Completed Salted Fish's Self-help Strategy

The convenience store is a track with low gross profit and lower net profit. However, with the overall slowdown of domestic retail industry, the convenience store has maintained steady growth.

On the one hand, it is policy support, on the other hand, it is the improvement of national income and consumption level, but there is another aspect that can not be ignored, that is, the application of new technology makes SKU management, logistics and distribution more scientific and become the representative elements of the concept of "new retail".

So the first step after the start of Xiaokang is not to shop and push bicycles, but to develop software. We should build endogenous and basic things first.

Of course, there are many kinds of convenience stores, and not all of them have very low gross profit. For example, the gross profit of hot meals can reach 60% or 70%. The convenience store is an important solution to the business community brunch scene, so at least in the big city big brand chain convenience store is always filled with rice fragrance.

However, hot food is actually fresh food and is the core moat of innovative convenience stores, because innovative convenience stores must have cold chain logistics capability, which is just the weakness of other competitors. Taking 724 as an example, there are nearly 20000 stores in the island, covering nearly 200 food processing plants and more than 100 distribution centers, which are capable of replenishing the stores.

We should know that the island country covers an area of only 480000 square kilometers, which is equivalent to Shandong and Hebei. This strong cold chain logistics delivery capacity makes 724 always the first gold medal in the convenience store industry in the world.

In addition to hot meals, packaged food, which also belongs to simple meals but not fresh food, that is, Bento, salad and rice ball, also has a considerable gross profit margin.

This shows the importance of logistics, packaged food also has a huge dependence on logistics. Therefore, logistics is the first place to burn money for a well-off society, and it is the premise of opening a shop.

If it had been a few years earlier, it would have been hard for China to burn the money. For example, different distribution strategies need to be matched for foods in different temperature zones. Some of them need to be delivered once a day, while others need to be delivered several times. Once every link of each distribution center goes wrong, it is a loss.

Thanks to the fact that convenience stores have been blooming all over the country in the past two years, especially the convenience store system imitating 711 has been constantly emerging, now the convenience store practitioners have been quite adapted to the intensive cultivation of logistics.

The key to open a convenience store is to choose the category and open the franchise system, but this is not the problem to be considered in milestone 1. In fact, the choice of categories is very important, because the convergence of innovative convenience stores is too strong. In the past, many convenience stores were all Shanzhai 724. How to keep fresh and create differences is a very obvious problem.

Open franchise can create scale effect, which is the essence of convenience store business. The well-off society in the future will definitely be based on flagship stores as the core and franchise stores as the backing, but it's not up to now, because open franchise is bound to be a matter after the operation of "subsidizing users" has cooled down.

Otherwise, there is a serious conflict of interests between the subsidy users and the franchisees, and it is easy to create a wool party. Even if the users come to collect the wool, it would be a tragedy if the franchisees themselves collect the wool.

In addition to the innovative convenience stores imitating 724, China also has a large number of local convenience stores with mature models, such as Meiyijia model. At the beginning, several local tyrants organized groups to invest in artifact company. There was Wang Yinyu, who opened this kind of chain convenience store.

In terms of fresh food, Meiyijia model and 724 model are quite different, but both of them have obvious problems: the iteration speed is too slow and there is no freshness.

It's easy to give orders to this problem. Just change the pattern? The problem is that this is a chain convenience store, not a couple's shop. How can I change it? Which to change and which to keep? What if the cancelled style is just what users like? Tastes vary from place to place, not to mention across the country. Even in one district, there are differences in the source of customers between the East and the West. Blind swapping is more likely to lead to the loss of customers.

So the slow iteration of fresh food is not without reason. At this time, big data will come in handy. App touch users can efficiently obtain big data, increase the iteration efficiency of SKU, and play a positive effect. Therefore, the recruitment of big data siege lion is an essential step, the sooner the better.

In this regard, only a few convenience stores at home and abroad use app for data guidance, even 724. The convenience stores that have made apps rarely use big data for collaborative operations. The membership system is mainly used to lure users to recharge or take out, rather than providing additional services and collecting data. In a word, this kind of membership system has not done enough. Even if the membership system is built, some users can register and even recharge, but it lacks the effect of horse racing and enclosure, and can't encircle these users.

If they can't circle users, they will go to other stores to consume, Download apps from other stores, add members of other convenience stores, and occasionally use Xiaokang. This is not the effect chuyuanxi wants.

Users have 24 hours a day, assigned to work, rest, eat, sleep, play games, socialize, have sex and so on, among which the time for convenience store shopping is very limited. But Xiaokang can create more demand and use scenarios, increase the time of using Xiaokang app, and make them not in the mood of opening other convenience store apps.Time is a kind of wealth. All mode innovation in the Internet field is a re combination of users' time. Taking this as the premise of competition and deducing the reason from the result is a successful way. What chuyuanxi wants is to occupy the time wealth of users as much as possible, and turn the time of ordinary people into the fuel of their capital accumulation.

Now no one has done it, or even if someone has done it but has not found an efficient way, more and more convenience store enterprises will pay attention to it in the future. In fact, even at this point in time, convenience stores that focus on apps have begun to appear. This is not the year of 2016 in the original world. The environment is different. Xiaokang must seize this time window and first make full use of the membership system to achieve the effect of horse racing and enclosure.

Looking back on the original world, Chu Yuanxi really envies himself that year, because 2016 is a perfect time node. It's the same as opening a convenience store. No one notices that there are still new ways to play this golden track. In the open trillion level consumption scene, only he can make a dash to catch up with 724, Rosen's family and other heavy old foreign investors.

Did chuyuanxi worry about the pioneers of these island convenience stores? The original world was worried for a short time, for fear that they would be flexible and responsive.

But fear has not come true. It is important to know that these island convenience stores are mainly composed of franchise mode, so it is impossible to burn money to subsidize users. This is a huge shackle. Just think about how lucky coffee erodes the market space of Starbucks. And they lack "Internet thinking", and it is impossible to find the right solution in a short time.

However, in this world, will competitors copy those mistakes exactly as they are? It's also a question mark.

Since 2016, convenience stores have been gradually warming up. Take the policy aspect as an example, in 2016, DIDU issued the official industry standard of convenience store industry, and in 2018, it launched several measures to further promote the development of the industry, so as to escort the whole track from the policy aspect.

Other first tier cities are no worse.

As a result, the convenience store has raised more than 10 billion yuan since 2017 when there is no well-off society in the world. Although it is not particularly large, the entrants have sprung up like mushrooms. It is impossible that it has not touched the old giants such as 724.

Of course, most of the entrants are "benchmarking 724". From spirit to material, they make a complete imitation of 724, and even have no brains to follow 724. So it's hard to say how much attention they can attach to it.

It can be said that the level of per capita GDP determines whether there is hope and investment in many tracks. Like coffee, like skiing, like convenience stores. The reason why convenience stores suddenly become hot is that in 2017, China's per capita GDP exceeded $8000, which is a sign.

Then, after a spectacular 2018, many entrants left the arena one after another because they went in the wrong direction, couldn't bear the financial pressure, or found that chunshanzhai couldn't play 724 no matter what, and many of them were famous.

For example, because the investor is a P2P, he fell in the tide of thunderstorm and left in the dark.

For example, due to the difficulty of capital turnover, we had to transfer a large number of stores to Rosen, shrinking the category by half.

For example, goudong convenience store closed a large number of stores because of the completely wrong direction, which made the store managers who blindly followed goudong's call to open a store lose a lot of money and consumed goudong's little credit.

Even Suning's small stores have been stripped from the listed company system, because losses have dragged down the performance.

You know, when Suning and goudong entered the stadium, what caused the capital's exclamation was that the e-commerce companies turned over the entity at the beginning, and now they come to empower the entity. This track is about to rise.

Unfortunately, they have not been able to gather all the people and logistics to the supermarket. On the contrary, they show the inflexible side of e-commerce companies in sku management.

Therefore, at this time point just after the Spring Festival in 2019, the whole track presents a chaotic state, and chuyuanxi feels that it must be regarded as a new start.

Bicycles also rank at the same priority as basic development. It's a relatively simple job, but it's a lot of work. You know, it took one year and three months from the establishment of the company to the launch of Mobai bicycle, but it was only one link in Xiaokang.

Fortunately, after the tide of bike sharing entrepreneurship, the upstream and downstream of the entire industry chain in this field are very mature, and the time can be greatly reduced. Among them, Wang qingtuo in Jinmen is sure to take a trip. It is the first bicycle town in China, and also the "arsenal" for bicycle sharing.

However, in the original world, around 2017, there was a big craze for bike sharing, and Wang qingtuo was in full swing. Now, when entrepreneurs are out of business, Wang qingtuo is no longer as hot as it was two years ago. It is estimated that Wang qingtuo will also meet a new start.