Completed Salted Fish's Self-help Strategy

Li Jingfei was stunned because he, a loyal user of "Yin Yang Liao", had abandoned the pit for a long time, and almost lost his memory.

What is the selling point of "Yin Yang Liao"? It's a chase, isn't it? The plot is the highlight, just like us. Compared with chicken and pesticide, are we dizzy? Can that be the same? How many players who eat chicken pesticide are there? How many minutes can a set play? That's pure fragmentation. Can it be compared with the continuity of the story? No matter "Yin Yang Liao" or "out of the mountains in troubled times", it is normal that the peak ratio is high. Your focus should be on the user's daily usage. "

Li Jingfei can accept this logic, but he is even more fascinated. "The monthly income of" Yin Yang Liao "is 1 billion, and your dau is not as good as that of" Yin Yang Liao ". But just one day, it should be tens of millions in the future, and the peak should exceed that of" Yin Yang Liao ". Isn't it appropriate for you to have a monthly flow of 1.5 billion and 2 billion?"

"Wake up. That's not how it counts! " Chuyuanxi also wants to have a monthly flow of 2 billion yuan. 2 billion yuan is better than 3 billion yuan. The problem is that it is impossible. "Our ARPU value is very low, and your favorite" Yin Yang Liao "is super pit father, you know? ARPU value breaks through the sky!

Penguins are "how can you get stronger if you don't recharge?" Zha Yi is "do you want to be stronger when you have enough value?" We are different from the core charging point of "Yin Yang Liao"! Slag easy is to lure players to draw SSR to cut players to death, and we players can play very well as long as we draw one or two plot cards. Basically, we can draw ten times at a time to solve the problem, whether it is SSR or not. Do you understand the difference? "

"I don't understand."

"What I'm doing is actually a stand-alone RPG with a lot of networking and interactive functions. The players are mainly struggling with themselves. SSR is nothing more than the strength of numerical value and skill. The plot card triggers or does not trigger the plot of related characters, which has nothing to do with the strength of the card. Players can draw a card and play its plot without training. "

Li Jingfei decided to play "out of the mountains in troubled times" carefully. "I see, but why not make all the plot cards SSR? Isn't that more of a pursuit? "

"Because I don't want to kill the IP of" out of the mountains in troubled times "by a game! Now it's developing in the direction of national IP. High amount of water can be earned for several years. Why should I kill the chicken to get the egg? My game now is to enhance the reputation of IP, OK

"But you don't have a special pursuit now. I play "Yin Yang Liao". Maybe I want to smoke a big dog. Even if I smoke yuzao, I will continue to smoke. But it's no use for me to draw a plot card in your game. The plots are random. With the card, the plot is not necessarily what I want. Even when I have more plot cards in my hand, the characters I want can't enter the plot. Everything is random. "

"This is exactly what I hope. Nothing can be perfect. We have to make choices. The current mechanism can effectively reduce players' impulsive payment. Your so-called pursuit is to force krypton card pursuit, referred to as Shenhao pursuit. I admit that this product is not friendly to Shenhao. It's different from the experience of playing other games. It's more civilian. Your pursuit is just the part that I've been abandoned. "

Seeing that Li Jingfei still had to speak, Chu Yuanxi had to block his mouth with arrogance: "the things you have considered have been considered by the project team. Can you stop giving opinions to the products? This is equivalent to keyboard man teaching the country's leaders how to govern the country, so that you will collapse in three minutes. "

Li Jingfei is not wanted. When the investor was first hated like this by an entrepreneur for so many years, he had 86000 pores all over his body, which opened instantly

For player recharge, there is a concept called LTV, user lifetime value, which means that you intend to let a paying user squeeze out a total of how much money in your lifetime. Through simple calculation, we can know that this is equal to the integration of the user payment curve on the time coordinate.

Chuyuanxi's idea is that the game has been running for a long time and the recharge intensity is low. This is complementary. If the recharge intensity is low and the content can keep up, the churn rate will be low, so that users can contribute value effectively in the long term, and the total LTV will be higher. And it can provide long-term heat, which is even more useful for some games than the amount of running water for a while and a half.

The mechanism of "out of the mountains in troubled times" also supports this idea, because ordinary games will soon face the dilemma of no play. After the players quickly pass the customs, they can only brush the copy of the arena PK and brush all kinds of activities every day, waiting for the game version to be updated, introducing new play methods, and then playing for two days to enter the next cycle.

The problem is that the so-called new play method, especially the new play method brought about by the version update, is usually "numerical play method", commonly known as the "money digging method". For example, in the new version, weapons can be punched, engraved, and players can hang their wings. The purpose of these functions is to increase the value. If the players in the old version don't charge money in the new version, it will be very difficult for them to get the specific props of the new version, so they will be killed instantly, and then they will be faced with the choice of whether to continue krypton gold or retreat to ensure safety.

Relatively speaking, launching a new hero is a gentle way to make money. This is nothing more than to let players cultivate new heroes and buy new skin, but they can still play without spending this money.

Of course, we can't rule out such a shameless game as "Legend of the turret". If we launch a PA, everyone will have to buy it. If we don't buy it, we can't play it at all.There is no such thing as no play in "out of the mountains in troubled times". The Shenhao people who have passed the customs can go back to play the plot. As long as they are willing to spend money to buy action, they will always play.

Therefore, the main body of krypton gold in gone with the wind is to draw cards and buy action power, which is just needed. You have to buy every day, otherwise you don't have to play.

There is a simple truth in the game world, as long as you don't force players to buy numerical games, you can recharge happily. Of course, for some Shenhao, buying value is the only way to be happy, so they should go to play journey. In journey, charging 100000 players is the worst choice, because after charging value, they will still be abused by a large number of Shenhao, and the small non-r players below will have no pleasure in being abused. Such a game needs krypton gold to be happy.

The ARPU value of "out of the mountains in troubled times" is about one fifth of that of "Yin Yang Liao", which is a good expectation of chuyuanxi.

So Chu Yuan Xi has no time to deal with the sour gas in each group. They will be sour for a long time. He is more concerned about whether the functions designed in the game have realized the original idea.

For example, the communication function of H5. But this can't be urgent.

You know, it was half a month after its launch that "yinyangliao" began to swipe the screen on a large scale in the circle of friends. At present, the plot sharing function is not just needed. The newly launched players have no urgent need to recharge the plot, so the product is still a few days away from the real outbreak.