Completed Salted Fish's Self-help Strategy

If you want to establish a brand, you must have sales volume as guarantee. If you want to have sales volume, you can't be locked up in aunt Yang's factory. Her production capacity is not enough. In order to expand production capacity, we must have landmark data. We can't lack both online and offline links. Otherwise, we have to expand blindly. We have to open a flagship store. If we open a flagship store, 1 + 1 is greater than 2. If we don't open a flagship store, we have to climb a tortoise. Do you understand? "

Cao Shan chattered a lot. At last, she suddenly asked in doubt: "or, in fact, your idea is whether to establish a brand or not? It doesn't matter if you lose? Then I don't have to worry about it! "

"No, absolutely not!" Chuyuanxi is sweating on wechat. This is a kind of boss's careful thinking, feeling guilty after being seen through by the employees. It has also appeared many times in the original world. At this moment, Chuyuan Xi felt as if he had been separated from the rest of the world, and the familiar feeling came one after another.

"That's good. You can fix a time, and then I'll send you the budget of this meeting. There's not much money..." Cao Shan finished the call, and then turned to throw over a budget that didn't have much money.

Chuyuan Xixin said that in the eyes of the rich second generation, it seems that 100000 yuan is really not a big money? But how much can you earn by selling clothes in a month?

T-shirts have been sold for more than a week, and after three rounds of bringing goods and eating blood steamed bread, the sales volume is less than 6000 pieces. Starting tonight, Zhu Xiang continues to bring goods for Ba people's T-shirts. After two rounds of stimulation, it is estimated that there will be a sales volume of 20000 pieces in the first month? Even if a piece can earn a gross profit of 60 yuan, it's still the first month. It's impossible to bring goods like this every month in the future. Is it too extravagant to spend 100000 on a meeting?

Moreover, to open a flagship store, it is impossible for the store manager to pay for it. Even if only five or six stores are open, it's also a big investment. Chuyuanxi wondered if he agreed too much?

However, Cao Shan is vigorous and resolute. She will send an invitation on the 2nd and have a meeting on the 4th. Chuyuan Xixin said that there are so many people in charge of clothing factories. If you drag them, can they come? As a result, Chu Yuan Xi underestimated Cao Shan's face. This big face pan Mei is not in the name of the rich second generation. She is very good at eating, and she really calls people together.

As a result, on the 4th, the conference room of the new office of Ba people was used for the first time, and it was full of talents. After the new front desk lady was busy, even Yang Yuanmei was called to help temporarily, because many of the people who came here knew her. And she and Zhu Xiang also have to attend the meeting because they are both shareholders. In addition, there was a special observer, Yuan mu.

As a result, the time is almost up, and Chu Yuanxi and Cao Shan have not yet appeared, Yang Yuanmei goes to find them in a small meeting room and finds them "having a heated exchange".

When she knocked on the door and went in, Cao Shan just saw it. Then she knocked on the table and roared at Chu Yuanxi: "time has come, do as I say!"

However, chuyuanxi ignores Yang Yuanmei and shouts to Caoshan: "I have to listen to this!"

"Do you have that much money?" Cao Shan sneered, "listen to you, you can only point to the money on Ba Ren's account. Artifact company will not generate positive cash flow for at least half a year!"

"There are more than 20 million in Ba people's accounts, enough to make money for artifact company!" Chuyuan Xi hard a pat, small wooden table "pa" sound after "creak creak" straight shake, "so set!"

With that, he and Cao Shan stood up at the same time, and then said to Yang Yuanmei, "go!"

Yang Yuanmei quickly let the door open, waiting for Chu Yuanxi to go out, whispered to Cao Shan: "what's the matter, Caozi cake?"

"Chuyuanxi is as full as I think." Cao Shan was not angry and said, "I want to save the cost as much as possible in the initial stage, reduce the size of the flagship store as much as possible, and hire fewer clerks."

The so-called flagship store, in fact, has no scale requirements. It means that the brand center store can be understood as the offline base of a brand. As long as it is officially opened, it can guarantee 100% authentic products. It's OK to open a store in a big store, but it's OK to make it a small shop. It's just that most brands are pursuing high-end and high-end, and there's no deduction for opening a flagship store. They all pick up the most prosperous place to do the best decoration, and the more they upgrade, the better.

Of course, Yang Yuanmei understood this, so she said, "chuyuanxi is going to open a store according to the flagship store of a super brand?"

"No, I don't know what he thinks. He doesn't have any requirements for the location and decoration. Just keep the same style, but the scale is large enough. A store needs at least five or six employees, and there is no upper limit. In my opinion, to open a mini store, one manager and one employee is enough for each flagship store. "

"Ah?" Yang Yuanmei is astonishing, because the scale is not to be able to support, there must be enough categories of products to go, Chu Yuanxi to do this requirement means -

"yes, he asked to design more layouts, but they are all basic models." Cao Shan said helplessly, "in fact, the number of categories is not a big deal for us, because we can DIY. In theory, a layout can have infinite products, and each printing and dyeing is different. It's no problem to support the appearance, so we don't have to be afraid of monotony."

"Ah, are you worried about the cost?""Obviously, I don't know what's wrong with him!" Cao Shan said hatefully, "if artifact company doesn't produce cash flow anyway, Ba people will find a way to pay their employees."

Chu Yuanxi's communication with her today has greatly damaged her business plan, because the minimum requirement of artifact company is to live within our means. Ba people will not invest more money in artifact company, but have to rely on their own turnover.

Originally, according to Cao Shan's wishful thinking, we controlled the cost in scale, increased the sales volume in the process of establishing the brand, and increased the cash flow steadily.

In this way, she can spend her money elsewhere and have spare time to do something else through artifact company, and Ba people can also share part of the profits and keep expanding in a healthy financial state - if Ba people insist on not advertising, then live broadcast reward and artifact company are the only two stable sources of profits, while live broadcast and Chu Yuanxi do not support harvesting fans' wallets In other words, no matter Zhu Xiang or Qi Yu, not only can they not give a reward, they also have to take the initiative to control the fans to brush gifts.

In fact, Cao Shan was also curious about Zhu Xiang and Qi Yu. Normally, they are already the big anchor of the attention, actually so listen to Chu Yuan Xi's words. If you want to say that the anchor is not living by reward? Chuyuanxi forbids them to ask for gifts, doesn't it cut off people's wealth?

As a result, Zhu Xiang and Qi Yu actually didn't want gifts, and they frequently dissuaded Shuiyou from brushing gifts. As a result, their live broadcast numbers often killed the rest of the anchors, but they were killed in the anchor list. Volcano is also tiktok, and what is the leading position of the anchor list, Zhu Zhu's live broadcast on the volcano will be laughed at because the top left corner always shows the ranking of the hour ranking list, and the hidden can not be hidden.