Completed Salted Fish's Self-help Strategy

For the first time, Monica heard chuyuanxi talk about business in detail, but she didn't expect that she was really very detailed. Overseas Internet is a very strange field for ordinary people, but it has a huge impact on the cash flow.

From the perspective of game market and Internet, both island country and cosmopolitan country are very rich in oil and water. In particular, game players are extremely hard core, which is suitable for real game making enterprises to enter. The key is money.

Of the 130 million people in island countries, 68 million are playing games, and more than 50 million are mobile games. In terms of global mobile games market ranking, China is the first, island countries are the second, and the United States is the third.

Cosmopolitan country has a small population of 52 million people, but the number of game players also accounts for half, and more than half of them are krypton gold players. According to statistics, there are more than 14 million krypton gold players in the game, and the average monthly krypton gold is more than 80 yuan. This is the per capita cost, which is extremely terrible, second only to island players.

Internet publicity in these two countries mainly relies on online media, including Facebook, twitter, ins and Youtube, as well as media platforms and advertising service providers such as Google, naver & line, Yahoo, gamewith, TOP10, twitch, e-point world and applovin. Among them, e-point world itself is a company of China, and applovin was acquired by China last year.

In fact, this common sense is a little strange to Monica, because she was familiar with the four heavenly kings when she was doing adventure live. YouTube is the main battlefield, but the advertising service providers don't understand it at all and only accept advertisements.

All of the above are about to be launched by Knight's mobile game "out of the mountains in troubled times". Chu Yuanxi thinks that the other party should be more attentive than himself.

Mobile travel in island country and cosmopolitan country is usually distributed as an agent, which is called "agency store culture". In these two countries, the biggest agency is not Knight Mabel, but clicktech, which is now called adcube.

Adcube accounts for almost 60% of the market share of China Mobile Games entering the two countries. For example, adcube is the agent of "Yin Yang secretly changing division" entering the island country. It makes other agents tremble, and makes the cosmopolitan giant Knight Mabel helpless in its own country, because adcube has opened up the channels of naver and its subsidiary line.

Naver is the largest Internet company with the largest stock market value, and is also the largest search engine and portal website of cosmopolitan. Line is a chat software, which is made by a subsidiary of cosmopolitan company naver established in the island. Now it has achieved the level of island hegemony, and is negotiating mobile payment with wechat.

This is the combination of Baidu, Sina and wechat! Who can live here? As the No.1 game company in the universe, Knight mabao is also struggling to resist. In fact, there is also a war between them. There are many corpses on the battlefield where there is no smoke of gunpowder. The story can be written in another book, which is also very difficult to explain to Monica.

Although natemarbo is not without breathing space, adcube has become bigger and has super adsorption capacity for good products. It's a good thing to say that netmart wants to expand its own channel. If it wants to open the island channel, it must take good products to play. Besides the games they make at home, it's very difficult for them to take good products!

This is the reason why Chu Yuanxi judged that knight mabao would take a big action in the release of gone with the wind. Even if the cosmopolitan people don't understand the truth of "Qianjin Shima", they should also know the value of a good product as a case. Only when the mobile game "out of chaos" is successfully released in both countries can they prove that their strength is not inferior to adcube, and can they get more products and resources.

After all, China is now the superpower that exports mobile games products. In the industrial chain, it belongs to the origin of raw materials, while the agent store is the "local dealer", the online media is the channel, and the rules of war between dealers are the same all over the world. It's so easy to get a good product. How can we not invest in it?

This is also the reason why chuyuanxi agreed to Aunt Cynthia's motion at that time. He knows that it's a cold stove. It seems that knight Mabel has taken advantage of it, but it's not that the cold stove can't be burned. Adcube certainly doesn't pay as much attention to its own products as Knight mabao does. People get soft hands on the good products they get from China, so they don't necessarily agree to his special conditions. And knight's code suck, the drainage links in the game may be a huge bonus, just as NAT yards Po himself is awesome in advertising.

After listening, Monica nodded frequently, realizing the importance of accelerating the production of foreign language comic books. Chuyuanxi said: "this is a great opportunity, but to seize it, the existing preparation is not enough. The huge flow needs a huge we media matrix to catch it. If our bowl is too small, all the water will overflow and flow away.

So many big bowls to keep the water? It depends on how much content there is in the bowl. It is always the content that carries the flow. It's not enough to rely on comics alone. Game fans can't just attract comics. Only comics don't have enough adsorption power. Other types of content also need to be diverted to each media number after refinement through comics number. It's also an area where you can use your talents. "

"What talent do I have?""You've seen it before. At least you know what kind of content the male fans of the Internet like? At least know the tonality and style of the four heavenly kings? You've got to lead this fan diversion. "

"That's true. There are a lot of Asians watching me live."

"Most of our existing content is music, dance and pets, which can be transported directly without language barrier. Then we can purchase or make some other types of content to make our account full and attractive. In this aspect, you can talk with Liao Xingxing to see what resources he has. Zhou Minxi is responsible for running the tiktok account of Ba people's entertainment in cosmos. You can also communicate with her. In short, we have a lot of resources to tap. "

Monica's head is going to explode. How many extra classes does she have to take? Ah -

but she never thought what Chu Yuanxi said next: "the first step of our goal of operating the Internet we media is to track the advertising route of netmart. In the future, we should have the ability to independently distribute products overseas. For example, if the company issues new products in the future, we don't need to give the agency half of them.

The second step is to cultivate our own matrix. We should establish two or three clear styles. We don't pursue the ability to absorb all users, but at least we can intercept a considerable segment of mainstream users in the spectrum. In terms of business effect, it can be 10% higher than the overseas operation of shoulder line. "

"Wait a minute!" Monica spat blood and screamed, "how many people's team is that? They have high-quality apps! "

Chuyuan Xi and Xi smile: "the number does not matter, our company who is not a hundred?"