Completed Salted Fish's Self-help Strategy
Chapter 839
After listening for a long time, Chu Yuanxi found that Yang Jiangang's eloquence had to be practiced. He is not good at bringing it into the audience's point of view, so what he says is the experience of VR games, but almost none of the people sitting under the stage have ever played VR, even if they play it, they just have a look. Including Chu Yuanxi himself is the same, if he does not deliberately imagine the appearance of VR games, it is full of hand games, that is, visual sense.
At the end of last year, Yang Jiangang got this task and bought a lot of VR game products to experience in the head display. His eyes were all dazzled. Why did he rush to set up peak visual effects? Chuyuanxi thinks that there may be some ideas to escape from VR experience area.
So the speaker is Ma Dongmei, and the listener is Han Meimei.
Wait for him to come to an end, Chu Yuan Xi hastens to call a roll: "Zhao Jie, talk about your impression of this game."
Zhao Jie thought about it: "I can't imagine this VR version. Isn't the mobile game version the battle form of the legend of the turret? When fighting, the next row of icons are not heroes. They become materials. Click to summon heroes. Then, it's not the heroes that are cultivated, but the materials. The materials are enhanced and upgraded. When the heroes are summoned, they are also upgraded, right? "
"Well It's a little more complicated than this. When fighting, two or more materials can be combined to summon. That is to say, suppose you have five materials on your screen that can be used to summon, but there are 31 kinds of summoning objects that can be summoned theoretically. Then the material fusion, like "Xuanyuan sword" in the furnace
Chu Yuanxi interrupted: "needless to say, it's so complicated. Refining demons is a way to play. Let players explore the formula by themselves, but it's not easy to control the numerical value. I'm not particularly optimistic about making a very good numerical value."
He said and turned again: "comrades, you have no problem. The mobile game version is easy to solve. Besides the demon refining method, the workload is similar to the development of the turret legend, right?
But the most fatal problem of VR version is how to operate it? VR helmets are easy to solve, but do we still sell somatosensory devices when we play games? Even if you move or click materials, you have to operate them by hand. How can you solve this problem? Now there is no brainwave device in online game novels. Even if there is one, it is a laboratory product, and it can only be used to draw lines. Maybe it will come to the application stage in ten years. Now we just don't have it. "
Finish saying, Chu Yuan Xi and Yang Jian Gang look at each other. Of course, they have a plan. If there is no plan for this problem, the so-called VR version of MMORPG is out of the question. However, the VR game itself is very new, and there are no rules for the mode, operation, and so on. The online time of this project is also abundant. Therefore, not only should the company collect plans internally, but also it should listen to the opinions of all parties, even if it's for the society to collect and collect awards on Weibo. Today's occasion is like throwing a water bag out.
Sure enough, this water bag drenched everyone, and no one was able to contribute wisdom.
This is also expected. It's hard to find high-quality VR siege lions, and it's also hard to find high-quality VR plans, because there are no popular products in the whole market. Of course, people who can contribute wisdom and experience are rare resources.
This is the reason why we need to set up the project quickly. Only when we set up the project can we recruit people. For recruitment, only when there is a suitable position, can the scarce talents be willing to come. Otherwise, even if Ba people make a high salary and say that we are looking for high-quality VR game producers, what do they do when they ask? No project, that's definitely not coming.
The solution given by Yang Jiangang is actually a bit awkward. It requires players to have a mobile phone in addition to the head display for operation. The head display and the mobile phone are linked through a protocol. The player's fingers slide on the screen of the mobile phone, and then the operation is mapped to the game field of view of the head display.
Specifically, like the pesticide for the dead, the left hand rocker controls the movement, the right hand clicks the icon to release the summon, or how to operate, is the matter after the project is established, is the detail, the key is that this set of scheme should be feasible.
According to Yang Jian Gang's words: all of you are playing such epoch-making games. According to glass slag, don't you have mobile phones?
But in most cases, the VR on the market is to plug the mobile phone into a shell as a VR head display. There are few all-in-one machines, which is equivalent to requiring players to have two mobile phones.
Although this requirement is not unreasonable, chuyuanxi always thinks there should be a better solution.
In the end, this project will appear to be rather complicated, mainly because everyone is at a loss and no one can raise effective questions. But it's not bad to train Yang Jiangang's skills.
This day is April 29, Chuyuan night nonstop with Elizabeth to experience the well-off has been established in various units.
Two weeks after milestone 2, after the opening of the head office, other flagship stores have completed the necessary procedures and recently opened one after another. In terms of logistics, Zhang Jian can't rest on May Day. The money he needs to burn still needs to be burned. He is pushing hard. Fresh food processing is launched at the same time. The processing factory needs to produce semi-finished products and ingredients, and then stir fry them at the last time after arriving at the store, and present them to customers after leaving the pot. The main reason is that it takes time to control the hygiene standards.
Chuyuanxi's original idea was to provide a meal for Ba people and Xiaokang first, not only to exercise logistics, but also to turn the fresh food processing plant. After verifying that there was no problem, he put it into the convenience store. However, how to stir fry the last spoonful of food in the company has become a problem, because the building where the company is located is not allowed to catch fire. The final solution is to set up a store next to the company and open a formal well-off store to solve the problem. After May Day, you can enter the operation and earn your employees' money first!The most important thing recently is not the opening of shops, but the launch of bicycles after May Day.
The two events of bicycle delivery and parking game mean the beginning of milestone 3 and 4, and also mean that the system of well-off backstage will face several waves of important tests in a row.
Milestone 3 and milestone 4 are the most important two stages. The bicycle has been finished for a long time, and the logo and advertising language are printed on the car body, but you can't blindly invest in it, because after the system development is completed, it needs to be tested. The membership system of the convenience store is a huge system, and it takes time to test. Before the app has been repeatedly tested, the bicycle cannot be put into operation.
This is different from game testing. It's OK to have bugs in game testing. It's not because of the glory of bugs, but because of the mature ecology and market. Most of the game users are post-80s, post-80s and even post-00s. They have seen it on the Internet, or have been numb to it for a long time. In online games, most players can keep calm even if they don't charge their own account even if they drop the order. They won't be crazy if they don't charge a 648 order immediately.
But the member system of convenience store is not for gamers. If there is a problem with charging a dollar, go to the store to find the assistant immediately! Don't say the recharge is wrong, even if the rebate of subsidized users is not opposed, the result will not be any different.
But the shop assistant is not a customer service, no matter how to solve this problem, so it's easy to have conflicts, and the reputation will be broken.
Therefore, app can never make mistakes. It's full of money related functions, which is 100 times more stable than game testing. It's impossible to update the version of Xiaokang app while changing bugs in the public test, just like the game. It's absolutely impossible for Xiaokang app to have small iterations. Game makers know the most about version updates. Every time a version is updated, a group of users will be lost. They have to try their best to pull these users back. Therefore, they do the super hate version update of operation.
Fortunately, after the opening of the head office, the testing situation was ok, and there was no S-level bug.
As a result, on May Day, Chu Yuanxi and Elizabeth meet in the company as usual. Zhu Yu suddenly comes after them and says that they will go to have a look at everything.
"Sister, what are you going to do? Shouldn't you take a trip or something during the four-day long holiday? Five day tour of Southeast Asia is cheap now! "
Is that the money I lack? "I'm just curious about what you're doing. Can I be your driver? I can drive steadily! It's not safe for you to talk while driving. "
Chuyuan Xixin said, is it safe for a female driver to drive? But think about it, she is a woman driver who can drive Yang Jiangang's luxury car all the way back to her hometown in Northeast China, and then drive back undamaged. One dares to borrow it, and the other dares to drive it. Maybe she is more stable.
As soon as she got on the bus, Zhu Zhen regretted it, because Chu Yuanxi spoke English to Elizabeth, and she couldn't understand Not only can't understand, even the words can't insert, how embarrassed, how embarrassed, the only understand is Elizabeth asked: "this is your girlfriend?"
And chuyuanxi replied, "you shouldn't ask this question."
This made Zhu Zhen feel inexplicable.
In the rearview mirror, Elizabeth looked down at the printing paper and did not say anything for a long time, which made Zhu Zhen finally get the chance to see what happened: "speaking of chuyuanxi, what did you think when you started business and entertainment? You are from the imperial capital. You have a house and earn more than 200000 yuan a year. Why do you want to start a business? Sell a house to start an undertaking, how to do when failure? "
"My mom asked me that too."
"Don't say if you don't want to answer..." Zhu murmured in a low voice, then changed the question: "then why did you want to find us at the beginning? I'm looking for grass roots, uncle Sheng, Jiaotu and me. They are all personal professionals. Tiktok: we thought you were gifted at playing at the beginning, so we looked for us. But then what you did, you seemed to be able to do anything.
"How do you care about that today?" Chuyuanxi is quite curious.
Zhu said, "my relatives in my hometown also want to start a business. They ask me for advice."
"So? I think it's good to find grassroots entrepreneurs. As long as you are a reliable person and have a certain skill, is it important to be born and qualified? There's something on your faces that I haven't seen in a long time. "
"What is it?"
"Not old heart, heavy feelings, and idealism." Chuyuanxi is full of nostalgia for the past year. "She Mu doesn't have this kind of mood. I'm looking for a group of people in the workplace to start a business. I'm intrigued all day and have no passion. "
"Oh." Zhu Xiang pretended to understand and was ready to convey it as it was.
As a result, Chuyuan Xi thought about it, pretending to be profound: "wine and meat pass through the intestines, and the Buddha sits in his heart. If others learn from me, they are like approaching the devil's way. "
"Talk to people."
"If your relatives really want to start a business, it's better to be safe. I can control it, but others can't control it."
"Cut! Feel good about yourself... " Zhu Heng hummed twice to concentrate on driving.
Seeing that the sky was about to die, Elizabeth finally straightened out her thinking and asked, "Chu, although I have never run an Internet company, the enterprises around me are all Internet companies. Your entry point to the market is not the same as those people I am familiar with. What I want to say is, what makes you believe that your way can succeed? You can't verify it. "Chuyuanxi immediately thought of the scene in the original world when he and Yuan Jing deduced the business plan. This is certainly not a problem for him now, but at the beginning of 2016, it must have been a big problem. After all, a billion yuan investment is not a small amount for Zheng De.
"As for the so-called verification, it's impossible to find a 100% similar one to verify. It's a Shanzhai. It can only be" cross validation. ". Our market is the most abundant in business scenarios in the world, and there are a lot of successful or failed materials that can be used for cross validation. "
Chuyuanxi decided to explain briefly. There's no need for others to explain. Elizabeth, it's a mystery how much she really has. But after a few days of contact, we can at least confirm that she is very proficient in business thinking, especially in sales. Therefore, a collision may stimulate some new intellectual achievements.
"The business idea of Xiaokang is essentially to let users pay for their satisfaction. The choice of seed users can be divided into two categories. One category is small white-collar workers, those who are waiting for success in the workplace, which is the main user group of 724. The other is the old people in the community. We call them aunts and uncles. "
"Isn't that a cheap user group?"
"At the beginning, yes." Chuyuanxi admitted, "in the early stage, we got popularity and reputation first, which is the guarantee of offline traffic. Let the people who want to be cheap spread everywhere, and influence the choices of other elders and young white-collar workers. We have a low price and good service. When they buy it, they will talk about it everywhere. Here, it's called word of mouth. "
"How can it spread?"
"I really don't know if it is possible in your country. Anyway, with our population density and customs, it is certainly possible in big cities. You don't know our users in China. They can spread this good news faster than anyone else. Especially now that social media is so developed, users have a strong desire to share. But only those that are worth sharing can satisfy the desire to show. We call them "paimian".
What is worth sharing? Highlight your own points and help others. Especially white-collar workers, any small favor is worth happy to send a circle of friends or micro blog, and their acceptance ability is also strong. The key is a strong sense of participation. Do you realize that? "
Elizabeth slowly, slowly shook her head, the U.S. talent will not see a discount product in the supermarket to share, but is their own heart steamed cake is more worth sharing.
"It doesn't matter. You can understand before you execute, or you can strengthen your understanding during the execution." Chuyuan Xixin said that it's just right to use this sentence here, "in a word, the convenience store users of China now have no brand in mind, just like a piece of white paper, which is the time window that the latecomers can still grasp. If other convenience stores are aware of this and start to set up a brand, we will have a hard time. "
"Convenience store, brand?" Elizabeth visited so many chain convenience stores and never thought about the brand. Is the brand of convenience store important? "A brand is not a logo, a brand, it has to have its own characteristics, but the convenience store, everyone is homogeneous, the service is almost the same, how can we make users realize that your brand is different from others? Even if you have something different, others will copy it right away. "
"Your question is very good." Chu Yuan Xi secretly looked in the rearview mirror, and then found that his eyes and Zhu Zhen actually met! "Zhu, drive well! Driving is not standard, two lines of tears ah, Hello
Just listen to Elizabeth said: "you are worth billions of dollars, should you hire a full-time bodyguard + driver?"
"We'll talk about it later. We'll be safe in heaven. Last year's ex always went out without bodyguards. I don't need that for little fish and shrimp like me. Back to the question just now, how can we establish our own brand? " Chuyuanxi looked in the rearview mirror again and said, "of course, it's something other than the product."
Then he raised his mobile phone, "products and services are the brand elements in your mind, right? But for me, it's not. I use "user experience" to build a brand. Products and services are only part of the user experience. The other part is marked as "online content" and "currency circulation" in the materials for you. You can think that the former is the offline part and the latter is the online part. "
In fact, part of it is social, but it will be revealed to Elizabeth when the social function is developed at the end of the year. At that time, she will soon leave, and she should have established a deep understanding of the whole set of playing methods of well-off society. At that time, the social elements will be inserted into the canal. As for whether she can socialize after going to Southeast Asia and whether she can use it well, she has to consider it again when she goes to localize.
In fact, chuyuanxi didn't know whether he could still play this social game in China after he arrived in foreign countries. The social forms of each region are different, and there are connections and differences between people. Therefore, for chuyuanxi, it is not necessary to "achieve the extreme" to build a well-off society overseas.
Maybe in another 20 years, the Great China will reign in the world. Both national influence and cultural confidence will be enough to support the global vision and enable ambitious entrepreneurs to build global hegemony.
But now, let alone influence, even self-confidence is not enough, so the highest instruction emphasizes cultural self-confidence. Why emphasize cultural confidence? Because there is no cultural confidence. Why is there no cultural confidence? Because whoever has this confidence will be destroyed.
At the end of last year, Yang Jiangang got this task and bought a lot of VR game products to experience in the head display. His eyes were all dazzled. Why did he rush to set up peak visual effects? Chuyuanxi thinks that there may be some ideas to escape from VR experience area.
So the speaker is Ma Dongmei, and the listener is Han Meimei.
Wait for him to come to an end, Chu Yuan Xi hastens to call a roll: "Zhao Jie, talk about your impression of this game."
Zhao Jie thought about it: "I can't imagine this VR version. Isn't the mobile game version the battle form of the legend of the turret? When fighting, the next row of icons are not heroes. They become materials. Click to summon heroes. Then, it's not the heroes that are cultivated, but the materials. The materials are enhanced and upgraded. When the heroes are summoned, they are also upgraded, right? "
"Well It's a little more complicated than this. When fighting, two or more materials can be combined to summon. That is to say, suppose you have five materials on your screen that can be used to summon, but there are 31 kinds of summoning objects that can be summoned theoretically. Then the material fusion, like "Xuanyuan sword" in the furnace
Chu Yuanxi interrupted: "needless to say, it's so complicated. Refining demons is a way to play. Let players explore the formula by themselves, but it's not easy to control the numerical value. I'm not particularly optimistic about making a very good numerical value."
He said and turned again: "comrades, you have no problem. The mobile game version is easy to solve. Besides the demon refining method, the workload is similar to the development of the turret legend, right?
But the most fatal problem of VR version is how to operate it? VR helmets are easy to solve, but do we still sell somatosensory devices when we play games? Even if you move or click materials, you have to operate them by hand. How can you solve this problem? Now there is no brainwave device in online game novels. Even if there is one, it is a laboratory product, and it can only be used to draw lines. Maybe it will come to the application stage in ten years. Now we just don't have it. "
Finish saying, Chu Yuan Xi and Yang Jian Gang look at each other. Of course, they have a plan. If there is no plan for this problem, the so-called VR version of MMORPG is out of the question. However, the VR game itself is very new, and there are no rules for the mode, operation, and so on. The online time of this project is also abundant. Therefore, not only should the company collect plans internally, but also it should listen to the opinions of all parties, even if it's for the society to collect and collect awards on Weibo. Today's occasion is like throwing a water bag out.
Sure enough, this water bag drenched everyone, and no one was able to contribute wisdom.
This is also expected. It's hard to find high-quality VR siege lions, and it's also hard to find high-quality VR plans, because there are no popular products in the whole market. Of course, people who can contribute wisdom and experience are rare resources.
This is the reason why we need to set up the project quickly. Only when we set up the project can we recruit people. For recruitment, only when there is a suitable position, can the scarce talents be willing to come. Otherwise, even if Ba people make a high salary and say that we are looking for high-quality VR game producers, what do they do when they ask? No project, that's definitely not coming.
The solution given by Yang Jiangang is actually a bit awkward. It requires players to have a mobile phone in addition to the head display for operation. The head display and the mobile phone are linked through a protocol. The player's fingers slide on the screen of the mobile phone, and then the operation is mapped to the game field of view of the head display.
Specifically, like the pesticide for the dead, the left hand rocker controls the movement, the right hand clicks the icon to release the summon, or how to operate, is the matter after the project is established, is the detail, the key is that this set of scheme should be feasible.
According to Yang Jian Gang's words: all of you are playing such epoch-making games. According to glass slag, don't you have mobile phones?
But in most cases, the VR on the market is to plug the mobile phone into a shell as a VR head display. There are few all-in-one machines, which is equivalent to requiring players to have two mobile phones.
Although this requirement is not unreasonable, chuyuanxi always thinks there should be a better solution.
In the end, this project will appear to be rather complicated, mainly because everyone is at a loss and no one can raise effective questions. But it's not bad to train Yang Jiangang's skills.
This day is April 29, Chuyuan night nonstop with Elizabeth to experience the well-off has been established in various units.
Two weeks after milestone 2, after the opening of the head office, other flagship stores have completed the necessary procedures and recently opened one after another. In terms of logistics, Zhang Jian can't rest on May Day. The money he needs to burn still needs to be burned. He is pushing hard. Fresh food processing is launched at the same time. The processing factory needs to produce semi-finished products and ingredients, and then stir fry them at the last time after arriving at the store, and present them to customers after leaving the pot. The main reason is that it takes time to control the hygiene standards.
Chuyuanxi's original idea was to provide a meal for Ba people and Xiaokang first, not only to exercise logistics, but also to turn the fresh food processing plant. After verifying that there was no problem, he put it into the convenience store. However, how to stir fry the last spoonful of food in the company has become a problem, because the building where the company is located is not allowed to catch fire. The final solution is to set up a store next to the company and open a formal well-off store to solve the problem. After May Day, you can enter the operation and earn your employees' money first!The most important thing recently is not the opening of shops, but the launch of bicycles after May Day.
The two events of bicycle delivery and parking game mean the beginning of milestone 3 and 4, and also mean that the system of well-off backstage will face several waves of important tests in a row.
Milestone 3 and milestone 4 are the most important two stages. The bicycle has been finished for a long time, and the logo and advertising language are printed on the car body, but you can't blindly invest in it, because after the system development is completed, it needs to be tested. The membership system of the convenience store is a huge system, and it takes time to test. Before the app has been repeatedly tested, the bicycle cannot be put into operation.
This is different from game testing. It's OK to have bugs in game testing. It's not because of the glory of bugs, but because of the mature ecology and market. Most of the game users are post-80s, post-80s and even post-00s. They have seen it on the Internet, or have been numb to it for a long time. In online games, most players can keep calm even if they don't charge their own account even if they drop the order. They won't be crazy if they don't charge a 648 order immediately.
But the member system of convenience store is not for gamers. If there is a problem with charging a dollar, go to the store to find the assistant immediately! Don't say the recharge is wrong, even if the rebate of subsidized users is not opposed, the result will not be any different.
But the shop assistant is not a customer service, no matter how to solve this problem, so it's easy to have conflicts, and the reputation will be broken.
Therefore, app can never make mistakes. It's full of money related functions, which is 100 times more stable than game testing. It's impossible to update the version of Xiaokang app while changing bugs in the public test, just like the game. It's absolutely impossible for Xiaokang app to have small iterations. Game makers know the most about version updates. Every time a version is updated, a group of users will be lost. They have to try their best to pull these users back. Therefore, they do the super hate version update of operation.
Fortunately, after the opening of the head office, the testing situation was ok, and there was no S-level bug.
As a result, on May Day, Chu Yuanxi and Elizabeth meet in the company as usual. Zhu Yu suddenly comes after them and says that they will go to have a look at everything.
"Sister, what are you going to do? Shouldn't you take a trip or something during the four-day long holiday? Five day tour of Southeast Asia is cheap now! "
Is that the money I lack? "I'm just curious about what you're doing. Can I be your driver? I can drive steadily! It's not safe for you to talk while driving. "
Chuyuan Xixin said, is it safe for a female driver to drive? But think about it, she is a woman driver who can drive Yang Jiangang's luxury car all the way back to her hometown in Northeast China, and then drive back undamaged. One dares to borrow it, and the other dares to drive it. Maybe she is more stable.
As soon as she got on the bus, Zhu Zhen regretted it, because Chu Yuanxi spoke English to Elizabeth, and she couldn't understand Not only can't understand, even the words can't insert, how embarrassed, how embarrassed, the only understand is Elizabeth asked: "this is your girlfriend?"
And chuyuanxi replied, "you shouldn't ask this question."
This made Zhu Zhen feel inexplicable.
In the rearview mirror, Elizabeth looked down at the printing paper and did not say anything for a long time, which made Zhu Zhen finally get the chance to see what happened: "speaking of chuyuanxi, what did you think when you started business and entertainment? You are from the imperial capital. You have a house and earn more than 200000 yuan a year. Why do you want to start a business? Sell a house to start an undertaking, how to do when failure? "
"My mom asked me that too."
"Don't say if you don't want to answer..." Zhu murmured in a low voice, then changed the question: "then why did you want to find us at the beginning? I'm looking for grass roots, uncle Sheng, Jiaotu and me. They are all personal professionals. Tiktok: we thought you were gifted at playing at the beginning, so we looked for us. But then what you did, you seemed to be able to do anything.
"How do you care about that today?" Chuyuanxi is quite curious.
Zhu said, "my relatives in my hometown also want to start a business. They ask me for advice."
"So? I think it's good to find grassroots entrepreneurs. As long as you are a reliable person and have a certain skill, is it important to be born and qualified? There's something on your faces that I haven't seen in a long time. "
"What is it?"
"Not old heart, heavy feelings, and idealism." Chuyuanxi is full of nostalgia for the past year. "She Mu doesn't have this kind of mood. I'm looking for a group of people in the workplace to start a business. I'm intrigued all day and have no passion. "
"Oh." Zhu Xiang pretended to understand and was ready to convey it as it was.
As a result, Chuyuan Xi thought about it, pretending to be profound: "wine and meat pass through the intestines, and the Buddha sits in his heart. If others learn from me, they are like approaching the devil's way. "
"Talk to people."
"If your relatives really want to start a business, it's better to be safe. I can control it, but others can't control it."
"Cut! Feel good about yourself... " Zhu Heng hummed twice to concentrate on driving.
Seeing that the sky was about to die, Elizabeth finally straightened out her thinking and asked, "Chu, although I have never run an Internet company, the enterprises around me are all Internet companies. Your entry point to the market is not the same as those people I am familiar with. What I want to say is, what makes you believe that your way can succeed? You can't verify it. "Chuyuanxi immediately thought of the scene in the original world when he and Yuan Jing deduced the business plan. This is certainly not a problem for him now, but at the beginning of 2016, it must have been a big problem. After all, a billion yuan investment is not a small amount for Zheng De.
"As for the so-called verification, it's impossible to find a 100% similar one to verify. It's a Shanzhai. It can only be" cross validation. ". Our market is the most abundant in business scenarios in the world, and there are a lot of successful or failed materials that can be used for cross validation. "
Chuyuanxi decided to explain briefly. There's no need for others to explain. Elizabeth, it's a mystery how much she really has. But after a few days of contact, we can at least confirm that she is very proficient in business thinking, especially in sales. Therefore, a collision may stimulate some new intellectual achievements.
"The business idea of Xiaokang is essentially to let users pay for their satisfaction. The choice of seed users can be divided into two categories. One category is small white-collar workers, those who are waiting for success in the workplace, which is the main user group of 724. The other is the old people in the community. We call them aunts and uncles. "
"Isn't that a cheap user group?"
"At the beginning, yes." Chuyuanxi admitted, "in the early stage, we got popularity and reputation first, which is the guarantee of offline traffic. Let the people who want to be cheap spread everywhere, and influence the choices of other elders and young white-collar workers. We have a low price and good service. When they buy it, they will talk about it everywhere. Here, it's called word of mouth. "
"How can it spread?"
"I really don't know if it is possible in your country. Anyway, with our population density and customs, it is certainly possible in big cities. You don't know our users in China. They can spread this good news faster than anyone else. Especially now that social media is so developed, users have a strong desire to share. But only those that are worth sharing can satisfy the desire to show. We call them "paimian".
What is worth sharing? Highlight your own points and help others. Especially white-collar workers, any small favor is worth happy to send a circle of friends or micro blog, and their acceptance ability is also strong. The key is a strong sense of participation. Do you realize that? "
Elizabeth slowly, slowly shook her head, the U.S. talent will not see a discount product in the supermarket to share, but is their own heart steamed cake is more worth sharing.
"It doesn't matter. You can understand before you execute, or you can strengthen your understanding during the execution." Chuyuan Xixin said that it's just right to use this sentence here, "in a word, the convenience store users of China now have no brand in mind, just like a piece of white paper, which is the time window that the latecomers can still grasp. If other convenience stores are aware of this and start to set up a brand, we will have a hard time. "
"Convenience store, brand?" Elizabeth visited so many chain convenience stores and never thought about the brand. Is the brand of convenience store important? "A brand is not a logo, a brand, it has to have its own characteristics, but the convenience store, everyone is homogeneous, the service is almost the same, how can we make users realize that your brand is different from others? Even if you have something different, others will copy it right away. "
"Your question is very good." Chu Yuan Xi secretly looked in the rearview mirror, and then found that his eyes and Zhu Zhen actually met! "Zhu, drive well! Driving is not standard, two lines of tears ah, Hello
Just listen to Elizabeth said: "you are worth billions of dollars, should you hire a full-time bodyguard + driver?"
"We'll talk about it later. We'll be safe in heaven. Last year's ex always went out without bodyguards. I don't need that for little fish and shrimp like me. Back to the question just now, how can we establish our own brand? " Chuyuanxi looked in the rearview mirror again and said, "of course, it's something other than the product."
Then he raised his mobile phone, "products and services are the brand elements in your mind, right? But for me, it's not. I use "user experience" to build a brand. Products and services are only part of the user experience. The other part is marked as "online content" and "currency circulation" in the materials for you. You can think that the former is the offline part and the latter is the online part. "
In fact, part of it is social, but it will be revealed to Elizabeth when the social function is developed at the end of the year. At that time, she will soon leave, and she should have established a deep understanding of the whole set of playing methods of well-off society. At that time, the social elements will be inserted into the canal. As for whether she can socialize after going to Southeast Asia and whether she can use it well, she has to consider it again when she goes to localize.
In fact, chuyuanxi didn't know whether he could still play this social game in China after he arrived in foreign countries. The social forms of each region are different, and there are connections and differences between people. Therefore, for chuyuanxi, it is not necessary to "achieve the extreme" to build a well-off society overseas.
Maybe in another 20 years, the Great China will reign in the world. Both national influence and cultural confidence will be enough to support the global vision and enable ambitious entrepreneurs to build global hegemony.
But now, let alone influence, even self-confidence is not enough, so the highest instruction emphasizes cultural self-confidence. Why emphasize cultural confidence? Because there is no cultural confidence. Why is there no cultural confidence? Because whoever has this confidence will be destroyed.
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