operation to death.

Fortunately, these users continue to spread beyond the well-off society. Word of mouth infects the offline, wechat group and circle of friends online. Only when dalongda blocked the link to the well-off society, can they spread the attraction and impress passers-by with the 100% ticket subsidy scheme, and finally realize the counter attack at the box office.

Chuyuanxi still remembers the comment made by users when they spread the film, which is called "it's worth two hours to buy a pile of convenience store food.". It's just that the public praise keeps rising. Finally, the most wonderful movie box office in history can be achieved by the rapid rise of attendance. I lost money and I also made money. The more I lost, the more I made.

This time, the brand effect of Xiaokang is not as high as that in the original world, but what about the Ba people group?

Chuyuanxi believes that it is a little better than the original world well-off national effect, but it is more accurate. Ba people's power of operating fans and media is incisively and vividly released at this moment. Many of Ba people's fans themselves are Zhu's fans. From the perspective of consumption, they will not be worse than the well-off society without we media power in the original world. If Ba people's fans don't care about selling leeks.

So the worst-case scenario is just to recapture the box office trend of the original world. First, the fans of Ba people enter, and then find that the film is surprisingly good, and then like da Pu Ben. Since we are willing to inject information into Kangkang, we don't need to be afraid of this or that. It's unnecessary.

Then there is the timing of the original world movie. At that time and now the same point is also ready to open to join, but slightly misplaced. When the original world film went online, the milestone plan of well-off just came to the point of planning to join, but it has not started to attract investment. Now, after the opening of investment, the early construction of the cities to join has begun, but it has not yet opened.

In addition, the goals are slightly different. The original joining policy of the world was aimed at sinking at the beginning, because pinduoduo had not made any effort at that time, and the sinking market was a blue ocean, who would rush in first and who would be cool first. Now that the sinking has been done by pinduoduo, Ali and huangtuan, Xiaokang has to calm down and follow its natural pace.

This is the reason why Chu Yuanxi was able to write the script of the original well-off movie, but he didn't do it. He preferred to start another movie again, not to be restrained by the last time. He would do what was most suitable for the current situation, and leave the problem to professional people to solve.

As for starring

once, Chu Yuan Xi in 2016 to well-off blueprint for the blueprint of the fixed time, in the second half of 2017 began to sink, so the movie program starring must "enough flavor". Tiktok,

, was a very common voice in the middle of 2017. Nobody could have imagined that it would be so popular. The flow of fast hand was not bad. It was also a genuine Kwai Tai platform. When it was released, it was well off. The main creative team of the film project originally wanted to find Baoqiang. But at the time of code card division, Baoqiang brother's family just had an accident, there were a lot of lawsuits to fight, and the schedule was not enough.

then turned his attention to Uncle Shan's disciple group or the big anchor on Kwai Chung. As a result, Chu Yuan came directly over a Zhu Zhu, saying that you were using your head. I was filming the earth flavor movie, but you must not go to the bone, OK? The Kwai Tai anchor is really enough to shake the ground. How can the movie be narrating? Can we have a little sense of propriety? The anchor I recommend has a lot of stories. If you change her business to Ba, you can directly write a script, which is very realistic.

As a matter of fact, Zhu Xiang is not a local dance anchor, but she is a native of Northeast China. Northeast China is the most vigorous area for live broadcasting in the Republic of China. There are many big anchors from Northeast China, so there is nothing that can't be broadcast. The form of live broadcasting is deeply rooted in the hearts of the people. The core of the story is her anchor's story of encountering all kinds of life when she returns to her hometown, which can just help her support renshe and control the female leader's position.This time the well-off do not need so local film, to be open to join the city is mainly a second-line, so chose the workplace bullying theme.

But the leading role still matches Zhu's conditions. The first is that her 10 billion worth of talents is more worthy of speculation than the original world; the second is that no matter how the internal division of labor is divided, Zhu Xiang will certainly conform to the talents of the workplace in the eyes of outsiders. At the same time, she is compatible with the two distinct identities of anchor and workplace.

What's more important is that Chu Yuanxi knows that she can perform well, and Zhu Zhen is an actor. What is the concept of "top flow" in the circle? Almost 2 million fans who are willing to pay for it are considered top class, and they are the top class.

White whoring powder does not count, the 2 million fans have to be willing to pay no matter how rough their work is.

Zhu Xiang's position in the live broadcast industry has been constantly improving since he joined the Ba people. If he asked for gifts in accordance with the normal anchor show mode, he would have been wiped out for a long time. It may be too much to call it the top stream, not to mention the average flow. This is an advantage that she does not have in the original world. One of the so-called millions of fans anchor in the original world can be counted as one, and it's great to have hundreds of live people in the live studio.

This is indeed the negative label of net star in the movie, which is in the lower level of disdain for traffic stars in the chain. Because traffic stars don't call their fans "relatives", they call on fans to contribute when they need to, including but not limited to swiping money, pressing Amway, and reporting others; they throw the pot when they don't need to, and even expel fans, saying that what fans do has nothing to do with traffic stars.

That's why it's easy for top Internet celebrities like Timo to make movies. Not only movies, TV, but also variety shows will attract a lot of criticism, even if their pay is absolutely not low.

But when it comes to movies, it's special that audiences care more about film reviews and KOL scoring, especially in the first and second tier cities. It doesn't matter if the audience is sinking.

Of course, chuyuanxi knows that KOL's voice is very important and can greatly influence the ordinary audience, but it's a pity that Ba people's own boasting is useless. They can only widely spread money and buy soft articles of independent film review. But this is not enough, because there must be a large number of black water to guide potential audiences and create the impression that "I've taken" is a rotten film.

This is also one of the advantages of early screening. In addition to accumulating public praise in advance and reversing the negative impression, the curse war caused by early screening is equivalent to confusing the water in advance. Even if an independent KOL comes out to make a bad comment, because the water is muddy, the potential audience will only take it as part of the curse fight, and will not form a first impression just because they see the bad comment.

So we're not afraid of bad reviews!

In a word, compared with the original world, the situation is much better this time. The previous losses can almost be avoided through a series of operations. I don't believe the audience won't buy it! At this time, the score of a piece of "I've taken" has been maintained at more than 7 points, and the number of people participating in the scoring is very large. In other words, the word-of-mouth is not broken, but it has been stable. Kangli was willing to inject information, Bi Qigong was in the first battle, yayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayayaya. Chu Yuanxi personally drives Ma slightly flattered. It's said that only uncle Sheng and Zhu can enjoy this treatment. Don't think about it below.

During this period of time, Ma Lue was obviously upset. The main reason was that his lump was too big, more than 300 Jin, nearly two meters. He had a big round stomach and could hold quadruplets. This image was a little shocking on TV, and his skin could catch up with O'Neill with a little Tan.

He himself noticed this problem, or his mother noticed that his son had been on TV, so he had to arrange his image. It was better to be thinner when he was on TV again, which was good for finding a girlfriend.

Therefore, these days, Marlowe is on the verge of sharpening his gun and doing a lot of exercise every day. But for this kind of fat man, it's dangerous to exercise. His bones are worn too much and he will get injured if he is not careful. Therefore, this month, Marlowe suffered the pain that he had never experienced in his life, which is worthy of chuyuanxi's personal sending.

I saw that Marlow was looking at his mobile phone in the back row, and the space of the co driver couldn't hold him anyway. Chuyuanxi driving quietly, adhering to the principle of "the older the driver, the less he talks". Suddenly, in the rearview mirror, I saw Ma Lue staring at his mobile phone. Then he looked up and asked, "Mr. Chu, I have a friend who asked, is Xiaokang doing Internet Finance?"

"What? Do your friends have resources? "

"Ah, yes. I just had a chat with Feng Qin some time ago. He said that if there are resources, the project is just right. We can set up a tray for incubation and entrepreneurship and bring capital into the group. "

Chuyuan Xixin said that Ma Lue's mind is smart enough! And he's a pen holder, not R & D and operation. Compared with other people, the R & D and operation there have no such entrepreneurial consciousness, so we should be ashamed! Moreover, Marlowe is still a big DKP player. At present, he should be the most under the founder level. Unfortunately

"It's really a pity. If you have other resources, you should say it quickly. Let's do it right away. Let's forget about mutual fund. Ba people and Xiaokang are not prepared to do it."

"Ah? Why? Don't you make a lot of money? ""Mutual gold is not a panacea. We have to adjust measures to local conditions. Xiaokang doesn't want to wade in this muddy water. The current structure is very complex. Complexity means that the space for accommodating new business lines is distorted, and unplanned projects are easy to cause twists and turns.