Completed Salted Fish's Self-help Strategy

Yuan Mu felt very bad, because although Chu Yuanxi was right about the theory of well-off social life, he had not shown his understanding of social life.

In other words, if Xu Xin has seen the material of Chu Yuanxi and talks about some specific questions about the material, Chu Yuanxi should be able to answer the questions like a stream. At least yuan mu can't ask Chu Yuanxi. It's not a time for her to take Liu Lu and Yuan Jing to attack Chu Yuanxi and make a war game. It's not a tricky angle. All of them are defeated by Chu Yuanxi.

but if it's traditional social networking, it's really hard to say, especially the Alipay social circle, which is called the century puzzle by the high-end circles.

must know that Alipay has been frustrated by social interaction. It seems that it is not clear how to do it every year. It is not clear how to do it. It is a blank design of a confused and confused job. Copycat

, what WeChat has, Alipay has a big hand, and all the Alipay stores have a large number of copycats. WeChat has no functions. It's all about the chat, group chat, circle of friends, public numbers, small programs, games and so on. Alipay is just a broken heart for users. All kinds of two level three level five level interface is full of social treasures, official account, new users, ten years. Old users may not be clear.

But no one uses it as a social software.

So this question is just like what Xu Xin said. There are many answers, and it seems that they are very reasonable, but they don't solve Ali's problem. That's why Xu Xin said it's an open question.

Take this to test Chu Yuanxi, isn't it a bit of a hooligan?

However, Yuan Jing is still upright, and Lao Shen is silent. It seems that this problem has nothing to do with him, and actually it has not happened. In fact, he is very curious about how chuyuanxi plans to make contributions.

On the contrary, chuyuanxi was more relaxed, because there was no answer to this question. Even if there was a correct answer, Ali's people had to see it and then do it again to verify it. So Xu Xin's question is actually very easy to deal with, not how the answer is, but whether Xu Xin agrees with the answer. This kind of recognition can be achieved through insight or just a little psychological skills.

For chuyuanxi, it's a little more difficult to kill a dog. On the contrary, it's easier to kill a dragon. It's just that he didn't have a chance to test the knife for more than a year. The knife is rusty, so we have to hurry up. That's why he is always relaxed. It's hard to persuade so many investors, but it's not easy to persuade Xu Xin!

"Sister Xu, I'll blow a bull first. You know, the first company I started, Ba Ren entertainment, grew up on the social network. We media wanted to grow bigger by socializing, so I must be a social material. Otherwise, it's impossible to build a successful we media matrix like Ba Ren entertainment without spending hundreds of millions of dollars. I'm a white wolf with empty hands. I only invested 4 million yuan, and it's all labor costs.

However, I do social networking in the way of PGC. It's from the perspective of users. It's not the same line as development and operation. Maybe that's why you still doubt whether I'm the material for social networking. However, I used to work as an industry manager. The product manager is the junction of operation and R & D, one hand for development and the other hand for operation. Do you know my background? "

"I know now." Xu Xin nodded slightly, indicating his recognition of the ox that Chu Yuanxi had blown.

Chuyuanxi thinks this is a very good start. As early as the 1960s, social psychologist Friedman realized an interactive phenomenon called "push an inch" effect. For example, on this occasion, as long as Chu Yuanxi asks Xu Xin to approve his first point of view, it is equivalent to upgrading the other party's cognition. The other party will subconsciously increase the probability of accepting his next argument, and it is easier to agree with him I'd like to ask.

The reason lies in two words: human design.

"Human design" is a huge factor that affects psychology. No matter how small things are, subconsciously, everyone has a desire to keep human design consistent before and after the same object. Therefore, in order to avoid contradictions in human settings, when one person approves of another person, the psychological scale will be enlarged or even opened, instead of reversing 180 degrees immediately.

So taking advantage of this scene, the most suitable is to advance an inch.

So Chu Yuanxi said: "for your test questions, many people's answers are based on the product itself. For example, e-commerce users' cognition of app is e-commerce, which is not suitable for social networking, so they can't do it. Another example is that there are too many functions, too many miscellaneous functions, too much subtraction and so on. All of these are right. It can be said that Alipay APP has many problems as a social problem. It is not a problem that can be solved through social interaction.

But I want to explain from the perspective of product managers that they are not operating in the right way. "

Yuan Mu was stunned: "operation? Does Alipay need to operate? " Tiktok

Xu Xin is also the problem. Generally speaking, APP is not needed for national level, such as WeChat QQ Alipay, why the headlines and jitter are almost the same, because they need to operate and what they need to do is to throw money.

only heard Chu Yuan Xi said, "yes, it needs to be operated, because the way they put social functions directly into Alipay's APP is wrong."Yuan Jingning asked respectfully, "what does this mean?" Why dignified? Because he didn't understand.

"It means that they should redevelop a brand new app for social networking and operate independently." Chu Yuan's confidently said: "Alipay's social networking has two obvious problems in my view. First, there is no use scenario that can be distinguished from Penguin's two major social applications. What's the use of its social functions? It makes acquaintances socializing, even if users need to add WeChat to WeChat, and in addition to transfer payments, there are few Alipay solutions.

Only when we find a scene that is not suitable for wechat but suitable for it and has massive demand, can the corresponding social app have the value of existence. And don't call it treasure or animal. You must make a clear cut with other services of Ali. Social networking is pure social networking. Don't have anything else. In this way, the remaining users are the real social users and will become the seeds. In the face of the demand that is not suitable for wechat, they will pull other people in the social chain to this new app.

Why should I emphasize purity? You can think in reverse, do Penguin want to be an e-commerce? I'm sure I want to, but I didn't plug the entrance of the micro store directly in the primary and secondary interface of wechat. The micro stores are introduced indirectly based on the ecology of wechat. Wechat plug is Jingdong, would rather lead the flow to Jingdong than to weidian, why? Because it destroys its purity.

second, the social function of Alipay APP is not called social interaction at all, which seems to be the problem that Ali has only realized in the past two years. Alipay's traffic is super large, but the function is in its own interior, and the usage of this traffic is not enough. Users don't even notice that there are so many social functions available. If you use Alipay, you should understand what I mean.

Ali sits on four national level traffic, Alipay, Tmall, excellent soil and Taobao APP. The right way to open is to use these huge traffic as advertisements, push a APP that specializes in social networking, and find the answer to the first question. That's how we push it, not in Alipay.

You see how the headline system pushes multi flash? If you change the way to Ali, you will do more tiktok in the jitter. But the tiktok is a gene for APP tractor. The idea of tiktok is to not insert it into the jitter, but to use the flow of the vibrato to push the multi flash.

I'm not sure whether Ali has really realized this problem in the past two years, but they have launched a "nail" that is this route, specific scenes and independent app. However, nailing has its own problems. The application scenarios are too narrow, and it is not a global social interaction. The ceiling is too low. What's worse, in the employment environment of China, many users are naturally against this thing. Nailing is against social animals. It's the whip of capitalists. The more users use it, the more they hate it. So it's hard to win people's hearts.

even so, nails are more promising than Alipay APP's social networking, and can catch some users in specific markets. The difficulty for Ali to break the game now is that it can't find a real global social scene, and it can avoid the radiation of wechat.

That's my answer

Xu Xin didn't speak for a long time. Blinking her eyes, she seemed to be thinking about something. Then she suddenly said, "I should call Xiao Min of alicloud. I think he is particularly willing to vote for you."

Chu Yuan Xi was confused by Xu Xin: "who? Alibaba cloud's General manager of Fujian Province? Isn't he the chief scientist of Alibaba cloud? It's not investment, is it? "

"Yes, that's him! You don't know that, do you? He plans to be independent from Alibaba, but instead of starting a business, he will set up a venture capital fund to invest in cloud computing and AI. The latest is the first half of the year, right? "

"Why does he like to vote for Xiaokang? Xiaokang is just a business with cloud and AI. The most important thing is social

"But your analysis of Ali is very thorough. He must like to throw. To tell you the truth, I wanted to call Jack just now. Jack and pony dream of entering each other's hinterland. So Guess Jack wants to vote, too? " Xu Xin said quite excited, do not know is out of convincing Chu Yuan Xi's analysis, or because he found a guide to Jack's conversation.

"Ah, sister Xu, please don't make this call." Yuan Jing couldn't sit still, because he didn't know whether Xu Xin was coming for real. "If I had been looking for Ali, I would have been looking for someone."

"Mm-hmm, in fact, someone in Ali recently asked me about the price of Ba people." Yuan Mu took advantage of the situation. She looked at chuyuanxi and said that the offer was sincere. It's much higher than your 27 billion yuan valuation. It's a merger intention, not an investment. Although with the composition of joking, but really tell C sister, I don't know if C sister will be crazy.

The investment contract they signed at the beginning clearly required that they could not sell at any time, and they could only seek resale at the financing node. In other words, if chuyuanxi did not do round B, no matter Zhengde or modu syndicate, they could only eat dividends. Legally speaking, chuyuanxi could completely prevent them from cashing out, but if they were merged, it would be different.

So sister C could be crazy.

In order not to make sister C crazy, Yuan Mu pretended to take it as a joke. Except for Yuan Jing and Chu Yuanxi, no one said it, and there was no promotion.Unexpectedly, Chu Yuanxi highly praised her decision, because when a big company with acceptable size was targeted by a big Mac, what she was afraid of was not an open move, but a joke.

Ba people hold all the shares. If Ali solemnly announces the merger and acquisition intention of Ba people's entertainment, Ba people will not have any turbulence, but they will be excited. Ali is responsible for the announcement of this intention, which is related to its corporate image. It can't turn back and adjust the price easily. There is only yes or no for Ba people, and the turbulence at most exists at the level of aunt Cynthia.

But joking is not the same, especially when the price is still very high. If this joke spreads out, so many people in Ba people hold shares, there will be all kinds of thoughts of worrying about gain and loss. Sister C, an external force, will exert influence crazily, and even if she pleads, she will try to get chuyuanxi to agree.

In fact, this kind of trick is common in business. There is a proper term called "throwing low ball strategy", which belongs to the category of dog slaughtering. The so-called "throw low" is to first throw out an obvious preferential price as a sweetener to mobilize the other party's expectation and excitement, and then find an excuse to say that I was joking just now and offer a normal or even slightly lower price.

At this time, because the counterparties have established a large number of trading expectations, they may even have arranged the plans after the transaction, and they just want to complete the transaction as soon as possible, so they are easy to succeed.

Of course, there are also shameless, not joking directly throw low ball. For example, on the Pacific side, someone changed the name of this psychological tactic to "extreme pressure". It's a common practice to make you panic, like lying on your feet, not biting but disgusting every day. In fact, the essence is the same, which is to force the other party to waver and compromise by breaking the contract, and then accept the suboptimal solution or the third choice.

It seems that there is no cost in this way, and you can get the desired results by saying high, but in fact it consumes image and reputation. Even in the business sector, it is very low in the company level.

But it's useful. It's a great test of leaders' wisdom. Fortunately, there is also a corresponding ancient oriental philosophy here. No matter how changeable you are, I will never change.

It's the same to the level of Chu Yuanxi, which is a great test of his wisdom. What's more, his energy is now on the well-off side rather than on the Ba people's side. If he suddenly runs to push the Ba people to be merged, if the other party is sincere, it's OK. Otherwise, he would have been slaughtered as a dog?