Completed Salted Fish's Self-help Strategy

Lu Yu's suggestion is: if you still want to protect this IP, you should move back to BA Renzhu and continue to cultivate for a while.

In other words, the two brothers in brother Fang are already independent enough, but it is not.

Chuyuanxi thinks it's OK to wait for a while, because the micro film is on the right track and begins to mass produce films with acceptable quality. Before the micro film group was not giving the power, the cut out of the film he had lost the pressure to eat ash in the Treasury, now he wants to wait for the bullet of the micro movie to load, and suck a wave of popularity on micro-blog and headlines video platform, and then look at the situation.

Fang Shiling saw Chu Yuanxi open his mouth but didn't speak. He immediately had the bottom of his heart. "You IP, relative to the other two, have already gone to a dead end, so you just make a micro movie to save it. I guess right?"

Chuyuanxi wants to say that it's not right. I decided to make a micro movie a long time ago, but there's no need to argue about it. Just listen to room poem Ling full of confidence a wave of hand: "the reason for entering the bottleneck, what do you think is because of?"

"Because For many reasons. " Chuyuan Xi dejected, this IP, its own operation is really poor too much. "Animal company" is the current project, and "going out of the mountains in troubled times" is the future money scene. When we engage in activities, we always give priority to these two. There is nothing wrong with "brother Fang" in the operation and promotion.

The main reason is that I don't know how to push. I can't let Zhou Minxi do everything. That's an abuse of her popularity. It is not in tune with the Ba people, so that Chu Yuan Xi is not willing to lead the flow of Ba people in the past, because the waste must be very high. As for the cost, it's not high. It's nothing more than micro movies.

"It seems that you have thought about it. How about I take over?"

"You take over, don't you? You don't have the right tone. "

"Oh, the past is not suitable, does not mean the future is not suitable." Fang Shiling stares at Chu Yuanxi: "it's like you used to be a salted fish, but now you are not. I don't know. There's a way

"Tell me." Chu Yuanxi is very tangled.

"It's very simple. The whole official account of micro-blog was handed over to me for operation, and it was changed to the name of "the elder brother of the house". The characters were added to the story, which changed the tune of IP. What do you think? "

Chu Yuan Xi does not speak, heart said Fang Shiling, this is to use wisdom to collect my hair? How much effort did she put into collecting Fang Ge? It's just my leg hair, isn't it?

However, Fang Shiling's proposal is a feasible one. Although her suggestions are short, Chu Yuanxi understands them and has to say that they are full of technicality. He must carefully analyze the advantages and disadvantages rather than refuse them directly. Because Fang Shiling's play can really solve the problem.

If we go deep into it, the IP problem is rooted. The root of this is that Yang Yuanmei is in charge of the script. Yang Yuanmei's level is not as good as that of Sheng Shu, and she often walks around because of artifact company. Her limited energy has to be tilted to the script of animal company, and she is malnourished from the root.

Therefore, at the beginning, Qi Feng filmed according to the original script Yang Yuanmei gave him. It's strange that he could do well. Chu Yuanxi knew this well and had no face to criticize the micro film crew. Later, Qi Feng learned from the bitter experience and changed the script by himself, which was more pleasing to the eye.

If you want to solve this problem, you can ask a screenwriter to spend money. The problem is that in this era when the cost of screenwriting is rising, you can't afford to spend less money. It's suspected that the cost will be added to brother Fang, so chuyuanxi hasn't moved.

Fang Shiling is so careful to collect brother Fang, and she doesn't hesitate to customize a Ba people's T-shirt. She will definitely invest human and material resources in the content and operators. Is that the reason why she is so forthright?

No matter how bad Fang Ge is, it's also his own son, and it's made step by step. It's one of his attempts to three different themes, in other words, it's one third of his entrepreneurship.

The eldest and the second is more filial, the third is useless, so the third is not the third? Let Fang Shiling take over, is equivalent to the third son to others, chuyuanxi mood is not beautiful.

Moreover, it's the low point of brother Fang. Chu Yuanxi doesn't want to "cooperate" with others at this time. It's the best time to cooperate. Even ordinary cooperation is not free, it has a consideration. If you want others to water your flowers, you have to promise future nectar, not to mention Fang Shiling's request for watering? What she wants is to take the flowerpot away.

When the company is in a low ebb, it usually disposes of non-performing assets, and it is a desperate enterprise to survive. Brother Fang just doesn't make money for the time being, and Ba Ren entertainment has no cash pressure. If the company is going bankrupt, he will definitely cut down the project, but he doesn't need it now.

To think about it in depth, when he decided to do short video and we media for his first venture to create cash cows, he designed a whole set of playing methods. No matter how the process is, it will eventually fall on the realization of IP.

However, different types of IP have different cash flow methods and different training programs, which make different ip show different values in different periods. Who can say that Fang GE's plan is wrong? It's just not right.

To be fair, Chu Yuanxi thinks that the transaction value of the copyright of "out of the mountains in troubled times" is 150 million and that of "animal company" is 50 million. The latter algorithm is very simple. The copyright value is calculated as 8% of the total flow of the game. Assuming that "animal company" can last 30 million months for a year, this part is just 30 million. But game sharing is not the full value of this copyright, plus some others, 50 million is not far away.The algorithm of "out of the mountains in troubled times" is complex, but its total value is 150 million, which is relatively just at present. It's just that Ba people don't sell it and no one will buy it. It's not cheap for others to buy it, but for Ba people to play by themselves, they get more than the transaction value of copyright.

But who dares to say that animal company will not be redeveloped in the future? There are other operations behind Chuyuan, and the value may not be able to rise to 150 million. As long as the content is good enough, cash is not a problem, at least for Ba people's entertainment. The core of IP is content, then operation, and finally realization. People who focus on realization can only be second dealers and can't play big IP at all.

In the same way, "brother Fang" can't be sold now, but what about the future? It's too early to admit defeat now. Chu Yuanxi's calculation is fast, but the more he plans, the more entangled he is.

"You play this way..." Chu Yuan Xi murmured to himself, raised his head, looked at the house poem Ling, saw her calm with a trace of eager eyes also staring at himself.

He drew his head back again, and by taking a deep breath he regained his composure: "tell me about your terms."

Fang Shiling saw the whole process of Chu Yuanxi from tangled to calm, and he was quite surprised: he really could have thought that nothing happened yesterday! You're talking about terms so soon?