Completed Salted Fish's Self-help Strategy

In this way, in the history of Chinese film industry, only a few films with a box office of one billion yuan were produced.

But the game is so profitable that no matter how much the revenue of TV series, Ba people's entertainment can be ignored. What Zhang Dongdong is afraid of is that Chu Yuanxi has changed her mind. If something changes, all her preparations will be yellow

The words in front of chuyuanxi had three meanings. Lao Fan didn't know whether he understood the twists and turns of chuyuanxi. Anyway, he nodded and asked, "what if our conditions are better than those of soulI? I know the conditions of Sohu. Is it right to divide the purchase unit price and the advertising of new users? We can also give that condition. "

"Does Mr. Yang agree with this?" Chuyuanxi is a little embarrassed to ask, which is a little insulting, because Youtu is a unit in the grand cultural entertainment, and Lao Yang is young commander of Youtu. Chuyuanxi's question is equivalent to questioning Laofan's control over his entire platform.

However, Lao Yang himself is the first rotating president of grand entertainment, and he is also one of the few people who joined Alibaba as an executive from Youtu after it was acquired by Alibaba. Therefore, this problem cannot be solved.

"It's good to be in the home-made key plays. It's not a problem." Lao Fan didn't know whether he understood or didn't understand this question, so he gave a direct answer: "our purchase price of single episode can definitely be higher than that given by soulI. As for the number of new users... " He made a slight pause of self mockery. "The number of new users who are finally identified is definitely less than that of Sohu, ha! But the proportion of advertising can also be increased. "

Chuyuanxi seriously said: "I have to think about it, Mr. Fan." Lao Fan's skill of pretending to be confused makes Chu Yuanxi feel very difficult to deal with, because he gives the beginning of the speech, and the other party doesn't answer it at all. It doesn't mean whether he understands his metaphor or not. It's just a straightforward expression of his own demands and conditions. On the contrary, there's no room for deception.

Lao Fan's face remained unchanged. He could not see whether he was happy or angry, or whether he was serious or joking? In fact, our excellent soil is not so bad. "

Chuyuanxi decided to single knife to single knife: "Mr. Fan, why don't I tell you what I think is the best plan for us?"

"It's OK to have a chat."

"My plan, in order to take care of Mr. Zhang's interests, must have a demand for return, so ip drama, with its own traffic, focuses on the value of new traffic. I think so. It's fairest for us to reverse share in a form similar to members' online and offline.

For example, if we become a new member or an activated old member who has not logged in for a long time through our play, their advertising consumption behavior, no matter which play they point out, will be shared by us in a period of time, such as three months. In addition to the normal click sharing of ordinary members, so that we can even share as long as we don't need the website to purchase by set. "

This is a complicated statement, but Lao fan can understand it as soon as he hears it, because this method is used in many app renewals, and it is a vicious trend brought up by the headlines. Just like Chu Yuan Xi so active put forward or appear more shameless.

Lao Fan's honest face with a little smile, at this time finally changed, become more festive. He pushed his glasses: "I think this scheme is still a bit long-span, not particularly suitable..."

"I don't think it's appropriate either." Chuyuanxi immediately followed up.

"Well?"

"The main reason is that there are still a few big IP products on top of the excellent soil."

"Hahaha, the main reason is that we hope to create self-made content of popular products." Lao Fan really missed the point this time.

This unforced error was taken by Chuyuan Xi, and immediately began to vomit: "self made content? Do you know that Sohu Video was better than iqiyi, and it was as good as Youtu's? "

"Ah, yes, that was before 2012."

"Yes, later soli was obsessed with homemade dramas. What do you think of it now?" Chuyuan Xi lost a smile: "so I haven't communicated with Sohu about this plan. The big platform has enough content to keep the new users, and these new users will also produce enough consumption behavior, which will eventually turn into sharing and let me make money. This is a win-win situation. The platform certainly hopes that the traffic of the traffic drama will not go when it comes. But it's all self-made content. I can't make money for our side with this method. It's a double loss. "

This time, Lao Fan must have understood - you're better than Sohu, but you're worse than iqiyi, so it's not suitable, or the most suitable.

Although he was suspected of being looked down upon, Lao Fan didn't get angry at all. Instead, he said, "Xiao Chu, do you know the new method of account sharing that I plan to implement in Youtu?"

"I've heard that it's based on the proportion of members' viewing time in the total time of the drama to pay the share payment?"

"Yes, it's also related to the rating and the total duration of the show. We worked out a formula, assuming that you are an S-class play, with 50 episodes in length, which is equivalent to all the content that 10 million members have watched completely, and the amount of sharing accounts will reach 500 million. If it's A-class, it's 400 million. It's more cost-effective than purchasing and advertising. Do you find it attractive? ""Yes." Chuyuanxi is very sure, because as far as the current ecology is concerned, there is one play to count as one, and it is difficult to reach this number whether it is divided into advertising or purchased by set. You know, it's just platform revenue. It's not included in satellite TV procurement. Satellite TV procurement is in the case of millions. In this way, is it really possible to achieve the goal of making a net profit of 1 billion?

After a quick thought of Lao Fan's plan, Chu Yuanxi clapped his hands: "Da Wen Yu is finally ready to burn the money to the point!"

Lao Fan didn't know how to answer this question. Since Ali established the grand cultural entertainment, it has burned more than 10 billion yuan a year on average, but it didn't burn to the point before it was co authored? However, it did not burn to the point, otherwise it would not bring the first excellent soil in the industry to the third, and kill the shrimps and the beautiful sound. But it's equivalent to mentioning which pot doesn't open. Lao Fan asked with a bitter smile: "why do you think we are burning money? We are clearly encouraging high-quality content to ensure the user's viewing experience. "

Chuyuan Xixin said this is for me? "The wise don't talk in secret. Isn't your strategy aimed at the traffic drama? Isn't targeting traffic drama for new users? Isn't spending money on new users the standard definition of money burning? It's a pity that no one in your entertainment industry has understood this standard definition for so many years. I don't know how much money has been burned for so many years, and all of them have been burnt awkwardly. It's really hard for Ali to give consistent support. I would have cut them long ago. "