Completed Salted Fish's Self-help Strategy

June 21, Thursday, summer solstice. It's better to be open, to travel, and not to make a bed. Tiktok tiktok,

, has been dropping from the 71 million DAU of the 13 day to 40 million in a week. Many of the media are excited about it. They have declared that the turning point of the shaking is coming, and the bonus period is over. Even the result is that the penguin is winning.

In this regard, Chu Yuanxi's evaluation is stupid!

Penguin traffic fell even worse, the starting point of Chinese network traffic collapse to grandma's home, you blind can't see it? It's the world cup, OK? One day, three games, who still has tiktok to read novels? Do you want to work again? Do you want to talk to each other?

tiktok is the day when the news of the independent financing of tremble is finally reported. Chuyuanxi can only admire Zheng De's information channel, with an estimated value of 8-10 billion, which is not bad at all.

It was on this afternoon that Yuan Jing visited Ba people for entertainment.

Why can't Yuan Jing sit still? Because he didn't know about Chu Yuanxi's deal with Zhang Ming, he only saw that on this day, the headlines were full, and the media channels were full of music and MV of "out of the mountains in troubled times", including animation and real people. What's going on here?

And in this big push, some are at the entrance level.

What is the entry level? To give an inappropriate example, it is equivalent to when users search "the best comics" on the headline app, the first one is the advertisement and download link of a comic app; the second one is the answer on Wukong's question and answer, which will give the relevant link of "out of the mountain in troubled times"; the third one is the boutique MV of "out of the mountain in troubled times" in watermelon video.

This is the entrance, equivalent to Baidu know or some of the questions and answers. After the entrance is set up, the data will be flushed up, such as the high praise in a certain place. In the future, people who ask the same questions will automatically give priority to searching for answers and related entrance links, representing the traffic in the long tail state.

For the recommendation of the headline department, Chu Yuanxi also made a compromise and passed a copy of the cartoon "out of the mountains in troubled times" on the headline, which will be updated in the future. The official account is not as good as the WeChat official account. Because it is only information that does not function, it is a good idea to get the curve to the public number. But who can make him unable to get the benefits from WeChat?

Yuan Jinglai tiktok is watching the data, Zhou Minxi mobile phone advertising voice playing data.

The script of the advertisement itself has a strong sense of future science and technology. After she matches it with Chinese, it has a natural sprout. The key is that China's own users only hear its voice but don't see its shape. There are many domestic users who want to buy findx, but they can't buy it! So the tiktok burst again, even the current limit can not stop!

This video is directly put on the main number, and the amount of play in half a day has reached 30 million times. There must be a lot of users who watch it back and forth and like it 4 million times an hour. The funniest part is the message. Most of them are buyers. Why is there no shopping cart? Some of them may be funny, but some of them may not really understand. They howl to buy

know that after the goose war, the only way to spread the sound of WeChat on tiktok is to save the video and upload it to WeChat as a whole. The difficulty and the traffic flow are just like a wall. Only the hard core video can penetrate the thick wall. Chu Yuanxi couldn't do it himself, so he took an advertisement and did it

only regret that the ad can not be cast into the APP of the tiktok. Jitter is also known as TikTok in the cosmos. Many stars have opened accounts. If they can see Zhou Minxi tiktok in the sky, it will be fun.

Yuan Xi of Chu can't say that he hasn't seen Yuan Jing for a long time, but this time, Yuan Jing's temperament is extraordinary. He is calm and cautious. It seems that he is covered with a circle of needles outside his body, with needle tips at both ends. Any move that invades his territory will rebound, but it will also bring him harm.

In the original world, he met Yuan Jing when he signed an investment agreement of one billion yuan. Since then, although the well-off society has experienced many twists and turns, Yuan Jing has never been like this again.

Chuyuanxi today specially wore his long style of Sao Qi black suit, in order to highlight his clothes, big summer is not too troublesome.

"Why? Isn't Li Jingfei coming with us? Why didn't you see anyone? " He pretended that he couldn't feel Yuan Jing's difference. He just heard Yuan Jing say slowly, "I told him to go back first. What's the situation? Why did the headlines suddenly give you a big push? Is "out of the mountains in troubled times" authorized

"No, I didn't sign any authorization." Chuyuanxi didn't know whether Yuan Jing would like to see "out of the mountains in troubled times" authorized or not. He decided to fake tiger's power: "our company is so important to the headlines. Why can't we get a little promotion resources?"

"It's not a little bit, is it?" Yuan Jing pressed the bridge of his nose. Just for the set of combo packages he saw today, if he spent money to buy them, he would not be able to buy them. Even if he was willing to pay for them, the headlines would not be willing to do so, because entrance level resources are generally not bought with money. However, he heard Li Jingfei, the iron headed child, say that Zhang Ming himself knew Chu Yuanxi. Do the headlines also have the idea of investing in Ba people's entertainment? Have you even taken action?

"Relax, just a little advertising resources. It's no big deal. Our company doesn't point to this advertising to improve the valuation." Chuyuan turned his eyes and said, "you are such a busy man. You come here suddenly to invest, right? If you have any questions, go ahead. "Yuan Jing took out a document, which was described to him by Chu Yuanxi at the beginning. If he ran the Ba Ren entertainment company, what was its development strategy and how to do it.

At present, it seems that we are following the established strategy.

Gathering fans by we media in various ways is almost the same for all we media, but later, most we media consider how to harvest the economic value of fans, realize it quickly or slowly, and a few of them are very successful. They consider how to realize it by brewing word-of-mouth on the basis of fans, such as making movies.

And chuyuanxi's chain is longer and more delicate, fans - Comics - IP - peripheral - Games - film and television. It's not easy to complete this chain, but once it's done, it's more secure and more valuable than making movies directly.

In chuyuanxi's hands, Ba people's entertainment is a water pump, which continuously pumps fans' water into the IP. Some of the water that can't be poured is left on the short video and microblog platform, and the water that can be poured becomes the nourishment of IP. One of the things Yuan Jing admires more about Chu Yuanxi is that he will never kill a chicken for its eggs. Since he says that he wants to use fans to irrigate IP and earn money by IP, he will not rely on live broadcast to reward his fans.