Completed Salted Fish's Self-help Strategy

Chu Yuan Xi said, but also a cut gesture, Lao Fan's face finally not calm, the first is that Chu Yuan Xi said too directly, equivalent to "face stab few people's fault", although he just took office, in fact, should not be this too.

The second is the accuracy of Chu Yuanxi's analysis, because the team that put forward this strategy is indeed a differentiated strategy tailored based on the current situation of excellent land. The problem is that the high-quality money burning scheme that the whole team has studied for so long has been interpreted by chuyuanxi in a few words? This made Lao Fan have a little fluctuation in his mind: "your view is very novel. We haven't really thought about it. Can you tell me more about it?"

Chuyuan Xixin said if you don't think about me like this I can't do anything to you! However, Lao Fan inadvertently used "you" to show that he was right.

"Well, I'll teach you a lesson. First of all, this payment scheme seems to be good for all high-quality dramas, but in fact, it is totally different for dramas with different attributes, because what you eat is the digestion ability of users. Dramas with different attributes have different consumption ability for different users.

On the excellent land, it must be the flow drama that is suitable for this scheme, while on the penguin iqiyi, it must be the high-quality drama that is not flow that is more suitable. The reason is that Youtu's users' plates are small, and non flow high-quality dramas can only digest users in small plates, which is not cost-effective. However, because of its own flow, any platform under this scheme has its own basic plate.

This payment scheme is equivalent to a single customer unit price scheme, which reaches the highest customer unit price on the basis of customer satisfaction. Then the total profit of the drama side is a function with extreme value, and the parameters are the size of the platform disk, the size of the flow basic disk and the script body's adsorption capacity to users.

So it's very clear. If all platforms are this solution, and the customer price is high or low, then the calculation is very easy. Assuming that the tonality of users on each platform is not very different, and the advertising exposure is also the same, there is no basic disk for high-quality non flow dramas, and this part is zero. Once the platform user volume and customer price are multiplied, you can make a choice. If the difference between the unit price of customers is not as big as that of the platform volume, the non flow drama will only choose the platform with a big plate.

The flow drama has a basic disk, which does not depend on the platform. The larger the basic disk, the more inclined it is to the platform with high unit price.

Therefore, your scheme is equivalent to a trump card used to attract traffic dramas, and then digest the traffic that comes with these traffic dramas, which is your new users. Isn't this a money burning scheme with a clear goal? Don't know if I'm right? "

Old fan Xin said that there are many people who understand the market, and the intention of this model innovation is seen through at a glance.

Traffic drama is nothing more than the IP traffic and the fan traffic brought by big card companies. As long as the quality of the film and television products with high IP appeal is up to standard, even if one of the leading actors and actresses is not particularly good, as long as it is not bad to a certain extent, it should be relatively easy to exceed the existing revenue in the market, which can be regarded as both happy and worried.

This method can ensure that Youtu can attract the producers of traffic dramas, which is a happy place. However, for high-quality non flow dramas, it will be seriously unattractive. Because of the restriction of the total number of users on the excellent land, it is difficult to fully cover the total viewing time no matter how high-quality it is. In terms of income, it is certain that penguin and iqiyi will not be able to use the existing scheme to purchase directly. Therefore, using this solution will cause serious traffic of content on its own platform, which is a huge worry.

If the dramatists can't see clearly what's going on inside, there may be a lot of high-quality non flow dramas coming to test the water. After all, the revenue "expectation" is very considerable, but if they are as sensitive and skilled as Chu Yuanxi's business model, it's just

This guy is a monster! Lao Fan carefully scanned chuyuanxi with cautious eyes, and said in his heart whether he had studied our strategy in advance, so that he could say 2580000 so quickly?

The problem is that, as Chu Yuanxi said, Youtu has to change its long-term strategy and become a user. Before, it was only about income. Therefore, even if you have to suck the traffic first, in the age of traffic, if you don't chase the traffic, you are playing hooligans, and even have the risk of being overtaken by station B. It's a great pleasure for you to be overtaken by a two-dimensional website!

He decided to test chuyuanxi again: "well, what if penguins compare with us? Although we are Ali, rich geese are never afraid to fight for money. "

"You are joking. Penguin is not stupid. If you dare to copy it as it is, you will immediately become a part-time worker for the drama. Can't you be happy to produce high-quality non flow dramas? That's not how money burns. "

Old fan Xin said that he could even think of this? This guy named chuyuanxi won't have someone in our Youtu, will he? The essence of this scheme is that it is not afraid of being copied by others, and it is designed for excellent soil. When the team first proposed it, even they only saw the new user access ability of traffic dramas, especially IP dramas. It was the team that explained the causal relationship of the anti Shanzhai attribute in detail.

At that time, after listening to the plan, he thought: ouch, are we so awesome?

And now it is: Oh, the whole world is so awesome?

Looking at chuyuanxi's smiling face, Lao Fan could only lose a smile. "It's a success to let the stronghold leader stay in the stronghold! What about your play? ""Let's wait until your new scheme of account splitting is fully implemented."

"Well, ha ha, it will always be implemented before your play is finished." Old fan Gan laughs and says that as the president of Alida entertainment, it's useless to say so much? God, see you!

And what chuyuanxi thought in his heart is: how confident are you? The problem is that he really does not dare to make any commitment now. It is not that he has no confidence in Lao Fan, but that he has no confidence in Ali Da culture and entertainment.

"Zhang Dongdong, who worked with me, repeatedly stressed that she earned money before shooting. I don't know if she has the patience to wait until she's finished..."

"Is your partner so confident?"

"I gave her confidence. Our game is plot game, TV play can be regarded as an official plot, the concept of pulling the fans group I feel should be more awesome. The key is that now the game is on first, but the script has not yet been published, maintaining a complete openness. In this way, we can arrange the content of the play according to the distribution of the key plot cards in the game. "

Lao Fan finally entered the field that he didn't understand at all. Chu Yuanxi quickly explained the concept of plot card. The so-called key plot card is the card that the player finally chose as the protagonist's partner.