Completed Salted Fish's Self-help Strategy

Lu yongxiao shut himself up in the empty studio, away from the computer, away from the mobile phone, one by one smoking, a moment of meditation, but nothing.

He has seen the clamor on the Internet, but he doesn't know how to make use of it. For him, or for all MCN, who have wild hopes for the capital market, what has happened to make Ba Ren entertainment get a valuation of 1.5 billion? Even Tsai Yung Jin can't make it clear. It's a waste of time to be a basic friend! Is Li Jingfei crazy? Is Yuan Jing going crazy? Even if both of them are crazy, the old men of Mordor can't follow them. They've got 120 million dollars to play with. How can they be crazy?

Up to now, there are tens of millions of people in the Road studio. Because of the pursuit of video quality, we need a lot of people, and now we urgently need financing. The question is how to integrate? Take Ba people's entertainment as a benchmark? The question is how to compare? He knew in his heart that there was no way to compare, which was very embarrassing!

The key is that people don't just shorten the video, but he suddenly plunges into the short video and thinks it's good. As a result, after streaking all the time, he finds that the reality is not good at all!

The studio now has few highlights other than star ads. The only thing to be thankful for is that Tuo left eye Fu has indeed made a few blockbusters, which can be regarded as a winner in the industry. No matter what forum he participates in, as long as it is related to we media, people will know where he goes.

The problem is that it's useless. I can't get money! However, the only bright spot of star map advertising is also more and more dim, because of what? Because the awesome official ads are good tiktok! As a result, most of the ad buyers went to buy official ads, and fewer and fewer people came to buy star maps! UGC's star map ads are cheap but far less effective than the official voice of the official tiktok.

Why? Isn't the reason obvious? The official advertisement is more disciplined, according to the actual number of broadcast money, and the star map is special, direct bargaining buy out, are false, of course, the effect is not good! Half of the fake is benevolent There is no such a rule! The tiktok is so great that the government is fighting for the profits of the people. It is just unreasonable to buy a idiot. Is this competition? Stupid Zhang Ming, what are you doing?

Ba entertainment financing, so that he is very eager to black, now online scold although big, but no one said on the point. The problem is that the position of his buttocks determines that the entertainment of black Ba people must pay attention to the method. Even for those people who have no brain and malicious rhythm, he has to fight for the entertainment of black Ba people! Why? Because it is necessary to highlight the value of short video we media, in order to achieve the optimistic situation that let Ba people's entertainment rush ahead and open the way for them!

Only let the capital realize the value of short video we media, can there be "delete it."

"OK, I'll send it now --" my younger brother said. Suddenly he felt that something was wrong. He suddenly turned his head and twisted his neck: "deleted?"

"Delete it. We have to support Ba people's entertainment. Besides, don't write from the angle of financing tiktok and valuation, it is necessary to highlight the role of Ba people's entertainment voice account. Combined with their existing industry, clothing and games, write their tiktok account short video and live broadcast value.

"Ming Don't understand? " I'm totally confused. Ma Jie frowned and opened his mouth, but he didn't make a sound. He just patted his little brother on the shoulder.

Lu yongxiao shakes his head, takes out his mobile phone and carefully broadcasts a number. After a few beeps, the other party answers: "hello? Lao Lu, I knew you had to call me. "

"Come on, CJ." Lu yongxiao took a breath: "why on earth do you invest in Ba people's entertainment?"

CJ didn't have any magic accent, but he was obviously a member of Magic Silver group. He said, "because they sell cheap."

Lu yongxiao's face was smeared with this answer. CJ said, "how much is the virtual net assets of others? Have you ever calculated?"

Lu yongxiao's heart beats fiercely, the heart says I how to calculate net assets to forget? I'm a professional investor! Are you confused about making short videos these few months? However, "what is" virtual "net assets?"

CJ said triumphantly: "it's the calculation of net assets for the virtual industry, haven't you heard of it? That is to check the assets that are not counted in the net assets of the companies that operate the virtual industry according to the way of financial accounting. "

Although Lu yongxiao has never heard of it, it's very clear.

He made a quick mental calculation. Because of a round of project financing, artifact company has almost 90 million shares and fair value. TCG mobile game has at least 150 million fair value according to the comparable income method, which is at least. However, it is bound to form goodwill, and there must be a premium. It is hard to say the net assets of "gone with the wind" IP. If you don't want to, you can count it as 100 million. Now it's time to pay Yi value certainly can't sell for 100 million, but Ba people's entertainment has more than 100 million profits, which is about 350 million.

Originally, these are not easy to calculate, but once TCG mobile games are online, they all become easy to calculate. The rest is Kwai Entertainment's value from the media matrix. A micro-blog 7 million fans do not know how much net assets they should have, and there are nearly two fans and tiktok, which are close to 3 million fans, and about 50000000 fans, fast hand, headlines and other trumpets.

Lu yongxiao's mind is in a mess, but he can't figure out the accounts. However, the net asset value of we media has always been a valuation problem for the investment community. It's better to use the comparable value method to calculate it. Although it's commonly known as the head beating method, it's estimated that there are 200 million.what the fuck? That's over 500 million? Is the net asset premium less than 200%?

When his brain was struggling, the opposite side of the phone said, "is it over? Anyway, our net asset is 750 million, and the premium is only 100%. Do you think it's cheap? Even if we media industry is virtual, is it worth taking some risks? That's why we don't tangle too much about the terms. Otherwise, the investment is not low. Can we talk about it for two days and sign it? "

Lu yongxiao hung up the phone in despair, and his heart was severely hit by 10000 points, because according to the fair value calculation, if the fake amount of the Road studio is removed, it is only the real value, that is more than 10 million. no way! I can't forget it. It's a waste of time