Completed Salted Fish's Self-help Strategy

This is undoubtedly the best and healthiest way to achieve the long tail effect.

Basically, Yuan Jing is willing to invest in such a company, whether it is run by chuyuanxi or anyone else.

However, the form is changing at any time, whether it is the investment and business environment, market fluctuations, the trend of national policies or the behavior of friends and businessmen. Is the company's development direction given at the beginning of the year still appropriate today? Is the road ahead still open? Do you want to be flexible? How? These are the problems that business operators need to consider, and with these problems are the changes in valuation and financing.

The world is a big pond, and the company is a fish in the pond. Fish have big and small, big fish can make small fish eat a lot of dung, but small fish want to grow up mainly depends on the environment, the water is hot, the water is cooled, the water flow is fast and slow, may make small fish die on the way to find food. Second, it is the danger of being watched and eaten by big fish. Small fish that can grow up find their own survival circle in the waters where big fish don't want to go, and then try their best to grow up.

This is also the main reason for Yuan Jing's visit to Ba people's entertainment today. Of course, he cares about the valuation, but he is more concerned about the future of Ba Ren entertainment. If the future of the company is unclear or the company is not prepared for the possible danger in the future, the valuation is appropriate and can not be invested.

Yuan Jing finally glanced at the document, put it on the table, took out a small card from his pocket and asked, "first question, do you know that Yuewen group has been selling the comic rights of their novels crazily recently?"

"I've just heard that a lot of copyrights below B level are authorized to adapt comics, with the level of 200000 to 300000." Chu Yuan picked up eyebrows on the eve of the day. This awesome uncle told him that his former writers often sold their cartoons copyright, and they were all reading articles. This shows that the copyright department of the reading articles is a good thing.

"Do you think it has any effect on you?"

"No impact." Chuyuanxi knew Yuan Jing didn't understand, so he didn't despise him. This is a good place for Yuan Jing to deal with. He will not ask his sister, but the person to ask. In this way, he entered the mode of financing roadshow. Chu Yuanxi knew that there was a tough battle to fight, because Yuan Jing would also face new problems in the new form.

Yuan Jing's face is rigid, waiting for Chu Yuanxi to continue to say, only to hear him say: "our ecosystem has no intersection, those small copyrights are not authorized to make S-class products.

To be more specific, most of the IP on the market do not have the potential of multi-directional development. They are either suitable for changing games or movies, because most of these IP are based on novels. The orthodox novel writer, the work space is limited, the network novel has each kind of limitation.

The reason why I started directly from comics is not only that the flow of comics is larger than that of novels. It's easy to spread pictures and absorb powder. Mainly because the cartoon emphasizes the sense of picture, from the bottom design can take into account the multi-directional development requirements of film and game.

In order to avoid historical nihilism, we should choose historical subjects that are easy to be examined in film and television rather than fantasy and overhead. Content, choose hot-blooded young man easy to get traffic, adapt the game when the material is abundant. Length, enough to do more than three seasons, to leave a lot of space for film and television development, enough to develop for five years.

Therefore, now that the data has been made, the promotion resources with headlines will be added. As long as the quality and speed of comics can be guaranteed in the next half year, it will be a SSS masterpiece by the end of the year. Even if we don't play games ourselves and only license outside, it should be no problem to get 50 million license fee every year in the next five years.

As for whether the market is full of other comics, we don't need to consider that most of them are not our enemies, but our friends. The more novel readers turn to comic book users, the better for us. "

Yuan Jing crossed out the question: "well, the second question is the purpose of your financing. What is the purpose of raising funds? "

On this point, chuyuanxi has some selfish intentions, so he didn't say anything particularly detailed: "foreign investment is part of it, developing mobile travel in troubled times is part of it, completing we media matrix, merger and acquisition is part of it, and recruiting talents is part of it. For the time being, let's look at these four ways of using funds. " The main reason is that now is not the time to throw out the well-off plan.

As expected, Yuan Jing ignored foreign investment, thinking that Chu Yuanxi was talking about snow projects and recruiting talents was necessary, so he focused on mobile game development and M & A.

He is more unexpected, eyebrow twist into a knot in one's heart: "still have the plan of merger and acquisition?"

, yes, until the mobile games in troubled times come online, the most valuable way to magnify value is to purchase the right official account for use by oneself. I know that the official account is not popular now, but is it not the time when others are afraid of my greed? Don't worry. I have a score in my heart. I can make a steady profit. "

"Well, I'll stop worrying about the development of mobile games. What is your development plan? "

"When TCG goes online, it will set up a project. It will go online in half a year, probably by the end of this year."

"So it's not a big project?"

"Well, card games." Chu Yuanxi confidently said: "the so-called big project, that is MMORPG, has a long development cycle and fierce competition, which is not suitable for our current situation and is not likely to make much more money. I need to do a small project, but make money, let the market see, so that we can attract competent film and television partners, and increase our voice in film and television cooperation by relying on the value of film and television interaction.IP development is a long-term issue. We can't do it as a movie. In fact, several film and television production companies have come to ask for authorization, but I have refused. I am not satisfied with the conditions, and I am not satisfied with the forcing of the partners. I need to have some control over future film and television projects.

Moreover, as far as the game itself is concerned, card games are more convenient to spread automatically among the players, and do a good job in sharing. For IP, it's not only possible to cash in, but also possible to expand the influence of IP, such as "Yin and Yang changing the teacher."

In fact, this is not clear. Chuyuanxi needs partners who not only have strength, but also have strong contacts and circles, so that chuyuanxi can borrow strength in the future. However, these are all long-term plans. There is no need to talk about them now. Now they are suspected of bravado. Bravado is taboo in roadshows, even one-on-one roadshows.

But Yuan Jing also understood. Movies and TV plays, especially the upper court line and the star, can't be solved by throwing money, because throwing money can't make good products. And chuyuanxi will not have the ability to set up a production team to ensure high-quality production level in the far future.