Completed Salted Fish's Self-help Strategy

"What? Do I need a recruitment assessment? " Elizabeth said discontentedly, as if you can despise me, but you can't despise me.

However, chuyuanxi's purpose was to wake her up, so she directly asked the question: "you have a camera start-up called GoPro in our country, you know? You are called the female version of jobs, and Nicholas Woodman, the CEO of GoPro, is called the second generation of jobs. "

Why does Elizabeth sound so hard when she says this? "I know. I know. I'm a rising star. I understand."

Why is chromium hard? Because in 2014, the company made what it called the most successful IPO in history, a niche company that makes wearable sports cameras, with a market value of 15 billion dollars.

But now it's no longer working. I'm looking for a takeover, and the share price has dropped from $100 to $5. The falling speed is so fast that even in the A-share market of datianchao, we have to catch up with the big bear market, otherwise we can't reach it. As a result, his reputation in the United States is second only to Elizabeth, who is a fraud.

See Chu Yuan Xi smile: "I want you to analyze why this company failed so miserably."

Elizabeth went into silence because she didn't know much about it. She was in the 2016 general election, which was closely related to Shiva's defeat. GoPro's fall started in the last quarter of 2016, so she really didn't have the leisure to care about it, so she knew the outline.

She is more concerned about why chuyuanxi asked such a question on this occasion: "what if I said I didn't know you?"

"I will tell you what they have done over the years after they went public and the results, so that you can analyze them on the spot."

What this company does is the camera that geeks like. Once, Monika mentioned that she bought several of them, which is her feeling in those years. Whether bungee jumping, rock climbing or surfing, she can capture her beautiful moments. However, after the IPO, because of the limited ceiling, it decided to extend from sports camera to sports video content. It became a mobile Internet social company with great imagination, and then suffered from terminal illness because it could not do content.

People who suddenly got sick didn't want to amputate their limbs, but to rescue them again. So GoPro decided to cooperate with the UAV company to magnify the technical advantages of their geek camera through aerial photography, and then went to Dajiang to say: let's cooperate, I'll give you one third of the profit.

Dajiang's answer is: look at my mouth, brother - steady - roll!

The breathless GoPro looks around the universe and finds that the quality of Dajiang family's UAV is suitable for geek aerial photography, and there is no substitute. What should we do? CEO Woodman couldn't swallow this breath and patted his head: let's make our own UAV!

This decision consumed their cash flow, and then found that there was a reason why they couldn't find a UAV partner, and they couldn't make their own geek aerial photography Not only the quality is not good, but the product is also rated as one of the top ten failed scientific and technological works in 2016. What's more, Dajiang is the leader of UAV. How can you be a layman to live in Dajiang? He was beaten by Dajiang blocking the door.

At this time, a variety of cottage products have emerged, some of which come from the mysterious East, with high quality and low price. This is the last leg of the camel.

In fact, Elizabeth didn't know it at all. She recalled it a little and said, "Oh, well, I'll talk about it casually -"

"no, not casually." Chuyuan night strong insertion, "your answer is related to my view of you."

Elizabeth rolled her eyes wildly. "Then my answer is that GoPro overestimates its own strength and makes a series of wrong decisions. It's unrealistic to socialize, unrealistic to do UAV, but it can't do it at all, so it kills itself. If they make good use of their time, establish brand advantages, reduce costs, improve algorithms, and improve shooting experience, I think it may be difficult to keep the valuation of 15 billion, but it should be OK to keep it at 5 billion. "

"But how could they have hit the market value of $15 billion without calling out their social plans?"

"This..." Elizabeth knows the answer, but she can't say, "you're an entrepreneur, don't you understand? This is an inevitable choice, not to choose the right or wrong one, but to benefit oneself and investors, which involves gambling and incentive conditions. "

Chu Yuanxi certainly understood this problem. In terms of fantasy novels, this method is called "making great wishes". In terms of Silicon Valley, it is called fakeit. Let's blow the bull out first. After making a wish, there will be the power to mark the price in the mysterious world. After blowing the bull, it will naturally attract the attention of the market and improve the valuation.

As for whether it can be restored later and whether it can be made, that is the next step.

But the incentive form he designed for Elizabeth must not be completed by valuation or indicators, so it is likely to have cognitive bias. Even this problem is suitable for him, because Xiaokang also has two factors: content and social interaction. GoPro says that it's not just a hardware company, but a content production company. Xiaokang also says that it's not just a convenience store and bike sharing company. Its ultimate goal is to socialize.So in fact, Chu Yuan Xi had already asked himself this question.

"Yes, yes, in the ancient oriental culture, it's called being a man who can't help himself in the world." Chuyuanxi finished and looked at the translated egg. He felt that he was too embarrassed about the product. Unexpectedly, the egg really turned out - the people in the Colosseum couldn't control themselves.

Seeing Elizabeth's understanding, he asked the final question: "I want you to give the answer to this question, your own answer. It's the original sin to blindly pursue valuation or various index conditions, but what do entrepreneurs not pursue? "

Elizabeth did not think about it, blurted out: "the pursuit of changing the world."

Chuyuanxi laughs awkwardly. This sentence really exists like ten thousand essential oils, which is equivalent to the great man's achievements in Chinese. It's too broad and not specific. "That means you haven't found your position yet."

Elizabeth is wooden, "can't it be to realize the inner peace?"

"It is the realization of pursuing self-worth. Our eastern culture stresses self-cultivation, family management, governing the country, and world peace. It is not about changing the world as soon as it comes up. In this process, if you want to measure how much contribution your contribution is equal to and how many shares you should exchange back, this fair and accurate standard will never exist. "

After listening for a long time, Elizabeth finally understood what chuyuanxi was preaching. It was beating herself! This question is so deep!