Completed Salted Fish's Self-help Strategy

Xu Xin was not too surprised to hear that. After all, Ali is famous for everything, and the Ba people group is fat enough. Even if he is a string player, he is also a big waist player, so it's worth a roll.

But Chu Yuan Xi can't dare to think so, a hear god horse? A joking way to say M & A? Stop right now.

The key is that the other party is joking. Who knows if they are sincere? If we don't pay more attention to this, it is really possible that something "out of the blue" will lead to a situation.

Therefore, Yuan Mu's reaction is absolutely worthy of a high-profile praise, so that everything is annihilated before it happened, and virtually reached the realm of self immobility.

Across the tea table, although Xu Xin didn't buy it or not, he launched Chu Yuanxi's social roadmap. While looking at it, he asked, "Ali has quoted a price. What about you? Didn't you talk about it? "

"No. Ali is not the material of the game. Ali has lost all my frog sons and sold the Ba people to Ali. What about my 200 million game players? Isn't it abandoned? I'm responsible for them. "

"Yo yo ~" Xu Xin obviously didn't believe it. She said, "what's the possibility of you and your mother's generation? This is obviously an addition to the defense.

But think about Xiaokang's business, look at the tragic situation of huangche, and recall how meituan broke through the barrier in those years. It's because of the unclear relationship between Ba Ren and Xiaokang, two nominally independent companies, that there's a ghost only if we don't take precautions. Xiaokang has brazenly transferred n employees from Ba people. After Ba people accepted the merger and acquisition, even if Ali didn't know Xiaokang at first, he must know about it. By then, his interest will be greatly increased. Maybe he wants to integrate.

Moreover, it's Ali. People's business and size are there. They don't have to resort to any heresy. They can't stand to be well-off. In the end, they have to constantly compromise.

Xu Xin, who has presided over numerous investments, mergers and acquisitions, tender offers, and even hostile annexations, does not need to think carefully. The development path behind is automatically deduced, just like chuyuanxi's deduction of social channels in materials.

This way of socializing is quite complicated. Before socializing, we need to pave a few steps. One, two, three steps each have related functions. It seems that it has nothing to do with socializing. But at the end of the day, we have to raise a banner called "community socializing". All the functions ahead can be used. Finally, these functions will be integrated into a new social app, and users will have to use them if they don't want to, because it's convenient and there are more application scenarios of currency circulation.

"You are, how to say, a commanding social scene, using convenience stores as outlets to force rhythm? Anyway, if you have to do it in the end, it will replace the owners group, parents group, fitness group, running group and so on in wechat QQ? What's your biggest use in developing AI? Well, it makes sense. Your core is actually the most humble big data group among the five it groups? "

"It's not to replace those groups, it's to develop their own social networks and" effectively expand "users."

Chuyuanxi knew that Xu Xin had been in his own camp, so it could be said clearly and delicately. "When you asked about the well-off ecology at the meeting just now, I emphasized a word called" create demand ", which is the same in social life. The so-called manufacturing demand is not out of thin air, but there is a potential demand, which can not be achieved by technological means or ecological construction in the past. Now I see that there is no problem in technology. If we build this part of the ecology, this demand will naturally arise.

What I want to do is not limited to the community. It's just that this name is more representative. I'll give you an example. For example, between companies, there are many companies in a building, but very few of them make friends with each other. Maybe the boss doesn't want to get together, but what about the employees? Is there any need to communicate with each other? Obviously, there are, especially for the social livestock employees, whether they are looking for more employment opportunities and information, or looking for targets.

This kind of demand can be described as "one step away", but usually this step is very close to the end of the world, and there is no application to deal with this pain point at present. And the well-off society can link these people who are close to the world through the AI community building model. Social networking is meant to link people who need links, whether they are acquaintances or strangers.

Xiaokang is a kind of social intercourse between acquaintances and strangers. Why is it called "community social intercourse"? It's because the community is a social environment where people live close to each other but don't communicate with each other. If the sound insulation effect is good and the living habits are good, you may not know the neighbor next door for ten years until you retire and go out for a walk every day.

Each of these needs is very small, but also very large. It can be compared to the "long tail channel". As we all know, the long tail channel is becoming more and more important, right? I'll call them "long tail demand.".

In the information society, information is the first. Xiaokang can study big data at fixed points through convenience stores. Every store can build a wave of effective data by crossing with riding data. Then, AI recognition function is used to build groups, identify the relationship between users, and help users expand and add groups.This is the function that QQ wechat wants to achieve but fails to achieve. Because there is no supporting entity industry, there is no accurate source of information, so it has done the relevant functions, but it can only be used to make an appointment. In order to realize this function, I have done so many supporting industries, both soft and hard. In this subdivision scenario, I am definitely better than wechat QQ.

This is called a social network with location as the core factor and consumption habits as the skeleton. The social network built with such data can just meet a large number of long tail needs, which is its basic disk.

I explained to them that the formal social classification I made should be called "tagging". The key to tagging is tagging, and the key to tagging is big data. How can I get this kind of big data? Online shopping and take out are on the one hand, but the effectiveness is not strong. On the other hand, offline can only rely on investment to build ecology, so I choose convenience stores and bicycles, which include location information and consumption information. If we push backward in this way, we can know what we have to build and what money we have to burn from the results.

As for promotion, Xiaokang future will introduce the concept of social networking through a function to solve the social pain points of labels at a certain time point, and then push a new social app. "

At the beginning, Yuan Jing's hand trembled with excitement when he heard this passage, but Xu Xin was much more stable, without any expression, a level higher than yuan Jing's straight face all day.

But after chuyuanxi finished, she thought for a long time and then asked, "I still have a few questions."

"Go ahead, please."

"First of all, why didn't the headline multi flash be promoted? All the success conditions you mentioned today are met by multi flash."

"Ah, if you want to succeed, you can't meet any conditions. Meeting the conditions is not a sufficient and necessary condition. You have to solve the pain points." Chu Yuan Xi said, secretly happy in the heart, because this question just asked him the area he knew very well.

after all, the relationship between Ba and tiktok is quite complicated. Moreover, the Palestinian information team led by Lu Yu took over the media, because the creative ability was completely behind the same period last year, and could not produce the big explosion video. So we increased investment in research and re marketing, wrote many internal documents, and analyzed the whole self media market, mainly in the form of jitter and sound. Some things about microblog.

Chu Yuan Xi has seen all the results of these analyses. Now he is coming. He says Zhang Ming, Zhang Ming, I'm sorry. Now I'm going to sprinkle salt on duo Shan!

"I think there are two main reasons why multi flash failed. The first is false demand, and the second is promotion.

Multi flash is a separately promoted app, which has strong traffic and is purely social. But what social needs does it solve for users? No, users don't have the need to socialize with video at all, at least not yet, so multi flash can't create effective demand.

One of the important functions of social interaction is self presentation. The essence of social interaction with vision is to show something that you can hold. But the videos taken by ordinary users themselves are ugly and can't handle them at all. So when can multi flash be pushed? AI has developed to the point where it can beautify the video with one click just like P-map.

In the final analysis, why can picture social networking work? Because the users who don't know P-map can beautify a picture taken blindly at will. This is the standard configuration of the mobile phone industry, but the video technology can't reach it now. Tiktok

tiktok is a place where the wicked thing is to see tiktok, and try to use the pattern of shaking, but they forget how the flicker is fired. Tiktok relies on high-quality video, and the content of the professional video creators is not the videos that ordinary users take. Tiktok Kwai, I admit that there are also some non professional video data on the jitter, but the overall style is exquisite.

It's a very technical job to shoot videos, and that's how I started. Let's not talk about shooting technology. Go to the workshop of Ba people. What professional equipment are they? When we first started in January and February last year, we were destitute and had nothing. The biggest expense was to buy professional equipment, UAV and macro camera lens. Who can ordinary users play like this?

And shooting high-quality video requires a professional hand mirror. Let alone shooting video, when the dance anchor dances to the camera, the light and lens have to be adjusted for a few minutes. No matter what tiktok can be done, no matter what beauty or shop, there are teams behind the continuous output of quality content. Who will share videos with ordinary people?

But the headline system obviously has the illusion that it has so many sticker functions, as well as filter beauty, thin face, thin body, long legs and so on. Enough, it can support individual users to take videos for social interaction. It's just funny. The value of

on the tiktok is that the user is valued as content consumers rather than content creators. The value of the average user is 666. The headline Department obviously didn't understand this truth. It's really stingy, so as soon as it went online, I asserted that it would never work. There is, of course, a second reason. "

Chu Yuan Xi Dangdang such a spray, Xu Xin to spray confused force, completely did not expect that a very casual problem was Chu Yuan Xi on the spot dismantling to such a detailed level! It's a person who has an in-depth study and understanding of social interaction! The question is how can he say so much without making a draft?"Yes, what's the second reason?" She can't wait to know.

Chuyuanxi said: "the second reason is that the promotion is too dogmatic, too eager to be acquaintances, too eager to rub wechat, all of which are official tweets, ignoring the value of our KOL giants."

Yuan Mu also listen to silly, silly ask: "what meaning?"

"means that when the three smart tiktok did not promote in January, we didn't find a large voice. We are all waiting to collect advertising fees. At that time, many MCN organizations were discussing how to make a bid with the mother of trembling mother in various groups. The pots for bloodletting were all ready. Anyway, should we take the money we bought from the tiktok on DOU+? And nobody's looking? Don't you think it's up to the people to say that we don't look for bullet messages and toilet socializing, and we don't look for flash messages? "

"You care about the money!" Yuan Mu said a cover mouth, almost couldn't help laughing, Yuan Jing also rare show a smile.

Instead, Xu Xin took it for granted: "you don't know Zhang Ming very well, do you? That's his way of thinking. I understand the problem. You are very good. Next question, are you really not going to cooperate with Ali?

Let's be honest. Xiaokang will soar if it gets Ali's help. What's more, Ali is not bad at money, especially for high-quality targets. Whether it's capital, talent support, business support or market, a well-off society can be very comfortable. For example, logistics is such a money burning thing that there is no need to build wheels repeatedly. And Ali is sure to be happy. Your two sides complement each other very much. If you add the social games, Ali will be invincible. "

yuan Mu has not discussed how many times this question has been discussed with Chu Yuan Xi. "There are also users of Ali and all kinds of convenience after integration into Alipay. But Ali's investment definitely requires a seat on the board of directors, or even one vote of veto, which is impossible for chuyuanxi to accept. "

"Don't you think you're too strong? Ali is an enterprise with rich investment experience. It has mature processes and models for both investment and M & A. It is definitely impossible to herd sheep, isn't it? Don't always think that Xiao Huang has been voted to death by Ali. There are many invested enterprises.

Today, Xiao Chu, although he took back Xiao C, I also admit that it's reasonable to ask the board of directors too early in round a, but everyone can see that what he actually asked for is herding investment, which is still taboo. "

She said to Yuan mu, turned to ask Chu Yuanxi: "do you know Fengfeng and Everbright invest in MPS?"

Chuyuan was stunned: "you mean The shame of China's investment community

"Yes, we've all been ruined. That's the end of herding investment."

Yuan Jing and Yuan Mu smile bitterly, because as people in the investment circle, they are also very aware of the adverse impact of this matter.

In fact, chuyuanxi also knew, because he was surprised at that time.

Xu Xin is talking about an overseas investment in 2016. Fengfeng and Everbright jointly set up a fund to cross-border merge and acquire MPs, a leading international sports event company in the world, with a valuation of more than $1 billion. They acquired more than 50% of the shares of other people and directly controlled them. They invested $5 billion at the price of ￥.

But the funny thing about this investment is that MPs is a copyright company, and its value system is based on copyright. The copyright of sports events has a deadline, especially for top-level events such as Serie A and Premier League, and the agreement period is not long.

So what does the renewal of this copyright need? Need to spend money is certain, but also need contacts, because people's operating space is great.

But Everbright storm investment fund made a stupid mistake, and did not join any non competition agreement in the merger. You know, even if there are complete legal documents, after all, cross-border mergers and acquisitions, we should be extremely careful. What's more, there are no restrictions at all. Isn't that to connive at the corruption of the other party's core team? The most funny thing is that the founder of the other side also owns other sports broadcasting companies, which are completely in the same industry.

As a result, soon after MPS was acquired, the original copyright expired, and then it failed to get the new version right.

When chuyuanxi saw the news, it was last year, September 2018. Two years later, the British court announced the bankruptcy of MPs, and then it appeared in the news. After he saw this one, he instinctively howled: "what are these special acquisitions? If someone else's core team is sick, they will continue to work hard to get the copyright for MPS! What did you buy for $5 billion? "

But on second thought, or as if probably, it's not stupid? emmmm…… But I can't elaborate on that.

There's no need to worry about whether the acquisition is investment or merger. Even if only 49% of the investment was made at the beginning, people would still run, because the money came in vain. People are stupid and come quickly. Xu Xin's bad point is here. He is afraid of comparing everything. In the future, if the TianChao syndicate goes out to invest, if others can't earn MPs, they will be considered a failure.

At this moment, Chu Yuan Xi can't understand Xu Xin's meaning. Does she really think that Ba Ren's big and thick legs are more beneficial to the company? Or is that on purpose?

After thinking about it, he decided to say, "sister Xu, you mentioned Zhang Ming just now. In fact, I'm still a little familiar with Zhang Ming. In the early days of its establishment, Toutiao department also received similar investment intentions. Do you know? ""Well, I know, he refused."

"Yes, if Zhang Ming didn't refuse at the beginning, he would be very happy, but he tangled for a whole week, and then chose the future road. Do you know what he said?"

Xu Xin suddenly had a huge interest: "I really don't know! Later, Zhuge Liang praised him for his wisdom and martial arts. What did he say? "

"He said he finally decided not to be content with the present and to move on. He said that the investment agreement was very good, stimulating him like a stimulant, but he knew that his internal power had not yet been trained. Taking the stimulant had side effects, which would suppress his internal power. If he agrees, he will be satisfied immediately, but he can give up and wait for himself to grow up in self-discipline. "

Chu Yuanxi, while repeating Zhang Ming's words about zhangbility, thought: this should be the basic quality of a successful person. To postpone the arrival of satisfaction for the sake of longer-term value, in game terms, the "forward time" can't be interrupted when holding back big moves. For this, of course, we have to pay a certain price and take certain risks.

Xu Xin had to nod her head and say yes. Instead of mentioning the merger, she asked, "well, the last question is, in the future, when Xiaokang is socializing, how do you plan to push it?"

"Kwai QQ" and WeChat's own flow are of course three, and then micro-blog is shaking hands, and with the position of Ba people in the industry, tiktok is hit by media advertising. I have direct contact with other large KOLs and smash advertisements. No one can stop this. " Chu Yuanxi has great confidence in promotion, because there is no short video communication in the original world, and the well-off society has been promoted, let alone now?

"You will be strangled by the penguin in a few days, right? At that time, the spread of Xiaokang app will be affected. Have you thought about that? Tiktok: in other words, you have to do well in micro-blog's own flow and shake hands, Kwai

, "what I've thought about, but there's nothing to worry about." Anti Zhengda Penguin realized that Xiaokang also wanted to ban its competitors when it was socializing. It was very just to ban its competitors. But there are two things that I'm not afraid of Chuyuanxi stretched out two fingers: "first, the attribute of social tagging is very strong. It's not the same level as" nearby people "in penguin social interaction. Second, I've only explained social networking to you today, not the online content for building social networking. "

"What's the mystery of this online content?" Xu Xin is quite dissatisfied, because this is the second time that Chu Yuanxi has sold the key today.

"Game properties." Chuyuanxi tried his best to cover up the specific online content, but he had to come up with something, so he decided to continue boasting: "don't worry, I'm absolutely professional in playing games, and what I'm good at most is fast food games. You asked me to play the spirit of craftsman, I can't do 3A masterpiece, but I'm good at Homemade kengdai game. The social foundation built with online content is also enough to support the driving force of Xiaokang's own traffic on social communication. "

When chuyuanxi finished, Xu Xin entered a long time of thinking again, and the teahouse was quiet. Chuyuanxi saw that Yuan Mu gave him a big thumb and made a gesture of pressing his hands down. Yuan Jing couldn't bear it. He opened his mobile phone and asked yuan mu on wechat: what does chuyuanxi mean?

Yuan Mu quickly replied: I guess it is, jicao Buliu?

At this time, Xu Xin has figured out the cause and effect, Chu Yuan Xi is capable, at least this defense can play 100 points. What's more, she thought very quickly. She not only thought clearly about the necessity of investing in a well-off society, but also thought clearly about another thing, that is, the problem of standing in line after a well-off society.

Because of China's national conditions, both start-ups and investors can stand in line everywhere, and no matter what the initial stage is, when it reaches a certain scale, it has already shown its head, but those who still don't stand in line are very different. Due to the existence of the two iron curtains, even didi and meituan in TMD have to accept at's investment at a certain stage. Only Toutiao has always accepted the investment from pure capital institutions. The only industrial investment comes from round C's slag wave microblog.

With chuyuanxi's intention, he obviously won't accept the investment of any industrial giant, and won't stand in line. It's OK to say in round a, but when it comes to round B and round C, with the scale of Xiaokang at that time, it's impossible not to arouse the vigilance of the giants, especially the grim example that Toutiao system slashed the flow empire of penguins after its rising.

What would happen if Penguin made its own news aggregation product or invested in powerful entrepreneurs who wanted to do it when the headline just reached round B?

if the tiktok just shows its strong characteristics, what will the penguin take out the amount of micro vision that it has to do later and advance a pixel level repetition? You know Kwai penguin has invested a lot in that time, but there is no shortage of talents in short video. The test of pixel level re engraving is never technology, but frankness, do not care about the gain and loss of the image, so it needs measurement.

Big penguin is the largest enterprise in China. Therefore, the failure to do so must be due to misjudgment rather than other reasons.

It's not likely that penguins will make a third mistake if they misjudge penguins twice. No one is qualified to make a third mistake except pony.And the well-off situation is not the same. The headline is just a slash to penguin's traffic Empire, but it doesn't touch penguin's most sacred domain - Social. But Xiaokang is to invade penguin and Ali's private territory at the same time.

Ali's core area is new retail, not major entertainment. In order to promote new retail, Ali has spent a lot of money and money on hippopotamus. Moreover, it has constantly increased its weight, and even upgraded Homer to an independent business group. So much so that Hou Zongyan of hippopotamus must say that hippopotamus has no competitors. If hippopotamus succeeds, new retail will succeed.

Ali's typical executives are "international vision" and "national mission" when they speak. President Hou is very down-to-earth and pragmatic. He leads the largest and heaviest offline business group in Ali. To lead the steady and sustainable development of Hippo, he can't see a well-off society in the near future.

You should know that hippo has flat management. It formulates new retail game rules from a ten-year perspective. It has the ability to penetrate the market, manage the commodity supply chain, and fully cover all scenes from online to offline. Will it not find out that a well-off society is beneficial to other convenience stores? impossible!

So the thing of Xiaokang not standing in line is just like the unbelievers in the novels of dragon and dungeon. A mortal can believe in any God, good God and evil god, but he can't help believing in God. Those who don't believe in God are the enemies of all gods, and their souls will hang up after death.

It's the same with Xiaokang. If financing doesn't stand in line, it won't take a few months, or even wait until August and September in the round a financing plan. Ali and Penguin may be on the alert!

But why not?