Completed Salted Fish's Self-help Strategy

Content auditing is the key to many entrepreneurs with social dreams. Far from the Alipay's "circle" incident, the rising trend of old acquaintances of Chu Yuan was interrupted. The far and near sections were ordered to be cancelled, and the volcano and the fast hand were put to a deadline for rectification. Recently, the little red book was under the net, Kwai Ying was watching micro-blog launch oasis, filling the blank with the window period of the little red book, and the recent stop for one year was extremely tragic.

Although xiaohongshu was taken off the shelves of the whole network, the server was not shut down. Old users can still use it, but new users can't get in within a few months. Although this is also a devastating blow, especially when there is a demand for financing, it can be called fatal, but it is only fatal.

Immediately, the social app, with a daily activity of 2 million, was ordered to stop serving.

This is a kind of fatalistic stop service, because the power that the new social small players can use is extremely limited. This limited power must be transformed into product power. Only by making the product to the extreme, can it tear a gap in the iron curtain of Guochao social communication, tear out the space of communication, and be unable to breathe. Therefore, there is not much spare force to do the subject of escort.

This is just a required course for large enterprises, which can be expressed openly in any country.

It's not necessary to say that those who fail in content socializing are successful. Once the number of users expands to a certain level, they don't need to inject yellow information from friends. It's almost inevitable that users will spontaneously create content risks. Wechat and QQ face a large number of such risks every day.

Kwai injured in the sinews or bones, so large enterprises are difficult to avoid such risks. Only the large enterprises are strong in resisting risks. Even if they are cancelled, the headlines are not broken. The rapid transformation of the volcano is also true. But for a small product and team like instant, it's time to stop serving.

Anyway, if chuyuanxi sees Xiaokang being ordered to stop taking clothes, he must be carrying it all at once. In this sense, it's a miracle that immediate rectification can last as long as a year, and that the company can still persist, keep the company from falling apart, and complete self-help last year through various methods. Chuyuanxi is ashamed of himself.

What caused this kind of tragedy, in the final analysis, is that content risk control can not keep up with the expansion of the number of users.

Ba people's Chu Yuan Yuan Xi did not consider these, because the risk is borne by the platform, and it is also a tiktok to destroy the sound of the pot. But from the day when Xiaokang began to socialize, content risk control has been placed in a very important position.

In fact, the risk of AI leaders and community groups is still relatively low. Just like engaging in porn on wechat and QQ, the platform also has risks, but the greater risk lies in the users themselves. But Kangkang is not. It is a place for the public to release content. Even in the form of blackboard newspaper, it can penetrate the small circles of Xiaokang itself through the social chain.

Therefore, the risk is proportional to one's own influence. When there is no influence, nothing happens. Now tens of millions of people use it every day, and the influence grows with each passing day.

This kind of risk can't be avoided even for such a mature social platform as microblog, and the serious rectification by the regulatory authorities in the middle of last year is still fresh in my mind.

Therefore, a large number of people who are ready to smash the pot will inevitably rush into Kangkang, either with malice or with normal social behavior, which actually breeds great risks.

In this regard, a well-off society naturally made preparations and plans early. However, excessive risk control will greatly hit users and hurt the user experience. It is very difficult to grasp the degree of risk control. In this respect, penguin is far ahead of all social players in the national court, including Xiaokang.

Therefore, in this kind of work, there are many things Chu Yuanxi has to ask himself. He is not careless at all. The product problems can not be left to the director, let alone to the product manager. Maybe the president has to decide whether to turn off a function first.

For example, it's really difficult and inappropriate to manage the private message function. No matter it's very dangerous, it's also possible to make jokes by giving it to AI for shielding judgment. Wechat has made a lot of jokes.

In fact, this is about to touch the knowledge blind area of chuyuanxi, and the well-off community in the original world has also expanded to this state. Therefore, he feels that he can still say clearly how to take this step. From the next step, he must carry out the AB test, try and make mistakes, and find some stones to cross the river.

The reason why it is "probably" is that the two worlds certainly have different places, and the two well-off states are also quite different. Therefore, we must not directly apply the experience of the original world without brain. If there are no stones, throw them into the river.

For example, in this step, the solution that Chu Yuanxi thought of this time is to find out from the product strength. Let's turn off the private message, but it doesn't matter.

"How is that possible?"

The well-off industrial and economic groups have been overturned. If this is not what Chu Yuanxi said, it will be criticized.

"Maybe, let's upgrade the function of private message. Do you understand?"

"What about the direction of upgrading?"

"The direction of upgrading? AI is easier to judge the direction Chuyuanxi said very steadily, "for example, change it to" topic ", what do you think?"

The current situation of Xiaokang social is that it pays attention to group speech, but does not advocate one-to-one private chat, so it limits the private chat function to "private message", which is not instant chat in terms of name.But even so, there can be pornographic advertisements in private letters, which is the most likely risk. You know, it's hard work for those who make small ads, and those who understand it really understand it. Under the various massage spa clubs that once commented on, recruiting Piao information depends on the way of giving popular comments and praises, which will record the footprints, and then recruit Piao account to say nothing, just change their personal notes into a well-known secret sign, which is almost impossible to prevent.

But once something goes wrong, it's the pot of the platform.

The only one who can deal with this kind of person is AI, but it's too difficult to train. Chuyuanxi's idea is to give users private chat space, but to chat within a certain framework, not the official framework, but the user's own settings. From the experience of the original world, such private chat can greatly reduce the difficulty of AI detection and shielding. Even in the case of a large number of secret signals, it can be judged by the scene of private chat.

For example, this kind of short private chat takes place in junior and senior high schools -

male: remark Zhongjun

female: remark Zilian

male: XS

female: XS

male: CPY

female: but this kind of secret signal should not be blocked.

But even if such improvements are made, it will certainly affect the recent Kangkang ecology. What Chu Yuanxi feels a bit of a headache is that even if he knows that there will be a large number of users, it is not convenient to upgrade the products in advance, because the ecology of every community is unique, and the well-off social life in the original world can not be all the same as Kangkang now, otherwise it will be straight before the Spring Festival Then upgrade "private chat" to "topic", and there will be no worries.

In fact, the outside world has been waiting to see jokes when dealing with these problems. Some people say it's too appetizing to eat eggs. Some people say that people who engage in social activities should not expand too fast, and the fever will die. Others sneer and inject dangerous information flow into Kangkang.

Injection of information flow is also technical. Last year, there was a particularly funny thing. The leader of a company personally injected bad information into the company. As a result, he didn't use any springboard or broiler. He went to battle naked and was caught by the police along the network line.

In short, a lot of people are thinking, can you stand the influx of such a large amount of traffic at the same time?

I didn't expect that Xiaokang could not only stand it, but also dealt with it in an orderly way. Even the "explosive clothing" in the traditional reserved programs of Internet enterprises didn't appear. Even BAT was restricted by server bottleneck frequently. However, the feature of block cloud is that users come in to use server resources, but also provides the computing power of cloud computing. Therefore, whether resources are still surplus or not, it is all depends on whether the mobile phone users are sufficiently new and the performance is awesome.

In this atmosphere, "the enemy of Rome" was released in the mainland, which made a crowd suddenly feel that their IQ was crushed.

It's clear that there is no possibility of winning an Oscar at all. As a result, Mediterranean Games suddenly made a big splash, doing activities continuously and distributing gifts to the players, as if they had already got some internal news. As a result, they accompanied the whole process of awarding awards and made the audience vomit blood

Because it was Yu Wenhui who did it. In theory, the Mediterranean was just an investment company of Ba people. So Chu Yuanxi regretted it on Weibo at that time. It was just at that time that "I've taken" began to hit the box office. The film arrangement rate was rising with indomitable momentum. Therefore, other people didn't care to laugh at it. Only the players of "enemy of Rome" howled I got the Oscar package, only the comfort package.

As a result, after thinking about it later, it's obviously cheating!

So Zhang Ming once again issued a micro headline: with a sigh, Chu Yuanxi said that he is not a money burning master, I am. I don't believe a single punctuation mark.

At this time, the IPO of Ba people is advancing orderly, and the box office of "I've taken" has finally set a record, so more and more media want to interview. This kind of interview is not easy to refuse, some of which are official media, and some are media designated by the regulatory authorities. Chuyuanxi pushed most of them to Lu Yu. It's appropriate for the president to appear in public, but he also took a few.

In fact, the momentum of 724 has been very strong recently, and because the responders are constantly on the move, it is very fast, which makes him feel a little nervous.

This is also an inevitable thing, because there is a well-off road ahead, everyone can see that the reform of cloud services has appeared, and it contains huge business opportunities, and it also has great advantages compared with traditional cloud services. The key is that people, every natural person, has become a resource in the cloud service revolution, which has become a correct object, and the horse racing enclosure has become a must fight solution.

As a result, when everyone sees that Xiaokang has been ahead of others in several positions, they naturally have to put down their reserve and hold on to their airs. Xiaokang will not be able to run! Therefore, even Ali has the idea of changing the established strategic plan and directly cooperating with 724.

Lao Fan also beat Chu Yuan Xi with these words, and put forward the investment plan again, which made Chu Yuan Xi itch. In fact, if the well-off learning 724 adopts the open and enlightened policy to attract the talents, it will certainly be more popular than 724 at this time. However, it's just like barefoot people who are not afraid to wear shoes. Xiaokang is now a shoemaker. Once you get a motor and the acceleration is faster than Xiaokang, how can you play?The strategy of the leaders and the laggards is naturally different. Only 724 can be used in this way, but it is not easy for the well-off to let go. This also makes chuyuanxi deeply lose his forward-looking passivity. If he can know that if he assumes that Xiaokang is also open-minded, then the final result will be better, he is willing to open up, but now he wants to be conservative.

This is the original world has not experienced a similar scene, belongs to the war fog area, need to explore, so there is no good mood to be interviewed. But the more time it is, the more it is necessary to show composure and self-confidence. It's hard to know if you can show it with ability or not, and if you can't show it with ability, it's like Yin and thunder.

Therefore, Chuyuan Xixin said, I don't believe I've taken more than 300 million users. Will you run over me? Interview!

It's just that there are a lot of bad things to spit out in the battle of building a well-off society with enemies on all sides. However, if you want to be the CEO of the Ba people's group in an interview, you have to resist these bad things very hard.

Reporter: "what kind of thinking did you make before you decided to transform to playing games in mid-2018 when Ba people's entertainment was booming? At that time, Ba people's we media was very powerful in the world. Many people thought that you would continue to develop and start the country in the era of we media. "

Chuyuanxi: "let it be. It's mainly because I don't know much about we media. I feel that I have reached the limit when I got to the point at that time, and the transformation is very natural. "

The reporter was so angry that he wanted to drop his pen. He said that you don't know how to engage in we media?

But the interview had to go on, so the reporter had no choice but to smile: "you are modest. I'll count it for you. At that time, you had already done knowledge sharing, made a good demonstration in live broadcasting and delivery, and spread to the upstream, taking your own OEM mode. Up to now, many MCNS still don't step out of this step, and still rely on selection to bring goods.

In addition, you don't accept the billboards. At that time, we media, which can receive large billboards, was already a leader in the industry. Moreover, we didn't carry out selection and delivery. At that time, it was a fashionable way for US media to earn commission through selection and delivery.

In a word, Ba people at that time were completely like leaders in the industry. As a result, you suddenly changed to play games. The first one was very ordinary. There was a lot of noise in the industry at that time, wasn't there? "

Chuyuan Xi quickly explained, do not explain no good, because this problem secretly poked for Ba people pull hatred.

"It's a misunderstanding. It's a mature mode to choose products and bring them with you. Taobao elder sister and lipstick elder brother both choose products and bring them with you, instead of doing their own OEM. It's just that OEM and OEM are more popular in America.

As for the selection of goods with goods, mainly subject to the selection range, inflexible, and easy to make vertical. There are so many people in the world that they are limited to a vertical field and their fans are solidified. This is not what I want, but it should be a good thing for professional anchor.

Ah! by the way. Its own OEM mode is actually the favorite mode of wechat business. Last year, when wechat business entered the live broadcast and brought goods, it was the same thing to hold high the net red brand? They are still different from the traditional MCN.

I don't accept the advertisement list, but I will accept it when I have no cash. It's just that the company still has cash all the time, so you see that I don't seem to take the ads. In fact, if I don't have money, I will take anything. This must be clarified with a big business. I'm not that kind of person. I haven't sent a letter to refuse those advertising orders so far.

As for games, I never thought that I would always engage in we media, and the transformation of playing games is an established plan. The first game is "animal company" TCG. That game is not bad. How about tens of millions of monthly water? "

The reporter sent out a dry laugh: "ha ha ha, compared with the later game of Ba people, it's really ordinary. Now the income of the top anchor with goods is almost the same. "

Chu Yuanxi: "well, in fact, the revenue from that game is secondary. It's very important. It proves that from we media to games, the private domain traffic pool can be used, and the logic runs well. After the game went online, the company immediately made financing, which supported the company's valuation. "

Reporter heart said you when I don't know your financing plan is prior to the game online? But there's no need to be serious about this kind of thing in an interview. Experienced journalists know how to adjust it.

Just listen to him ask: "if you have been doing we media?"

Chuyuanxi: "have you been doing we media all the time? This is a strange question. So I should be stuck in monogamy now? "

The reporter was finally stunned: "what do you mean?"

Chuyuanxi: "can't marry all the popular anchors in the company, will produce uneven distribution of interests and so on."

The reporter couldn't resist rolling his eyes, looked at the little piece of paper and read the next question: "Mr. Chu, you are known as one of the most successful entrepreneurs in China in the past one or two years, and have been relatively smooth. I'd like to know if you can share the secret of being in this state all the time? "

Chuyuanxi: "the secret must not." Can I tell you my secret? "You can see that I'm more successful because I have enough working experience and many things are arranged in front of me. I don't need to rush when I need to use them, so they seem to be successful. If we have to say that there is any secret, it is to design first, then implement, do a good job in the milestone schedule, then strive to achieve, and carefully adjust in the process. "This answer is too popular. Reporters don't think it's the true expression of chuyuanxi, who likes to break the news and is famous for not opening the door. Chuyuanxi is one of the favorite interviewees of journalists. How can he fool people?

But today's question is only related to Ba people, but not "I'm convinced", so that reporters feel difficult to play.