Completed Salted Fish's Self-help Strategy

The next morning, a lot of data was put in front of Chu Yuanxi by Wang Le. The number of downloads of game packages, the number of taptap scores and comments, Baidu Index, the number of super calls read by microblog, the data of third-party data service providers such as questmobile and talking data, etc.

Chuyuanxi probably took a look, and then saw that the apple store gave a banner ad very unwittingly.

Apple is a clear stream in China's major channels. It looks down on all living beings from above and has no room to deal with them, because it's useless. Especially when prison break is becoming more and more ineffective, apple mobile phone users are such a channel, which makes it the most regularized and rigid. Then Apple mobile phone sales in China are becoming more and more suck, Apple stores are increasingly withering away in front of the big Android channels.

These data are in line with expectations, but in fact they are of little significance. The significance of Apple's advertising is also general, which is far less important than the fact that there is no server gliding or abnormal off-line after the game goes online. Zhao Jie is worried for a day and once again evades the sacrifice.

At this time, chuyuanxi suddenly saw a few game work Internet group messages straight to 999 +, this is the shrimp situation? Is someone nagging me again? How much resentment do you have?

As a result, when I opened it, I found that I was totally amorous. Today, a very old martial arts IP game landed in steam, which caused hot reviews in the whole game circle. This game is "biography of Heluo heroes", and it has been on sale since August.

Chuyuanxi was more surprised because he was so busy that he didn't even have enough time to drive. He didn't pay attention at all, and no one told him. Otherwise, he must have a look. Heluo studio and xiaoxiami, one of the spiritual symbols of the Chinese game circle, and Yao Zhuangxian of Daewoo, are among the few who are really qualified to sell their feelings.

The reputation of Zhiguan's products is mixed, but the reputation of Heluo studio is not bad. In particular, there are Jinyong heroes in the front and Wulin heroes in the back. One of the two products has great influence, and the other is epoch-making, which makes the brand "Legend of heroes" glitter.

However, today's online game seems to be a bit like the ancient scroll of B society. It focuses on a completely open world, which makes it look more like a game product that can be compared with "out of the mountains in troubled times" to some extent. It is necessary to pay attention to it.

Unfortunately, chuyuanxi really didn't have time to play a steam masterpiece, so he had to entrust Yang Jiangang with the task of playing games with public funds during working hours.

At this time, in a relatively high-end wechat group, someone has been brushing "big guy sells 100000 per day", which is obviously a blessing for steam.

However, chuyuanxi is not optimistic, because "Taiwu painting volume" is so subversive, the first day of sales only 5000 copies, three months to break the million. It's not enough to rely on an open world to sell 100000 yuan a day, because the open world is old.

But everybody carries the sedan chair. Maybe the boss can send a red envelope? Chu Yuan Xi also copied a sentence in the group: big man sells 100000 yuan a day.

Suddenly, the waterfall like screen brushing effect disappeared, and the wechat group fell into a short silence. Then someone asked: @ Ba Ren entertainment chuyuanxi? Brother, are you in the group?

Chuyuanxi: it was added in September. It's been two months.

In September, "gone with the wind" hasn't started its warm-up yet. Although it is also a product under development, and it can barely be regarded as a big IP product, Burmese people are not outstanding in many big IP adaptation products.

At the same time, Ba people's entertainment is a MCN organization, at least with this appearance, and game companies are basically named after XX technology, which can be said to be separated like mountains. They are good at making, operating and publicizing games, and they are also good at changing skins and buying quantity. But Chu Yuanxi's simple logic, which includes a lot of details, can't be understood and has no interest in this game.

But big IP is not the same as big IP. The publicity of big IP, which controls the flow pool, is overwhelming. When Chu Yuanxi suddenly started, a product with the same publicity power as big Penguin suddenly appeared, and they suddenly found that there was one more money grabbing

I'd rather sit in a BMW than a Mercedes Benz. Smile: congratulations. I saw a large banner ad for gone with the wind from the apple store. It's very difficult to apply for this advertisement now.

Chuyuan Xiyou: ah, that's not very useful. We are IP oriented games, mainly relying on fans. And I didn't apply. Apple gave it all of a sudden.

The psychological activities of group peepers are highly unified: don't give it to me! Ah -

Ruan he: boss, how did you copy Baidu Index to 500000? My product is XXX, playing life is only 60 thousand. Do you think that's the best way to promote penguin?

Chuyuanxi took a look at the other party's product's index. It was a typical temporary hype, with the index peaking and falling rapidly. It was totally out of comparison with the basic search heat of 150000 in gone with the wind. This kind of hard hype is difficult to fry high at one time, and it's not too easy for those with basic heat to triple at any time.How to maintain high cold without hurting people? Chu Yuan Xi sent: there is no shortcut, down-to-earth advertising, I spent tens of millions of advertising expenses.

The psychological activities of group peepers are unified again: we spend more on them! Ah -

Xu Xiaoxia: in fact, I have witnessed the whole process of Mr. Chu's stir frying heat, which is amazing and daunting.

Xu Xiaoxia is to accept the blessing of the big man, Chu Yuan Xi dare not neglect: big man too much, don't kill me!

Xu Xiaoxia: "it's not a victory. I'm shocked. Strictly speaking, the game pushed by big penguin can reach more users, with 100 million as the unit. Wechat player Q app is fully open, with a total of 1 billion users reaching, but the degree of reaching is another matter.

Big penguin has never produced so many materials, warmed up for so long, used so many means, and invested so much advertising energy before it went online, while you twisted the four into one step by step. You touch a user's strength and stickiness is more than ten times that of penguin. I'm a layman, but I can understand the effect.

Even if others want to copy it as it is, not all products can do so. Can't do without IP, can't do without live broadcast attribute, can't do without KOL, can't do without topic. If it's fake goods, other people can't do it except big penguin.

This is the real subversion. "

Chuyuan Xixin says that the boss knows enough? How can the evaluation be so pertinent? Once again, the crowd became silent for a moment, and it was cold for a moment.